OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Tue, 21 Mar 2023 01:30:55 -0400
Message-ID: <m171.962416537.4017181679376644831.JavaMail.tomcat@web-core2-035>
Date: Tue, 21 Mar 2023 01:30:44 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Malicious Marketing Method #4
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8104308:value:infusionsoft
 
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Divide, Conquer, Polarize.=
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">The Truth:</b> You=
 must rack the shotgun. You must find your niche. That often means segmenti=
ng, disqualifying, and polarizing. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">The Danger:</b> Yo=
u win a friend easily when <i class=3D"bard-text-block style-scope" style=
=3D"padding: 0px; line-height: 1.6;">your</i> enemy is <i class=3D"bard-tex=
t-block style-scope" style=3D"padding: 0px; line-height: 1.6;">their</i> en=
emy. The quick and dirty way to do this is to reduce a complex nuanced issu=
e to binary. A or B. On or Off. Yes or No.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">When Pete Buttigieg was ru=
nning for president, he was against a wall on the southern border. A report=
er asked him, =E2=80=9CWhy do you not believe in a secure southern border?=
=E2=80=9D </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">His reply was, paraphrasin=
g: =E2=80=9CDo you really think any American does not want a secure souther=
n border? The political/journalistic insistence on simplifying a complex is=
sue like border security down to FOR OR AGAINST A WALL, is more dangerous t=
o our nation=E2=80=99s security than a porous border.=E2=80=9D </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What a great comeback.</p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Reasonable people <i class=
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are</i> getting sick and tired of this divide and conquer crap. I hear it a=
ll the time. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The behavior might not hav=
e changed to reflect this sickness and tiredness yet, but it=E2=80=99s on t=
he rise.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In intellectual circles I=
=E2=80=99m seeing a new trend. I=E2=80=99m seeing people who formerly could=
 not manage to have a civil conversation, now doing so. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Sterling example: My good =
friend and Planet Perry denizen Justin Brierley hosted an abortion conversa=
tion between an ex-Planned Parenthood employee and an abortion rights activ=
ist who currently works for Britain=E2=80=99s Equivalent of Planned Parenth=
ood.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It was one of the most tho=
ughtful and enlightening conversations on the topic I=E2=80=99ve ever heard=
. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">The Balance:</b> P=
eople are yearning for honesty and vulnerability. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Scott Keffer, a coach for =
financial advisors, was at my home for a Private Client Group consultation.=
 We were discussing a book he's writing. He told me a story about his dad, =
and how getting their relationship sorted was a key component of how he got=
 himself out of almost a half-million dollars in debt. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It was a great story. I to=
ld Scott, =E2=80=9CYou need to tell that story in your book.=E2=80=9D And h=
e said, =E2=80=9CI do?=E2=80=9D I said, =E2=80=9CYes, absolutely.=E2=80=9D =
</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It's not immediately obvio=
us why he should insert that story into a business strategy and marketing b=
ook. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But here=E2=80=99s why I t=
old him he should: </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;"><i class=3D"bard-t=
ext-block style-scope" style=3D"padding: 0px; line-height: 1.6;">All your c=
ustomers, while they're working on their business, have to make peace with =
non-business demons in their life. </i></b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you weave your story in=
, it becomes the thread that holds it all together. A loosely autobiographi=
cal sketch of Scott Keffer, his various adventures and misadventures. And i=
t goes from information dump to epic story. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">A redemptive story. </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">When you inject your perso=
nal vulnerabilities alongside the more mundane business-y things you're sel=
ling, you create a parallel reading path. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You start to communicate o=
n more levels than what the business stories alone are telling. Most busine=
ss stories are very shallow. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But when you can get vulne=
rable and naked and honest, you can go much deeper with your customers. </p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">People are amazed that I g=
et away with saying and doing things that most =E2=80=9Cinfo marketing guru=
s=E2=80=9D could never get away with. How can you choose to unite, surrende=
r and harmonize rather than divide, conquer and polarize? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you do that, your custo=
mers who are <i class=3D"bard-text-block style-scope" style=3D"padding: 0px=
; line-height: 1.6;">not</i> zombies will appreciate it. Deep down they thi=
rst for it.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link016.com/v2/click/0a35a72f27b2486f5b5b7ed5a127ca3e/eJyNkU9rg0AQxb_LHn=
rS6GobU0FKCCGIaQ6lPYdlHZul-4_dsSLB797Vlpxa6PXNm9-8mbkSBM001i0piaIFJRFxwIUVo=
HFnNDK-1CiljzTdREQK_XFwprekvP7SeyvPYram-SaNCI4WguX1Zbtr6tPhfKxPTfBa5sKQf3Ao=
TR-KdXF_I-2ft_WRTNOfaFAC95-B7kmJrod5qVaExfDNyeC_IFpfJskwDCsLzo2KOX9hUq64UYm=
GIQ7RmPCeaQ7JU4_q7E3vOFRCd70XRnvT4d2sqwDuVQWKCbkInCnLxLuurFKxByfALzqCU5V1xt=
sQ41vi4cAh5OJcAHGWZnmc5nE2H4FZC7r9-UIDIyk7Jj1MXyeelAs=3D" class=3D"bard-tex=
t-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); p=
adding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" st=
yle=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b><=
/a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link016.com/v2=
/click/07b63467bfe06d14abb7fc0ba07f86d6/eJyNkU9rwkAQxb_LHnoyJpu0pg2EIiISYj2=
U9izLOurS_cfsxCDid-8mLZ4q9PqbN2_mzVwYgRWWmh2rmOElZxOGIJVXYGnhLAk51jjnLzx7nj=
Ct7NcKXedZdfmj91YeYD7jRRl76OwhSj7e54u22ay262bTRq0XGIf8w4fz7KmclY83p-XbvFmz6=
_WuNRhFy1N0D6wi7GAItVMxGH2ijvojkQ9VmvZ9P_WAeDYCw1FoPZXOpENoJYVOCJWwBw0JwklB=
n752ZLbBdSihVnbfBeVscHt6GLiJEzpTgxFKj0AK44U62NobkwRABWHkBGhqjy74uM8PkvHScdt=
RORokeZYXSVYk-XAN4T3Y3e87Wjizai90gOs3jQaXlg=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link016.com/v2/click/070ea3c0fa14ffdc51da38980ad82298/eJyNkU9rg0AQxb_LHnq=
K0dVWW0FKCCGIaQ6lPYdlHZul-4_dsSLB797Vlpwa6PXNm9-8mbkQBM001i0piaIFJSvigAsrQO=
PWaGR8qVFKn2jyuCJS6M-9M70l5eWP3mt5FtOcZkW-IjhaCJa31822qY_706E-NsFrmQtD_sGhN=
Hko8uL-Stq9bOoDmaabaFACd1-B7kmJrod5qVaExfDdyeA_I1pfxvEwDGsLzo2KOX9mUq65UbGG=
IQrRmPCeaQ7xc4_q5E3vOFRCd70XRnvT4d2sqwDuVQWKCbkInCnLxIeurFKRByfALzqCU5V1xts=
Q40fi4cAh5OJcAFGapFmUZFE6H4FZC7r9_UIDIyk7Jj1M3y48lBA=3D" class=3D"bard-text=
-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa=
dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, =
and <a href=3D"https://m171.keap-link016.com/v2/click/d4f1575f06ecd2d82af2d=
b5e2a9022f0/eJyNkF1LwzAUhv9LLrxq16TVbRaKjDFG6dyF6PWI7akLaz5ITixl9L-bVhEvFLx=
9zpsn5z1XgqC4wrIhOZFsxUhELNTCCFC41Qp5Pc8YY_eMriPSCXXZW-0Nya-_vP0eTzBdsmx1Gx=
EcDITI89NmW5XH_elQHquQNdyGT_7hYYzerZY_TLvHTXkg4_inGqTA3XuwO5Kj9TCVakQohi-2C=
_kzonF5kvR9vzBg7SC5dWfedYtay2RNUxq_an1JHjzKk9Pe1lAI1XontHK6xZuJy6D0sgDJRTeD=
mkvDxZsqjJSxAyvAzRzBysJY7UxY4BPV4bRhvTk5C-KUpllMszid6nNjQDVf969gIHnLOwfjBw2=
EkK0=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"c=
olor: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp;=
 Marketing</a>). Every message will contain a truth, tactic, or testimonial=
 to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every da=
y. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
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    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link016.com/=
v2/click/d70f10ed48853613b84b8f0f63168740/eJyNkdFqwjAUht8lF7uytqmb3QpliIgUn=
Rdju5bQns6wJjmcnExEfPel3fBqwm6_8-c7-ZOzYLDKct2KUhhZSDERBI1GDZaXzrJqxpmU8klm=
jxPRa_u5JhdQlOc_zl7HA8znclbkE8EnhBh5e10sN_Vuvd_Wu03MoqK45B8eKbOHYl7cX02rl0W=
9FZfLTTUYzauvaPeiZAowlGp1LMbv1Mf8gRl9mabH43GKQHQyivxB9f20cSZ1yIkLnDTOdpqMYu=
1s-hzY7L0L1EClbRd8hN51fDdwE-3BVGCU7kfQKINKf9gKjUk8kAY_cgYyFZLzGO_yg-KW2J_H5=
ChI8iyfJdksyYeXUIhg29-v2MBJlJ3qPVy-ASwGlhc=3D" class=3D"bard-text-block sty=
le-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px=
; line-height: 1.6;">Click here to be removed from the Perry Marshall Minut=
e series. </a></p>=20
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      </tr>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
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" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
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       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
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-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
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            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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