OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Wed, 25 Jan 2023 02:01:26 -0500
Message-ID: <m171.1360052030.6595561674630068224.JavaMail.tomcat@web-core2-035>
Date: Wed, 25 Jan 2023 02:01:08 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: When $1,500.00 per hour is Merely a Good Start
Errors-To: mailer@infusionmail.com
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Perry S. Marshall & Assoc
805 Lake Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">At Renaissance Club Roundt=
able in February (my top level private coaching group) one member took the =
hot seat and explained that he'd grown his business more than 10X in the la=
st year and was looking for the next breakthrough to take his business to t=
he next level. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">At the time he was spendin=
g much of his time interacting directly with customers and talking to them =
on the phone. I asked him how much he thought he was making, per hour, sell=
ing to those customers. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">"$1,500 an hour, I think."=
 </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Not bad for an hour's work=
, eh?</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> I said, "OK, now you spen=
t a lot of time last year improving your marketing so you'd have these peop=
le to talk to. How much do you think that time earned you - doing marketing=
 instead of talking to customers? </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">He thought awhile and said=
, "Maybe $2,500 per hour."</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> $2,500 an hour is definit=
ely better than $1,500 per hour, isn't it? But it doesn't stop there. If yo=
u spend an hour on the phone and make $1500, you've got a high hourly rate =
but no leverage, no scalability. The time he spends on marketing will conti=
nue to become more and more valuable because it pays dividends month after =
month. If I asked him the question next year he might find the marketing ef=
forts paid $4,000 an hour not $2,500. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I asked him if there was a=
ny way he could get somebody else to do that phone selling so he could spen=
d his time on marketing instead. He was concerned they wouldn't be as effec=
tive as he was, which is probably going to be true.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> But we tossed around some=
 numbers and figured out that no matter how he slices it, he can make a lot=
 more money if he stops selling on the phone and works on his marketing. </=
p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">He went home and did it. H=
e implemented this with total dedication, hiring a company to take the call=
s and spending more and more time on marketing development. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The result? He's increased=
 his income again - it's roughly double what it was this time last year.</p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> I asked him how he felt a=
bout this new role. He said, "It's weird! I'm not yakking on the phone all =
day anymore, in fact the phone isn't even ringing. It's quiet in here and I=
 have time to study, plan and implement all these new strategies I'm learni=
ng." </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">He and his son both had a =
serious case of bronchitis last week and they both had to spend some time i=
n the hospital. Because he had put these things in place, his business ran =
uninterrupted with record sales the whole time. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It doesn't make the bronch=
itis go away but it sure is nice to not be worried about the biz when you h=
ave to be away, isn't it?</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> Perry Marshall </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> <br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
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255) none repeat scroll 0% 0%;" cellspacing=3D"0" cellpadding=3D"0" border=
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 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
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qLTccqZvgTZyMWQCqvwOLSWRRy4Djnc17MRkwr-7EOLnlWnf-YvdHD0HT2OOMjhicPJHl7XSzbZ=
rvebZptS1ovAi35j08xLyeTcnpzWr0smg27XO5ag1G4-iT3yCoMCa6lOkXF8D1o0h8Qfazy_Hg8=
jj2EcDIixIPQeiydyZ3HzCXMpLO9CkagcjZ_Tmh20aUgoVa2T5HA6Hp8uOJSGC_U3tbSBcjACKW=
zmLzXYCjEIDEUIJl64AYAIdD1S0VUdp9pOn-s6NFppuZlUVC0A22kQsJ7sN3vh7RwYlUvdITLN_=
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eries.</a><br></p>=20
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255) none repeat scroll 0% 0%;" cellspacing=3D"0" cellpadding=3D"0" border=
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dth: 100%; vertical-align: top;">=20
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: 15px; text-align: center;" class=3D"alignmentContainer">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive any more emails from us, <a h=
ref=3D"https://m171.infusionsoft.com/app/linkClick/148379/00628fa6fb3cdc16/=
243102790/3c88695dccc8e4d2" target=3D"_blank" style=3D"text-decoration: und=
erline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">click h=
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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