OwlCyberSecurity - MANAGER

Edit File: 1677562247.M130948P999175.server121.web-hosting.com,S=36128,W=36784:2,

Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Tue, 28 Feb 2023 00:30:47 -0500
Message-ID: <m171.1327220589.5144251677562235342.JavaMail.tomcat@web-core2-035>
Date: Tue, 28 Feb 2023 00:30:35 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: The Curse of the First Answer
Errors-To: mailer@infusionmail.com
MIME-Version: 1.0
Content-Type: text/html; charset=utf-8
Content-Transfer-Encoding: quoted-printable
Feedback-ID: m171:m171_8071220:value:infusionsoft
 
	TZYEDQVQGILu2mUYV2FR6bVHoJwgCaSTxl87PXw27mdFakHs8qikF1e4VCz6Y7f5UPazv0MR3xLyUD
 
	M2PqlSJ80d+F/HLiJ5LydpXhVSqns62UpcRgLU2tpJUtiRkYksRLd7lnzc0N5GR8Cttb238MTmIeqp
 
	AGnDTRIzquImA3Csf9Y9V8GHr4OPZkEJbBA61rYZUSrUp/Fb67Ybd6RlChk88kSM8tdXwln2u5pUq4
 
	jSwi3ofSJSk87lwT0bh922iiV2kmMJacbuSbBt2QS2lkZJSBR84BY4lMrFckYsTeg+3FOh+PX6WiC2
 
	FVW/vRuLfzADYiBzgQK4vJNn5XvnDrqqFe4yJh4547z8vQA2BOq4+Zu2kNQd+c3Y1Wt60II0TfcYnN
 
	ta0g8DCrSA1/cjo+/PdT0gpMMKdXnaxIy7AFGsGgPSCH43PSdpRq7fpOdxhDNH/hmsxN1XfGqT1Gn4
 
	Xhi4zFU1ECkOXC5SC0/2cqHoZbg1rJwU5Rr1eIiYNiyiyjvRTt67tGt5tcSacBI7TJdfMlYv2J4o0S
 
	k5cXUNHTF1dI8JKx5ix2ZeTz9udMFefmYoQQfKTZfananE1ZVdiq3Xbqd53s/xy+EjPOPBpNLsE1E6
 
	tXQBEUF570vtmHpjUUby7NnYroH/pywQj1m3XJ8+9ofv6LzDFeIpTED9lR7GHa3nm6EF5Tk3+uHKkz
 
	I7aA2lssJUlCNYHvNeTjDzZAP3OGGfwFEIU/YiwWpOYSR+ssfhXrzfgtHaNJTR0217JilyPNmsYo46
 
	ZonxsNg0JH7dmVhOK47q4ZQTgh5XALkDkzssJ0TKUQ2SEXBjl8N58CmKunYC3khDR+TEgbUC/uHRnr
 
	td2NsObGY0flRNb1byENXAqeK+xl8jBgacwMguK0gDqXVFnCjTjpThFfnMnjlyxu+6XYwZy46Uy+d7
 
	YBH45vNQpUb8y34yyNMbWWYoGFjRBmSPTG10VJ7UmhR3AYEObVQFOpki+0MOTe5LqAi7Pj6/BnIlKv
 
	ENv25KQ3SPF1Fp/S4udN7lz0xpowEQLuQogeUJhP7PmzDLkh6GTZ6H+/KiFW2STVTOFV50I8dT1prI
 
	wDf0+BcbDmFuZHwwd28QTiZtnDm80y0nfnPQuOeFHU9jRBUkpTBL6uUffOLPg/p/OXlqRbY+LiI68v
 
	sE6s5CyAF2X2j4cjhz3ZrWRwtdIlGRolWVNZzbT8KNScpZ16Mr6Xig3CRDGQdG5A6rqCbQvz6D95Jf
 
	80vC24dhhoREIU2h1uNFIWRUYAzSVlIhhlM0hz9NZSKahKcqjsvmC8LuNIZgS7Bq14IWl3Dc9o/yQc
 
	GGyTH3rEu18pH+UF18FTcD5OUEMTBk9B7UNe24OqZIzRF929qt1p6AG0KLttZv8xkHxFMap0HgDaxg
 
	rbE1witFU5W1CEpNIfDh6DONDTMcuaB+oD5amzvJVqdxw29PrNYw3HtU9He6Ezl8J9d0exClF7dqZV
 
	WudWpe05L9t8crBTwQI1jNPJMkn72u0aR1Z24wOyAd0DcGP1EQLVPCb6ipVjKqQGO7oa0aLMFn9x+m
 
	me30ry0uZQiO410zRgR3MLAP0f9zyRG1LhdaAHjHXiq8gUla9nVU8OaHzMlads2vFJmog80/9HGNae
 
	822i62tKFN2tLLhKsLc1xyHpYIDCfGfVV4il9VP8gaaqVctzoNqB/eL3MQmbP2nx3CWuUFWRLLDaI3
 
	Qm7x34XdIc1Z0RpilqkpXexDvJucEHw5AxkcjFfoYb+0W7xdPhRHmmzLdue+hpFU2IUaN2Cxf+uKhp
 
	k1QTFoBL0NxPmmLctFRmpl+fryogRcQCsr7ZxZ/gaG3f76r7xUU4adJPTu4mMjeFiI3rvEuCgSftJ8
 
	c7+3D5o69Go+YPY6pVxZEk7Q3A8AHys5+lFph3YIixkC95OO7F5ox09VlBhZ4eBUPR8+mV+WaUPM4u
 
	0N9HmaY5S1gEba61EYSP/RkijXBlFT9WKIBIHLToQ6akFU/bYf5bndKFpdL60Q83oh7VeneWIWnMen
 
	PY+sprpBPsy3EmpUhCuwQBz68G6oDsHz1/lWZUqZGZ8hvyC4fVi8pTGx7uDaWxgkmgUNyqif3Ojlxk
 
	nvW6MXupk82XHMhvlb47jAdfx+W7lmfVXwrfuQYmD7bucxv3Fwg4v7Mo/nKx0rU+LlB8v6rFHYTchw
 
	nNNCt2R2+P2s6zgL/qfU5e9LAWoQi3jOs34vKBlOqSAzS5X2j6zlWxz6ExFmdyBMXV4pN6+PvtgX3n
 
	2jCFg1DADcMEit8qIyQK1oOAyyg3NquUuFMpPevjwO5h+Hy4vTCE37/IRZCPdk4KW0QLfrJ1BKdw6x
 
	kTGf+rIN8Ep9eRNGFPTJgUUjDXYoSJVG07R03M6HwNkxSZvbX6LvigVo7DX3BC7XdIX7CqQjd1jTf0
 
	p54E1S0GnWgrNHjQ2IvM5+YXDlQBClzUd/sx69gXUwSkIIir2oiVEtLIXy1ha7AfAQTXe0W/2czT1z
 
	ow86aHuwFH80oRDi4h3W89LBodXkD/0JpQnTy8fqTXFGVwmYYHN7zWkeclQ9+CGbDoRsWNyiC2K72u
 
	qBV50zV3RxsfM/vP0s26eLfQUILpfxc4jn3l4YJu78HbMetN6WU2520m5ODiM5gf9HC23CpSUVlQ1Y
 
	bqfQ/ncC2PVVOSMk1C4kY3BrwNRYvDiIz5eJ+yv8I7rrRaJyGgSJcnnkvj6yumcrWC5HVCB7cSVcoQ
 
	Tw7AGMO0UVQAvwXxjaHurqlQkbyA2lz7BzjwtjzbZspGEUmYugAXJUIDWoZiW3gReHJUwhmCvT1G0f
 
	ytXFmG0RGBpXbe/6p6pDnCXoQuQ01ADprK9Q4TeyvylijJ+OivJ3LP68rvE2lXOhb43EO2TLZyBlE6
 
	TB7nECUz0YM/rTuGnNCRXe3ziRhbZ3qWAsaIkMQFZRe0t/YqdV/z5i9rPjA/mqHMzaj3Fj/f/bKVJ9
 
	70fRsHNpR79PFFvOZD34D7OkE5Dj5XKA0bhR/qBheHkEv4C+SV9Z1h/bPNZfBJqizwrMw30zUjkBH/
 
	W72wDNamKgdOtYpJQhIrBypnJ2zlPM4RUoIbGClyWx2TXDK5FyZrzILtjn/FJ9LCVXoP6L/9DQlcAn
 
	F3l+wxq5XhIaiu9hDr4sVvoLIVl///dkuRZHdaneT36g958EYlNHunAjOmCYR2nJKXNSjWsuP/2OOL
 
	dBo2BP7qjyV+Z2gn8N1uIeZX8lVDCklBd0FAQ1IkqUSGK4CQHn7daeFuA2h6DGhwHiJZMlR6U823L9
 
	a1WMu+KKNS9HQzD5Bw+UKa0NmQR61iinQfmSojwOdcGN3Phecj1FKur7rYmeQaZ76+19MYDeIBAgLc
 
	jjQrm72+LvjevpvRALbz4DWsPcS509MaCfabjNCtRAey11S0xz7V98oxe3b9o32tXSv8Tb8Q64fZUB
 
	I2x6xATV5p/EoKJqzUIiIf8sNo7Q0FbFe0gBkBEdvzp9If1dGfYuguD91PC/dMqkZ1udZGfjf1RMDP
 
	xN4uEutUfLcQkhkz/Bqn7HXlrSq9XnJuvP9eYtbgv8KUCgX7eXfrwwR3PF5eIrJ1a/YLQxOwYJtYm7
 
	qZfk2rHD4FTC0RTMF6V6UqEkJb4fD9F5BOYq+MfRib9iDfJqJHhdjMcdUPGqNkikSw0jdyi2X+Q7Fm
 
	Hk8Qend/jI6gLiyzoKjQsXyff4Q5aThzPP0wEq2EB6MojNKQH+1WeyjQXC2kkePKAFfVs9hYjW7fwE
 
	y1huxkmKUnYzEFum/eqxqjZM+z7EkTqMmaDtzuaVpY1A3tqDWBuhO/7TEfIss7ZUIOikeRx73G00jz
 
	Caykt6ZjqZNfStM6kH/BihY7NJSo95rmMluMZhimcTvp1lhDX0BwR3JSJQEwx3mAVA6VIUJl+1CD7T
 
	Oo4a2prhGzE/0Bn/cYA2A8JUuvkYfxU+CLj5bXP5ADdty2tuCp6TkZBpsf4I2G3UBNqNVNEDvZ25JY
 
	HxxNzHgXupdFs4sERTBcPzhE+rb8xqeDkod4iEoqyx5WoXlE3PnlfmbFnzVGLKe8JrwGD0BbgCtsU+
 
	n1BpUmtdpGhbbttyqVBy3JoZsfeWsJZtmAbJKHJMrNuszxrZ1mMb/xRA0BGKIacT/wKfZroUnK190j
 
	v6b76AtFjODt15JrwIMINpgTgeqHoXuQauU1ItKPzmesfhlvelDjEl+8ZDkX7x8/hqCECbfR1cld+j
 
	T03JCecJp/6a1qmpK6Sw+bamkA/BRSM9jtDwszrYhhuj2oJ0boCcqFaYnJeMtuj+hWmmVpSAnt37Yp
 
	9akwzuFiDgz+4rYTqu6gZNcdXNrn0Pb570C2+1KC8DMRf2+qAbv0NX1FoJ38EOb4F0t5q+dBr8BHCD
 
	fbG4B2g94tZc6HlZu8D6hHiEdCGoxxi3P5GcXrlpMrCK3kCzDzBzjS7MCqvLGe4pnct5IHcq+spKak
 
	Eh+JuxaENsnct5L9JF+42pUMUMpClC6d8Z100A37LYOaRqELIfBUD9JDzbY5FSIvsWr64g/A3ts/pF
 
	zUHDXnbDcltdAC3tWmjFWUoFOQD7IF9U3AvttHckWPGd3ZUbeXMbnHWePn8oM+H81wTV8KM1DtIziM
 
	2LFpK7v6BD+sDAFw5fAtCsb8Z9yz61BuakJsifFNYkYcDAtx+DiGMF6VHSmF/ZsQxVp+J2RhDXrTJ8
 
	1NzuvnetPS8Dpldtv3uaKZ43D/youUHS/IsOJEvyOjYPIOT+TGQ0RI+WTdBkF/fm/m+a+F8tK5/DQL
 
	MT/zaHM2X6sTRemJxgg6KKPbJYM17Az7zsNOoCfUTpGxS3PcoDeVN8pobLOJwm51J8OG1dN8x5XPBx
 
	cwcKKimTYvcIlX1IaHfYpRMJMu4H3tTH7Cnm8zZDhB7gZ8HsUzwVFnroaD37/k5z0RvApqGUTBK53k
 
	lVFG23KbeYQBteWuKUvMs3n2FYq590psfegQ/2Asf6FTH/hFPVbG9V5+GIfK1GV2l2o3Xy9l0Bg9z6
 
	R1EcTpjiGRg/FjZ636O0eWW+0Lrof0f4ngMvZV25gluwGUEa8hmbRu8cLgitzYQEFGJ2UHbKieGfkF
 
	4oKQMWSXtT0+7rB+rM/WoRQ23GlpYgEjKoWuseAX1g9QX+42cO9djEh2jSYztrJ0p3Bq2S4B8h+UU4
 
	1Bj7PUFCc3EiJHy0NOrWO229X5vVBOYU/dbAKSVlvT8XIB14rt3T5UKZ4Ja1addlfnkA084LiYwibr
 
	VtdpLXwoNyAAraUdngaNPAybFIsN4EuL8IqXN+LVFP1rl3gLVmfmNl+NhsyQRwqvdjXZ3YwWqKst8J
 
	bLXTqaWvsIlTrJPc/y+oWHOS/sobAzv1wDVFoEdolKcKaZeLCM4h9vVwB9cbsrg6fKlT9lysGvS+3U
 
	rDWVZ8SthP67YLhDGu+QUGtEaD+XszoK71v/nOPYAe7uYI9V4CvyMnjQXrG+gFAGCsTw8ftWU9Nq8E
 
	1hYN4MAHKmReYpYiHTgfM/xpU+P5kq8cgvcWG467RNrt9Q5p+IjrDG73NyWtdBWh5Ioqdqp49auohd
 
	jOOil8u7jDUnSkJ87XqHv4MOyXW+vpIOFm2UHeKIbz4Qoq5bUQYxe3ie5zosx84GNrsJrno2SI5TyG
 
	Ax8KVQGAyzidJVpyBeukopGI3PJqyH1eynXBDNI8aPoB1EUp5WYNdejufYu+9thOwriCoCGNtcagfb
 
	u2ae5hYgNYgO+cQELsLgsBRRQoGxlEczZGlf4LMln3LmY64+cvavri5O5dI+zA5cUpnIq3j0VZN78B
 
	+5Nm6IR9W9xnfz8kOZBCChtLuk+l7CuCRBnrzRzUWGbywUnzxSMiGmjUmN6he/PXoGF+ZGrheuYu1e
 
	/kYLcvelkUARUy7q2hV8OY3S5iDAMBSyUVZbjY1pIX1aUxHE+oowjPe41Uw/JRKDdD0YrUrXSSOHKV
 
	AUBhjBJTd1RjjIRiqMRW7vHfZd1LzrZrmF804e1m7ZzqSsDZB9FNuStK1eyLzXFoDZOyYITnDCWyv6
 
	i97MOKcfKS0Pv91IxMuwDU5T36QkwVjUCGxOdmvw8x7P7QZA9XF0ymIqmnMMHcmcrnHGKB/Em46HIr
 
	Kyn3mHeWs5QyFGf2gK7G81fVSe9oEkQLJWUoem9nxWZn/ecCoJxCnwk+NtGnJ/QkZ9AH2e+c=
X-NCJF-Version: 2
Authentication-Results: asp-relay-shared.jellyfish.systems;
	dkim=pass header.d=perrymarshall.com header.s=c448bb6e-8e46-4909-888a-ab23d2733125 header.b=IpNAAzMP;
	dkim=pass header.d=infusionmail.com header.s=k2 header.b=dEd7l5lh;
	dmarc=pass (policy=none) header.from=perrymarshall.com;
	spf=pass (asp-relay-shared.jellyfish.systems: domain of mailer@infusionmail.com designates 35.227.130.76 as permitted sender) smtp.mailfrom=mailer@infusionmail.com

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.=
w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html>=20
 <head>=20
  <title></title>=20
  <meta name=3D"viewport" content=3D"width=3Ddevice-width,initial-scale=3D1=
.0,user-scalable=3D1">=20
  <meta http-equiv=3D"Content-Type" content=3D"text/html; charset=3Dutf-8">=
=20
  <style type=3D"text/css">@import url(http://fonts.googleapis.com/css?fami=
ly=3DMerriweather:400,400italic,700italic,700|Open+Sans:400,400italic,700,7=
00italic|Lato:400,400italic,700,700italic);</style>=20
  <style type=3D"text/css">#outlook a {padding: 0;}
.ReadMsgBody, .ExternalClass {width: 100%;}
.ExternalClass * {line-height: 100%;}
body { background-color: #ffffff; margin: 0; padding: 0;
-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; }
table, td { border-collapse:collapse;
mso-table-lspace: 0pt; mso-table-rspace: 0pt; }
img { border: 0; height: auto; line-height: 100%;
outline: none; text-decoration: none;
-ms-interpolation-mode: bicubic; }
.bard-column {display: inline-block !important; width: 100% !important;
text-align: left; vertical-align: top; }
@media only screen and (min-width:480px) {
.bard-column-100 {
width: 100% !important; max-width: 100% !important; display: inline-block !=
important;
text-align: left; vertical-align: top; }
.bard-column-50 {
width: 50% !important; max-width: 50% !important; display: inline-block !im=
portant;
text-align: left; vertical-align: top; }
.bard-column-33 {
width: 33.3% !important; max-width: 33.3% !important; display: inline-block=
 !important;
text-align: left; vertical-align: top; }}
@media only screen and (max-width:479px) {
.socialBlock, td.imageBlock, .buttonBlock,
.alignmentContainer { text-align: center !important }
.alignmentContainer table { margin-right: auto;
margin-left: auto;}}</style>=20
 </head>=20
 <body style=3D"background:#ffffff"> =20
  <div style=3D"background: rgb(255, 255, 255); max-width: 600px; width: 10=
0%;"> =20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I once had a consultation =
with a Private Client Group member. Their business was at less than a milli=
on dollars, but clearly had potential to be a $100 million business. </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">On the Star Principle Scor=
ecard, their business scored a 160 (<a href=3D"https://m171.keap-link002.co=
m/v2/click/7103ed4659f7f1b1483415b3b2368db6/eJyNkE9rg0AQxb_LHnrS6GoxjSAlhBD=
ENIfSnsOyju1S9w-7YyUEv3tHW3Jqodc3b34z710ZghEG65aVTPM1ZxHzIJVTYHBnDQq5zDjnG5=
4-RKxX5uPg7eBYef1l9zaexaxI8_w-YnhxQJaX5-2uqU-H87E-NeR1wtORf3A4T3mx4cWNtH_a1=
kc2TX-iQSvcfxI9sBL9AHOoVlEwfPU9-d8RXZkk4ziuAgrvvDKUuYeVtDp5HFCfgx28hEqZbgjK=
mmA7vJt1TZxBV6CF6hdBCu2EejOV0zoO4BWERUfwunLeBkdXvyVJfdJPi3MBxFma5XGaxdmanhb=
OgWl_Sm_gwspO9AGmL1F0jV0=3D" class=3D"bard-text-block style-scope" target=
=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-height: 1=
.6;">www.starprinciple.com</a>). Anything over 100 is a potential star. </p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This thing had a killer US=
P. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Their product was signific=
antly simpler to use, with far less headaches and more functionality than a=
ny of their competition. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">They were sitting on top o=
f Fort Knox. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Then they told me they=E2=
=80=99re thinking about rolling out a new service. This new service has a S=
tar Principle score of just 70. Not even a potential star. And it would mak=
e their business two or three times more complicated. Way more manual labor=
.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But it <i class=3D"bard-te=
xt-block style-scope" style=3D"padding: 0px; line-height: 1.6;">would</i> p=
roduce an immediate and dramatic increase in revenue. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">So I ask, =E2=80=9CWhy are=
 you adding a non-star business to a star business?=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CWe are plateauing=
.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">When you are plateauing, a=
dding another revenue stream that only involves existing customers, and doe=
sn=E2=80=99t require you to find new ones, is <b class=3D"bard-text-block s=
tyle-scope" style=3D"padding: 0px; line-height: 1.6;">very</b> appealing. <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Add the service, instant m=
oney. Seems like a no-brainer.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But I said, =E2=80=9CWait =
a minute, why are you plateauing?=E2=80=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CIt=E2=80=99s gott=
en a lot harder to get new customers.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CWhy?=E2=80=9D </p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CWell most of our =
customers come from referrals, and our referral sources only send us a fini=
te number of customers, so we would have to go get more. And that=E2=80=99s=
 hard.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I dig deeper, =E2=80=9CDo =
you have your sales funnel set up like a =E2=80=98gumball machine=E2=80=99 =
where you put money in, turn the crank, and customers out?=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CNo, we haven't fi=
gured that out yet.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9COkay, but if you =
figured that out and got the machine cranking out gumballs at a respectable=
 cost, then you could get to tens of millions of dollars in revenue without=
 adding any complicated new services at all?=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CYes.=E2=80=9D </p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9COkay that=E2=80=
=99s what you need to do. Do not pass GO, do not collect $200 until you=E2=
=80=99ve done that! Build the machine properly.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This is an <i class=3D"bar=
d-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">e-a-s-y=
</i> mistake to make. Going for the instant revenue bump. I=E2=80=99ve made=
 it about 150 times myself. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">To their credit, the clien=
t <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-heig=
ht: 1.6;">immediately</i> changed course and I believe that was a ten-milli=
on-dollar decision.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I think a lot of entrepren=
eurs are making this mistake: adding incremental new revenue by doing somet=
hing that, in the short-term, is obviously very smart and easy. But in the =
long term will just dilute their efforts. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s the equivalen=
t of Googling and accepting the first answer <i class=3D"bard-text-block st=
yle-scope" style=3D"padding: 0px; line-height: 1.6;">because it is the firs=
t answer</i>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s another examp=
le of the death of thinking.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">With CHAT-GPT there will b=
e more =E2=80=9Cfirst answers=E2=80=9D to sift through. Sifting them will b=
e even more difficult. You will need to think MORE=E2=80=A6not less=E2=80=
=A6with the advent of this powerful new technology. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><span style=3D"color: rgb(=
94, 94, 94);" class=3D"bard-text-block style-scope"><span style=3D"color: r=
gb(51, 51, 51);" class=3D"bard-text-block style-scope">That=E2=80=99s what =
we=E2=80=99ll dig into at my</span> </span><a href=3D"https://m171.keap-lin=
k002.com/v2/click/908f8adad390d3e0dd7f3b6d665c0f74/eJyNkE1Lw0AQhv_LHjw1TTaF=
1AaClFJKSO1B9FyWzcQu7hezE0Mo-e9uo_Sk4PWZd575uDICKyzVLSuZ4WvOFgxBKq_A0s5ZEnK=
ucc43PHtcMK3sxwFd71l5_aX3Xr7BvMhWPPbQ6CFGXl-2u6Y-Hc7H-tTErBcYh_zDw3nGiw0v7q=
b987Y-smn6Uw1G0f4z2gMrCXu4HdWqeBi9oY75C5EPZZoOw7D0gDgageEitF5KZ1JC0XVKpk89m=
XNwPUqolO36oJwNrqOHGzdR2JsKjFB6BlIYL9S7rbwxSQBUEGZOgKby6IKP47-RjI-Ny83JWZDk=
Wb5KsjzJ13F74T3Y9uf7DYys7IQOMH0Bd5OQ5g=3D=3D" class=3D"bard-text-block styl=
e-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px;=
 line-height: 1.6;">Definitive Traffic &amp; AI Seminar</a> <span class=3D"=
bard-text-block style-scope" style=3D"color: rgb(51, 51, 51);">May 23rd-25t=
h. </span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">You can get an ADD=
ITIONAL $200 off the seminar registration when you join New Renaissance Clu=
b at the annual level. </b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link002.com/v2/click/ebb4260510c4ce8b37b31e2620221478/eJyNkc1qwzAQhN9Fh5=
7s2HLAaQymhBCCcZpDac9ByOtGVH9IqxoT_O6V3VJ6aKHX2dG3M9obQdBMY9ORiii6oSQhDriwA=
jTujUbGlxmldEvz-4RIod-OzgRLqtsvb7_Hs1iU-ZqWCcHRQrQ8P-32bXM-Xk7NuY1ey1xc8g8O=
pTkttz9Ih8ddcyLT9CcalMDDe6R7UqELMJfqRCyGL05G_xXR-irLhmFYWXBuVMz5K5NyxY3KNAx=
pjMaE90xzyB4Cqos3wXGohe6DF0Z70-PdrKsIDqoGxYRcBM6UZeJV11ap1IMT4BcdwanaOuNtjP=
Ep8fjBMeTiXABpkRfrNC_SYhNbMGtBd19XaGEkVc-kh-kDHy6UCA=3D=3D" class=3D"bard-t=
ext-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223);=
 padding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" =
style=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b=
></a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s, simply email support@perrymarshall.com after joining New Renaissance =E2=
=80=94 Subject line: NR bonus=E2=80=9D =E2=80=94 and let our support team k=
now that you'd like to claim this NR bonus.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link002.com/v2=
/click/0af8d2bce823e7d2292e4517e979355d/eJyNkU9rwkAQxb_LHnoyJhuL1kAoIiJB66G=
057Ksow7df8xODCJ-927S4qmFXt-8-c28matgcMpxsxeVsHImxUgQaAwIjpfesdJDTUo5l8XTSB=
h0n2vybRDV9Zfee7kXy2kxkY8jwZcAyfL2ulhumt36Y9vsNskbFKUh_-BIWcjpXE7vpNXLotmK2=
-1PNFjk1TnRo6iYWuhD7TEF43cyyX9iDrHK867rxgGILlZRPCljxtrbvA-NWpmMCZU7GsgIzghd=
_tyy_Yi-JQ01ukMb0bvoD_zQ6zZNaG0NVqEZBK1sUHh0dbA2i0AIcdAZyNaBfAxpn29Jp0unbQf=
nAMjKopxkRZmVsxRHhQBu__OODVxEdVAmwu0LeBOXig=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link002.com/v2/click/693542221321922467f4d6d2d7f489b8/eJyNkc1qwzAQhN9Fh57=
s2FLAaQymhBCCcZpDac9ByOtGVH9I6xoT_O6V3ZJTC73Ojr6d0d4IguEG65aURNMNJQnxIKSTYH=
BvDXKxzCilW5o_JkRJ83H0tnekvP3y9j6eRVbka8oSgqODaHl92e2b-ny8nOpzE72O-7jkHxxKc=
1psaXEnHZ539YlM059o0BIPn5EeSIm-h7lUK2MxfPMq-q-ILpRZNgzDyoH3o-Y-XLlSK2F1ZmBI=
YzQuQ-BGQPbUo74E23sBlTRdH6Q1wXb4MOs6gntdgeZSLYLg2nH5biqndRrASwiLjuB15bwNLsb=
4lkT84BhycS6AlOVsneYsZZvYgjsHpv25QgMjKTuuAkxfGeKUBA=3D=3D" class=3D"bard-te=
xt-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); =
padding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>=
, and <a href=3D"https://m171.keap-link002.com/v2/click/334ce6a73664f4005ef=
d8b227f11024e/eJyNkMtqwzAQRf9Fi67sWHLASQymhBCCcZpFaddBlceNiPVAGteY4H-v7JasW=
sj2zNXRnbkRBM01ljXJiWIrRiLiQEgrQePOaORinjHGNoyuI9JKfT0401mS3_54ex9PMM3oktGI=
4GAhRN5et7uqPB3Ox_JUhazlLnzygIcxyrINy-6m_cu2PJJx_FcNSuL-K9g9ydF1MC1Vy7AYvrs=
25C-I1udJ0vf9woJzg-LOX3jbLoRRyZqmNP4w5po8d6jO3nROQCF103lptDcNPk1cBWWnClBctj=
MQXFkuP3VhlYo9OAl-5ghOFdYZb0OBHyTCaUO9OTkL4pSmy5imcboK_bm1oOvf-1cwkLzhrYfxG=
_mBkKE=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &am=
p; Marketing</a>). Every message will contain a truth, tactic, or testimoni=
al to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every =
day. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link002.com/=
v2/click/a5574994ee77a29d2383e54f90679904/eJyNkcFqwzAMht_Fh52aJk4hXQNhlFJKS=
NfD2M7FJMpqFttClldK6bvPyUZPG-z66dcn__gqGKyyXHeiFEYupZgJglajBssbZ1m100xKuZLZ=
40wM2n7syAUU5fWX3ft4hHmRLcYdviDEyOvLetPUh91xXx-amEVF8cg_PFJmsljJ4m7aPq_rvbj=
d_lSD0bz9jHYvSqYAY6lOx2L8RkPMn5jRl2l6Pp_nCEQXo8if1DDMW2dSh5y4wEnrbK_JKNbOpk=
-BzdG7QC1U2vbBR-hdzw8jN9EeTAVG6WECrTKo9Lut0JjEA2nwE2cgUyE5j_Et3yheif15Sk6CJ=
M_yRZLlSb6MVRQi2O7nKxq4iLJXg4fbFyNulhQ=3D" class=3D"bard-text-block style-s=
cope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">Click here to be removed from the Perry Marshall Minute se=
ries. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/260306/3dd6a3b425cf910=
8/244943250/afe6669fbf2b89fa" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
  </div> =20
  <img src=3D"https://m171.keap-link002.com/v2/render/d34bbaff9c1ff1568a96e=
a9f0cea68b4/eJxtjsEKgzAQRP9lzzm4F1tzEwkS1FJKD72VoFsI1RjiWhDx3xva4qnH4c1jZgU=
mZxzrDiQMeEAQEKi13pLjYnRs2g9DxAyTo4DeumcZxtmDXP-4O_5KCaYZpgJ48RRLqsl1Dduer5=
e8qPSpvJ_1TdVRp8GyesXpCSSHmQQY78l1vycVLSAfpp9oewMCjzr2/pixel.png" width=3D"=
1" height=3D"1" loading=3D"eager">
 </body>
</html>