OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sun, 12 Feb 2023 00:31:02 -0500
Message-ID: <m171.1866636112.789861676179845463.JavaMail.tomcat@web-core2-035>
Date: Sun, 12 Feb 2023 00:30:45 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: When I failed to recognize what business I
 was in (part 3)
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8047228:value:infusionsoft
 
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dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><span class=3D"bard-te=
xt-block style-scope" style=3D"color: rgb(51, 51, 51);">Suzana Vrhovac,</sp=
an></p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Here=E2=80=99s what I lear=
ned=E2=80=A6 </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It came down to a scaling =
issue. There are many guru niches in my space that will support a one-man-b=
and, but there are not nearly so many that will support five full-time, wel=
l-paid people!</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Info marketing businesses =
are personality driven 99% of the time. So a fundamental limitation is how =
many people can relate to the personality. There are some info businesses w=
ith multiple personalities but not many. The personality represents a funda=
mental attraction limitation. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I fought this for years bu=
t eventually yielded to it. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Thus it is nearly impossib=
le to massively scale an info marketing business. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Info marketing is a cat-on=
-a-hot-tin-roof business. You can never relax. You have to constantly pull =
new rabbits out of the hat. You can run into compromising situations when y=
ou have a culture like that. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Information marketing is o=
ne of the more difficult models to scale. And one of the reasons is that it=
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line-height: 1.6;">diminishing returns curve</b>. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Proposition Simplifiers ru=
n on an <b class=3D"bard-text-block style-scope" style=3D"padding: 0px; lin=
e-height: 1.6;">exponential curve</b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Exponential curve business=
es are hard to get to liftoff. But if you can get them launched and reach a=
 certain critical mass, they're almost unstoppable. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Businesses with network ef=
fect behave this way. EBay and Facebook and Uber, yes, but also far smaller=
 New Renaissance Club businesses. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you can get these busin=
esses to the part of the curve that starts to rise, the rise is steep and d=
ramatic. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Small inputs lead to massi=
ve outputs. Not 80/20 but 99/1. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Not so for diminishing ret=
urns businesses. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Eventually you hit the reg=
ion where more and more inputs lead to fewer and fewer outputs.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Most businesses are like t=
his. They obey the Martini Glass Principle, which says that 2X the customer=
s cost 4X the money. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The economics of unlimited=
 expansion are impossible. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But if you're on the <i cl=
ass=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6=
;">early side of that curve</i>, you can live comfortably with a modest amo=
unt of effort. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">There is a part of the cur=
ve where the money is fairly easy to shake off the tree. But when you push =
past that part of the curve, it=E2=80=99s Sisyphus pushing the rock up the =
hill only to watch it roll back down. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In 2009, I thought my busi=
ness was WAY further to the left of the curve than it really was. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">So, dear reader, if you're=
 a copywriter, a consultant, a software company, a butcher, baker, or candl=
estick maker, you want to ask yourself, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CWhere am I on the=
 curve?=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Eventually on that winding=
 road, I discovered what my real business is. It=E2=80=99s at the intersect=
ion of my business and my best clients=E2=80=99 businesses. It=E2=80=99s de=
veloping a fishing rod to find clients I can take equity in. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That's the <i class=3D"bar=
d-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">real</i=
> business I'm in. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Get a free DSP consultatio=
n when you join New Renaissance Club at the annual level before February 15=
th.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link020.com/v2/click/684af78e1c10c701bf129c5c96d364a0/eJyNkU9rwzAMxb-LDz=
s1TZxtbRMIo5RSQroexnYuxlFWM__DlhdCyXefk42eNtj16emnJ-lKEDTTWLekJIquKVkQB1xYA=
Rp3RiPjc41SWtBssyBS6I-DM8GS8vpL7608ifljsVpnC4KDhWh5fdnumvp0OB_rUxO9lrk45B8c=
mhWbVfGQ30j75219JOP4JxqUwP1npHtSogswLdWKuBi-ORn9F0TryzTt-35pwblBMecvTMolNyr=
V0CcxGhPeM80hfQqozt4Ex6ESugteGO1Nh3eTriI4qAoUE3IWOFOWiXddWaUSD06An3UEpyrrjL=
cxxrfE44FjyNk5A5I8y--TLE_odARmLej25wsNDKTsmPQwfgE74ZQa" class=3D"bard-text-=
block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pad=
ding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" styl=
e=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b></a=
></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">*To claim this bon=
us, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard=
-text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; l=
ine-height: 1.6;">support@perrymarshall.com</a> <span class=3D"bard-text-bl=
ock style-scope" style=3D"">after</span> joining New Renaissance =E2=80=94 =
Subject line: NR bonus=E2=80=9D =E2=80=94 and let our support team know tha=
t you'd like to claim this NR bonus.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link020.com/v2=
/click/ff32caa45a4e20c18730231b84e68474/eJyNkU9rwkAQxb_LHnoyJpu21gRCEREJsR5=
Ke5ZlHXXp_mN2Ygjid-8mLZ4q9PqbN2_mzVwYgRWW6j0rmeEvnE0YglRegaWlsyTkWOOcFzybT5=
hW9muNrvWsvPzReysPMH8uZrPYQ72HKPl4XyybervebeptE7VeYBzyDx-eFfNZ8ZTfnFZvi3rDr=
te71mAUrc7RPbCSsIUh1F7FYPSJOupPRD6Uadp13dQDYm8EhpPQeiqdSYfQSgqdECphjxoShLOC=
Ln1tyeyCa1FCpeyhDcrZ4A70MHATJ7SmAiOUHoEUxgt1tJU3JgmACsLICdBUHl3wcZ8fJOOl47a=
jcjRI8ix_TLI84cM1hPdg97_vaKBn5UHoANdvoeKXpQ=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link020.com/v2/click/b730ed45d51c0fca2c1f48286923be7d/eJyNkU9rg0AQxb_LHnr=
S6NrWRkFKCCGIaQ6lPYdlHZul7h92ZysS_O5dbcmpgV7fvPnNm5kLQVBMYd2Skkj6RElELHBhBC=
jcaoWMLzVKaUHTdUR6oT73VntDyssfvdfyLGaPRZ7nEcHRQLC8vW62TX3cnw71sQlew2wY8g8OT=
Yt1XjxkV9LuZVMfyDTdRIMUuPsKdEdKtB7mpVoRFsN32wf_GdG4MkmGYVgZsHaUzLoz6_sV1zJR=
MMQhGhPOMcUhefYoT057y6ESqvNOaOV0h3ezLgPYywokE_0icCYNEx-qMlLGDqwAt-gIVlbGamd=
CjB-JhwOHkItzAcRZmt3HaRbT-QjMGFDt7xcaGEnZsd7B9A1Cf5Qf" class=3D"bard-text-b=
lock style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padd=
ing: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, an=
d <a href=3D"https://m171.keap-link020.com/v2/click/04a225f6818d5221967e8f1=
b6a8d020f/eJyNkE1rg0AQhv_LHnrS6NrUqiAlhBDENIfSnsN2HZsl7ge7Y0WC_72rLTm10Osz7=
z4771wJgmIKq4YURNJHSgJigQsjQOFWK2R8mVFKcxpnAemEuuyt7g0prr-8vY1nmDzkaboOCI4G=
fOT1ZbOtq-P-dKiOtc8aZv0n__DQOM_SfJ3cTLvnTXUg0_SnGqTA3ae3O1Kg7WEu1QhfDN9s5_N=
nROOKKBqGYWXA2lEy686s61ZcyyiLkzh81_oSPfUoT073lkMpVNs7oZXTLd7NXHplL0uQTHQL4E=
waJj5UaaQMHVgBbuEIVpbGamf8At-I-9P69ZbkIgiTOLkP4ySkc31mDKjm5_41jKRoWedg-gIhY=
ZC8" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color=
: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Mar=
keting</a>). Every message will contain a truth, tactic, or testimonial to =
make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link020.com/=
v2/click/6c2e5f587328f4899ba66fa1d56afd55/eJyNkdFKwzAUht8lF16ta1N1roUiY4xRN=
nchej1Ce-qCTXI4OXGMsXc3raI3E7z9zp_v5E_OgsEqy3UrSmHkgxQTQdBo1GB56SyrZpxJKQuZ=
zSei1_Z9TS6gKM9Xzv6MB5jfF7NZPhF8QoiRl-fFclPv1vttvdvELCqKS_7hkVkxnxV3v6bV06L=
eisvlTzUYzauPaPeiZAowlGp1LMav1Mf8gRl9mabH43GKQHQyivxB9f20cSZ1yIkLnDTOdpqMYu=
1s-hjY7L0L1EClbRd8hN51fDNwE-3BVGCU7kfQKINKv9kKjUk8kAY_cgYyFZLzGO_yheKW2J_H5=
ChI8iy_TbI8kcNLKESw7fdXbOAkyk71Hi6fQJ6WJg=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/259660/9a4b8fbc635abf1=
4/244074726/5ba5499df0f73c76" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
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  </div> =20
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