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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Thu, 02 Mar 2023 10:13:04 -0500
Message-ID: <m171.1656792127.3668511677769971715.JavaMail.tomcat@web-core2-035>
Date: Thu, 2 Mar 2023 10:12:51 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Case Study: Skin-in-the-game lessons for taming the AI Beast
Errors-To: mailer@infusionmail.com
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">One of the potentially let=
hal dangers of AI and Chat-GPT is spending way too much time chasing the la=
test stratagems and tricks in hope they=E2=80=99ll give us the growth we=E2=
=80=99re looking for. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That=E2=80=99s been the da=
nger with PPC, Facebook, TikTok, you name it. But the danger is an order of=
 magnitude greater with AI. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Some marketers are already=
 getting burned=E2=80=A6learning some lessons that can help you succeed. </=
p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">At the Definitive AI Traff=
ic Seminar, David Fox will take us through a case study where he=E2=80=99ll=
 show you the steps they took, the tools they used=E2=80=A6and the fundamen=
tals and strategies that many marketers are overlooking=E2=80=A6but are cru=
cial for success. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">David will share the costl=
y mistakes, the lessons they learned, and the strategies you need to win in=
 the age of AI... </p>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">T=
he most important KPI, why you must measure the success of your advertising=
 by this KPI, and what you miss if you don't (most don=E2=80=99t)</li>=20
              </ul>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">H=
ow to set up your dashboard to structure your entire strategy=E2=80=A6and a=
void what David calls the Three Layers of Lead Hell</li>=20
              </ul>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">H=
ow to know when AI data is untrustworthy and what to do about it</li>=20
              </ul>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">H=
ow to spot trends and patterns in the age of AI. </li>=20
              </ul>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">P=
seudo ETAs. David=E2=80=99s workaround to Google removing ETAs</li>=20
              </ul>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">D=
angers of "leaving it to AI" and letting Google own the brains of your oper=
ation=E2=80=A6how to leverage AI while not giving up the insights you need =
just for greater simplicity</li>=20
              </ul>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">H=
ow to use predictive analytics to give Google Ads feedback extremely quickl=
y=E2=80=A6even when your sales cycle is over a year!</li>=20
              </ul>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">G=
oogle's "hidden" integration with SFDC</li>=20
              </ul>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Like all New Renaissance f=
olks, David=E2=80=99s insights come from in the trenches, real-world battle=
s. Not theory or guesses. He has learned by putting skin in the game. </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">David is just one of the t=
raffic and AI experts who will be on hand=E2=80=A6for you to listen to, lea=
rn from and <i class=3D"bard-text-block style-scope" style=3D"padding: 0px;=
 line-height: 1.6;">talk to directly</i>=E2=80=A6at the seminar in May.</p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">To see the full list of co=
nfirmed speakers (growing daily)...Click <span style=3D"text-align: center;=
" class=3D"bard-text-block style-scope"><a href=3D"https://m171.keap-link01=
4.com/v2/click/6332406adbf1dc21bdb4aafe5a796f38/eJyNkU9rAjEQxb9LoJ7U3WxF24W=
liIgsWg-lPcuQnV1D849kUrHid29cxVMLPebNey_zY06M0IChumEl03zG2ZB5FNJJNLSwhkD0M8=
75M8-fhkxJ87nyNjpWnn7J3scXsZjmk8diyOjoMFne3-aLdb1d7Tb1dp28Dnz65B89nOdFMZ1N7=
k3L13m9Yefzn9WoJS2_UntgJfmIF6hGJjD68Cr590QulFl2OBzGDr0_avBhD0qNhdUZeWhbKbKX=
uqlu4IOlBqmqEL_BwMMkb2QnCRRgoD2SFGFsfTeIpHfBRi-wkqaNQVoTbEu9rtMCUVd46ekFAdq=
B7EzVUBg5b7XtZUKvq_QMLm07UjJc4yLdIvFc83yWGME5NM3tRms8srIFFfD8AwNNny4=3D" cl=
ass=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: rgb(4=
3, 170, 223); padding: 0px; line-height: 1.6;">here</a></span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">See you there,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
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              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i style=3D=
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e=3D"padding: 0px; line-height: 1.6;"><a href=3D"https://m171.keap-link014.=
com/v2/click/35e57c15188e299fc77efbc921f026d1/eJyNkc1qwzAQhN9Fh57i2HJD3BpMC=
SEE4zSH0p6DsNeNqP6QVg0h-N27dkpOLeSob2dmNdKFIRhhsO5YyTQvOJsxD610EgyurUHRTjPO=
-TPPnmZMSfO19TY6Vl7-8N7GI8yX2eIxmzE8OyDJ-9tq3dT77WFX7xvSOuFpyR05nGd5viwWt6T=
N66resWH4Nxq0xM03pQdWoo8wluokFcMPr0h_RHShTNPT6TR34P1ZCx-OQql5a3VqHSY2YtJa00=
uvBUpr0peI-hBs9C1U0vQxEAy2x4eRa0qPugItpJpAK7QT8tNUHYbEeavthBG8rugYHF0lUTJc7=
bSIngCvfl5QAeEcmO73Axo4s7IXKsDwA3Bvk_8=3D" class=3D"bard-text-block style-s=
cope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">Click here to be removed from this email series</a></i><i =
style=3D"padding: 0px; line-height: 1.6;">.</i> </p>=20
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word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
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g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive any more emails from us, <a h=
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erline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsubsc=
ribe</a></p>=20
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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