OwlCyberSecurity - MANAGER

Edit File: 1680496285.M402059P474233.server121.web-hosting.com,S=32692,W=33298:2,

Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Mon, 03 Apr 2023 00:31:25 -0400
Message-ID: <m171.190045470.1661141680496277317.JavaMail.tomcat@web-core2-035>
Date: Mon, 3 Apr 2023 00:31:17 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Kitchen Table Simplification?
Errors-To: mailer@infusionmail.com
MIME-Version: 1.0
Content-Type: text/html; charset=utf-8
Content-Transfer-Encoding: quoted-printable
Feedback-ID: m171:m171_8122434:value:infusionsoft
 
	Oh7JroYf36ABOBfz87JCbFGbFdIk5NNQ/5QfJAfg3U5kFLEKeawuRR9S5JJG4kGeEmVLafu1oUrlbI
 
	D47GHA2QK0HJueMO5VUjZYbqTzK0kDV1jK5qZvrjvCZv0oaXTTygjr+CLs6sJBNyQdkg/DcfWwQ/DO
 
	lvd6pX/cx2OR4hFgaP9ED5g6tW9nRTV/x0cdo6pLKU3QiSN7qJFa7S+IatlOA9NUGqu1tPPZ+HRDwx
 
	rLF2NJTWog5LwN0rhaHIf0zWiiosBYJilnQuWW+onaUoZqR4uP8mK+gfNnknBqvk7UaBk3OCTnxKUT
 
	hW6biNvlTSM/sfPOsqgMUH6iwKwUFd5+wQ9PBeUbaKlxxxLYHoMRnuP6DA63JOPvNu9AEy2mjTZoXx
 
	Jafsxv0CPocFEZ04NVRY7fmvwpoZBspFZFz30huOo4sVWdKzRqiFq5J5HDwqe3SFD5YeSO8zseTxM2
 
	d6l/2igKBV8hZTb1iChsan50UE5ZbnVnhSDBbTB3aCTP5zL8ere1cgTbStS4+jj+1PGskPjcDIUZ2X
 
	qA5671RRN+f9xp/DBWFbpLlriY/6Q2kg1rdB9hZR02yMVdCejA/92AhPkIYCWZ+yfqPOfiRbBz5k+R
 
	Erqop5OIoRhmsa1iOaIBfOFO+ZpCMq7DMSOAThFugJrKZc6QxfJttBa0Xcpkoo5ojHGLFQE048KlTN
 
	VplcCArdNpkSOe2qIMkzjMPgVGINPjzbKj28jEJvwXj1sXuZHsklCicWlfHscvREPFj7pSmDNkAaqO
 
	Lo6u/4Y2I1YZxs1Bl3gYdR7DVQxGZqxBbpMCxLGtTSLHaz2tz7Wcwn69l6FMn5lVVZF7BJPnmAVmhx
 
	zpVOg38/juWE+ABMEKjC0PDXcBKPE3ugG6p64VOaJDq3S2M59OccVuV2wzLi5ivyD5oN99bUOtbSXF
 
	oRTF1cbuFtRuowmphaFWQqXyZKNWLduHOtYBO99BeFVTwKufD6L/mvZ/o7It3mJRyOiJujifPP4VAA
 
	FRrIFA7zryJKBauaPEXFfEGu3fmcnRNJnj8joHEuruTGjlpFoJ8aEmgQNkHcD3eRgYEZoToExNQIKD
 
	LEfpJUjDDeUUvS1WTcj+8XjYRiKK1O8EvwhpOdtZE1M0XlLp+Kz0j6q4ZVd8PZCT7fLXO6/3321M8a
 
	QH/GnQKJ/cVHTzVFSoL4UpAhm696CIq+2i7AfeA6/oGXLXwyoRhufYlCc3LjhYxj1qhpQHhpFlcZCI
 
	nCVsJGGt26C7jDUDWywQLjSQ4r0vTX3rxds4vHkyvKEtP1/1xeufIoIhKZCL8eJv5eWKc3yT0WNIgO
 
	W5/wWi80JVgQNFnwI/fKfNUZ6N1Z9tK1qByjd1qaBW7sPTwyzAR+Y//7+LUwTssLy8b9HIzGHn1i7R
 
	Cuk+Na+PV2F4nPI+9Vfhuexb3TCNmijRm9kGE7g4hWUCwzrb70mfIc7nV4cw9zwMrEgvlXteZTNR1K
 
	s8VEGyc/pWXKfh3gAXlR9i24ihk0xT4IMKE0KGU4iX0UC2ibsSmXwu/7OsD+kWkpVJLNQ0zCKfBsgN
 
	9OIA8VpOzMWqBHuJxZODDb4OfMp2+7iZKYZTHyfh+rRyh2PLalXH5iGSrMELmVC6uucNgbr3qVv5AU
 
	xNKpLShXeAnpIUTDYz0HiRPF7+Kf86m+O6dKrUoda5qqrQorYfTFqbu2kdpgtovjoxaG5NKoBHozQY
 
	RPrsuIsILC+DwF+LR8GbzDAv9Tytl7iUFeHbCNsK5inR6EyeKxYVASCtaJPkUdoGMCepW8JNyCxIYd
 
	EtvFyIAzwBrvZDlviHfSw+jDSXR95GPNzEzsfA1BJXKDSTcC111rpRSeIor1SuKzKPFe3iZq35rqpu
 
	CcFpS+3/xHH3VnQdwoq5cPNYLTXqRAUfvZxKR+FW9Kv+KO5N1Qf7SkTjFWPYSj9im8wdrUxYxw/oBH
 
	bfgZ+ZR9y1SOJFgHWuYvEg2Oiu9S+G2k2nTOVI/AIrTY8gImZUh4S+5d854LxPUE4vpLK/gHEpLg6h
 
	IG9Lz3sI9sd6Pp6146fm7aRmp+W+mq9CNlr9zUdQZnTt2jWB1/8/ib2ZKTa1LtGV/wTd1453MlXNVK
 
	VSWat0Z+Fyh0nOh+LUVPHcYOyIXSTdnxFvhMB0RImK0F3x3NxAqc4bUXMlkKvhBFroIpKFJGJdlto3
 
	u9YA9i/WQD64PFy5sJRZLDkzEWVxZdhZrao1PAWIlqXWCnbLiiz9oufkBvk3CQvVM2O+metjV68QAT
 
	UXGqURHurW3+ufZVWaPT78yq3VImF0jHUvSUjdcl677+DGq1vM2MZN8U89USJ+jHHO1eWYNl03Jvra
 
	pmEmdbuelJuqvfzlCsGuYB7XSzj17ZQEEG9Ll/cGLr2y+4+3BZgxYfaqWC/A1sdPifI8WCrf4lllf4
 
	Cgqt+5G2eHrIwbU+3T1yLbt262MjyncXspx2pCRGGd3KIbGUoluZqO3zkfn/M0i4K7Gw5jGZjkuZKl
 
	iwc2jM2fUQaXDa/wZoWLq16oYsuGk/vST1V+nvbCkk3dertaoy+iify89AD9Rvn5xoB1p0FO80CbUC
 
	ER6MiheCKKTpGiaIZBCFCd9rwLCqZo0Xkql4+KXQXs7WQmYnGXnWI5/i7eCAC1OI6wQ8RvO9aOji7+
 
	Z8Wn0sFUKm+4EnO1Q3yKkHFSVNBlf0T/2FujBQfkodGF2T6Yjj6v937AKa1+V+Ae5w/FX0kC5i1Q7y
 
	TkzltteHqOr2PGrtqo8+Fe67f+q5Q6kGC8U0it5xHT23Jg1qjRJOAEUEKsPmKFhnXTPEu2ZKxT9G3o
 
	2S11O/GnWUHz1Hb6N8eKEwnAJEkqznBOmOKyKz0TjMcCrLgZL0KBrZ1kyIXHqmiA4kHRv1/qziX19J
 
	qp2yWESX2V4gqRv+mJtF3twN7ltqcZwPZwXiwl5Vn2LZH3HfRhxqnPgYgY/SSQfrIA18pAiigibX6Y
 
	EpLmTQTbRWjkOUVW9367HqEYWfQJPgeMIZTUA1i+zTPA+d3YULaZJYAPXGeghykdTw4Rdf5kKoT2y5
 
	jjErtkgDsTwpGYiS+2qcmBlixVoXXtoFI2myqHeZ5W30kKDU6+OA/p4+1DSGL2tUoteBsKhkgVgqKS
 
	BXhp4nmK+aDsrarD6zvT7bwocAc3ylBvc+U1QljnxIQw3wVHn1HZ96dxfGiDz/NAZ5mJxoIiJUmn3Q
 
	e99xLFrwNr5QngcUrlA5WUVX0gmy20xsHjtYmI1lP2JUOcE77DDULCRXgFBYbnpCU+2kKB7G6GpGs2
 
	e3nEMTaaFfmxWuB5B1cHVR3Wcr0TZSoAU/ejR5zKabgqh0VMqcV+iX50Itb7pmsMlk6FYFkdq/K5ut
 
	JaiOBq5hOED7WOB+7Uh0gHjjxwIVxQbbkDyBbjfMDdMoKE+XeTRxnlZ2L0N8nluCVQtDC8ikazXO4i
 
	trdnbgdsydio1ctppMui8EyE+tWFtL/Aa1lhB6tBxNZOlFdekL5UuY1KLnOLq/sUP6NoJetPgF0LGW
 
	XWwMKLtwjCbKhePj1BHoDunEQtLycjBPMeJd6y3giAVAopKADwgN+O6n2gJO0ERcQLOah1iktnQxVL
 
	lsvNZpPMP4K0n3/vm/+hYrXicl2wyfd6fiZtfZ2DUbsdF4fTLk01JLvKWNGjH7JImSRJdKV+s3LN5H
 
	vfgT0JDhXbMijCKo2BDve7/qW9g00540EEKxeQ/A5u+k0Lejoq/WRD6MNSgtbeNUqDnD0N1UgqSKgt
 
	IppwiZLOZhLX4coyn3vWKEYpPT0IJT+BVpWzePJWeaoQ18u5n6AbfUeIFBRSsqTfwz0aYSHyk/pgRM
 
	XOZ8g6zs+TPYTfBGWCYT9VnoIeinZ/awwjOORYqdsF7TxtXeUKw1z8CcrKJjRzEyYfbBWhWm3BUGyp
 
	YYow7bMXcCxfW1TcSdfgF0pMbD1AOV1h7IXy7CyqXJVXxkp/P109ZKfARg40XICtwBQ46JqwrMcNrD
 
	N76XBCNXbZTSipluq3rXcs/4vbwHHik8HFgVJ7rqil0mLlPU7G2sW62Uo/NYB4Vlcnhu0Kyl3ELsxR
 
	0o3PR5tlRdLaDYCEF/JgqF37r2ODgFVN5VI/Rso7XiKG2kVazznFMngUbm5hmbUBO2XiileAffT5Pl
 
	gUSs9CSo4sj087AlEV7+ldK4PIoO+UE8Kblqd3iNraQyxNgP4JMaY3ClbYaVNBMNNWDkOHDwPoe+Ga
 
	OPBrlMhFeezdCe7xF8jpO4IK6GVWD6BtQKbLRweJ67uxEN6Pca42J7nGMWhpOE0W9taeMF82cZYMJI
 
	qMhHfoYEQmUh3Kk8euhzVheeHvTUaAS+jQ0g48RiqzOx2E8nIKQs80nKw7Khhf/+nhj/FByJiiTuaw
 
	sImz3FnEvXkm8ziYqefFOdIByWu8vWVmhxlZoGtUvudalUfH5AIGLnf/Gd8tO1QVWKSKIHy98hgQjH
 
	zSaxB/S08/KtvCJgm3Qe/to8F37zWYZO/3/DKvxR2ey1NfdX2KIJanWdjWGmhiA+uHcfR5mA2Xc1yS
 
	XIXx/Ss5vTJ0H2iogMZK2AtyvMspmU+xIDJ9gkQjxDbcFVkZ8rcKbvzVJqrt01fumnQGgexKhpujtl
 
	hzWL6E0MG0gidiniy8bLISlOZCpB00rLWgpOj6QDLyBotl84gEI9/rIBXYGIwlETuk5LHnghn1XjKa
 
	NXHL2KQm/lMXQtRj2YgmEDyU0seylbL2rUUdikRPrgbVFKKe422rS+DU8/x+PcnlNPg5ZTF+rOsKb+
 
	TtwVcva4hn1U0e3Wo4CeEft5jGVfNOpHhemyBjTneLKCOWGrBzUnjA+wPcdfSzxBPtv+pSUiWZmWcA
 
	lUuzDdpa4RrZdzEQwGHPHVwvEXLfNSQCkdSip4IdIkycNXcqLnvEVyaXupSORsKJJ7Y+xocei7LNNb
 
	s1gJPflaOreMt1835jBLXmBhDFqAqKn8IExIQxzYjuOef+VLlcjwVmDLrgxJdW2tHKEwUyCEKMmRgW
 
	VpdBqyz0AI0zB6I0HMePl9zCrxKGYbA1O/HZ/hEcK6/pqxQ5e+Q5rvZ73dvu/PmWZ3OGSZikXhGYN4
 
	Yue4YIzUpFYxmG1QhXjrScgNUqjtYhAxHhtrifC1h86AgCceFzk0NWecTSIIlMyXu6ts6JMUIo9f2L
 
	TfMPjQHt011TsxQOpteT56FN8Y62rvk8zGD+246xBh6+Ad/5DDyatSgDSnE7DTASmrmET4NZEc12lo
 
	i5m49YD3NugH7E7Dm9g9tldaWGBFQTyTGH0CRh7U5FVld1Bx8FRUPq9p+OH3xzL7rYio7VhnmohwFS
 
	kTnw1JuhOB0RWW3XDkp5wfZbkWoyzfyEwuJOfmSwj+aHs2MvR60YdOwg2ek3db1oXpnEt2V1+3mzF8
 
	0BQoYdzMsGtVfBB3A0aQBFwkm47nz5ApBDNvlqPzoLIdWa8qocTZQSZy25+JbMsdmRsGPbBcZAa37q
 
	27RDt1nAXGUpt/4q7etHjvjqqZIZ4AF0hT7eLGNHIUfd+HEN0Ckbyv4ISMoHqzcpbE+GsBPOOQtnPw
 
	CkL42hSNKx9pBp/lZytdXzvchHzAk+3l4OKXv9WzIno6Xv+k/qygblUkhfkWIDRGo4Lurt01BbAaJ3
 
	3hiDA59ncmiCRKlYwN7daRAJgPhHdEBm5x9JLcjJ653dffEye4YUubROR+7HqtokLssmClFCG+CViF
 
	LhsD9WL0x8uT0uwrjWLy2bHdFiLxfrYdVARQ/uXzsMdd11+5Okwh5F2L3c7NbXvPzqVzBTDiAv8Nsq
 
	LqzFiek/p9SEm4y3xKiyBJJsa85i9NmhO6kZ2sxfawDmvBmGhj9sslFYY59YP6rF5ldAjNUxGlJaq9
 
	QOCojgXRVk9Fkfha1pMeyaw2DxBjI93eB5Ml40MHCg0gyXrSufAymN4ZOycMLFgHaXgRfxGwolkHeS
 
	tRUt9HubX5x7HljysgiAGBh2gD842mSl2e3v3jRkmx/vBHxAeE/+RRX7AdlAl98ZiC6kDaaPQBLQuL
 
	du0KCo0po8o19y5IjGYk99UwRfTHZzxFADxBFaCpeMtlYyvc8bQ373ZlUJr8v2WoRi6kkd082awT39
 
	z/qI4O3BeqaZg6hCjjqHssUzLiTrZR0pLrAUjI2FsU6nUoXQsimAVS//cyuHkSHCsqp0q5f3u1UZv3
 
	ZqNAq66GaGXPzKmGVYC54F4rSryKI7ZQRiThqPwAGfOKDxlEEScxt9rEEvA7gs9IrLf2KhG2be24KT
 
	MgGcLwIy0sVLKgVFs5kCashdnACPgK778GiV8oGmjCadcOVR98Najb5jhOQrMtFTuuoajkZODHpiHL
 
	T0xVdllNmUmP7O/cslCKfURpeDgSx0ktlz2v1uZoWj7soMTOjpVnQ==
X-NCJF-Version: 2
Authentication-Results: asp-relay-shared.jellyfish.systems;
	dkim=pass header.d=perrymarshall.com header.s=c448bb6e-8e46-4909-888a-ab23d2733125 header.b=eRBDDycM;
	dkim=pass header.d=infusionmail.com header.s=k2 header.b=GTgJVlEt;
	dmarc=pass (policy=none) header.from=perrymarshall.com;
	spf=pass (asp-relay-shared.jellyfish.systems: domain of mailer@infusionmail.com designates 35.227.130.115 as permitted sender) smtp.mailfrom=mailer@infusionmail.com

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.=
w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html>=20
 <head>=20
  <title></title>=20
  <meta name=3D"viewport" content=3D"width=3Ddevice-width,initial-scale=3D1=
.0,user-scalable=3D1">=20
  <meta http-equiv=3D"Content-Type" content=3D"text/html; charset=3Dutf-8">=
=20
  <style type=3D"text/css">@import url(http://fonts.googleapis.com/css?fami=
ly=3DMerriweather:400,400italic,700italic,700|Open+Sans:400,400italic,700,7=
00italic|Lato:400,400italic,700,700italic);</style>=20
  <style type=3D"text/css">#outlook a {padding: 0;}
.ReadMsgBody, .ExternalClass {width: 100%;}
.ExternalClass * {line-height: 100%;}
body { background-color: #ffffff; margin: 0; padding: 0;
-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; }
table, td { border-collapse:collapse;
mso-table-lspace: 0pt; mso-table-rspace: 0pt; }
img { border: 0; height: auto; line-height: 100%;
outline: none; text-decoration: none;
-ms-interpolation-mode: bicubic; }
.bard-column {display: inline-block !important; width: 100% !important;
text-align: left; vertical-align: top; }
@media only screen and (min-width:480px) {
.bard-column-100 {
width: 100% !important; max-width: 100% !important; display: inline-block !=
important;
text-align: left; vertical-align: top; }
.bard-column-50 {
width: 50% !important; max-width: 50% !important; display: inline-block !im=
portant;
text-align: left; vertical-align: top; }
.bard-column-33 {
width: 33.3% !important; max-width: 33.3% !important; display: inline-block=
 !important;
text-align: left; vertical-align: top; }}
@media only screen and (max-width:479px) {
.socialBlock, td.imageBlock, .buttonBlock,
.alignmentContainer { text-align: center !important }
.alignmentContainer table { margin-right: auto;
margin-left: auto;}}</style>=20
 </head>=20
 <body style=3D"background:#ffffff"> =20
  <div style=3D"background: rgb(255, 255, 255); max-width: 600px; width: 10=
0%;"> =20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Mr. X asks=E2=80=A6</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Is it still possib=
le to run a small business or, gasp, a home business that artfully blends t=
he unchanging core principles of selling to human nature with strategic Sim=
plify and Star Principle?</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Yes, it=E2=80=99s possible=
, even desirable to have a =E2=80=9Ckitchen table=E2=80=9D business. It mig=
ht surprise Mr. X to know that my business, Perry S Marshall &amp; Associat=
es, is essentially a kitchen table business. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">True, I have more employee=
s than your average work-from-home info marketer. But they=E2=80=99re virtu=
al. As I=E2=80=99m writing this, I=E2=80=99m in my home office, watching it=
 snow. It=E2=80=99s delightful. I=E2=80=99m not in an office tower in the L=
oop. I=E2=80=99m not worrying about my commute home. I don=E2=80=99t have t=
o punch the key-code to use the washroom. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">So, can you apply Simplify=
 and Simplification to a kitchen table business? I try to do it every day. =
Here are some examples from other Planet Perry folks=E2=80=A6</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">A few years ago, I talked =
with Josh, one of the 30 Day Reboot contest winners. I said, <b class=3D"ba=
rd-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">=E2=80=
=9CIf you can reduce by 80% the number of steps that a customer has to go t=
hrough, you automatically have a USP.=E2=80=9D</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Josh is a marketing consul=
tant. He deals with all kinds of businesses. And every marketing consultant=
 knows that there are 50+ things that your customers must tell you, give yo=
u, loop you in on, give you access to, etc. to get started. <b class=3D"bar=
d-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">If you =
can reduce it to 10, you have a USP</b>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I was speaking at a semina=
r full of copywriters once. Good ones. There were several world-class, worl=
d famous wordsmiths in the room. There were lower-level cats in the audienc=
e too but even most of those guys had chops. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Anyway, we=E2=80=99re sitt=
ing at lunch, I=E2=80=99m talking to one of them and I asked, =E2=80=9CSo w=
hat=E2=80=99s your USP as a copywriter?=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Blank stare. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Now, this guy talks to peo=
ple about USPs <b class=3D"bard-text-block style-scope" style=3D"padding: 0=
px; line-height: 1.6;">every day</b>=E2=80=A6 yet he doesn=E2=80=99t have o=
ne. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">There are two ways you can=
 develop a USP. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The first way is to develo=
p something truly amazing! Wow! Omg! and bring it to a broad market. </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">The second way is =
to take what you do and niche it down and narrow it down to some specific a=
udience where <i class=3D"bard-text-block style-scope" style=3D"padding: 0p=
x; line-height: 1.6;">nobody=E2=80=99s</i> doing what you can do for that a=
udience</b>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The second way is almost a=
lways easier. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Get $200 off </b><=
span class=3D"bard-text-block style-scope" style=3D"color: rgb(51, 51, 51);=
"><b class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-heig=
ht: 1.6;">registration to my <a href=3D"https://m171.keap-link003.com/v2/cl=
ick/959bb696f618961181d56533cea1155e/eJyNkE1rwkAQhv_LHnoyZje1WgOhiIgErYfSnm=
XZTOrS_WJ20iDif-8mLZ5a6PWZd575uDACJx3VDSuZFQvBJgxB6aDB0do7kmqsCSGWgj9OmNHuY=
4u-C6y8_NJ7Kw-wmBd8zieMzgFS5PVltd7Vh-1xXx92KRskpiH_8AjBF8uHxexm2jyv6j27Xv9U=
g9W0-Uz2yErCDoajGp0Oozc0KX8iCrHM877vpwEQz1ZiPEljpsrbnFC2rVb5U0f2GH2HCirt2i5=
q76Jv6W7gNgk7W4GV2oxASRukfndVsDaLgBriyAnQVgF9DGn8N1LpsWm5MTkKsoIX9xmfZbxI28=
sQwDU_39_BmZWtNBGuX3sMkOY=3D" class=3D"bard-text-block style-scope" target=
=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-height: 1=
.6;">Definitive Traffic &amp; AI Seminar</a></b></span><b class=3D"bard-tex=
t-block style-scope" style=3D"padding: 0px; line-height: 1.6;"> when you jo=
in New Renaissance at the annual level.</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link003.com/v2/click/a09eb23b71c1691acbc436862f86bab5/eJyNkc1qwzAQhN9Fh5=
7i2HKTujGYEkIIxmkOpT0HIa8bUesHaV1jgt-9a7fk1EKvs7OfZlZXhmCEwbJmOdM842zBPEjlF=
BjcWYNCzjPO-YYnjwvWKvNx8LZzLL_-snsbT2L6kCZr2sHBAVleX7a7qjwdzsfyVJHXCU-P_IPD=
eZJt1tnqRto_b8sjG8c_0aAV7j-JHliOvoOpVK2oGL75lvwXRBfyOO77funA-0ELHy6ibZfS6th=
AH1E0oUIQRkL81KE-B9t5CYUyTReUNcE2eDfpmsCdLkAL1c6CFNoJ9W4Kp3UUwCsIs47gdeG8DY=
5ifEuSDkwhZ-cMiNIkvY-SVZSk1EI4B6b--YUKBpY3og0wfgEuuZQR" class=3D"bard-text-=
block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pad=
ding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" styl=
e=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b></a=
></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard-=
text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">support@perrymarshall.com</a> after joining New Renaissanc=
e at the annual level =E2=80=94 Subject line: NR bonus=E2=80=9D =E2=80=94 a=
nd let our support team know that you'd like to claim this NR bonus.</i></p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link003.com/v2=
/click/e3824efcc32d807769170001d8d4ef28/eJyNkU1rwkAQhv_LHnoyJpv6UQOhiIiEWA-=
lPcuyjrp0v5idGIL437tJi6cKvb7zzjPzzlwZgRWWqgMrmOFzzkYMQSqvwNLKWRJyqHHOFzx7GT=
Gt7NcGXeNZcf2j917uxXyWZ9PZiFHnIVo-3perutpt9ttqV0evFxiH_IPDeTZfTOeTO2n9tqy27=
HZ7iAajaH2J9MAKwgb6UAcVg9En6ug_E_lQpGnbtmMPiJ0RGM5C67F0Ju1DKyl0QqiEPWlIEC4K=
2vS1IbMPrkEJpbLHJihngzvSU6-bOKExJRih9CBIYbxQJ1t6Y5IAqCAMOgGa0qMLPu7zI8l46bj=
t4BwASZ7lz0k2SbI8xhHegz38vqOGjhVHoQPcvgGIHJeT" class=3D"bard-text-block sty=
le-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px=
; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-li=
nk003.com/v2/click/b3295d7c17eba6a8902cbd0dd8f92352/eJyNkV9LwzAUxb9LHnxa16R=
u1hWKjDFG6dyD6PMI6a0L5h_JraWMfnfTKvqi4Ou5J797Tu6VIBhusGpIQTTLGVkQD0I6CQZ31i=
AX84wxtmH0fkGUNG8HbztHiusvb7_Hk5jdZXS9WhAcHETL89N2V1enw_lYneroddzHJf_gMEbzz=
Tr_Ie0ft9WRjOOfaNAS9--RHkiBvoOpVCNjMXzxKvoviC4Uadr3_dKB94PmPly4UkthdWqgT2I0=
LkPgRkD60KE-B9t5AaU0bRekNcG2eDPpOoI7XYLmUs2C4Npx-WpKp3USwEsIs47gdem8DS7G-JR=
E_OAYcnbOgCSj2W1CVwnNYgvuHJjm6wo1DKRouQowfgApbZQN" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, and <a=
 href=3D"https://m171.keap-link003.com/v2/click/a7bd237eb7c1dc8788739e2843c=
8c185/eJyNkMtqwzAQRf9Fi67iWFKTOjGYEkIIxmkWpV0H1R43ItYDaVxjgv-9sluyaqDbM1dHd=
-ZKELTQmFckJYoljMyIg1JaCRq3RqMopxljbM3oakYaqS97Z1pL0usfb2_jEfInTpd8RrC3ECJv=
r5ttkR_3p0N-LELWChc--YeHMZqsl8niZtq9bPIDGYa7alASd1_B7kmKroVxqUqGxfDdNSF_RrQ=
-jeOu6-YWnOuVcP4smmZeGhWvKKfRhzGX-LlFdfKmdSVkUtetl0Z7U-PDyFVQtioDJWQzgVIoK-=
SnzqxSkQcnwU8cwanMOuNtKPCDynDaUG9KToKIU_4Y0UVEeegvrAVd_d6_gJ6ktWg8DN8Ix5Cq"=
 class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: rg=
b(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Marketi=
ng</a>). Every message will contain a truth, tactic, or testimonial to make=
 this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link003.com/=
v2/click/de939408a5391391f7c75e27e81f5853/eJyNkcFqAjEQht8lh55cN9lqrQtLERFZt=
B5Ke5awztbQnWRIJhUR373ZbfHUQq_f_PkmP3MRDFZbrg-iFKhmSoyEh8aQActLZ1k3w0wpNVfy=
cSQ6Yz_W3kUS5eWXt7dxD4uHQk7lSPCZIEVeXxbLTb1b77f1bpOypH1a8g-PUnI2n84mN9PqeVF=
vxfX6pxrQ8Ooz2YMo2UfoSx1MKsZvvkv5IzOFMs9Pp9OYwPszah-OuuvGjcPcEWcuctY42xqPmo=
2z-VNk3AcXfQOVsW0MCQbX8l3PMdkjVoDadANoNJI277YixCyANxAGzuCxIu8Cpb98o7Ql9echO=
QiyQhb3mZxkskhVNBHYw88pNnAWZau7ANcvJyiWFA=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/262048/5db784f180c8473=
3/246989032/e41925655730395d" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
  </div> =20
  <img src=3D"https://m171.keap-link003.com/v2/render/9e6420b4af2d9af44ccfc=
bf7c8ce81fe/eJxtjsEKgzAQRP9lzzm40GLNTSRI0JZSeuitBN1CqMYQ14KI_97QFk89Dm8eMws=
wOeNYtyChxxRBQKDGekuOi8GxaT4METNMDgI6655lGCYPcvnjbvgrJWm2T3cCePYUS-qY6xrWLV=
8veVHpU3k_65uqo069ZfWK0yNIDhMJMN6Ta39PKppBPkw30voGBas6_w=3D=3D/pixel.png" w=
idth=3D"1" height=3D"1" loading=3D"eager">
 </body>
</html>