OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sun, 29 Jan 2023 00:31:08 -0500
Message-ID: <m171.1538126252.707201674970257255.JavaMail.tomcat@web-core2-035>
Date: Sun, 29 Jan 2023 00:30:57 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Advice for fixing a broken funnel
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8025938:value:infusionsoft
 
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                Perry,=20
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               <br> Here's the scenario (education business):=20
               <br>=20
               <br> Leads continue to exceed forecast &amp; last year, but =
every other sales measure is short (lead to contact, contact to appointment=
 booked, appointment to contract signed, etc.) We see this right across the=
 country (Canada).=20
               <br>=20
               <br> Our main lead magnet is downloading a view book or requ=
esting more info to learn more.=20
               <br>=20
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he leads along with our sales team calling leads to book appointments.=20
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               <br> <strong>The million dollar question (probably more) is =
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w can our marketing or sales team tease this out easily? We have a ton of d=
ata on our leads.</strong>=20
               <br>=20
               <br> Thanks,=20
               <br>=20
               <br> Jordan=20
               <br>=20
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                Jordan,=20
               <br>=20
               <br> If your sales funnel is not working, then something you=
 believe about your customers isn't true.=20
               <br>=20
               <br> If your sales funnel is not working, break it into piec=
es and make the pieces work.=20
               <br>=20
               <br> <strong>Your best bet in debugging your funnel is to fi=
nd some way, any way, of getting prospects at ANY stage in your funnel on t=
he phone or Zoom and finding out - what is the page in their diary and what=
 do they want and think and believe?</strong> The market research chapter i=
n =E2=80=9C8020 Sales &amp; Marketing=E2=80=9D and the bonus materials onli=
ne for the book give you LOTS of questions you can be asking those people.=
=20
               <br>=20
               <br> There is most likely some disconnect in the space betwe=
en:=20
               <br>=20
               <br> <em>The people you are targeting<br> <br> What you are =
offering<br> <br> What you are saying<br> <br> What you are selling</em>=20
               <br>=20
               <br> (Tactical Triangle in other words.)=20
               <br>=20
               <br> Either Traffic or Conversion or Economics is off. Remem=
ber that all of those things run both directions. All three are about what =
the prospect brings AND what you are offering them.=20
               <br>=20
               <br> <strong>Most marketers are introverts who want to run t=
he world by remote control and are bashful or scared to talk to people.</st=
rong> Or afraid someone might think they're trying to sell something... or =
they try to sell too hard and it's not Goldilocks (not too hot, not too col=
d, just right).=20
               <br>=20
               <br> <strong>Every step of your sales funnel has assumptions=
. What are they?</strong> What does your landing page ASSUME to be true, wi=
thout necessarily stating? Ditto your lead generation magnet?=20
               <br>=20
               <br> <em>Write down the assumptions.</em>=20
               <br>=20
               <br> Doing just AB testing costs WAY too much money, it's li=
ke throwing darts in a blizzard. Keep talking talking talking to people. In=
 2023 that is the ONLY way to get a sales funnel to optimize.=20
               <br>=20
               <br> Perry=20
               <br>=20
               <br>=20
              </div>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Want to get a Funnel Fix S=
ession? It=E2=80=99s normally $1,295, but you can get one for $799 when you=
 join New Renaissance Club at the annual level. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link009.com/v2/click/ae49bb0bd73487d57525f5017c644f96/eJyNkc1qwzAQhN9Fh5=
7i2HKb1jGYEkIIxmkOpT0HIa8bUesHaV1jgt-9a7fk1ECvs7OfZlYXhmCEwbJmOdP8ibMF8yCVU=
2Bwaw0KOc8452ueZAvWKvO597ZzLL_8sXsdT2K6yrJH2sHBAVneXjfbqjzuT4fyWJHXCU-P_IPD=
k_Vq_ZCmV9LuZVMe2DjeRINWuPsiemA5-g6mUrWiYvjuW_KfEV3I47jv-6UD7wctfDiLtl1Kq2M=
DfUTRhApBGAnxc4f6FGznJRTKNF1Q1gTb4N2kawJ3ugAtVDsLUmgn1IcpnNZRAK8gzDqC14XzNj=
iK8SNJOjCFnJ0zIEqT9D5KeJRm1EI4B6b-_YUKBpY3og0wfgM_7ZQi" class=3D"bard-text-=
block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pad=
ding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" styl=
e=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b></a=
></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">*To claim this bon=
us, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard=
-text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; l=
ine-height: 1.6;">support@perrymarshall.com</a> <span class=3D"bard-text-bl=
ock style-scope" style=3D"">after</span> joining New Renaissance =E2=80=94 =
Subject line: NR bonus=E2=80=9D =E2=80=94 and let our support team know tha=
t you'd like to claim this NR bonus.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link009.com/v2=
/click/ee0ab28a37c25db6b3322723e064ca83/eJyNkU9rwkAQxb_LHnoyJptWGwOhiIgErYf=
SnmXZTHTp_mN2YhDxu3eTFk8t9PrmzW_mzVwZgRWW6oaVzPBnziYMQSqvwNLKWRJyrHHOFzwrJk=
wr-7lB13lWXn_pvZcHMZ8VxXw-YXTxEC3vb8vVtt5vDrt6v41eLzAO-QeHZ4vZ4inP76T167Les=
dvtTzQYRetzpAdWEnYwhGpUDEYfqKP_RORDmaZ93089IF6MwHASWk-lM-kQWkmhE0Il7FFDgnBW=
0KcvHZlDcB1KqJRtu6CcDa6lh0E3cUJnKjBC6VGQwnihjrbyxiQBUEEYdQI0lUcXfNznW5Lx0nH=
b0TkCkjzLH5OMJ3kR4wjvwTY_79jChZWt0AFuX5m8l6Q=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link009.com/v2/click/29d3dbe96c8c82ac446108b3801a7f79/eJyNkc1qwzAQhN9Fh57s2=
FKT1jaYEkIIxmkOpT0HIa8bUesHaV1jgt-9sltyaqHX2dG3M9orQdBcY9WQgij6SElEHAhpJWjc=
GY1cLDNKaU7TLCKd1B8HZ3pLiusvb2_jWWSbLHtYRwRHC8Hy-rLd1dXpcD5Wpzp4LXdhyT84NM0=
3-ZqxG2n_vK2OZJr-RIOSuP8MdE8KdD3MpRoZiuGb64L_gmh9kSTDMKwsODcq7vyFd91KGJVoGO=
IQjUvvuRaQPPWozt70TkApddt7abQ3Ld7NugrgXpWguOwWQXBluXzXpVUq9uAk-EVHcKq0zngbY=
nxLInxwCLk4F0DMUnYfpzRmWWjBrQXd_FyhhpEULe88TF86oZQe" class=3D"bard-text-blo=
ck style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); paddin=
g: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, and =
<a href=3D"https://m171.keap-link009.com/v2/click/c6ede79744f731c35bf2c7bf6=
e5daa7d/eJyNkE1Lw0AQhv_LHjw1TXa1mgSClFJKSO1B9FzWZGKX7he7E0Mo-e9uouilgtdn3n3=
2nbkQBM01lg3JiaIPlCyIg1pYARo3RiOv5xmlNKNJuiBS6PPOmc6S_HLl7c94gmyVpvdsQXCwEC=
Ivz-tNVR52x315qELWchc--YeHJtkqu2O_pu3TutyTcfxTDUrg9iPYPcnRdTAt1YiwGL46GfInR=
OvzOO77fmnBuUFx509cymVtVJwmLInejDnHjx2qozedq6EQuu28MNqbFm8mroKyUwUoLuQMaq4s=
F--6sEpFHpwAP3MEpwrrjLehwBeqw2lDvTk5CyKWsNsooRFLQ39uLejm-_4VDCRvufQwfgIZs5C=
7" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: =
rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Marke=
ting</a>). Every message will contain a truth, tactic, or testimonial to ma=
ke this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. </p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link009.com/=
v2/click/6b60c382bc3b8eb81aab0e9f9ab48558/eJyNkcFqwzAMht_Fh52aJs7WLQ2EUUopI=
V0PYzsXkyqrWWQbWV4ope8-Nxs9rbDrp9-f_KOTYDDKcL0XpUD5JMVEELTaaTC8tIZVO86klHOZ=
FRPRa_O5JhucKE9_vL2OLzCfFcVjNhF8dBAjb6-LZVNv17tNvW1i1imKS_7hkdl8Nn_I86tp9bK=
oN-J8vqkG1Lz6inYvSqYAl1J7HYvxO_Uxf2B2vkzTYRimDoiOqMgfVN9PW4updZzYwElrTacJFW=
tr0ufAuPM2UAuVNl3wEXrb8d2FY7QHrACV7kfQKnRKf5jKISYeSIMfOQNh5ch6F__yg-KW2J_H5=
ChI8iy_TzKZ5EWsopwDs_89RQNHUXaq93D-BjiYliU=3D" class=3D"bard-text-block sty=
le-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px=
; line-height: 1.6;">Click here to be removed from the Perry Marshall Minut=
e series. </a></p>=20
             </div></td>=20
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          </tbody>=20
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        </div></td>=20
      </tr>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
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" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
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       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/258858/f79bfb1612c5bc2=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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