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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 31 Mar 2023 09:23:31 -0400
Message-ID: <m171.1746376468.4707051680269007312.JavaMail.tomcat@web-core2-035>
Date: Fri, 31 Mar 2023 09:23:27 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: The Most Powerful 80/20 Tool Ever?
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8119318:value:infusionsoft
 
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a href=3D"https://m171.keap-link012.com/v2/click/4db76beb0f9a2de2d91ff74ca2=
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Y06M0IChumEl03zK2ZB5FNJJNLSwhkD0M875jOfPQ6ak-Vx5Gx0rT79k7-OLWDwVvEgZOjpMlve=
3-WJdb1e7Tb1dJ68Dnz75B4fzfDqZ5fmdtHyd1xt2Pv-JRi1p-ZXogZXkI15KNTIVow-vkv9A5E=
KZZV3XjR16f9TgwwGUGgurM_LQtlJkL3VT3YoPlhqkqkL8BgMPj3kj95JAAQY6IEkRxtbvB5H0L=
tjoBVbStDFIa4Jtqdd1WiDqCi-cXhCgHci9qRoKI-ettr1M6HWVnsGlbUdKhmtcpFukPtd8MUkd=
wTk0ze1GazyysgUV8PwDCRGfMQ=3D=3D" class=3D"bard-text-block style-scope" tar=
get=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-height=
: 1.6;">here</a><br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Do you believe in the powe=
r of the 80/20 Principle? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you don=E2=80=99t, I=E2=
=80=99m not sure why you=E2=80=99re reading my messages. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The 80/20 Principle is the=
 spine which holds up nearly everything I teach. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It is THE foundational pri=
nciple of my world. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And you=E2=80=99ve probabl=
y heard me say many times that the internet has turned the 80/20 principle =
into the <b class=3D"bard-text-block style-scope" style=3D"padding: 0px; li=
ne-height: 1.6;">95/5</b> principle. By eliminating friction the internet h=
as made this principle even more carnivorous. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">If you=E2=80=99re =
on the wrong side, you=E2=80=99ll get eaten live. </i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Now, enter ChatGPT and art=
ificial intelligence. Perhaps the most 80/20 tool ever developed. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I believe if the internet =
changed 80/20 to 95/5, ChatGPT is about to change 95/5 to 99.99/.01.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s already start=
ed. Marketers are already using it for=E2=80=A6</p>=20
              <ol class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;"><=
b class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height:=
 1.6;">Lightning Fast Content Creation</b> - ChatGPT can be used to generat=
e content, such as articles or social media posts. It uses the 80/20 princi=
ple to focus on the most important topics or ideas. For example, a business=
 may use ChatGPT to generate content that focuses on the 20% of products or=
 services that generate 80% of their revenue.</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;"><=
b class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height:=
 1.6;">Deeper Customer Engagement</b> - ChatGPT can be used to engage with =
customers in a more targeted way, focusing on the 20% of customers who gene=
rate 80% of a business's revenue or who are most likely to make a purchase.=
 This can help businesses use their resources more effectively and provide =
better customer service.</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;"><=
b class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height:=
 1.6;">More Accurate Data Analysis</b> - ChatGPT can be used to analyze lar=
ge datasets and identify the 20% of data that is most important for making =
business decisions. This can help businesses make more informed decisions a=
nd use their resources more effectively.</li>=20
              </ol>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And on and on and on. </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">More traffic=E2=80=
=A6higher-converting traffic. </b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 13px 0px; line-height: 1.6;">This i=
s as 80/20 as it gets. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">So, if you believe in the =
80/20 Principle=E2=80=A6and again, <b class=3D"bard-text-block style-scope"=
 style=3D"padding: 0px; line-height: 1.6;"><i class=3D"bard-text-block styl=
e-scope" style=3D"padding: 0px; line-height: 1.6;">why are you reading my s=
tuff if you don=E2=80=99t???</i></b>=E2=80=A6then you need to be at my <a h=
ref=3D"https://m171.keap-link012.com/v2/click/ee86a0642ccc358ab349e980c5633=
424/eJyNkU9rAjEQxb9LoJ7U3WxrrQtLERFZtB5KPcuQndXQ_COZVKz43RtX8dRCj3nz3sv8mBM=
jNGCobljJNB9z1mcehXQSDc2sIRDdjHM-4flLnylpPhfeRsfK0y_Z-_giFs8Ffyz6jI4Ok-XjfT=
pb1uvFdlWvl8nrwKdP_tHDeT4eTfL83jR_m9Yrdj7_WY1a0vwrtQdWko94gWpkAqONV8m_J3Khz=
LLD4TB06P1Rgw97UGoorM7IQ9tKkb3WTXUD7801SFWF-A0GHp7yRu4kgQIMtEeSIgyt3_Ui6W2w=
0QuspGljkNYE21Kn67RA1BVeejpBgHYgd6ZqKAyct9p2MqHXVXoGl7YdKBmucZFukXiu-WKUGME=
5NM3tRks8srIFFfD8AwHdnyw=3D" class=3D"bard-text-block style-scope" target=
=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-height: 1=
.6;">Definitive Traffic &amp; AI Seminar</a>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you do more than $5000 =
in advertising per month, the seminar will pay for itself on the first day=
=E2=80=A6maybe even on my opening presentation.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><span class=3D"bard-text-b=
lock style-scope" style=3D"text-align: center;"><a href=3D"https://m171.kea=
p-link012.com/v2/click/b52cbd2fdf15621e94016f9e65dbdbc9/eJyNkU9rAjEQxb9LoJ7=
U3SxV68JSREQWrYfSnmXIzmpo_pFMKlb87o2reLLQY9689zI_5sQIDRiqG1YyzSec9ZlHIZ1EQ3=
NrCEQ345xPef7SZ0qar6W30bHy9CB7H1_EYlzwYtxndHSYLB_vs_mq3iy363qzSl4HPn3yjx7O8=
8lomuf3psXbrF6z8_nPatSSFt-pPbCSfMQLVCMTGH16lfx7IhfKLDscDkOH3h81-LAHpYbC6ow8=
tK0U2WvdVDfw3kKDVFWIP2Dg6Tlv5E4SKMBAeyQpwtD6XS-S3gYbvcBKmjYGaU2wLXW6TgtEXeG=
lpxMEaAdyZ6qGwsB5q20nE3pdpWdwaduBkuEaF-kWieeaL0aJEZxD09xutMIjK1tQAc-_Bi-fLw=
=3D=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"co=
lor: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">Register here</a><=
/span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">See you there,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
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      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
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-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i style=3D=
"padding: 0px; line-height: 1.6;">Not interested in this topic? </i><i styl=
e=3D"padding: 0px; line-height: 1.6;"><a href=3D"https://m171.keap-link012.=
com/v2/click/0b70825b20b892ef943d6aa0f169052d/eJyNkV9rwjAUxb9LHvZkbVPmnIUyR=
ESKzoexPUtIb2dY_pHcTIr0u-9ah08b-JjfPefcnOTMEKyw2LSsYobPOZuwAFJ5BRZXzqKQ44xz=
vuDF84RpZb82wSXPqvMf3tv4AsunkpePE4a9B5K8vy1X22a_Oeya_Za0XgRackcO58V8tiiKW9L=
6ddns2DD8Gw1G4fqb0iOrMCS4lGoVFcOPoEl_RPSxyvPT6TT1EEJvRIhHofVUOpM7j5lLmElnOx=
WMQOVs_pLQHKJLQUKtbJciweg6fLhwQ-nJ1GCE0iOQwnihPm3dYsx8cMaNGCGYmo7R01UyreLVT=
ovoCfDqL2dUQHgPtv39gC30rOqEjjD8AHMLlAA=3D" class=3D"bard-text-block style-s=
cope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">Click here to be removed from this email series</a></i><i =
style=3D"padding: 0px; line-height: 1.6;">.</i> </p>=20
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           </tr>=20
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         </table>=20
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     </tbody>=20
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   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
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            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive any more emails from us, <a h=
ref=3D"https://m171.infusionsoft.com/app/linkClick/262122/cfb7f38e51bb3237/=
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erline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsubsc=
ribe</a></p>=20
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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