OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sun, 19 Mar 2023 01:30:36 -0400
Message-ID: <m171.1766544692.239761679203824788.JavaMail.tomcat@web-core2-035>
Date: Sun, 19 Mar 2023 01:30:24 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Malicious Marketing Method #2
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8101498:value:infusionsoft
 
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Tell people what they want=
 to hear. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In an echo chamber world, =
you don't stand much chance of getting <i class=3D"bard-text-block style-sc=
ope" style=3D"padding: 0px; line-height: 1.6;">anybody's</i> attention unle=
ss you <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; line=
-height: 1.6;">do</i> tell them what they want to hear. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Everyone has cocooned them=
selves in their warm little social media paradise. No challenging, disturbi=
ng, opposing ideas allowed. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I remember someone telling=
 me that when you give your kids negative feedback you should sandwich it i=
n between two pieces of positive feedback. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That=E2=80=99s what you ne=
ed to do with challenging ideas in marketing. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">The Truth</b>. A g=
ood marketer is a good leader. Good leaders must lead people from where the=
y are now to where they need to be. In every leader-follower or guru-follow=
er relationship there is usually some chip-on-the-shoulder issue around whi=
ch they can bond. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you=E2=80=99re a guru f=
or chiropractors, you bond with them around the chip they have on their sho=
ulder about not being respected as =E2=80=9Creal doctors.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you=E2=80=99re a guru t=
o carpet cleaners, you bond with them about how they=E2=80=99re seen as glo=
rified janitors, not real businessmen. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you=E2=80=99re an inter=
net marketing guru, you bond with them about how Google is ripping them off=
. (Because if you=E2=80=99re not paying close attention, Google IS ripping =
you off.)</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">The Danger</b>. Bu=
t if you stay in the place of the =E2=80=9Cwound=E2=80=9D your followers wi=
ll just continue to be adolescents. They=E2=80=99ll never face reality and =
move on to adulthood. They'll eventually turn on you with claws and fangs.<=
/p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Then they will leave you t=
o follow someone else who only tells them what they want to hear. Those who=
 want to remain in adolescence, always will. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But at a deeper level, peo=
ple <b class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-he=
ight: 1.6;">do</b> want to be told what they DO NOT want to hear. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This is why schools work. =
This is why churches work. This is why political discourse happens anyway. =
Mature people know we have problems that need to be fixed. And answers are =
not easy. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">The Balance</b>. Y=
ou tell people what they want to hear <i class=3D"bard-text-block style-sco=
pe" style=3D"padding: 0px; line-height: 1.6;">to open the conversation</i>.=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You tell them what they wa=
nt to hear to gain an audience, some airtime, some trust with them. You tel=
l them what they want to hear so they know you care.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Then you tell them, =E2=80=
=9CThis is what we have to do now if we're going to beat this cancer. It=E2=
=80=99s not going to be easy. But it=E2=80=99s the truth. Are you ready to =
fight?=E2=80=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link017.com/v2/click/fcd55b3d779f563ec05d5f6fee9e942a/eJyNkc1qwzAQhN9Fh5=
7s2LKTtDGYEkIIxmkOpT0HIa8bUesHaVVjgt-9sltyaqDX2dG3M9orQVBMYdWQgkj6SElELHBhB=
CjcaYWMzzNK6YamTxHphPo8WO0NKa5_vL2NJzFb03y1jggOBoLl7XW7q6vT4XysTnXwGmbDkn9w=
KE1XyzRb3kj7l211JON4Fw1S4P4r0B0p0HqYSjUiFMN32wX_BdG4Ikn6vl8YsHaQzLoL67oF1zJ=
R0MchGhPOMcUhefYoz057y6EUqvVOaOV0iw-TLgPYyxIkE90scCYNEx-qNFLGDqwAN-sIVpbGam=
dCjB-Jhw8OIWfnDIizNMvjNI_pJrRgxoBqfq9Qw0CKlnUOxm8dv5QH" class=3D"bard-text-=
block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pad=
ding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" styl=
e=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b></a=
></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link017.com/v2=
/click/9b18b1db28d6372dbf96a05b6016ac38/eJyNkU9rwkAQxb_LHnoyJhu1rYFQRERCrIf=
SnmXZjLp0_zE7MQTxu3eTlvbSQq9v3vxm3syVEVhhqWpYwQx_4GzCEKTyCiytnSUhxxrnfMmzxw=
nTyr5v0bWeFddfer_Lg5jf89liPmHUe4iW15fVuq7228Ou2tfR6wXGIf_gcJ4t5ln-Q9o8r6odu=
93-RINRtLlEemAFYQtDqEbFYPSGOvrPRD4Uadp13dQDYm8EhrPQeiqdSYfQSgqdECphTxoShIuC=
Ln1qyRyCa1FCqeyxDcrZ4I50N-gmTmhNCUYoPQpSGC_UyZbemCQAKgijToCm9OiCj_t8SjJeOm4=
7OkdAkmf5LMlmCV_GOMJ7sM3XO2roWXEUOsDtA3aJl4k=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link017.com/v2/click/3bb43e1ad84067387207a47ecbd1e8d8/eJyNkc1qwzAQhN9Fh57i2=
LKTtjGYEkIIxmkOpT0HIa8bUf0hrWpM8LtXdktOLfQ6O_p2RnslCJpprFtSEkUfKFkQB1xYARp3=
RiPj84xSuqHZ44JIoT8OzgRLyusvb2_jSczvabHOFwQHC9Hy-rLdNfXpcD7WpyZ6LXNxyT84lGb=
rVZavbqT987Y-knH8Ew1K4P4z0j0p0QWYSrUiFsM3J6P_gmh9maZ93y8tODco5vyFSbnkRqUa-i=
RGY8J7pjmkTwHV2ZvgOFRCd8ELo73p8G7SVQQHVYFiQs4CZ8oy8a4rq1TiwQnws47gVGWd8TbG-=
JZ4_OAYcnbOgCTP8iLJioRuYgtmLej25woNDKTsmPQwfgEYc5QD" class=3D"bard-text-blo=
ck style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); paddin=
g: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, and =
<a href=3D"https://m171.keap-link017.com/v2/click/59426bee2278b3e960f8542cc=
1088c45/eJyNkMtqwzAQRf9Fi67iWLKTNjGYEkIIxmkWpV0H1R43ItYDaVRjgv-9sluyaqDbM1d=
Hd-ZKEBRXWNQkI5I9MTIjFiphBCjcaoW8mmaMsTWjqxlphbrsrfaGZNc_3t7GI0weWbqkM4K9gR=
B5e91sy-K4Px2KYxmyhtvwyT88jNHlgiaLm2n3sikOZBjuqkEK3H0FuyMZWg_jUrUIi-G7bUP-j=
GhcFsdd180NWNtLbt2Zt-280jJe0YRGH1pf4meP8uS0txXkQjXeCa2cbvBh5DIovcxBctFOoOLS=
cPGpciNl5MAKcBNHsDI3VjsTCvygKpw21JuSkyBKaJJGNI3YOvTnxoCqf-9fQk-yhrcOhm_4JJC=
g" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: =
rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Marke=
ting</a>). Every message will contain a truth, tactic, or testimonial to ma=
ke this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. </p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
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            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link017.com/=
v2/click/dba9907135aae0b2a81d050f5f32d2ca/eJyNkU1rwkAQhv_LHnoyJhvth4FQRESC1=
kNpz7LESV2a2R12Zysi_veOaemphV6feeeZfdmzYnDGcbNXlUJ9r9VIBWgtWXC88I5NO8y01jNd=
PIxUb937KvhEqjr_svszvsLyTk-mssMnAom8PM8X62a72m2a7VqyZIIc-YdH6-J2WpTTH9Pyad5=
s1OXypxrQ8vJD7FFVHBJcS-2tFOPX0Ev-wEyxyvPj8TgmCOGEJsSD6ftx6zH3xJlPnLXedTagYe=
td_pgYd9Gn0EJtXZeiwOg7vrlyFHvCGtDYfgCtQTL2zdWEmEUIFuLAGQLWFHwkecsXkivSn4fkI=
MjKopxkxSTTM6liiMDtv79iDSdVdaaPcPkEIfCWEw=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
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       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
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            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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