OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sat, 18 Mar 2023 01:30:54 -0400
Message-ID: <m171.441087988.5048041679117439381.JavaMail.tomcat@web-core2-035>
Date: Sat, 18 Mar 2023 01:30:39 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Malicious Marketing Method #1
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Sell Donuts to Homer Simps=
on. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The first marketing guru I=
 recall talking about Homer Simpson was Jeff Paul. This was the late 90s. H=
e said, =E2=80=9CHomer is my customer avatar.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Everybody kind of snickere=
d. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">He said, =E2=80=9CNo, I'm =
serious. Homer Simpson wants the Donut. Homer Simpson reasons in very simpl=
e ways. He's motivated by very primal urges.=E2=80=9D</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Fast forward to today and =
Homer is established as one of the great icons of American entertainment. H=
e is an archetypal character. Not easy to pull off. A brand-new archetype w=
ho wields a ton of personality. That is quite an accomplishment. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The truth is, we have to m=
ake the inner Homer Simpson happy before we can speak to our customers=E2=
=80=99 higher motivations. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That=E2=80=99s reality. Yo=
u do not have the luxury of selling to enlightened intellectuals. <span cla=
ss=3D"bard-text-block style-scope" style=3D""><i class=3D"bard-text-block s=
tyle-scope" style=3D"padding: 0px; line-height: 1.6;">And even enlightened =
intellectuals are not enlightened intellectuals anyway. They're just Homer =
Simpsons running by a different set of rules than the regular Homer Simpson=
s. </i></span></p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Like Marxist French philos=
ophers instead of NASCAR drivers and football players.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Where is the truth? Where =
is the danger? Where is the balance? </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">The Truth</b>. The=
 less sleep we get, the hungrier we are, the more stressed we are, the more=
 we all become like Homer Simpson. It=E2=80=99s easier to get hungry, stres=
sed, tired people to commit to stupid decisions. If they=E2=80=99re hungry,=
 stressed and tired enough they=E2=80=99ll put guns in their sons=E2=80=99 =
hands and send them off to war.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">The Danger</b>. Pa=
ndering <span class=3D"bard-text-block style-scope" style=3D""><u class=3D"=
bard-text-block style-scope">only</u></span> to Homer Simpson will get you =
into a mess of trouble. Thus the 2016 U.S. presidential election. This is e=
xactly what happens when you only speak to the Homer Simpson part of your c=
ustomers. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You=E2=80=99ll recall that=
 presidential candidate Ben Carson <i class=3D"bard-text-block style-scope"=
 style=3D"padding: 0px; line-height: 1.6;">wanted</i> to have a calm, reaso=
ned, high-resolution dialogue. The American people demonstrably were having=
 none of that. Instead they got the Trump-Clinton clash.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">When Martin Luther King Jr=
. gave his =E2=80=9CI have a dream=E2=80=9D speech, he was not talking to o=
ur inner Homer Simpson. He was speaking to our highest aspirations. <i clas=
s=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;"=
>But Homer Simpson did not have any trouble understanding what he was sayin=
g</i>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">William Tyndale was the fi=
rst person to translate the Bible into English. Three thousand of his Bible=
s were burned. He was burned too! The powers that controlled access to the =
Bible did not like Mr. Tyndale putting it in the hands of Homer Simpson. Ty=
ndale democratized the Bible. In translating, he employed a collection of i=
dioms and figures of speech we now take for granted. He lifted phrases from=
 normal English pub vernacular. He used short sentences. High-minded conten=
t written at Homer=E2=80=99s level, but meant to inspire him to spiritual t=
houghts. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">The Balance</b>. T=
he balance is you must speak to both Homer AND your customer=E2=80=99s high=
er spiritual self at the same time. Or talk to Homer=E2=80=99s lizard brain=
 FIRST and gain his trust. Then you get access to the higher brain. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Homer Simpson can understa=
nd =E2=80=9CI have a dream.=E2=80=9D The more enlightened brain, deeper ins=
ide, can grasp the other ideas Dr. King expressed a few minutes later.</p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I remember when Jeff Paul =
first mentioned the Homer Simpson idea. I didn't like it much. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And once my Amway upline D=
iamond said, =E2=80=9CWhen I'm speaking to a group of people, I imagine the=
y're all kindergartners with their legs dangling off the edges of their cha=
irs, unable to touch the ground. Adults are just children with long legs.=
=E2=80=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I remember thinking, =E2=
=80=9CI'm w-a-a-a-y too sophisticated for that. I want customers who are mo=
re erudite than that.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Well, that=E2=80=99s the #=
1 reason I didn't sponsor many people in Amway! </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Sometimes we more educated=
 marketers think, =E2=80=9CI'm not going to pander to that. I'm going to us=
e big words and I'm going to use big ideas! If I have to talk to people at =
a third-grade level, what was the use of all that education?=E2=80=9D </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you aspire to be an eff=
ective communicator, you had better learn to package your grand ideas insid=
e of small words. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link011.com/v2/click/27cce73326b94afafae1e451d48c9a0d/eJyNkc1qwzAQhN9Fh5=
7s2LKTNjGYEkIIxmkOpT0HIa8bUesHaVVjgt-9sltyaqDX2dG3M9orQVBMYdWQgkj6RElELHBhB=
CjcaYWMzzNK6Yam64h0Qn0erPaGFNc_3t7Gk5g90nyZRQQHA8Hy9rrd1dXpcD5Wpzp4DbNhyT84=
lKarbLVZ3kj7l211JON4Fw1S4P4r0B0p0HqYSjUiFMN32wX_BdG4Ikn6vl8YsHaQzLoL67oF1zJ=
R0MchGhPOMcUhefYoz057y6EUqvVOaOV0iw-TLgPYyxIkE90scCYNEx-qNFLGDqwAN-sIVpbGam=
dCjB-Jhw8OIWfnDIizNMvjNI_pOrRgxoBqfq9Qw0CKlnUOxm8haJQL" class=3D"bard-text-=
block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pad=
ding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" styl=
e=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b></a=
></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link011.com/v2=
/click/99c7b2dd7e9a0139596cfba233a1a999/eJyNkU9rwkAQxb_LHnoyJptoq4FQRERCrIf=
SnmVZR126_5idGET87t2kxVOFXt-8-c28mSsjsMJSvWclM_yFsxFDkMorsLR0loQcapzzOc9mI6=
aV_Vqjaz0rr3_03su9mD_zYpKNGF08RMvH-2LZ1Nv1blNvm-j1AuOQf3A4z6b5dD65k1Zvi3rDb=
reHaDCKVudID6wkbKEPtVcxGH2ijv4TkQ9lmnZdN_aAeDECw0loPZbOpH1oJYVOCJWwRw0JwllB=
l762ZHbBtSihUvbQBuVscAd66nUTJ7SmAiOUHgQpjBfqaCtvTBIAFYRBJ0BTeXTBx31-JBkvHbc=
dnAMgybO8SLIi4bMYR3gPdv_7jgYurDwIHeD2DXpfl40=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link011.com/v2/click/6ff1ad42b8df4729fa82664b56799403/eJyNkc1qwzAQhN9Fh57i2=
LKbNjGYEkIIxmkOpT0HIa8bUesHaV1jgt-9a7fk1EKvs7OfZlZXhmCEwbJmOdP8kbMF8yCVU2Bw=
Zw0KOc845xuerBesVebj4G3nWH79Zfc2nsT0gWcZ7eDggCyvL9tdVZ4O52N5qsjrhKdH_sHhPFm=
lq839jbR_3pZHNo5_okEr3H8SPbAcfQdTqVpRMXzzLfkviC7kcdz3_dKB94MWPlxE2y6l1bGBPq=
JoQoUgjIT4qUN9DrbzEgplmi4oa4Jt8G7SNYE7XYAWqp0FKbQT6t0UTusogFcQZh3B68J5GxzF-=
JYkHZhCzs4ZEKVJmkVJFvE1tRDOgal_fqGCgeWNaAOMXygGlBA=3D" class=3D"bard-text-b=
lock style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padd=
ing: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, an=
d <a href=3D"https://m171.keap-link011.com/v2/click/86e5afecfea422f2ddf2724=
45872a42d/eJyNkE1rg0AQhv_LHnrS6GqTGkFKCCGIaQ6lPYftOjZL3A92x4oE_3tXW3JqoNdn3=
n32nbkSBMUUljXJiaRPlATEAhdGgMKtVsj4PKOUrmmcBaQV6rK3ujMkv_7x9jaeYLKiaboKCA4G=
fOTtdbOtyuP-dCiPlc8aZv0n__BQGi-T5frxZtq9bMoDGce7apACd1_e7kiOtoNpqVr4xfDdtj5=
_RjQuj6K-7xcGrB0ks-7M2nbBtYyyOInDD60v0XOH8uR0ZzkUQjWdE1o53eDDxKVXdrIAyUQ7A8=
6kYeJTFUbK0IEV4GaOYGVhrHbGF_hB3J_W15uTsyBM4iQN4zSkme_PjAFV_96_goHkDWsdjN8Hc=
pCt" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color=
: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Mar=
keting</a>). Every message will contain a truth, tactic, or testimonial to =
make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
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         </table>=20
        </div></td>=20
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    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link011.com/=
v2/click/e42c30cf1c1da4c8bb705864767eefa2/eJyNkcFKw0AQht9lD56aJptYbQNBSiklp=
PYgei5LOrGL2d1hdtZQSt_dbRS9KHj95t9v9mfOgsEqy_VBlMLIeykmgqDVqMHyyllW7TiTUi5k=
Np-IXtu3DbmAojz_8vZ7fIX5nSyK24ngE0KMPD8tV0292-y39a6JWVQUl_zDI2U2y2eLH9P6cVl=
vxeXypxqM5vV7tHtRMgW4ljroWIxfqI_5IzP6Mk2HYZgiEJ2MIn9UfT9tnUkdcuICJ62znSajWD=
ubPgQ2e-8CtVBp2wUfoXcd31y5ifZgKjBK9yNolUGlX22FxiQeSIMfOQOZCsl5jH_5RHFL7M9jc=
hQkeZYXSVYkch6rKESwh69TNHASZad6D5cPJbKWFw=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
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          </tbody>=20
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     </tbody>=20
    </table>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
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            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/261332/95612fd9cafbd83=
e/246114438/562ea35a581ca65a" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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