OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Wed, 15 Feb 2023 00:31:24 -0500
Message-ID: <m171.290838426.15222411676439069606.JavaMail.tomcat@web-core2-035>
Date: Wed, 15 Feb 2023 00:31:09 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Build your community, hit the road!
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8051356:value:infusionsoft
 
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><span class=3D"bard-te=
xt-block style-scope" style=3D"color: rgb(51, 51, 51);">Suzana Vrhovac,</sp=
an></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Spotify and Tidal and Pand=
ora and who knows how many others have exploited a loophole in music IP law=
 that allows them to offer their customers just about every song you could =
ever want for $10 to $15 per month.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Obviously, no artist is go=
ing to get rich from their cut of that measly subscription rate. No record =
company is going to pony up $200,000 to pay for a band to record an album. =
The ROI just <i class=3D"bard-text-block style-scope" style=3D"padding: 0px=
; line-height: 1.6;">ain=E2=80=99t</i>. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">So, artists must pull mone=
y out of their pockets and pay most of the cost of the production. Making t=
heir money back is not even a consideration most of the time! They certainl=
y are not going to make it back on the =E2=80=9Cinformation.=E2=80=9D </p>=
=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The only way they=E2=80=99=
ll make it back is through the commerce of live events=E2=80=A6concerts=E2=
=80=A6or merchandise.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you go to a concert, yo=
u=E2=80=99ll notice that =E2=80=9Cmerch=E2=80=9D is a very big deal for the=
 band. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Financially, the band exis=
ts for the end purpose of selling $35 T-shirts.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You cannot do that unless =
you have a rabid community ready to get off their butts, buy tickets and co=
me see you. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Huge inertia to overcome t=
here. So, you better know your audience. And they better love you. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Jonathan Daniel of Crush M=
anagement, a New York City-based musician management company, appeared on t=
he WTF podcast with Marc Maron. He said that, even after all the massive up=
heaval in the music industry, the equation for success really hasn=E2=80=99=
t changed. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s still, =E2=80=
=9CGive me a cute lead singer, some good songs, and a big enough community,=
 and I=E2=80=99ll show you the money.=E2=80=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 13px 0px; line-height: 1.6;">Person=
ality, copy, list? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The purpose of music marke=
ting used to be to sell the song. Get the radio to play it. Grow a communit=
y around it. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Now the purpose is to find=
, build, bond with, and serve a community. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The songs are still part o=
f it=E2=80=A6but not the most important part. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Pay attention, Mr. Markete=
r. Because all this applies to you as well. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Today is the last day to c=
laim your free DSP consultation by joining New Renaissance Club at the annu=
al level (<i class=3D"bard-text-block style-scope" style=3D"padding: 0px; l=
ine-height: 1.6;">which saves you over $1,000 off the monthly price</i>). <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link007.com/v2/click/688c02d419815b9b8501560ba9c3fded/eJyNkc1qwzAQhN9Fh5=
7s2HLSujaYEkIIxmkOpT0HIa8bUf0hrWtM8LtXdktOLfQ6O_p2RnslCJpprFtSEkVzSiLigAsrQ=
OPOaGR8mVFKC5o-RkQK_XFwprekvP7y9jaexey-yPNNRHC0ECyvL9tdU58O52N9aoLXMheW_IND=
06Kg-frhRto_b-sjmaY_0aAE7j8D3ZMSXQ9zqVaEYvjmZPBfEK0vk2QYhpUF50bFnL8wKVfcqET=
DEIdoTHjPNIfkqUd19qZ3HCqhu94Lo73p8G7WVQD3qgLFhFwEzpRl4l1XVqnYgxPgFx3Bqco642=
2I8S3x8MEh5OJcAHGWZus4zWK6CS2YtaDbnys0MJKyY9LD9AU_q5Qf" class=3D"bard-text-=
block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pad=
ding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" styl=
e=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b></a=
></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">*To claim this bon=
us, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard=
-text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; l=
ine-height: 1.6;">support@perrymarshall.com</a> <span class=3D"bard-text-bl=
ock style-scope" style=3D"">after</span> joining New Renaissance =E2=80=94 =
Subject line: NR bonus=E2=80=9D =E2=80=94 and let our support team know tha=
t you'd like to claim this NR bonus.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link007.com/v2=
/click/1a50fba0d08f4217f4c9581b402ecfc8/eJyNkU9rwkAQxb_LHnoyJhvbpgmEIiIStB5=
Ke5ZlM-rS_cfsxCDid-8mLZ4q9PrmzW_mzVwYgRWWmpZVzPCCswlDkMorsLRwloQca5zzkmcvE6=
aV_Vqh6zyrLn_03sqDmD-VRZFPGJ09RMvH-3yxbrar3abZrqPXC4xD_sHhWVnyYvZ8Iy3f5s2GX=
a930WAULU-RHlhF2MEQqlUxGH2ijv4jkQ9VmvZ9P_WAeDYCw1FoPZXOpENoJYVOCJWwBw0JwklB=
n752ZHbBdSihVnbfBeVscHt6GHQTJ3SmBiOUHgUpjBfqYGtvTBIAFYRRJ0BTe3TBx31-JBkvHbc=
dnSMgybN8lmR5wh9jHOE92Pb3HWs4s2ovdIDrN5mDl6E=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link007.com/v2/click/003581635d2a6089237742250d8d78c1/eJyNkc1qwzAQhN9Fh57s2=
HLaujaYEkIIxmkOpT0HIa8bUf0hrWtM8LtXdktODfQ6O_p2RnshCJpprFtSEkVzSiLigAsrQOPW=
aGR8mVFKC5o-RUQK_bl3prekvPzx9jqexeyhyPM0IjhaCJa31822qY_706E-NsFrmQtL_sGhaVH=
QfP14Je1eNvWBTNNNNCiBu69A96RE18NcqhWhGL47GfxnROvLJBmGYWXBuVEx589MyhU3KtEwxC=
EaE94zzSF57lGdvOkdh0rorvfCaG86vJt1FcC9qkAxIReBM2WZ-NCVVSr24AT4RUdwqrLOeBti_=
Eg8fHAIuTgXQJyl2TpOs5jehxbMWtDt7xUaGEnZMelh-gY6X5Qb" class=3D"bard-text-blo=
ck style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); paddin=
g: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, and =
<a href=3D"https://m171.keap-link007.com/v2/click/faed840cb02827a8d26a1d065=
0398d7d/eJyNkM1qwzAQhN9Fh57iWHLaJDaYEkIIxmkOpT0H1V43ItYP0qrGBL97Zbfk1ECvs7P=
fzuyVICiusKhJRiRbMTIjFiphBCjcaoW8mmaMsZTR9Yy0Ql32VntDsusfu7fxKCZP6WoZdrA3EC=
xvr5ttWRz3p0NxLIPXcBuO_IPDaJqy1WJ5I-1eNsWBDMNdNEiBu69AdyRD62EsVYtQDN9tG_xnR=
OOyOO66bm7A2l5y6868beeVlvGaJjT60PoSP3uUJ6e9rSAXqvFOaOV0gw-jLgPSyxwkF-0kVFwa=
Lj5VbqSMHFgBbtIRrMyN1c6EAD9SFV4b4k3OCRAlNFlENInYY8jPjQFV__6_hJ5kDW8dDN8lH5D=
B" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: =
rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Marke=
ting</a>). Every message will contain a truth, tactic, or testimonial to ma=
ke this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. </p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
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   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link007.com/=
v2/click/f269c8e9e0b153f926d4958f32b37d6f/eJyNkcFKw0AQht9lD56aJptqawJBSiklp=
PYgei5LOrGLmd1hd9ZQSt_dbRS9KHj95t9v9mfOgsEow_VBlALlQoqJcNBq0mB4ZQ2rdpxJKQuZ=
3U9Er83bxtlAojz_8vZ7fIX5XbGYzyeCTwQx8vy0XDX1brPf1rsmZkm5uOQfHpkVhVzMfkzrx2W=
9FZfLn2pAzev3aPeiZBfgWuqgYzF-cX3MH5nJl2k6DMOUwLkTKuePqu-nrcXUEic2cNJa02mHir=
U16UNg3HsbXAuVNl3wEXrb8c2VY7QHrACV7kfQKiSlX01FiIkHp8GPnMFhRc56in_5RHFL7M9jc=
hQkeZbPkixP5G2soojAHL5O0cBJlJ3qPVw-AERylis=3D" class=3D"bard-text-block sty=
le-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px=
; line-height: 1.6;">Click here to be removed from the Perry Marshall Minut=
e series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/259764/3daf192fe3630fc=
d/244230946/a48d67885e743d9a" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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