OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sat, 11 Feb 2023 00:46:13 -0500
Message-ID: <m171.1409586865.4850831676093436614.JavaMail.tomcat@web-core2-035>
Date: Sat, 11 Feb 2023 00:30:36 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: When I failed to recognize what business I
 was in (part 2)
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8045910:value:infusionsoft
 
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dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><span class=3D"bard-te=
xt-block style-scope" style=3D"color: rgb(51, 51, 51);">Suzana Vrhovac,</sp=
an></p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Last time, I told you part=
 one of my overconfidence in my own business=E2=80=99s ability to expand an=
d scale.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Assumption: =E2=80=9CWe sh=
ould be able to take this glorified one-man-band and run it using other peo=
ple's talent. So that Perry does not have to be at the center of everything=
 all the time. Build a big, <b class=3D"bard-text-block style-scope" style=
=3D"padding: 0px; line-height: 1.6;">automated evergreen funnel</b> that se=
lls something all the time.=E2=80=9D</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">There were very, very few =
people I knew who had actually done that! The never-ending rolling product =
launch was not a common accomplishment. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But we felt we could do it=
. Blow up the Death Star and throw a big party when the smoke clears. </p>=
=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It was far more complicate=
d than we thought. And as we were expanding, our market was tightening down=
. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">We DID accomplish a lot an=
d I learned a lot. But we never got that big beautiful automated gumball ma=
chine built. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Hindsight being 20/20, the=
 issues were:</p>=20
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px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
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-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
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nformation marketing was becoming a commodity. Amazon, Kindle, Spotify, You=
Tube. People pouring into the information marketing business and glutting i=
t. That=E2=80=99s because for the previous five years it had been the most =
hyped thing ever.</li>=20
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px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
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t was growing increasingly difficult (in many cases impossible) for gurus t=
o buy advertising and get anywhere close to an acceptable ROI. This was par=
tly because=E2=80=A6</li>=20
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he product launch model was shifting all the sales of info products to peop=
le on email lists of trusted gurus. Therefore, all significant buyers were =
already on lists, and advertising in mainstream media was enormously wastef=
ul.</li>=20
              </ul>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">T=
he life cycle of an information product was growing shorter all the time, s=
o making a product =E2=80=9Cevergreen=E2=80=9D was effectively impossible.<=
/li>=20
              </ul>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">I=
 was engineering a business to attract new customers, when in hindsight a s=
uperior business strategy would have been to laser in on expanding our memb=
erships.</li>=20
              </ul>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Next time: Lessons learned=
 from misidentifying my own business. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What assumptions are you m=
aking about your business? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Get a free DSP consultatio=
n when you join New Renaissance Club at the annual level before February 15=
th.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link013.com/v2/click/3ab6d1b64b671dd42731cf6b269d9792/eJyNkc1qwzAQhN9Fh5=
7i2HLrNjaYEkIIxmkOpT0HIa8bUesHaV1jQt69a7fk1ECvs7OfZlZnhmCEwaphBdP8ibMF8yCVU=
2BwYw0KOc845zlPVgvWKfO587Z3rDj_sXsdT2Ka5Y8Z7eDogCxvr-tNXR12x311qMnrhKdH_sHh=
Sb7KHrL0Stq-rKs9u1xuokEr3H4RPbACfQ9TqUZRMXz3HflPiC4UcTwMw9KB96MWPpxE1y2l1bG=
BIaJoQoUgjIT4uUd9DLb3Ekpl2j4oa4Jt8W7SNYF7XYIWqpsFKbQT6sOUTusogFcQZh3B69J5Gx=
zF-JEkHZhCzs4ZEKVJeh8lacQTaiGcA9P8_kINIyta0QW4fAM-fJQa" class=3D"bard-text-=
block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pad=
ding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" styl=
e=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b></a=
></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">*To claim this bon=
us, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard=
-text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; l=
ine-height: 1.6;">support@perrymarshall.com</a> <span class=3D"bard-text-bl=
ock style-scope" style=3D"">after</span> joining New Renaissance =E2=80=94 =
Subject line: NR bonus=E2=80=9D =E2=80=94 and let our support team know tha=
t you'd like to claim this NR bonus.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link013.com/v2=
/click/98bada08f6ff0fbbd83c2ed13d087aa2/eJyNkU9rwkAQxb_LHnoyJps2VgOhiIiEWA-=
lPcuyjrp0_zE7MQTxu3eTFk8t9PrmzW_mzVwZgRWW6gMrmeHPnE0YglRegaWVsyTkWOOcL3g2nz=
Ct7OcGXetZef2l914exLxYzIrZhFHvIVre35arpt5t9tt610SvFxiH_IPDs8W8eCryO2n9uqy37=
Hb7Ew1G0foS6YGVhC0MoQ4qBqMP1NF_JvKhTNOu66YeEHsjMJyF1lPpTDqEVlLohFAJe9KQIFwU=
dOlLS2YfXIsSKmWPbVDOBnekh0E3cUJrKjBC6VGQwnihTrbyxiQBUEEYdQI0lUcXfNznW5Lx0nH=
b0TkCkjzLH5MsT3gW4wjvwR5-3tFAz8qj0AFuX5hLl5w=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link013.com/v2/click/17325f9fccb6044344e995b82f547283/eJyNkc1qwzAQhN9Fh57s2=
HLjNjaYEkIIxmkOpT0HIa8bUf0hrWtM8LtXdktOLfQ6O_p2RnslCJpprFtSEkUfKYmIAy6sAI07=
o5HxZUYpLWi6iYgU-uPgTG9Jef3l7W08i1lePOTriOBoIVheX7a7pj4dzsf61ASvZS4s-QeHpsU=
mX-fZjbR_3tZHMk1_okEJ3H8Guicluh7mUq0IxfDNyeC_IFpfJskwDCsLzo2KOX9hUq64UYmGIQ=
7RmPCeaQ7JU4_q7E3vOFRCd70XRnvT4d2sqwDuVQWKCbkInCnLxLuurFKxByfALzqCU5V1xtsQ4=
1vi4YNDyMW5AOIsze7jNItpGlowa0G3P1doYCRlx6SH6Qs5MJQW" class=3D"bard-text-blo=
ck style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); paddin=
g: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, and =
<a href=3D"https://m171.keap-link013.com/v2/click/17f189d41d5ba60c4ef3fce8a=
8fe0a4c/eJyNkE1rg0AQhv_LHnrSuGtrq4KUEEIQ0xxKew5bHZsl7ge7Y0WC_72rLaWHFHp95t1=
n35kLQVBcYdmQnEj2wEhALNTCCFC40Qp5vcwYYxmjaUA6oc47q3tD8suVtz_jGcZJdp_EAcHRgI=
-8PK83VXnYHfflofJZw63_5B8eRrM0uftl2j6tyz2Zpj_VIAVuP7zdkRxtD_NSjfCL4avtfP6Ea=
FweRcMwrAxYO0pu3Yl33arWMkppTMM3rc_RY4_y6HRvayiEansntHK6xZuZS6_sZQGSi24BNZeG=
i3dVGClDB1aAWziClYWx2hlf4AvV_rS-3pJcBGFM49uQxiGjvj83BlTzff8KRpK3vHMwfQIYQpC=
z" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: =
rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Marke=
ting</a>). Every message will contain a truth, tactic, or testimonial to ma=
ke this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. </p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link013.com/=
v2/click/f8584cf4323409c121cf1bac845b1c2c/eJyNkcFqwzAMht_Fh52aJs6WrQ2EUUopI=
V0PYzsXkyqrWWwLWV4ope8-Nxs9rbDrp9-f_KOTYLDKcr0XpTDySYqJIGg1arC8dJZVO86klHOZ=
zSai1_ZzTS6gKE9_vL2OLzAv5o9FNhF8RIiRt9fFsqm3692m3jYxi4rikn94ZDafFQ9FfjWtXhb=
1RpzPN9VgNK--ot2LkinApdRex2L8Tn3MH5jRl2k6DMMUgehoFPmD6vtp60zqkBMXOGmd7TQZxd=
rZ9Dmw2XkXqIVK2y74CL3r-O7CTbQHU4FRuh9Bqwwq_WErNCbxQBr8yBnIVEjOY_zLD4pbYn8ek=
6MgybP8PsnyRGaxikIEu_89RQNHUXaq93D-Bjcnlh0=3D" class=3D"bard-text-block sty=
le-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px=
; line-height: 1.6;">Click here to be removed from the Perry Marshall Minut=
e series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/259648/22577ae1673d77f=
4/244045090/9ceb5e2576a9f4e1" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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