OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Wed, 22 Mar 2023 01:31:09 -0400
Message-ID: <m171.144054550.6239241679463051504.JavaMail.tomcat@web-core2-035>
Date: Wed, 22 Mar 2023 01:30:51 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Malicious Marketing Method #5
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8105796:value:infusionsoft
 
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Exaggerate Everything. </p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">The Truth:</b> To =
get people=E2=80=99s attention you must dramatize, illuminate, highlight an=
d emphasize aspects of your product or service. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">At least some of your mark=
eting needs to be louder and larger than life. If Stephen King wrote in the=
 mundane, insipid language of everyday life, nobody would ever read his thr=
illers, because they wouldn=E2=80=99t be thrilling. They are bestsellers be=
cause he brings color, drama and flavor to the story. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">The Danger:</b> Ob=
vious. If you exaggerate too often, people start to doubt and discount you.=
 If you exaggerate too much, you=E2=80=99re lying. The DA=E2=80=99s office =
comes knocking. Woe is you. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">The Balance:</b> T=
he <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-hei=
ght: 1.6;">real</i> truth is almost always more fascinating than exaggerati=
on or hyperbole or fake dramatization. Stranger than fiction. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Most people are too lazy t=
o get to the truth. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Or they underestimate the =
power of their own story. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">A few years ago, Elena Woo=
ven had a hotseat at one of my Perry Marshall Live events (next ones are Ap=
ril 18th in Connecticut and June 5th in London). Elena runs a dry-cleaning =
company. What could be more mundane and boring, right? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Wrong. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Elena=E2=80=99s story was =
scintillating. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In fact, I recommend you g=
o and read that newsletter issue if you are a New Renaissance Club member a=
nd you haven=E2=80=99t already. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you have already, read =
it again. And again. It=E2=80=99s <i class=3D"bard-text-block style-scope" =
style=3D"padding: 0px; line-height: 1.6;">that</i> good. It=E2=80=99s the D=
ecember 2017 issue. [Volume 16, Number 12] </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">At one point in her hotsea=
t, Elena was revealing all this fascinating (and disgusting) stuff about dr=
y cleaning when she said, =E2=80=9CBut everyone knows this=E2=80=A6=E2=80=
=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And the whole room erupted=
 with <b class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-=
height: 1.6;">=E2=80=9CNo they don=E2=80=99t!=E2=80=9D</b> </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Together we unearthed a po=
werful Definitive Selling Proposition for Elena. And it all came out of her=
 story. It IS her story. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Your DSP is probably your =
story too. Are you willing to dig deep enough to find it? Or will you just =
rely on exaggeration and hyperbole? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">If you=E2=80=99d l=
ike to attend a Perry Marshall Live event for $200 less than the standard p=
rice=E2=80=A6</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link012.com/v2/click/928baf20aecbf6c1b1e3f17da5acd026/eJyNkc1qwzAQhN9Fh5=
7s2LLbtDaYEkIIxmkOpT0HIa8bUf0hrWtM8LtXdktODfQ6O_p2RnshCJpprFtSEkUfKYmIAy6sA=
I1bo5HxZUYpLWj6FBEp9Ofemd6S8vLH2-t4FrM1zYssIjhaCJa31822qY_706E-NsFrmQtL_sGh=
NH0o7un6Stq9bOoDmaabaFACd1-B7kmJroe5VCtCMXx3MvjPiNaXSTIMw8qCc6Nizp-ZlCtuVKJ=
hiEM0JrxnmkPy3KM6edM7DpXQXe-F0d50eDfrKoB7VYFiQi4CZ8oy8aErq1TswQnwi47gVGWd8T=
bE-JF4-OAQcnEugDhLszxO8zjLQgtmLej29woNjKTsmPQwfQMnjJQL" class=3D"bard-text-=
block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pad=
ding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" styl=
e=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b></a=
></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard-=
text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">support@perrymarshall.com</a> after joining New Renaissanc=
e at the annual level =E2=80=94 Subject line: NR bonus=E2=80=9D =E2=80=94 a=
nd let our support team know that you'd like to claim this NR bonus.</i></p=
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link012.com/v2=
/click/3fa5abf9f2f165f937f8254b3fd57b84/eJyNkU9rwkAQxb_LHnoyJhtbWwOhiIgErYf=
SnmVZRx26_5idGET87t2kpacWen3z5jfzZq6CwSnHzV5UwspHKUaCQGNAcLzwjpUealLKmSyeRs=
Kg-1iRb4Oorr_0_pR7sZzKyawYCb4ESJa31_li3WxXu02zXSdvUJSG_IMjZfEwu5fTH9LyZd5sx=
O32Jxos8vKc6FFUTC30ofaYgvE7meQ_MYdY5XnXdeMARBerKJ6UMWPtbd6HRq1MxoTKHQ1kBGeE=
Ln9u2e6ib0lDje7QRvQu-gPf9bpNE1pbg1VoBkErGxQeXR2szSIQQhx0BrJ1IB9D2udL0unSadv=
BOQCysignWTHJyjLFUSGA23-_Yw0XUR2UiXD7BICwl40=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link012.com/v2/click/13b4011f865400af1e1ee4c5dc090ba7/eJyNkc1qwzAQhN9Fh57i2=
LLbNDGYEkIIxmkOpT0HIa8bUesHaV1jgt-9a7fk1EKvs7OfZlZXhmCEwbJmOdP8kbMF8yCVU2Bw=
Zw0KOc845xuerBesVebj4G3nWH79Zfc2nsR0xbM17eDggCyvL9tdVZ4O52N5qsjrhKdH_sHhPHn=
Y3PPVjbR_3pZHNo5_okEr3H8SPbAcfQdTqVpRMXzzLfkviC7kcdz3_dKB94MWPlxE2y6l1bGBPq=
JoQoUgjIT4qUN9DrbzEgplmi4oa4Jt8G7SNYE7XYAWqp0FKbQT6t0UTusogFcQZh3B68J5GxzF-=
JYkHZhCzs4ZEKVJmkVJFqUptRDOgal_fqGCgeWNaAOMXy4qlBA=3D" class=3D"bard-text-b=
lock style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padd=
ing: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, an=
d <a href=3D"https://m171.keap-link012.com/v2/click/1869ef5e96188dab855fa28=
9077ab41a/eJyNkF1LwzAUhv9LLrxa1ybV2RWKjDFG6dyF6PWI7akLaz5ITixl9L-bVtEbBW-f8=
-bJe86VICiusGxITiS9p2RBLNTCCFC41Qp5Pc8opWuaZAvSCXXZW-0Nya-_vP0eT5CtaJqtFgQH=
AyHy_LTZVuVxfzqUxypkDbfhk394KE3u1rf0x7R73JQHMo5_qkEK3L0HuyM5Wg_TUo0Ii-GL7UL=
-jGhcHsd93y8NWDtIbt2Zd92y1jLOEpZEr1pf4geP8uS0tzUUQrXeCa2cbvFm4jIovSxActHNoO=
bScPGmCiNl5MAKcDNHsLIwVjsTCnyiOpw21JuTsyBiCUujJI0YC_25MaCar_tXMJC85Z2D8QMNe=
JCt" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color=
: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Mar=
keting</a>). Every message will contain a truth, tactic, or testimonial to =
make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
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         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link012.com/=
v2/click/1c83911caa740c404e0205396c33d707/eJyNkcFqwkAQht9lDz0Zk43WaiAUEZEQ6=
6G0Z1nipC7N7A67sw0ivnvXtHiq0Os3_36zP3MWDEYZrg6iECifpBgJB40mDYZX1rBqhpmUciGz=
-Uh02nxunA0kivMfb2_jK8xncjKfjgSfCGLk7XW5qqvdZr-tdnXMknJxyT88UmaPi6mc3Uzrl2W=
1FZfLXTWg5vVXtHtRsAtwLXXQsRi_uy7mj8zkizTt-35M4NwJlfNH1XXjxmJqiRMbOGmsabVDxd=
qa9Dkw7r0NroFSmzb4CL1t-eHKMdoDloBKdwNoFJLSH6YkxMSD0-AHzuCwJGc9xb_8oLgl9uchO=
QiSPMsnSTZJ8jxWUURgDr-nqOEkilZ1Hi7fK--WFw=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
             </div></td>=20
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          </tbody>=20
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        </div></td>=20
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     </tbody>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/261382/634418c02342aa0=
4/246308698/ab519b8ab4ec594c" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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