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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sat, 28 Jan 2023 00:31:27 -0500
Message-ID: <m171.1765287440.3953921674883870862.JavaMail.tomcat@web-core2-035>
Date: Sat, 28 Jan 2023 00:31:10 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Books to read to prepare for the coming
 storm
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dding: 0px; margin: 13px 0px; line-height: 1.6;">Back to the New Renaissanc=
e Club forum!</p>=20
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t-size: 20px;">=20
              <div style=3D"font-size:.8em; font-family:courier; margin-lef=
t:7%; text-align:left">
                What are your top few (3-5) books that have helped you prep=
are for the coming storm that you=E2=80=99ve mentioned? (Could be mindset/o=
verview of business/geopolitical landscape or future events.)=20
               <br>=20
               <br> P.S. This Q. came about while I was listening to "The E=
nd of the World is Just the Beginning" by Peter Zeihan today.=20
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         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 0px; text-align: cen=
ter;">=20
             <div style=3D"font-family: Helvetica, Arial, 'sans-serif'; fon=
t-size: 20px;">=20
              <div style=3D"font-size:.8em; font-family:courier; margin-lef=
t:7%; text-align:left"> <strong>My #1 answer is that I doubled up on Renais=
sance Time. 2 hours instead of 1</strong>.=20
               <br>=20
               <br> For some people that would be 20 minutes instead of 10.=
 You have to work up to it. For some people that would be 10 minutes instea=
d of zero.=20
               <br>=20
               <br> For a year I subscribed to the Solari Report which is i=
ngenious and brilliantly insightful, but I didn't renew because it tells yo=
u what's going wrong but doesn't give a normal person any means of fixing i=
t. I can't focus on geopolitics. Or 99% of what's on Twitter. Those things =
just make me angry and feel helpless.=20
               <br>=20
               <br> <strong><span style=3D"text-decoration:underline">I can=
 only stay in my lane</span></strong> so I read "stay in my lane books" whi=
ch for me are biology, philosophy, cancer, culture, etc.=20
               <br>=20
               <br> "The True Believer" by Eric Hoffer is a must-read for a=
ny advanced marketer or anyone who wants to understand the crazy irrational=
 trends and fads that push civilization one direction or another. Not a che=
ery book but it helps you understand human beings. Good marketers take the =
red pill.=20
               <br>=20
               <br> A more positive book is "Democracy in America" by Alexi=
s de Toqueville. BRILLIANT. He will teach you to be an observer of humanity=
.=20
               <br>=20
               <br> =E2=80=9CThe War of Art=E2=80=9D by Steven Pressfield.=
=20
               <br>=20
               <br> =E2=80=9CUnreasonable Success=E2=80=9D by Richard Koch.=
=20
               <br>=20
               <br> I've been enjoying the book =E2=80=9CThree Simple Steps=
=E2=80=9D by Trevor Blake. Josh Long recommended it.=20
               <br>=20
               <br> <span style=3D"text-decoration:underline">Don't ever fo=
rget that <strong>PRE-GUTENBERG READING</strong> is the best reading you ca=
n ever have for navigating the tumults of civilization. "Newer" authors lik=
e Dostoevsky count.</span>=20
               <br>=20
               <br> It's not so much about looking for a specific strategy,=
 it's about <strong>recognizing the ancient patterns</strong>. News is old =
things happening to new people.=20
               <br>=20
               <br> Perry=20
               <br>=20
               <br>=20
              </div>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">This is one of the thi=
ngs that makes New Renaissance thinkers unique. We don=E2=80=99t look for n=
ew hacks, tactics and tricks. We look for hold patterns, adhere to principl=
es, prioritize values and culture over strategy.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And if you join at the <u =
class=3D"bard-text-block style-scope">annual level</u> before February 15th=
 you can get a no-charge Definitive Selling Proposition consultation. If yo=
u don=E2=80=99t have this foundation in place, all the tricks and hacks won=
=E2=80=99t help you in the coming storm.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link016.com/v2/click/9ac12110c243668cb273b0f3d44bde79/eJyNkc1qwzAQhN9Fh5=
7s2HJx7RhMCSEE4zSH0p6DkNeNqP6Q1jUm-N2ruCWnFnKdHX07o70QBM00Nh2piKIFJRFxwIUVo=
HFrNDK-zCila5qWEZFCf-6dGSypLn-8vY2vYpaXZf4UEZwsBMvb62bbNsf96dAc2-C1zIUld3Bo=
us6LIi9vpN3LpjmQef4XDUrg7ivQPanQDXAt1YlQDN-dDP4zovVVkozjuLLg3KSY82cm5YoblWg=
Y4xCNCe-Z5pA8D6hO3gyOQy10P3hhtDc9Plx1FcCDqkExIReBM2WZ-NC1VSr24AT4RUdwqrbOeB=
ti_Eg8fHAIuTgXQJyl2WOc0jgrQgtmLeju9wotTKTqmfQwfwNGNJQo" class=3D"bard-text-=
block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pad=
ding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" styl=
e=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b></a=
></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">*To claim this bon=
us, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard=
-text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; l=
ine-height: 1.6;">support@perrymarshall.com</a> <span class=3D"bard-text-bl=
ock style-scope" style=3D"">after</span> joining New Renaissance =E2=80=94 =
Subject line: NR bonus=E2=80=9D =E2=80=94 and let our support team know tha=
t you'd like to claim this NR bonus.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link016.com/v2=
/click/9a6c043d1ceffbb6e1f0d6da86cef85a/eJyNkU9rwkAQxb_LHnoyJps2JAZCEREJWg-=
lPcuyjrp0_zE7MYj43btJi6cWvL5585t5M1dGYIWlds9qZnjJ2YQhSOUVWFo4S0KONc75jGfVhG=
llv1boOs_q6x-99_Ig5kVVFS8TRhcP0fLxPl-s2-1qt2m36-j1AuOQBzg8mxVlWVR30vJt3m7Y7=
fYvGoyi5TnSA6sJOxhC7VUMRp-oo_9E5EOdpn3fTz0gXozAcBJaT6Uz6RBaSaETQiXsUUOCcFbQ=
p68dmV1wHUpolD10QTkb3IGeBt3ECZ1pwAilR0EK44U62sYbkwRABWHUCdA0Hl3wcZ8fScZLx21=
H5whI8ix_TjKe5GWMI7wHu_99xxourD4IHeD2DaBCl6o=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link016.com/v2/click/5e2b759868eb22b616a76e6952ffe6bc/eJyNkU9rg0AQxb_LHnrS6=
FpEI0gJIQQxzaG057CsY7N0_7E7ViT43bvaklMLvb55-5v3dm4EQTONTUcqomhBSUQccGEFaNwb=
jYyvM0rplqZlRKTQH0dnBkuq2y9v7-NFzPKyzLOI4GQhWF5fdvu2OR8vp-bcBq9lLiz5B4em27w=
o8vJOOjzvmhOZ5z_RoAQePgPdkwrdAEupToRi-OZk8F8Rra-SZBzHjQXnJsWcvzIpN9yoRMMYh2=
hMeM80h-RpQHXxZnAcaqH7wQujvenxYdFVAA-qBsWEXAXOlGXiXddWqdiDE-BXHcGp2jrjbYjxL=
fHwwSHk6lwBcZZmj3FK46wILZi1oLufK7Qwkapn0sP8BUDolCQ=3D" class=3D"bard-text-b=
lock style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padd=
ing: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, an=
d <a href=3D"https://m171.keap-link016.com/v2/click/d739b3c84c7efd23a4331a4=
b2ee1b8ee/eJyNkF1rgzAUhv9LLnalNXGIVpBRSili14uxXZcsHtdQ80FynEjpf190o1cb7PY5b=
56851wJguYa65aURLGckYg4ENJK0Lg1GrlYZoyxNaNFRHqpL3tnBkvK6y9v7-MZpllRZDQiOFkI=
kdeXzbapj_vToT42IWu5C5_8w8PoOsvzrLibds-b-kButz_VoCTuPoPdkxLdAPNSrQyL4ZvrQ_6=
MaH2ZJOM4riw4Nynu_Jn3_UoYlRQ0pfG7MZfkaUB18mZwAiqpu8FLo73p8GHmKigHVYHisl-A4M=
py-aErq1TswUnwC0dwqrLOeBsKfCMRThvqLclFEKc0fYwpi9M89OfWgm5_7t_ARMqO9x5uXx_Qk=
ME=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"col=
or: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; M=
arketing</a>). Every message will contain a truth, tactic, or testimonial t=
o make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day.=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
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    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
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       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
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00%">=20
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              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link016.com/=
v2/click/5d4929c0ec506ab5d7097becae9ffb1e/eJyNkcFqwzAMht_Fh52aJs5W0gbCKKWU0=
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ZDkWX6fZDLJi1hFEYE5fn_FFi6ibFXnof8ESxmWNA=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
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word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
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              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
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font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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