OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Tue, 24 Jan 2023 00:31:30 -0500
Message-ID: <m171.509311185.4982531674538272479.JavaMail.tomcat@web-core2-035>
Date: Tue, 24 Jan 2023 00:31:12 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: The story your customers live
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8018184:value:infusionsoft
 
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dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><span class=3D"bard-te=
xt-block style-scope" style=3D"color: rgb(51, 51, 51);">Suzana Vrhovac,</sp=
an></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Last time I told you about=
 Susan who sells study skills curriculum to teachers. I asked=E2=80=A6</p>=
=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">How do you transform =E2=
=80=9CStudy Skills=E2=80=9D into something much larger?</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">You tell stories a=
bout teachers who defied the status quo to give their students a great educ=
ation</b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Susan can galvanize her au=
dience across much larger and deeper issues, potentially becoming a spokesp=
erson for all that=E2=80=99s wrong with public education. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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s' futile attempts to get into magnet schools.) That movie makes people <i =
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">There=E2=80=99s a formula =
here, by the way. Pay attention.</p>=20
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dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">All customer group=
s have eccentricities far beyond the obvious, and those eccentricities are =
always priceless to the astute marketer</b>. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">First you have to understa=
nd what your customers are =E2=80=9Cinto=E2=80=9D besides what they buy fro=
m you. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Then you ask yourself this=
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dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;"> =E2=80=9CI used t=
o think that selling my product is about X.</b></p>=20
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k style-scope" style=3D"padding: 0px; line-height: 1.6;"> But it=E2=80=99s =
really about something much bigger than that. </b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">It=E2=80=99s reall=
y about Y.</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;"> What=E2=80=99s Y?=
=E2=80=9D</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;"> I used to think t=
hat selling my product was about giving teachers study skills curriculum.</=
i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;"> But it=E2=80=99s =
really about restoring to students what has been robbed from them since kin=
dergarten: The ability to THINK and LEARN.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;"> Most of my studen=
ts don=E2=80=99t even know how to think!</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;"> I am equipping my=
 teachers, my customers, to teach students how to THINK and LEARN for the f=
irst time.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Now... often times you can=
=E2=80=99t just come right out and say that. It sounds too audacious. Inste=
ad you have to tell them a story.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You tell a story about som=
e kid who is really good at pretending he knows how to read, until someone =
rats him out.... then you explain how he fooled every single teacher he eve=
r had, because they all had 36 students in an overcrowded classroom and nev=
er had enough time to be with him individually.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><u class=3D"bard-text-bloc=
k style-scope">Everything in the world is the tip of some iceberg</u>. Ther=
e=E2=80=99s always more than meets the eye. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Nothing is =E2=80=9Cjust=
=E2=80=9D dirt. Not even dirt. Nothing is =E2=80=9Cjust=E2=80=9D quarks. No=
t even a quark. There=E2=80=99s always something else you hadn=E2=80=99t bo=
thered to notice.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">A Definitive Selling Propo=
sition Consultation with John McGee is one great way to get started on this=
. Normally $299, you can get one for no charge when you join New Renaissanc=
e Club at the annual level.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link015.com/v2/click/60d1a50661f2a1908209841425c51c6f/eJyNkc1qwzAQhN9Fh5=
7s2HKaOjGYEkIIxmkOpT0HIa8bUf0hrWtM8LtXdktODfQ6O_p2RnslCJpprBpSEEVzSiLigAsrQ=
OPOaGR8nlFKNzRdR0QK_XlwprOkuP7x9jaexGy1ztePEcHBQrC8vW53dXU6nI_VqQ5ey1xY8g8O=
TTerNMufbqT9y7Y6knG8iwYlcP8V6J4U6DqYSjUiFMN3J4P_gmh9kSR93y8sODco5vyFSbngRiU=
a-jhEY8J7pjkkzx2qszed41AK3XZeGO1Niw-TrgK4UyUoJuQscKYsEx-6tErFHpwAP-sITpXWGW=
9DjB-Jhw8OIWfnDIizNFvGKY2zZWjBrAXd_F6hhoEULZMexm85PJQY" class=3D"bard-text-=
block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pad=
ding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" styl=
e=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b></a=
></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">*To claim this bon=
us, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard=
-text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; l=
ine-height: 1.6;">support@perrymarshall.com</a> <span class=3D"bard-text-bl=
ock style-scope" style=3D"">after</span> joining New Renaissance =E2=80=94 =
Subject line: NR bonus=E2=80=9D =E2=80=94 and let our support team know tha=
t you'd like to claim this NR bonus.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link015.com/v2=
/click/d0c146f153be0f67eef3c14154bf1a9e/eJyNkU9rwkAQxb_LHnoyJhuxaiAUEZEQ66G=
0Z1k2oy7df8xODCL57t2kxVMLvb5585t5M3dGYIWlqmEFM3zB2YQhSOUVWNo4S0KONc75imfLCd=
PKfu7QtZ4V9196H-VBzOfLxTKfMLp5iJb3t_Wmrg6747461NHrBcYh_-DwbDXP8sXzg7R9XVd71=
vd_osEo2l4jPbCCsIUhVKNiMPpAHf0XIh-KNO26buoB8WYEhovQeiqdSYfQSgqdECphzxoShKuC=
Ln1pyRyDa1FCqeypDcrZ4E70NOgmTmhNCUYoPQpSGC_U2ZbemCQAKgijToCm9OiCj_t8SzJeOm4=
7OkdAkmf5LMl4ks9iHOE92ObnHTXcWHESOkD_BZLel5o=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link015.com/v2/click/dd1bdd93e79ace651bd0279031e4ba73/eJyNkc1qwzAQhN9Fh57sW=
HJI7RhMCSEE4zSH0p6DkNeNqPWDtK4xwe9e2S05tdDr7OjbGe2NIGiusWpIQRTLGImIAyGtBI17=
o5GLZcYY2zKaR6ST-uPoTG9Jcfvl7X08i-kmz3IaERwtBMvry25fV-fj5VSd6-C13IUl_-Awut3=
QNHu8kw7Pu-pEpulPNCiJh89A96RA18NcqpGhGL65LviviNYXSTIMw8qCc6Pizl95162EUYmGIQ=
7RuPSeawHJU4_q4k3vBJRSt72XRnvT4sOsqwDuVQmKy24RBFeWy3ddWqViD06CX3QEp0rrjLchx=
rckwgeHkItzAcQpTdcxZXG6Di24taCbnyvUMJKi5Z2H6Qsz8JQU" class=3D"bard-text-blo=
ck style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); paddin=
g: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, and =
<a href=3D"https://m171.keap-link015.com/v2/click/347769b8067e6b78a5bb5fb3e=
3c03b2d/eJyNkM1qwzAQhN9Fh57iWHJI7RhMCSEE4zSH0p6DKq8bEesHaV1jgt-9sltyaqHX2dl=
vZ_ZGEDTXWNYkJ4qljCyIAyGtBI07o5GLecYY2zCaLUgr9fXgTGdJfvtl9z6exGSdpWnYwcFCsL=
y-bHdVeTqcj-WpCl7LXTjyDw6jmzVN0sc7af-8LY9kHP9Eg5K4_wx0T3J0HUylahmK4Ztrg_-Ca=
H0ex33fLy04Nyju_IW37VIYFWc0odG7Mdf4qUN19qZzAgqpm85Lo71p8GHSVUB2qgDFZTsLgivL=
5YcurFKRByfBzzqCU4V1xtsQ4FsS4bUh3uycAVFCk1VEWZSsQn5uLej65_8VDCRveOth_AIe1JC=
6" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: =
rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Marke=
ting</a>). Every message will contain a truth, tactic, or testimonial to ma=
ke this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. </p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link015.com/=
v2/click/76bc6fe3fcb7837589d87a44831f9027/eJyNkcFqwzAMht_Fh52aJk7p2gbCKKWUk=
K6HsZ2LSZTVLLKNLK-U0nefk42xwwa7fvr9yT-6CgajDFetKATKhRQTQdBop8HwxhpWzTiTUq5k=
tpyIXpu3HdngRHH95e33eID5fLlY3E8EXxzEyPPTelNXh91xXx3qmHWK4pJ_eGS2mmf5D9P2cV3=
txe32pxpQ8_Y92r0omAIMpVodi_EL9TF_Yna-SNPz-Tx1QHRBRf6k-n7aWEyt48QGThprOk2oWF=
uTPgTGo7eBGii16YKP0NuO7waO0R6wBFS6H0Gj0Cn9akqHmHggDX7kDISlI-td_Msniltifx6To=
yDJs3yWZDLJZ7GKcg5M-3WKGi6i6FTv4fYBPeWWJA=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/258774/2f7ddc2e5c1958d=
4/243018210/2eb063b1aaa0c030" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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