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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sat, 18 Feb 2023 00:30:55 -0500
Message-ID: <m171.1349078573.8106431676698239973.JavaMail.tomcat@web-core2-035>
Date: Sat, 18 Feb 2023 00:30:39 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Amish Vampires in Space
Errors-To: mailer@infusionmail.com
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dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><span class=3D"bard-te=
xt-block style-scope" style=3D"color: rgb(51, 51, 51);">Suzana Vrhovac,</sp=
an></p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">A few years ago I wrote ab=
out visiting my friend Tosca Lee and she told me about a Christian writers =
conference she attended.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Someone came up with the =
=E2=80=9Ccrazy=E2=80=9D idea of a book about Amish vampires in space.</p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Someone actually wrote it =
and it became the most popular book the publisher ever offered. And for a w=
hile there was even talk of a movie!</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What=E2=80=99s the point? =
A couple of things.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Sometimes crazy hybrids ar=
e wildly successful. Roundtable Member Max Gudden, who used to fly in 3X pe=
r year from the Netherlands, combined his business selling game access code=
s with direct game platform access, forming his new business StartSelect. <=
/p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Dave Frees took the normal=
ly staid =E2=80=9Cestate planning business=E2=80=9D and bolted on a level o=
f convenience such that they=E2=80=99ll practically back up the truck to yo=
ur filing cabinets and sort through everything for you. Think Estate Planni=
ng + McDonalds =3D Unruh, Turner, Burke &amp; Frees law firm.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In today=E2=80=99s marketi=
ng world, dominated as it is by social media, you need an =E2=80=9CAmish Va=
mpires in Space=E2=80=9D hook. What is <i class=3D"bard-text-block style-sc=
ope" style=3D"padding: 0px; line-height: 1.6;">your</i> Amish Vampires in S=
pace? What crazy concoction of existing things, what duck-billed platypus, =
can you put together?</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In our planning meetings, =
my marketing advisor, Jack Born used to say, =E2=80=9CLet=E2=80=99s start w=
ith the craziest most outlandish hook we can come up with and walk it back =
from there.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s great advice.=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Second, if you=E2=80=99re =
in search of a USP, can you Frankenstein something together that sounds abs=
urd on the surface? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What works in one market: =
Amish </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What works in other market=
s: Vampires and zombies and aliens. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Frankenstein them together=
: <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-heig=
ht: 1.6;">Amish Vampires in Space</i>. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link019.com/v2/click/e8f838a8548b421de69cf68b9af226dd/eJyNkc1qwzAQhN9Fh5=
7s2HJpYhtMCSEE4zSH0p6DkNeNqPWDtK4Jwe_ejVtyaiHX2dG3M9oLQzDCYN2ykmm-4ixiHqRyC=
gxurEEh5xnnvOBpHrFemc-dt4Nj5eWPt7fxVcyeimKZRQzPDsjy9rreNPVhd9zXh4a8TnhacgeH=
p8TJ8-WNtH1Z13s2Tf-iQSvcfhE9sBL9ANdSraJi-O578p8QXSiTZBzHhQPvz1r4cBJ9v5BWJwb=
GmKIJFYIwEpLnAfUx2MFLqJTphqCsCbbDh6uuCTzoCrRQ_SxIoZ1QH6ZyWscBvIIw6wheV87b4C=
jGjyTpgynk7JwBcZZmj3GaxXxFLYRzYNrfKzRwZmUn-gDTN0oolCw=3D" class=3D"bard-tex=
t-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); p=
adding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" st=
yle=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b><=
/a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link019.com/v2=
/click/a42ed6621d25649aab0ffa8984665ed9/eJyNkU1rwkAQhv_LHnoyJptSPwKhiIgErYf=
Snsuyjjp0v5idGET8792kxVMLvb7zzjPzzlwFg1OOm72ohJVTKUaCQGNAcLz0jpUealLKuSxmI2=
HQfa7Jt0FU11967-VeLJ_m80kxEnwJkCxvr4vlptmtP7bNbpO8QVEa8g-OLBJnNpvcSauXRbMVt=
9ufaLDIq3OiR1ExtdCH2mMKxu9kkv_EHGKV513XjQMQXayieFLGjLW3eR8atTIZEyp3NJARnBG6=
_Lll-xF9SxpqdIc2onfRH_ih122a0NoarEIzCFrZoPDo6mBtFoEQ4qAzkK0D-RjSPt-STpdO2w7=
OAZCVRfmYFWUmpymOCgHc_ucdG7iI6qBMhNsXpFqXrg=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link019.com/v2/click/fde29e1b39099772e6d31e92100ea87f/eJyNkc1qwzAQhN9Fh57=
i2HJJYhtMCSEE4zSH0p6DkNeNqPWDtK4xwe_ejVtyaqHX2dlPM6srQzDCYNWwgmm-4WzBPEjlFB=
jcWYNCzjPOec6TbME6ZT4O3vaOFddfdu_jm5iu8nxFOzg6IMvry3ZXV6fD-VidavI64emRf3B4k=
ufrLFvfSfvnbXVk0_QnGrTC_SfRAyvQ93Ar1Sgqhm--I_8F0YUijodhWDrwftTCh4vouqW0OjYw=
RBRNqBCEkRA_9ajPwfZeQqlM2wdlTbAtPtx0TeBel6CF6mZBCu2Eejel0zoK4BWEWUfwunTeBkc=
xviVJB6aQs3MGRGmSPkZJGvENtRDOgWl-fqGGkRWt6AJMX1DGlDE=3D" class=3D"bard-text=
-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa=
dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, =
and <a href=3D"https://m171.keap-link019.com/v2/click/41025c5eeda175500b2e1=
5fb9034a9d4/eJyNkMtqwzAQRf9Fi67iWHJJYhtMCSEE4zSL0q6Dao8bEeuBNKoxwf9e2S3tpoV=
uz1wd3ZkbQVBcYdmQnEi2YWRBLNTCCFC40wp5Pc8YYxmj6YJ0Ql0PVntD8tsvb7_HE0xWWbZaLw=
gOBkLk-Wm7q8rT4XwsT1XIGm7DJ__wMJpl6zT9Me0ft-WRjOOfapAC9-_B7kiO1sO0VCPCYvhiu=
5C_IBqXx3Hf90sD1g6SW3fhXbestYxTmtDoVetr_OBRnp32toZCqNY7oZXTLd5NXAallwVILroZ=
1FwaLt5UYaSMHFgBbuYIVhbGamdCgU9Uh9OGenNyFkQJTe4jmkRsE_pzY0A1X_evYCB5yzsH4wc=
vYJDO" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"col=
or: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; M=
arketing</a>). Every message will contain a truth, tactic, or testimonial t=
o make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day.=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
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-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
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            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link019.com/=
v2/click/78c3d526e6aadb93dcfdb92dcaccb519/eJyNkctqwzAQRf9Fi67i2HKbhw2mhBCCS=
ZpFaddB2ONG1CMN0qghhPx7Fbdk1UC3Z67O6DJnwWCU4boVpUA5k2IkHDSaNBheWsOqGWZSykJm=
85HotflcOxtIlOc_3t7GV5hPimLyNBJ8IoiRt9fFclPv1vttvdvELCkXl_zDI7OimM7n05tp9bK=
ot-JyuasG1Lz6inYvSnYBrqVaHYvxu-tj_sBMvkzT4_E4JnDuhMr5g-r7cWMxtcSJDZw01nTaoW=
JtTfocGPfeBtdApU0XfITedvxw5RjtAStApfsBNApJ6Q9TEWLiwWnwA2dwWJGznuJfflDcEvvzk=
BwESZ7lj0mWJ3IWqygiMO3vKTZwEmWneg-Xb08hljg=3D" class=3D"bard-text-block sty=
le-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px=
; line-height: 1.6;">Click here to be removed from the Perry Marshall Minut=
e series. </a></p>=20
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" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
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       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
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-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
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            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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