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0px; width: 100%; background: rgb(255, 255, 255);">= =20 <tbody>=20 <tr>=20 <td style=3D"text-align: center; vertical-align: top; font-size: 0px= ;"><!--[if mso]><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr= ><![endif]--><!--[if mso]><td style=3D"vertical-align:top;width:600px;"><![= endif]-->=20 <div class=3D"bard-column bard-column-100" style=3D"display: inline= -block; width: 100%; vertical-align: top;">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1= 00%">=20 <tbody>=20 <tr>=20 <td style=3D"overflow-wrap: break-word; word-break: break-word;= font-size: 0px; padding: 15px; text-align: left;">=20 <div>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Most fledgling entrepreneu= rs either don't have a USP=E2=80=A6or else what they think is a USP is just= a bumper sticker: a slogan, a catchy phrase, a clever statement. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">A Unique Selling Propositi= on is the thing you do better than just about anybody else. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">The mistake that most begi= nners make is <b class=3D"bard-text-block style-scope" style=3D"padding: 0p= x; line-height: 1.6;"><u class=3D"bard-text-block style-scope">not narrowin= g their audience down to a very specific kind of customer who can=E2=80=99t= get what you do from anybody else.</u></b> </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">So, let=E2=80=99s say you= =E2=80=99re a 25-year-old entrepreneur and you=E2=80=99re adept at=E2=80=A6= something. Maybe it=E2=80=99s woodworking. Maybe it=E2=80=99s WordPress. Bu= t you don=E2=80=99t yet have the confidence to say you have a USP because y= ou haven't been doing it long enough.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Suppose you=E2=80=99re ade= pt at fixing cars. You fixed your sister=E2=80=99s car and your brother=E2= =80=99s car and some neighbor=E2=80=99s car. And you feel like you can work= on ANY car pretty well. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">If you=E2=80=99re going to= branch out beyond your circle of family and friends, you must go where the= re is a bleeding neck that nobody is addressing well. Where you can make a = guarantee that nobody else can make. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Perhaps it's European cars= . You say, =E2=80=9CIf you bring me your Jaguar, I guarantee that within th= ree days I=E2=80=99ll have it fixed for you or the work is free.=E2=80=9D <= /p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">So now if you're going to = put an ad on the internet or Craigslist or Google, you advertise just that = way. =E2=80=9CI fix Jaguars. There's nobody else in the neighborhood who co= mes close.=E2=80=9D </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Maybe there's a disclaimer= , =E2=80=9CThere are certain vehicles I can't fix, but if I can=E2=80=99t, = I=E2=80=99ll call you back the same day and give you your car back and it w= on't cost you a dime.=E2=80=9D</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Everyone in Planet Perry s= hould have some version of an =E2=80=9CIF, IF, THEN, ELSE=E2=80=9D guarante= e. </p>=20 <ul class=3D"bard-text-block style-scope" style=3D"padding: 0= px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; = margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans= -serif; font-size: 15px; color: rgb(52, 52, 52);">=20 <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">I= F you meet the following qualifications / identity </li>=20 <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">I= F you buy my product AND follow these very specific steps and check these b= oxes </li>=20 <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">T= HEN you will get (the outcome they truly want)</li>=20 <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">E= LSE I=E2=80=99ll (make a sacrifice that proves you have =E2=80=9Cskin in th= e game=E2=80=9D)</li>=20 </ul>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">I niched down to industria= l networking when I first hung out my shingle. Nevertheless, I still almost= made the mistake of venturing out of my niche. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">A guy down the street from= us ran a computer repair place, and I used his services several times. He = was a pleasant guy and did good work. It felt natural when I said, =E2=80= =9CHey, I should do marketing for you.=E2=80=9D</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Let=E2=80=99s compare and = contrast. </p>=20 <ul class=3D"bard-text-block style-scope" style=3D"padding: 0= px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; = margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans= -serif; font-size: 15px; color: rgb(52, 52, 52);">=20 <li class=3D"bard-text-block style-scope" style=3D"padding: = 0px; margin: 0px; line-height: 1.6;">In industrial networking I had deep ex= pertise. </li>=20 <li class=3D"bard-text-block style-scope" style=3D"padding: = 0px; margin: 0px; line-height: 1.6;">Computer repair? Not really. <br><br><= /li>=20 <li class=3D"bard-text-block style-scope" style=3D"padding: = 0px; margin: 0px; line-height: 1.6;">Industrial networking, narrow niche. <= /li>=20 <li class=3D"bard-text-block style-scope" style=3D"padding: = 0px; margin: 0px; line-height: 1.6;">Computer repair? So wide you can drive= a truck through it. <br><br></li>=20 <li class=3D"bard-text-block style-scope" style=3D"padding: = 0px; margin: 0px; line-height: 1.6;">In industrial networking, I had a repu= tation. </li>=20 <li class=3D"bard-text-block style-scope" style=3D"padding: = 0px; margin: 0px; line-height: 1.6;">Computer repair? None. <br><br></li>= =20 <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">I= ndustrial networking products could be sold all over the world.</li>=20 <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">C= omputer repair? Local. </li>=20 </ul>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">I never did get any busine= ss from him, and in hindsight I=E2=80=99m quite glad I did not. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Are you niching down enoug= h? </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"><!-- CALL TO BUY NR/NEWSLE= TTER: (DOESN'T CONTAIN Any Membership Tags: NR, NR12, Alumni, RT, RTE, AMN,= AMNA, Comps or In Special Funnel tag) --></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke= ap-link010.com/v2/click/be2d0c9ba40911d4a5f018edebcf041e/eJyNkc1qwzAQhN9Fh5= 7s2HKM2xhMCSEE4zSH0p6DkNeNqP6Q1jUm-N0ruyWnFnKdHX07o70SBM001i0piaKPlETEARdWg= Mad0cj4MqOUbmj6FBEp9OfBmd6S8vrH29t4FrOCpnkeERwtBMvb63bX1KfD-VifmuC1zIUld3Do= jCk2xY20f9nWRzJN_6JBCdx_BbonJboe5lKtCMXw3cngvyBaXybJMAwrC86Nijl_YVKuuFGJhiE= O0ZjwnmkOyXOP6uxN7zhUQne9F0Z70-HDrKsA7lUFigm5CJwpy8SHrqxSsQcnwC86glOVdcbbEO= NH4uGDQ8jFuQDiLM3WcbqOaR5aMGtBt79XaGAkZcekh-kbI8eUCg=3D=3D" class=3D"bard-t= ext-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223);= padding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" = style=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b= ></a></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min= ute is the daily heartbeat of Planet Perry. Short messages about the founda= tional principles of our world (<a href=3D"https://m171.keap-link010.com/v2= /click/a45487fcdb18b711d696ff1bb13f3377/eJyNkU9rwkAQxb_LHnoyJhvF1kAoIiJB66G= 057Ksow7df8xODCJ-927S4qmFXt-8-c28matgcMpxsxeVsPJRipEg0BgQHC-9Y6WHmpRyLounkT= DoPtfk2yCq6y-993IvljNZTMuR4EuAZHl7XSw3zW79sW12m-QNitKQf3Bkwkxn89mdtHpZNFtxu= _2JBou8Oid6FBVTC32oPaZg_E4m-U_MIVZ53nXdOADRxSqKJ2XMWHub96FRK5MxoXJHAxnBGaHL= n1u2H9G3pKFGd2gjehf9gR963aYJra3BKjSDoJUNCo-uDtZmEQghDjoD2TqQjyHt8y3pdOm07eA= cAFlZlJOsmGRymuKoEMDtf96xgYuoDspEuH0BfNmXjA=3D=3D" class=3D"bard-text-block= style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:= 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea= p-link010.com/v2/click/5acd4ae6f11cf8ce67fe921ef5d8df5e/eJyNkc1qwzAQhN9Fh57= i2HJM2hhMCSEE4zSH0p6DUDaNqP6Q1jUm-N27dktOLeQ6O_p2RntlCFZYrE-sZIY_cjZjAaTyCi= xunEUhpxnnfMWzpxnTyn7ugms9K69_vL2NRzFf8qzIZgx7D2R5e11vmvqwO-7rQ0NeLwItuYPDC= VMsV8sbafuyrvdsGP5Fg1G4_SJ6ZCWGFsZSJ0XF8D1o8l8QfSzTtOu6uYcQeiNCvAit59KZ1EKX= UDShYhRWQvrcojlG1wYJlbLnNipnozvjw6gbAremAiOUngQpjBfqw1bemCRCUBAnHSGYygcXPcX= 4kSR9MIWcnBMgybN8kWSLhBfUQngP9vR7hQZ6Vp6FjjB8Ax57lAY=3D" class=3D"bard-text= -block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa= dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, = and <a href=3D"https://m171.keap-link010.com/v2/click/c2d744e7ea8f0323ac648= 0b2181b8793/eJyNkM1qwzAQhN9Fh57iWLKNmxhMCSEE4zSH0p6DKq8bEesHaV0Tgt-9sltyaqH= X2dlvZ_ZGEDTXWDWkIIo9MrIgDoS0EjRujUYu5hljbM3oakE6qS97Z3pLitsvu_fxJCY5o2nYwa= uFYHl92Wzr6rg_HapjHbyWu3DkHxzGaJbl6_xO2j1vqgMZxz_RoCTuPgPdkwJdD1OpRoZi-Oa64= D8jWl_E8TAMSwvOXRV3_sy7bimMilc0odG7MZf4qUd18qZ3Akqp295Lo71p8WHSVUD2qgTFZTcL= givL5YcurVKRByfBzzqCU6V1xtsQ4FsS4bUh3uycAVFCkzSiacSykJ9bC7r5-X8NV1K0vPMwfgE= Jv5Cs" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"col= or: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales & M= arketing</a>). Every message will contain a truth, tactic, or testimonial t= o make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day.= </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad= dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt= o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D= "color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma= rshall.com</a></em></p>=20 </div></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td><![endif]--><!--[if mso]></tr></table><![en= dif]--></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td></tr></table><![endif]--><!--[if mso]><table bor= der=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr><td><![endif]-->=20 <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center= " style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">= =20 <tbody>=20 <tr>=20 <td style=3D"text-align: center; vertical-align: top; font-size: 0px= ;"><!--[if mso]><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr= ><![endif]--><!--[if mso]><td style=3D"vertical-align:top;width:600px;"><![= endif]-->=20 <div class=3D"bard-column bard-column-100" style=3D"display: inline= -block; width: 100%; vertical-align: top;">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1= 00%">=20 <tbody>=20 <tr>=20 <td style=3D"overflow-wrap: break-word; word-break: break-word;= font-size: 0px; padding: 15px; text-align: left;">=20 <div>=20 <p class=3D"bard-text-block style-scope" style=3D"text-align:= center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;= font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D= "bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not= interested in this topic?</i><br><a href=3D"https://m171.keap-link010.com/= v2/click/3f90a4e52959a94ec611876c3b5934ce/eJyNkcFqAjEQht8lh55cd6Ni68JSREQWr= YfSniWsszV0Jxkmk4qI7964Le2lQq_f_PkmP3NWAs44qfeqVKjvtRoohsaSBScL78Q0_UxrPdPF= w0B11r2v2EdS5fmPtz_jKxxNdTGeDpScCFLk5Xm-WNfb1W5Tb9cpS4bTkn94tC4mk-ns17R8mtc= bdbncVANaWX4ke1ClcIRrqb1NxeSVu5Q_iFAo8_x4PA4JmE9oOBxM1w0bj7knyXyUrPGutYxGrH= f5YxTcBR-5gcq6NoYEg2_l7sox2SNWgMZ2PWgMkrFvriLELABbCD0XYKyIfaD0ly-UtqT-0id7Q= TYqRuOsGGd6kqoYInD771Os4aTK1nQBLp8oIJYW" class=3D"bard-text-block style-sco= pe" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line= -height: 1.6;">Click here to be removed from the Perry Marshall Minute seri= es. </a></p>=20 </div></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td><![endif]--><!--[if mso]></tr></table><![en= dif]--></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td></tr></table><![endif]--><!--[if mso]><table bor= der=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr><td><![endif]-->=20 <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center= " style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">= =20 <tbody>=20 <tr>=20 <td style=3D"text-align: center; vertical-align: top; font-size: 0px= ;"><!--[if mso]><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr= ><![endif]--><!--[if mso]><td style=3D"vertical-align:top;width:600px;"><![= endif]-->=20 <div class=3D"bard-column bard-column-100" style=3D"display: inline= -block; width: 100%; vertical-align: top;">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1= 00%">=20 <tbody>=20 <tr>=20 <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-= word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce= nter;">=20 <div style=3D"margin-left: auto; margin-right: auto;">=20 <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin= g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); = font-size: 11px;">If you'd rather not receive *any* more emails from us, <a= href=3D"https://m171.infusionsoft.com/app/linkClick/261034/f2a6d5469e191a3= 7/245817736/fe40923db4c7f150" target=3D"_blank" style=3D"text-decoration: u= nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub= scribe</a></p>=20 <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin= g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); = font-size: 11px;">Perry S. Marshall & Assoc<br>805 Lake Street #295<br>= Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20 </div></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td><![endif]--><!--[if mso]></tr></table><![en= dif]--></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td></tr></table><![endif]-->=20 </div> =20 <img src=3D"https://m171.keap-link010.com/v2/render/1bd95f8fae753d2a1cffc= 20c6861d80d/eJxtjsEKgzAQRP9lzzkYEKu5iQQJ2lJKD72VoFsI1TXEtSDiv1fa4qnH4c1jZgF= GssSmBQW9PEgQELBx3iFxMRDb5sOklJmMUgGdo2cZhsmDWv64O_5KURwnWSKAZ49bSR9zU8O65-= slLypzKu9nc9P1pmPvWL-26REUhwkFWO-R2t-TCmdQD9uNuL4BBJU6_A=3D=3D/pixel.png" w= idth=3D"1" height=3D"1" loading=3D"eager"> </body> </html>