OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Tue, 14 Mar 2023 01:31:11 -0400
Message-ID: <m171.1605763664.3756951678771860442.JavaMail.tomcat@web-core2-035>
Date: Tue, 14 Mar 2023 01:31:00 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Do you have a USP?
Errors-To: mailer@infusionmail.com
MIME-Version: 1.0
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Feedback-ID: m171:m171_8093648:value:infusionsoft
 
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dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Most fledgling entrepreneu=
rs either don't have a USP=E2=80=A6or else what they think is a USP is just=
 a bumper sticker: a slogan, a catchy phrase, a clever statement. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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something. Maybe it=E2=80=99s woodworking. Maybe it=E2=80=99s WordPress. Bu=
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dding: 0px; margin: 13px 0px; line-height: 1.6;">If you=E2=80=99re going to=
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re is a bleeding neck that nobody is addressing well. Where you can make a =
guarantee that nobody else can make. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perhaps it's European cars=
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ree days I=E2=80=99ll have it fixed for you or the work is free.=E2=80=9D <=
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dding: 0px; margin: 13px 0px; line-height: 1.6;">So now if you're going to =
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way. =E2=80=9CI fix Jaguars. There's nobody else in the neighborhood who co=
mes close.=E2=80=9D </p>=20
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on't cost you a dime.=E2=80=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Everyone in Planet Perry s=
hould have some version of an =E2=80=9CIF, IF, THEN, ELSE=E2=80=9D guarante=
e. </p>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">I=
F you meet the following qualifications / identity </li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">I=
F you buy my product AND follow these very specific steps and check these b=
oxes </li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">T=
HEN you will get (the outcome they truly want)</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">E=
LSE I=E2=80=99ll (make a sacrifice that proves you have =E2=80=9Cskin in th=
e game=E2=80=9D)</li>=20
              </ul>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I niched down to industria=
l networking when I first hung out my shingle. Nevertheless, I still almost=
 made the mistake of venturing out of my niche. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">A guy down the street from=
 us ran a computer repair place, and I used his services several times. He =
was a pleasant guy and did good work. It felt natural when I said, =E2=80=
=9CHey, I should do marketing for you.=E2=80=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Let=E2=80=99s compare and =
contrast. </p>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li class=3D"bard-text-block style-scope" style=3D"padding: =
0px; margin: 0px; line-height: 1.6;">In industrial networking I had deep ex=
pertise. </li>=20
               <li class=3D"bard-text-block style-scope" style=3D"padding: =
0px; margin: 0px; line-height: 1.6;">Computer repair? Not really. <br><br><=
/li>=20
               <li class=3D"bard-text-block style-scope" style=3D"padding: =
0px; margin: 0px; line-height: 1.6;">Industrial networking, narrow niche. <=
/li>=20
               <li class=3D"bard-text-block style-scope" style=3D"padding: =
0px; margin: 0px; line-height: 1.6;">Computer repair? So wide you can drive=
 a truck through it. <br><br></li>=20
               <li class=3D"bard-text-block style-scope" style=3D"padding: =
0px; margin: 0px; line-height: 1.6;">In industrial networking, I had a repu=
tation. </li>=20
               <li class=3D"bard-text-block style-scope" style=3D"padding: =
0px; margin: 0px; line-height: 1.6;">Computer repair? None. <br><br></li>=
=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">I=
ndustrial networking products could be sold all over the world.</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">C=
omputer repair? Local. </li>=20
              </ul>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I never did get any busine=
ss from him, and in hindsight I=E2=80=99m quite glad I did not. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Are you niching down enoug=
h? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link010.com/v2/click/be2d0c9ba40911d4a5f018edebcf041e/eJyNkc1qwzAQhN9Fh5=
7s2HKM2xhMCSEE4zSH0p6DkNeNqP6Q1jUm-N0ruyWnFnKdHX07o70SBM001i0piaKPlETEARdWg=
Mad0cj4MqOUbmj6FBEp9OfBmd6S8vrH29t4FrOCpnkeERwtBMvb63bX1KfD-VifmuC1zIUld3Do=
jCk2xY20f9nWRzJN_6JBCdx_BbonJboe5lKtCMXw3cngvyBaXybJMAwrC86Nijl_YVKuuFGJhiE=
O0ZjwnmkOyXOP6uxN7zhUQne9F0Z70-HDrKsA7lUFigm5CJwpy8SHrqxSsQcnwC86glOVdcbbEO=
NH4uGDQ8jFuQDiLM3WcbqOaR5aMGtBt79XaGAkZcekh-kbI8eUCg=3D=3D" class=3D"bard-t=
ext-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223);=
 padding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" =
style=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b=
></a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link010.com/v2=
/click/a45487fcdb18b711d696ff1bb13f3377/eJyNkU9rwkAQxb_LHnoyJhvF1kAoIiJB66G=
057Ksow7df8xODCJ-927S4qmFXt-8-c28matgcMpxsxeVsPJRipEg0BgQHC-9Y6WHmpRyLounkT=
DoPtfk2yCq6y-993IvljNZTMuR4EuAZHl7XSw3zW79sW12m-QNitKQf3Bkwkxn89mdtHpZNFtxu=
_2JBou8Oid6FBVTC32oPaZg_E4m-U_MIVZ53nXdOADRxSqKJ2XMWHub96FRK5MxoXJHAxnBGaHL=
n1u2H9G3pKFGd2gjehf9gR963aYJra3BKjSDoJUNCo-uDtZmEQghDjoD2TqQjyHt8y3pdOm07eA=
cAFlZlJOsmGRymuKoEMDtf96xgYuoDspEuH0BfNmXjA=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link010.com/v2/click/5acd4ae6f11cf8ce67fe921ef5d8df5e/eJyNkc1qwzAQhN9Fh57=
i2HJM2hhMCSEE4zSH0p6DUDaNqP6Q1jUm-N27dktOLeQ6O_p2RntlCFZYrE-sZIY_cjZjAaTyCi=
xunEUhpxnnfMWzpxnTyn7ugms9K69_vL2NRzFf8qzIZgx7D2R5e11vmvqwO-7rQ0NeLwItuYPDC=
VMsV8sbafuyrvdsGP5Fg1G4_SJ6ZCWGFsZSJ0XF8D1o8l8QfSzTtOu6uYcQeiNCvAit59KZ1EKX=
UDShYhRWQvrcojlG1wYJlbLnNipnozvjw6gbAremAiOUngQpjBfqw1bemCRCUBAnHSGYygcXPcX=
4kSR9MIWcnBMgybN8kWSLhBfUQngP9vR7hQZ6Vp6FjjB8Ax57lAY=3D" class=3D"bard-text=
-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa=
dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, =
and <a href=3D"https://m171.keap-link010.com/v2/click/c2d744e7ea8f0323ac648=
0b2181b8793/eJyNkM1qwzAQhN9Fh57iWLKNmxhMCSEE4zSH0p6DKq8bEesHaV0Tgt-9sltyaqH=
X2dlvZ_ZGEDTXWDWkIIo9MrIgDoS0EjRujUYu5hljbM3oakE6qS97Z3pLitsvu_fxJCY5o2nYwa=
uFYHl92Wzr6rg_HapjHbyWu3DkHxzGaJbl6_xO2j1vqgMZxz_RoCTuPgPdkwJdD1OpRoZi-Oa64=
D8jWl_E8TAMSwvOXRV3_sy7bimMilc0odG7MZf4qUd18qZ3Akqp295Lo71p8WHSVUD2qgTFZTcL=
givL5YcurVKRByfBzzqCU6V1xtsQ4FsS4bUh3uycAVFCkzSiacSykJ9bC7r5-X8NV1K0vPMwfgE=
Jv5Cs" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"col=
or: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; M=
arketing</a>). Every message will contain a truth, tactic, or testimonial t=
o make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day.=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link010.com/=
v2/click/3f90a4e52959a94ec611876c3b5934ce/eJyNkcFqAjEQht8lh55cd6Ni68JSREQWr=
YfSniWsszV0Jxkmk4qI7964Le2lQq_f_PkmP3NWAs44qfeqVKjvtRoohsaSBScL78Q0_UxrPdPF=
w0B11r2v2EdS5fmPtz_jKxxNdTGeDpScCFLk5Xm-WNfb1W5Tb9cpS4bTkn94tC4mk-ns17R8mtc=
bdbncVANaWX4ke1ClcIRrqb1NxeSVu5Q_iFAo8_x4PA4JmE9oOBxM1w0bj7knyXyUrPGutYxGrH=
f5YxTcBR-5gcq6NoYEg2_l7sox2SNWgMZ2PWgMkrFvriLELABbCD0XYKyIfaD0ly-UtqT-0id7Q=
TYqRuOsGGd6kqoYInD771Os4aTK1nQBLp8oIJYW" class=3D"bard-text-block style-sco=
pe" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line=
-height: 1.6;">Click here to be removed from the Perry Marshall Minute seri=
es. </a></p>=20
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          </tbody>=20
         </table>=20
        </div></td>=20
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     </tbody>=20
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   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/261034/f2a6d5469e191a3=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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