OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 10 Feb 2023 00:30:41 -0500
Message-ID: <m171.1720924294.3463181676007022174.JavaMail.tomcat@web-core2-035>
Date: Fri, 10 Feb 2023 00:30:22 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: When I failed to recognize what business I
 was in (part 1)
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8044446:value:infusionsoft
 
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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2008, it took about six months or a year for my business to start feeling t=
he slippage. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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l the credit crunch trickled down to everybody else that it hit me. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Credit card limits started=
 shrinking. Cards canceled. My tribe went from =E2=80=9CHey, it=E2=80=99s e=
asy to get credit and I can buy Internet marketing courses all I want=E2=80=
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dding: 0px; margin: 13px 0px; line-height: 1.6;">Frankly, before the crunch=
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e screws started tightening on my business. </p>=20
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poof</i>. Mortgage brokers <i class=3D"bard-text-block style-scope" style=
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ened slowly. Meanwhile, I was bustling with charisma and optimism. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">While everybody else was p=
ulling back, I expanded. Contrarian.</p>=20
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dding: 0px; margin: 13px 0px; line-height: 1.6;">In 2008 I had a skeleton c=
rew of two or three customer service people, a couple of salespeople, Jerem=
y, and Bryan. That=E2=80=99s it. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Our company Christmas part=
ies had seven or eight people. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I said, =E2=80=9CWe're goi=
ng to expand this thing!=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The plan was to automate a=
 bunch of processes, harness <i class=3D"bard-text-block style-scope" style=
=3D"padding: 0px; line-height: 1.6;">all</i> my content, and turn this thin=
g into a much bigger, faster-cranking, money-making machine. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I set out to get myself an=
 affiliate manager, a content manager, and an operations manager. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">All these guys were fairly=
 expensive. So my overhead doubled overnight. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I was running on marketer =
entrepreneur optimism. =E2=80=9CWe'll just sell more stuff!=E2=80=9D This w=
as fueled by the fact that the previous five years had been a magic carpet =
ride =E2=80=93 me going from total obscurity to autographs and selfies and =
speaking engagements at seminars all over the world.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">We did sell a lot more stu=
ff. Our operations guys cleaned up a lot of messes. Straightened out chaos.=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But my business also went =
from consistently generating more money than I needed with a modest amount =
of effort=E2=80=A6to a business that sometimes missed targets and took cons=
iderably more work. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Next time: My assumptions,=
 the issues with those assumptions and the lessons I learned.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Get a free DSP consultatio=
n when you join New Renaissance Club at the annual level before February 15=
th.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link010.com/v2/click/27b852be05da381275a8742df3ab3adf/eJyNkc1qwzAQhN9Fh5=
7i2LLbJDaYEkIIxmkOpT0HIa8bUf0hrWtM8LtXdktODfQ6O_p2RnslCJpprBpSEEXXlCyIAy6sA=
I07o5HxeUYpzWmyWRAp9OfBmc6S4vrH29t4EtOnfPW4WhAcLATL2-t2V1enw_lYnergtcyFJf_g=
0CTfZOssvZH2L9vqSMbxLhqUwP1XoHtSoOtgKtWIUAzfnQz-C6L1RRz3fb-04NygmPMXJuWSGxV=
r6KMQjQnvmeYQP3eozt50jkMpdNt5YbQ3LT5MugrgTpWgmJCzwJmyTHzo0ioVeXAC_KwjOFVaZ7=
wNMX4kHj44hJydMyBKkzSLkjRK8tCCWQu6-b1CDQMpWiY9jN86VpQe" class=3D"bard-text-=
block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pad=
ding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" styl=
e=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b></a=
></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">*To claim this bon=
us, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard=
-text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; l=
ine-height: 1.6;">support@perrymarshall.com</a> <span class=3D"bard-text-bl=
ock style-scope" style=3D"">after</span> joining New Renaissance =E2=80=94 =
Subject line: NR bonus=E2=80=9D =E2=80=94 and let our support team know tha=
t you'd like to claim this NR bonus.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link010.com/v2=
/click/dcc58aa3a644ddf888ff83a0e412bb60/eJyNkU9rwkAQxb_LHnoyJhttNYFQRESC1kN=
pz7JsRl26_5idGET87t2kxVOFXt-8-c28mSsjsMJS3bCSGT7jbMQQpPIKLC2dJSGHGue84Nl8xL=
SyX2t0rWfl9Y_ee7kX8-fiZTodMbp4iJaP98VyU-_W-22920SvFxiH_IPDs2I-mU3yO2n1tqi37=
HZ7iAajaHWO9MBKwhb6UI2KwegTdfSfiHwo07TrurEHxIsRGE5C67F0Ju1DKyl0QqiEPWpIEM4K=
uvS1JbMPrkUJlbKHNihngzvQU6-bOKE1FRih9CBIYbxQR1t5Y5IAqCAMOgGayqMLPu7zI8l46bj=
t4BwASZ7lkyTLk6yIcYT3YJvfd2zgwsqD0AFu35QBl6A=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link010.com/v2/click/e6ffb3cf598e14f383dfa5f2f0fefe8c/eJyNkU9Lw0AQxb_LHjwlT=
TZR2wSClFJKSO1B9FyWzcQu7j92J4ZQ8t3dRNGLgtc3b3_z3s6VIGimsW5JSRRdUxIRB1xYARp3=
RiPjy4xSWtB0ExEp9NvBmd6S8vrL2-_xLGZ3xf1tFhEcLQTL89N219Snw_lYn5rgtcyFJf_g0LT=
Y5Ov8h7R_3NZHMk1_okEJ3L8Huicluh7mUq0IxfDFyeC_IFpfJskwDCsLzo2KOX9hUq64UYmGIQ=
7RmPCeaQ7JQ4_q7E3vOFRCd70XRnvT4c2sqwDuVQWKCbkInCnLxKuurFKxByfALzqCU5V1xtsQ4=
1Pi4YNDyMW5AOIszfI4zeK0CC2YtaDbrys0MJKyY9LD9AE1CpQa" class=3D"bard-text-blo=
ck style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); paddin=
g: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, and =
<a href=3D"https://m171.keap-link010.com/v2/click/ceec85fd3ae1b4d19d165c575=
5f481b3/eJyNkE1rg0AQhv_LHnrSuKtto4KUEEIQ0xxKew5bHZsl7ge7Y0WC_72rLTm10Osz7z7=
7zlwJguIKy4bkRLI1IwGxUAsjQOFWK-T1MmOMZYymAemEuuyt7g3Jr7-8vY1nGD9kj_c0IDga8J=
HXl822Ko_706E8Vj5ruPWf_MPDaJYm6yS-mXbPm_JApulPNUiBu09vdyRH28O8VCP8YvhmO58_I=
xqXR9EwDCsD1o6SW3fmXbeqtYxSGtPwXetL9NSjPDnd2xoKodreCa2cbvFu5tIre1mA5KJbQM2l=
4eJDFUbK0IEV4BaOYGVhrHbGF_hGtT-tr7ckF0EY0zgJaRzSzPfnxoBqfu5fwUjylncOpi8UNJC=
3" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: =
rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Marke=
ting</a>). Every message will contain a truth, tactic, or testimonial to ma=
ke this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. </p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link010.com/=
v2/click/7f17ef9ecbdbde8415af6a18d1e54e80/eJyNkcFqwkAQht9lDz0Zk01oNYFQRESC1=
kNpz7Ikk7o0szvszlZEfPeuafHUgtdv_vlmf_YsGIwy3HSiEihnUkyEg1aTBsNLa1i140xKWcps=
PhGDNp9rZwOJ6vzH7m18hflj-VTEHT4RxMjb62K5aXbr_bbZbWKWlItH7vDIrJwXsyK_mVYvi2Y=
rLpd_1YCaV1_R7kXFLsC1VKdjMX53Q8wfmMlXaXo8HqcEzp1QOX9QwzBtLaaWOLGBk9aaXjtUrK=
1JnwPj3tvgWqi16YOP0NueH64coz1gDaj0MIJWISn9YWpCTDw4DX7kDA5rctZTfMsPildifx6To=
yDJs7xIsjzJylhFEYHpfr9iAydR9WrwcPkGPwSWKg=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/259636/4d69e50a3b7caf0=
3/244013152/5de6650adcf35b6d" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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