OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Thu, 09 Feb 2023 00:31:21 -0500
Message-ID: <m171.1511555360.75711675920670692.JavaMail.tomcat@web-core2-035>
Date: Thu, 9 Feb 2023 00:31:10 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Are you getting diminishing returns?
Errors-To: mailer@infusionmail.com
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><span class=3D"bard-te=
xt-block style-scope" style=3D"color: rgb(51, 51, 51);">Suzana Vrhovac,</sp=
an></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">As I=E2=80=99ve said many =
times, Star businesses, Proposition / Price Simplifier businesses, and busi=
nesses with Network Effect are the holy grail. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Many run on an exponential=
 curve. They start slow. Initial inputs yield minimal results in terms of r=
evenue. But as you get them rolling, small inputs lead to massive outputs. =
</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Push a little, get a lot. =
</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Businesses that run on the=
 diminishing returns curve, such as info-marketing and 90% of all the other=
 businesses on the planet are easier to set up. And initial inputs yield bi=
gger outputs. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But as you move up the cur=
ve, that changes. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You need to push harder an=
d harder to get those outputs. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Either type of business CA=
N provide you with a good living. But you must know which curve you=E2=80=
=99re riding, and how to ride it without smashing through the guardrail and=
 heading over a cliff. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">At the Truth Semin=
ar in 2019, I revealed multiple hybrid models for <i class=3D"bard-text-blo=
ck style-scope" style=3D"padding: 0px; line-height: 1.6;">combining</i> the=
 =E2=80=9Cdiminishing returns=E2=80=9D business with the =E2=80=9Cexponenti=
al=E2=80=9D business so you get the best of both worlds</b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">My suggestion is that you =
play a strong defense with your business so that your offense is focused on=
 <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-heigh=
t: 1.6;">exponential curve</i> opportunities where the upside is a lot bigg=
er than the downside. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I almost skidded into the =
ditch because I failed to see where my business was on this curve.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">More on that tomorrow.</p>=
=20
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you do not have a stron=
g Definitive Selling Proposition, you don=E2=80=99t have an exponential bus=
iness=E2=80=A6and you most likely don=E2=80=99t have much of a =E2=80=9Cdim=
inishing returns=E2=80=9D business either! Get a free DSP consultation when=
 you join New Renaissance Club at the annual level before February 15th.</p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link002.com/v2/click/8bf8ed83c45f8194122910a4f42741a7/eJyNkc1qwzAQhN9Fh5=
7i2HLaxDaYEkIIxmkOpT0HIa8bUf0hrWtM8LtXdktODfQ6O_p2RnslCJpprBpSEEU3lCyIAy6sA=
I07o5HxeUYpzWmSLYgU-vPgTGdJcf3j7W08ielTvl49LggOFoLl7XW7q6vT4XysTnXwWubCkn9w=
aJJndLPObqT9y7Y6knG8iwYlcP8V6J4U6DqYSjUiFMN3J4P_gmh9Ecd93y8tODco5vyFSbnkRsU=
a-ihEY8J7pjnEzx2qszed41AK3XZeGO1Niw-TrgK4UyUoJuQscKYsEx-6tEpFHpwAP-sITpXWGW=
9DjB-Jhw8OIWfnDIjSJF1FSRolWWjBrAXd_F6hhoEULZMexm89fJQh" class=3D"bard-text-=
block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pad=
ding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" styl=
e=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b></a=
></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">*To claim this bon=
us, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard=
-text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; l=
ine-height: 1.6;">support@perrymarshall.com</a> <span class=3D"bard-text-bl=
ock style-scope" style=3D"">after</span> joining New Renaissance =E2=80=94 =
Subject line: NR bonus=E2=80=9D =E2=80=94 and let our support team know tha=
t you'd like to claim this NR bonus.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link002.com/v2=
/click/db52ae2c26d2f4df5c9f0fae3cd8f499/eJyNkU9rwkAQxb_LHnoyJhupxkAoIiIh1kN=
pz7Ksoy7df8xODEH87t2kxVMLvb5585t5MzdGYIWl-shKZviCswlDkMorsLR2loQca5zzJc-KCd=
PKfm7RtZ6Vt196H-VBzJ-X81k-YdR7iJb3t9W6qffbw67eN9HrBcYh_-DwbFnwxbx4kDavq3rH7=
vc_0WAUba6RHlhJ2MIQ6qhiMPpAHf0XIh_KNO26buoBsTcCw0VoPZXOpENoJYVOCJWwZw0JwlVB=
l760ZA7BtSihUvbUBuVscCd6GnQTJ7SmAiOUHgUpjBfqbCtvTBIAFYRRJ0BTeXTBx32-JRkvHbc=
dnSMgybN8lmR5khUxjvAe7PHnHQ30rDwJHeD-BZdLl6M=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link002.com/v2/click/7b5d78879d6d951ab9a75ca364b8fc9b/eJyNkc1qwzAQhN9Fh57s2=
HJoYhtMCSEE4zSH0p6DkNeNqP6Q1jUm-N0ruyWnFnqdHX07o70RBM001i0piaJbSiLigAsrQOPe=
aGR8mVFKC5rmEZFCfxyd6S0pb7-8vY9nMXssNus0IjhaCJbXl92-qc_Hy6k-N8FrmQtL_sGhaZH=
T7Sa_kw7Pu_pEpulPNCiBh89A96RE18NcqhWhGL45GfxXROvLJBmGYWXBuVEx569MyhU3KtEwxC=
EaE94zzSF56lFdvOkdh0rorvfCaG86fJh1FcC9qkAxIReBM2WZeNeVVSr24AT4RUdwqrLOeBtif=
Es8fHAIuTgXQJyl2TpOszjNQwtmLej25woNjKTsmPQwfQE4MJQd" class=3D"bard-text-blo=
ck style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); paddin=
g: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, and =
<a href=3D"https://m171.keap-link002.com/v2/click/74c8d7d4d9374f21e845f442c=
6ad8fad/eJyNkM1qwzAQhN9Fh57iWHJpYhtMCSEE4zSH0p6DKq8bEesHaV1jgt-9slvaSwO9zs5=
-O7NXgqC5xrImOVFszciCOBDSStC4NRq5mGeMsYzRdEFaqS97ZzpL8usfuz_jSUweslUSdnCwEC=
wvz5ttVR73p0N5rILXcheO_IPDaJay9eqXtHvalAcyjjfRoCTuPgLdkxxdB1OpWoZi-Ora4D8jW=
p_Hcd_3SwvODYo7f-ZtuxRGxSlNaPRmzCV-7FCdvOmcgELqpvPSaG8avJt0FZCdKkBx2c6C4Mpy=
-a4Lq1TkwUnws47gVGGd8TYE-JJEeG2INztnQJTQ5D6iSUTTkJ9bC7r-_n8FA8kb3noYPwEi9pD=
D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: =
rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Marke=
ting</a>). Every message will contain a truth, tactic, or testimonial to ma=
ke this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. </p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link002.com/=
v2/click/cd5220501a49cc0c837827333828a2a6/eJyNkcFqwkAQht9lDz0Zk02pxkAoIiIh1=
kNpz7Ikk7o0szvszlZEfPeuafHUgtdv_v1mf-YsGIwyXHeiFCjnUkyEg1aTBsMra1i140xKuZBZ=
MRGDNp8bZwOJ8vzH29v4CvOnxSyfTQSfCGLk7XW5aurdZr-td03MknJxyR0emS0KOZ8VN9P6ZVl=
vxeXyrxpQ8_or2r0o2QW4lup0LMbvboj5AzP5Mk2Px-OUwLkTKucPahimrcXUEic2cNJa02uHir=
U16XNg3HsbXAuVNn3wEXrb88OVY7QHrACVHkbQKiSlP0xFiIkHp8GPnMFhRc56in_5QXFL7M9jc=
hQkeZY_JlmeZEWsoojAdL-naOAkyl4NHi7fQj6WLQ=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
             </div></td>=20
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          </tbody>=20
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        </div></td>=20
      </tr>=20
     </tbody>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/259624/8eade1db4237a3c=
a/243911968/235bfa6c116ac7d1" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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