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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Mon, 06 Feb 2023 00:31:13 -0500
Message-ID: <m171.1000945476.3550391675661461377.JavaMail.tomcat@web-core2-035>
Date: Mon, 6 Feb 2023 00:31:01 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Catastrophic leadership: Last installment
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><span class=3D"bard-te=
xt-block style-scope" style=3D"color: rgb(51, 51, 51);">Suzana Vrhovac,</sp=
an></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">One more thought on catast=
rophic leadership failure=E2=80=A6</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">The more successfu=
l you get, the easier it is to rationalize...<i class=3D"bard-text-block st=
yle-scope" style=3D"padding: 0px; line-height: 1.6;">pretty much anything</=
i></b>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you=E2=80=99re trying t=
o =E2=80=9Csave the world=E2=80=9D like Ravi Zacharias was, it=E2=80=99s ea=
sy to sweep crimes under the rug =E2=80=9Cin the name of=E2=80=A6=E2=80=9D =
</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And it=E2=80=99s <b class=
=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">=
not</b> just churches and ministries. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You, dear entrepreneur, pa=
y attention. The loftier, grander, and more heroic your mission (and I enco=
urage you to shoot for the heavens) the stronger the temptation to justify =
moral failing =E2=80=9C<b class=3D"bard-text-block style-scope" style=3D"pa=
dding: 0px; line-height: 1.6;">in the name of</b>=E2=80=A6=E2=80=9D will be=
 for you. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">A couple years ago, I star=
ted Science Research 2.0. We aim to raise $250 million in the next 10 years=
. We=E2=80=99re attempting to cure cancer. Trying to save the world. </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Eventually, I=E2=80=99ll e=
nd up on a speaking circuit talking about this stuff. I=E2=80=99m bracing f=
or all the dangers I=E2=80=99ve listed above, because my limited =E2=80=9Ci=
nternet fame=E2=80=9D has already presented plenty of temptations to go off=
 the rails. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Nobody's immune. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Even if you're just a CEO =
running a manufacturing company that nobody's ever heard of, you're still w=
alking a higher tightrope than most people. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 13px 0px; line-height: 1.6;"><b cla=
ss=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;=
">Once the virtue of humility is sacrificed on the altar of the system, the=
 rest of the virtues will inevitably tank as well</b>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Once a leader believes he =
is above the law, more blessed, unimpeachable, other pillars are sure to tu=
mble like dominos. Leaders start to believe they can get away with things t=
hat other people cannot and did not=E2=80=A6even get away with things they =
ACCUSED others of.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I believe the problem of h=
uman pride can be traced back to the question <b class=3D"bard-text-block s=
tyle-scope" style=3D"padding: 0px; line-height: 1.6;">=E2=80=9CWho do you c=
ompare yourself to?=E2=80=9D</b> </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If your comparison =E2=80=
=9Cbenchmark=E2=80=9D is other people who are less intelligent, less beauti=
ful, less powerful, less accomplished, less wealthy than you? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Well, that=E2=80=99s a 117=
-car pile-up waiting to happen. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This is how we think about=
 leadership in New Renaissance Club. Skeptical. Humble. Discerning. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Join us by February 15th a=
t the annual level and get a Definitive Selling Proposition consultation fo=
r no charge. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link017.com/v2/click/526a4cbad7e5b4a2769aabbd83e3eabd/eJyNkUtrwzAQhP-LDj=
3ZseQ0DxtMCSEE4zSH0p6DkNeNqPVAWteY4P9e2S05tdDr7OjbGe2NIGiusaxJThTbMBIRB0JaC=
Rr3RiMX84wxljG6jUgr9cfRmc6S_PbL2_t4EtNVttw-RgQHC8Hy-rLbV-X5eDmV5yp4LXdhyT84=
jGabNaXrO-nwvCtPZBz_RIOSePgMdE9ydB1MpWoZiuGba4P_imh9niR93y8sODco7vyVt-1CGJV=
o6OMQjUvvuRaQPHWoLt50TkAhddN5abQ3DT5MugrgThWguGxnQXBluXzXhVUq9uAk-FlHcKqwzn=
gbYnxLInxwCDk7Z0Cc0nQZ0zSmq9CCWwu6_rlCBQPJG956GL8ANGGUFQ=3D=3D" class=3D"ba=
rd-text-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 2=
23); padding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-sco=
pe" style=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Her=
e</b></a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">*To claim this bon=
us, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard=
-text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; l=
ine-height: 1.6;">support@perrymarshall.com</a> <span class=3D"bard-text-bl=
ock style-scope" style=3D"">after</span> joining New Renaissance =E2=80=94 =
Subject line: NR bonus=E2=80=9D =E2=80=94 and let our support team know tha=
t you'd like to claim this NR bonus.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link017.com/v2=
/click/786d6483fb3e2c6f424e1b82732ad846/eJyNkU1rwkAQhv_LHnoyZjfiVyAUEZGg9VD=
asyzrqEv3i9mJQcT_3k1aPLXg9Z13npl35sYInHRUH1jJrJgKNmAISgcNjpbekVR9TQgxF3w2YE=
a7rzX6JrDy9kfvo9yJxXg-mhUDRtcAyfLxvlhu6t16v613m-QNEtOQJziCz6cTzicP0uptUW_Z_=
f4vGqym1SXRIysJG-hCHXQKRp9okv9MFGKZ523bDgMgXq3EeJbGDJW3eRdaK2kyQi3dyUCGcNHQ=
5q8N2X30DSqotDs2UXsX_ZFeOt2mCY2twEptekFJG6Q-uSpYm0VADbHXCdBWAX0MaZ8fSaVLp21=
7Zw_ICl6MMl5kfJziyBDAHX7fsYErK4_SRLh_A43fl5c=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link017.com/v2/click/e6acaadd3481085b2e99011c5f21c481/eJyNkUtrwzAQhP-LDj3Zs=
eSQhw2mhBCCcZpDac9ByOtG1HogrWtM8H-v7JacWsh1dvTtjPZGEDTXWNYkJ4ptGImIAyGtBI17=
o5GLecYYyxjdRqSV-vPoTGdJfvvj7X08iekqW25pRHCwECxvr7t9VZ6Pl1N5roLXcheWPMBhNNu=
sKV3fSYeXXXki4_gvGpTEw1ege5Kj62AqVctQDN9dG_xXROvzJOn7fmHBuUFx56-8bRfCqERDH4=
doXHrPtYDkuUN18aZzAgqpm85Lo71p8GnSVQB3qgDFZTsLgivL5YcurFKxByfBzzqCU4V1xtsQ4=
0cS4YNDyNk5A-KUpsuYpjFdhRbcWtD17xUqGEje8NbD-A0vFZQR" class=3D"bard-text-blo=
ck style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); paddin=
g: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, and =
<a href=3D"https://m171.keap-link017.com/v2/click/348d4beff0000ea0d2f78f940=
e8d8c8b/eJyNkE9rwkAQxb_LHnoyZjei0UAoIiIh1kNpz7LdTOpi9g-7k4Yg-e7dpMVThV7fvPn=
Ne3MjCJprLCqSEcVSRmbEgZBWgsad0cjFNGOMbRhdz0gj9fXgTGtJdvtj9z4exWS5WaRhB3sLwf=
L2ut2VxelwPhanMngtd-HIPziMbtIVpas7af-yLY5kGB6iQUncfwW6Jxm6FsZSlQzF8N01wX9Bt=
D6L467r5hac6xV3_sKbZi6Mitc0odGHMdf4uUV19qZ1AnKp69ZLo72p8WnUVUC2KgfFZTMJgivL=
5afOrVKRByfBTzqCU7l1xtsQ4EcS4bUh3uScAFFCk0VEk4guQ35uLejq9_8l9CSreeNh-AYaEZC=
3" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: =
rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Marke=
ting</a>). Every message will contain a truth, tactic, or testimonial to ma=
ke this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. </p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
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         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link017.com/=
v2/click/0cabdf8f50cecd62ed685551a0fe3394/eJyNkcFqAjEQht8lh55cN1lR68JSREQWr=
YfSniXsztbQnWRIJhUR371xW9pLC71-8-eb_MxFMFhtuW5FKVDNlRgJD40hA5ZXzrJuhplSaqHk=
_Uj0xr5tvIskyssvb7_HN1hMF5P5bCT4TJAiz0_L1bbebw67er9NWdI-LfmHR8nFfCblj2n9uKx=
34nr9Uw1oeP2e7EGU7CPcSrUmFeMX36f8kZlCmeen02lM4P0ZtQ9H3ffjxmHuiDMXOWuc7YxHzc=
bZ_CEyHoKLvoHK2C6GBIPr-O7GMdkjVoDa9ANoNJI2r7YixCyANxAGzuCxIu8Cpb98orQl9echO=
QiyQhaTTBaZnKYqmghs-3WKLZxF2ek-wPUDOPaWIQ=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/259374/7ac0778180fb1dc=
8/243748408/65b95c2144ad4905" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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