OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Mon, 13 Mar 2023 01:31:01 -0400
Message-ID: <m171.372167020.1617941678685449006.JavaMail.tomcat@web-core2-035>
Date: Mon, 13 Mar 2023 01:30:49 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: The best way to make money is to not lose it
Errors-To: mailer@infusionmail.com
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Early on, I had a client w=
ho was paying me $3,000 a month via paper check. Eventually I reached the p=
oint where that money was no longer =E2=80=9Cnecessary.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I was making quite a bit m=
ore with online transactions, but I held onto that client because in the ba=
ck of my mind I wondered, =E2=80=9CWhat if somebody shuts down my merchant =
account?=E2=80=9D </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This client is writing me =
a check. He=E2=80=99ll still be there if something goes koo-koo with this o=
nline biz. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And all the =E2=80=9Conlin=
e=E2=80=9D stuff was so new, we all had no idea what could go wrong. </p>=
=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Believe me, we all learned=
 that things can definitely go =E2=80=9Cpear-shaped=E2=80=9D as our Brit fr=
iends so euphemistically put it.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It was some time before I =
was comfortable enough with this =E2=80=9Cnew income=E2=80=9D before I fina=
lly said to the client, =E2=80=9CI think we're done.=E2=80=9D</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I=E2=80=99ve seen the reve=
rse of this too many times to count. Someone starts making substantially mo=
re money than they ever have before and they think it's going to stay that =
way forever. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s so tempting t=
o get yourself locked into new and expensive commitments. New house payment=
, new car payment, new spouse!</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s almost primal=
 human nature that as your income increases, your expenses increase as well=
. Never underestimate the ability of modern society to lull you into the co=
nsumptive status quo. It is persistent and inexhaustible! </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The best way to make money=
 is to not lose it. The more successful you are, the easier it is to convin=
ce yourself that you're invincible. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Dan Kennedy taught me that=
 I should have 1) regular steady income and 2) =E2=80=9CSlack Adjusters.=E2=
=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Regular income covers your=
 expenses and savings, the basics. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But if you want to buy a b=
oat or send your kids to private school, you don=E2=80=99t use regular inco=
me for that. You need to create a slack adjuster. You create a promotion to=
 ADD to the regular income.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The trap is that a lot of =
successful people get to a point where they are covering basic expenses wit=
h slack adjusters. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The line between regular i=
ncome and slack income blurs, until the latter has become disguised as the =
former. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That=E2=80=99s when the pr=
essure, stress and emergencies (and hamster-wheel hypertension) ratchet up =
and take over your existence. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link010.com/v2/click/a10272cc85c1f035daef7cfa70af812f/eJyNkc1qwzAQhN9Fh5=
7i2LJNmxpMCSEE4zSH0p6DkNeNqP6QVjUm-N0ruyWnFnqdHX07o70SBM00Nh2piKIPlKyIAy6sA=
I07o5HxZUYpfaTZZkWk0B8HZ4Il1fWXt7fxLOb3NCvyFcHRQrS8vmx3bXM6nI_NqY1ey1xc8g8O=
pVmZl5vyRto_b5sjmaY_0aAE7j8j3ZMKXYC5VCdiMXxzMvoviNZXaToMw9qCc6Nizl-YlGtuVKp=
hSGI0JrxnmkP6FFCdvQmOQy10H7ww2pse72ZdRXBQNSgm5CJwpiwT77q2SiUenAC_6AhO1dYZb2=
OMb4nHD44hF-cCSPIsL5KsSGgRWzBrQXc_V2hhJFXPpIfpCxhnk_8=3D" class=3D"bard-tex=
t-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); p=
adding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" st=
yle=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b><=
/a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link010.com/v2=
/click/2021c24e73ae0d354b8a32549fab1808/eJyNkU9rwkAQxb_LHnoyJptIawOhiIiEWA-=
lPcuyGXXp_mN2Ygjid-8mLZ5a6PXNm9_Mm7kyAiss1S0rmeFPnM0YglRegaW1syTkVOOcP_NsOW=
Na2c8tus6z8vpL7708ivkjz4psxmjwEC3vb6t1U--3h129b6LXC4xD_sHhPFvki-XiTtq8ruodu=
93-RINRtLlEemAlYQdjqFbFYPSBOvrPRD6Uadr3_dwD4mAEhrPQei6dScfQSgqdECphTxoShIuC=
Pn3pyByC61BCpeyxC8rZ4I70MOomTuhMBUYoPQlSGC_UyVbemCQAKgiTToCm8uiCj_t8SzJeOm4=
7OSdAkmd5kWRFwosYR3gPtv15RwMDK49CB7h9AXEfl4E=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link010.com/v2/click/5e28ba6483d21543d4f5d8e94590da6b/eJyNkU9rg0AQxb_LHnqK0=
VVpU0FKCCGIaQ6lPYdlHZul7h92x4oEv3tHW3Jqodc3b3773uyVIRhhsGpYwTR_4GzFPEjlFBjc=
WYNCLjPO-SNPNivWKfNx8LZ3rLj-snsbz2J6z5OUdnB0QJbXl-2urk6H87E61eR1wtMj_-BwnuR=
pvslvpP3ztjqyafoTDVrh_pPogRXoe5hLNYqK4ZvvyH9BdKGI42EY1g68H7Xw4SK6bi2tjg0MEU=
UTKgRhJMRPPepzsL2XUCrT9kFZE2yLd7OuCdzrErRQ3SJIoZ1Q76Z0WkcBvIKw6Ahel87b4CjGt=
yTpwBRycS6AKE3SLEqyiGfUQjgHpvn5hRpGVrSiCzB9AR8FlAQ=3D" class=3D"bard-text-b=
lock style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padd=
ing: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, an=
d <a href=3D"https://m171.keap-link010.com/v2/click/8fb1ed967b3b59986cf1d83=
6a9c32bdd/eJyNkE1rg0AQhv_LHnrSuKuSWkFKCCGIaQ6lPYetjs0S94PdsSLB_97Vlpwa6PWZd=
599Z64EQXGFZUNyItkjIwGxUAsjQOFWK-T1MmOMPTGaBaQT6rK3ujckv_7x9jaeYbxmNF4HBEcD=
PvL2utlW5XF_OpTHymcNt_6Tf3gYo2mcZunNtHvZlAcyTXfVIAXuvrzdkRxtD_NSjfCL4bvtfP6=
MaFweRcMwrAxYO0pu3Zl33arWMspoTMMPrS_Rc4_y5HRvayiEansntHK6xYeZS6_sZQGSi24BNZ=
eGi09VGClDB1aAWziClYWx2hlf4AfV_rS-3pJcBGFM4ySkScgS358bA6r5vX8FI8lb3jmYvgH-j=
JCh" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color=
: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Mar=
keting</a>). Every message will contain a truth, tactic, or testimonial to =
make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
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-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link010.com/=
v2/click/eaae4e87f20a8ad70905f09880151d1d/eJyNkcFKAzEQht8lB0_d7mZbtC4sUkopS=
2sPoucStrM2uJMMk4mllL676Sp6UfD6zZ9v8jNnJeCMk2avKoX6TquRYmgtWXCy8E5MO8y01ve6=
mI1Ub93bin0kVZ1_efs9vsLyVhfldKTkRJAiz0_zxbrZrnabZrtOWTKclvzDo3UxLaezH9Pycd5=
s1OXypxrQyvI92YOqhCNcS-1tKiYv3Kf8QYRClefH43FMwHxCw-Fg-n7cesw9SeajZK13nWU0Yr=
3LH6LgLvjILdTWdTEkGHwnN1eOyR6xBjS2H0BrkIx9dTUhZgHYQhi4AGNN7AOlv3yitCX1lyE5C=
LKyKCdZMcn0JFUxROD2X6dYw0lVnekDXD4AHI6WCw=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
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       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
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-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
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            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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