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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Mon, 23 Jan 2023 00:31:15 -0500
Message-ID: <m171.672799593.3151871674451866784.JavaMail.tomcat@web-core2-035>
Date: Mon, 23 Jan 2023 00:31:06 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: How to find the story your customers live in
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dding: 0px; margin: 13px 0px; line-height: 1.6;">Many years ago I did an ex=
ercise with Susan Kruger, who was a Roundtable member. Susan sells curricul=
um to teachers. She took a snapshot of her customers from Facebook and disc=
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references, political biases, age, sex, etc etc were.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">These schoolteachers=E2=80=
=99 favorite movie was a recent one called =E2=80=9CThe Help.=E2=80=9D The =
Help is about a young white woman, "Skeeter" Phelan, and her relationship w=
ith two black maids during the racial tension of the early 1960s. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Skeeter is a journalist wh=
o decides to write a controversial book from the point of view of the maids=
 (referred to as "the help"), exposing the racism they are faced with as th=
ey work for white families. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I asked Susan: =E2=80=9CWh=
at does this movie say about the story your teachers live in?=E2=80=9D</p>=
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dding: 0px; margin: 13px 0px; line-height: 1.6;">She thinks for a second an=
d she says, =E2=80=9CThat IS the story my teachers live in. That movie is a=
bout the BS the black maids have to deal with trying to raise the kids of r=
ich white people. That=E2=80=99s pretty much what my teachers have to do ev=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Another public figure that=
 comes up prominently in Susan=E2=80=99s list is Corrie Ten Boom. Corrie=E2=
=80=99s family hid Jews from the Nazis in their house in Amsterdam during W=
orld War II. They eventually get carted off to a concentration camp, along =
with their house guests.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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k and movie called =E2=80=9CThe Hiding Place=E2=80=9D which chronicles the =
whole story. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">There are a lot of famous =
people Susan=E2=80=99s fans could have liked. What does it mean that Corrie=
 Ten Boom of all people makes the top of their list? Most people have never=
 even heard of the lady.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">It means her custo=
mers are extremely principled people who especially admire heroes who make =
great sacrifices for what they believe in. It means her customers admire pe=
ople who challenge, even under threat of death, the dark, over-reaching han=
d of the criminals in power.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Both The Help and The Hidi=
ng Place are about weak, oppressed people standing up for the right thing. =
</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">This is hugely sig=
nificant. It is not possible for Susan to fully engage with her audience un=
less and until she understands this</b>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It is also very significan=
t that these movies are about deep religious issues, civil rights and human=
 dignity. Susan=E2=80=99s customers are p-a-s-s-i-o-n-a-t-e about such thin=
gs. Some of them, no doubt, would even die for what they believe in.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">So what does it mean to se=
ll study skills curriculum to that crowd?</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It means that if you only =
sell that, and you don=E2=80=99t sell something larger, you=E2=80=99re tota=
lly missing the boat.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">How do you transform =E2=
=80=9CStudy Skills=E2=80=9D into something much larger?</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I=E2=80=99ll tell you some=
 ideas tomorrow.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">A Definitive Selling Propo=
sition Consultation with John McGee is one great way to get started on this=
. Normally $299, you can get one for no charge when you join New Renaissanc=
e Club at the annual level.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link011.com/v2/click/a0a0c7c9532e824ca413adce49815567/eJyNkc1qwzAQhN9Fh5=
7s2FJr4hhMCSEE4zSH0p6DkNeNqPWDtK4xwe9e2S3tpYFeZ0ffzmivBEFzjVVDCqLompKIOBDSS=
tC4Mxq5WGaU0g1N84h0Ur8fnOktKa5_vP0ZzyLL8mzNIoKjhWB5ed7u6up0OB-rUx28lruw5B8c=
mm4ecpb9kvZP2-pIpukmGpTE_Uege1Kg62Eu1chQDF9dF_wXROuLJBmGYWXBuVFx5y-861bCqET=
DEIdoXHrPtYDksUd19qZ3Akqp295Lo71p8W7WVQD3qgTFZbcIgivL5ZsurVKxByfBLzqCU6V1xt=
sQ40sS4YNDyMW5AGKWsvs4pTFjoQW3FnTzfYUaRlK0vPMwfQIzl5QT" class=3D"bard-text-=
block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pad=
ding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" styl=
e=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b></a=
></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">*To claim this bon=
us, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard=
-text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; l=
ine-height: 1.6;">support@perrymarshall.com</a> <span class=3D"bard-text-bl=
ock style-scope" style=3D"">after</span> joining New Renaissance =E2=80=94 =
Subject line: NR bonus=E2=80=9D =E2=80=94 and let our support team know tha=
t you'd like to claim this NR bonus.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link011.com/v2=
/click/0c18ec048a399958b46ab862bbd18929/eJyNkU9rwkAQxb_LHnoyJrutqIFQRESC1kN=
pz7JsRl26_5idGET87t2kxVMLXt-8-c28mSsjcNJR3bCSWT7lbMQQlA4aHC29I6mGGud8zovZiB=
ntvtbo28DK6x-993IvislsMi1GjC4BkuXjfbHc1Lv1flvvNskbJKYhD3B4MX-ZiYm4k1Zvi3rLb=
rd_0WA1rc6JHllJ2EIfqtEpGH2iSf4TUYhlnnddNw6AeLES40kaM1be5n1oraTJCLV0RwMZwllD=
l7-2ZPfRt6ig0u7QRu1d9Ad66nWbJrS2Aiu1GQQlbZD66KpgbRYBNcRBJ0BbBfQxpH1-JJUunbY=
dnAMgE4V4zgqeCZHiyBDANb_v2MCFlQdpIty-AY0Vl5U=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link011.com/v2/click/43bcc40a283d72b8d907f1c7a44a183c/eJyNkc1qwzAQhN9Fh57i2=
FKbNjGYEkIIJmkOpT0HoWwaUf0hrWtM8Lt37ZacGuh1dvbTzOrCEJx0WB9ZySx_4mzCIigdNDhc=
eYdSjTPO-YIX8wkz2n1uom8CKy9_7F7Hgyhm89kj7WAXgCxvr8vVtt5vDrt6vyVvkJEe-QeHF4u=
HuZiJK2n9sqx3rO9vosFqXH8RPbESYwNDqaOmYvgeDfnPiCGVed627TRAjJ2VMZ2lMVPlbe6gzS=
ia1ClJpyB_btAekm-igkq7U5O0d8mf8G7QLYEbW4GV2oyCkjZI_eGqYG2WIGpIo44QbRWiT4Fi_=
EiKDkwhR-cIyEQh7rOCZ0JQCxkCuOPvL2yhY-VJmgT9Nzo1lBg=3D" class=3D"bard-text-b=
lock style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padd=
ing: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, an=
d <a href=3D"https://m171.keap-link011.com/v2/click/ef8d12ddc9eb6780e78f664=
1b9d7da28/eJyNkMtqwzAQRf9Fi67i2FLr1DGYEkIIxmkWpV0H1R43InohjWtM8L9XdktWLXR75=
urozlwJguYay4bkRNFHShbEQS2sAI1bo5HX84xSuqZJtiBS6Mvemc6S_PrL29t4gizN0tVqQXCw=
ECKvL5ttVR73p0N5rELWchc--YeHJuuHjKXsZto9b8oDGcc_1aAE7j6D3ZMcXQfTUo0Ii-GbkyF=
_RrQ-j-O-75cWnBsUd_7MpVzWRsVZwpLo3ZhL_NShOnnTuRoKodvOC6O9afFu4iooO1WA4kLOoO=
bKcvGhC6tU5MEJ8DNHcKqwzngbCnyjOpw21JuTsyBiCbuPEhoxFvpza0E3P_evYCB5y6WH8QsZR=
5C1" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color=
: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Mar=
keting</a>). Every message will contain a truth, tactic, or testimonial to =
make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link011.com/=
v2/click/639e2cee6ed0f8c76118f7ce49609c1f/eJyNkcFqAjEQht8lh55cd5NqqwtLERFZt=
B5Ke5awztbQTTJMJhUR373ZbfHUQq_f_PkmP3MRDE47rg-iFFY-SjESBI1BA46X3rFuhpmUci6L=
2Uh0xn2syUcU5eWXt7dxD9V0Nn2YjASfEVLk9WWx3NS79X5b7zYpi5rSkn94ZDGfzNRU3Uyr50W=
9Fdfrn2qwhlefyR5EyRShL3UwqRi_UZfyR2YMZZ6fTqcxAtHZagpH3XXjxtvcI2c-ctZ41xqymo=
13-VNkuw8-UgOVcW0MCQbf8l3PbbJHW4HVphtAoy1q8-4qtDYLQAbCwBnIVkg-YPrLN0pbUn8ek=
oMgU4W6zwqZKZWqaERwh59TbOAsylZ3Aa5fOCyWHw=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
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        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
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       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
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            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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