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dkim=pass header.d=cloudtalk.io header.s=k3 header.b=Pf8lvqNH; dmarc=pass (policy=none) header.from=cloudtalk.io; spf=pass (asp-relay-shared.jellyfish.systems: domain of bounce-mc.us14_173672973.9309600-bfaf7fa740@mail36.suw91.mcdlv.net designates 198.2.184.36 as permitted sender) smtp.mailfrom=bounce-mc.us14_173672973.9309600-bfaf7fa740@mail36.suw91.mcdlv.net This is a multi-part message in MIME format --_----------=_MCPart_873131125 Content-Type: text/plain; charset="utf-8"; format="fixed" Content-Transfer-Encoding: quoted-printable How to sow the seeds of customer satisfaction=2C cultivate customer experi= ences=2C and share a story on growing your company with a B2B strategy.= =F0=9F=8C=B8 View this email in your browser (https://mailchi.mp/cloudtalk.io/october-d= igest-can-you-triple-your-calls-by-9309600?e=3Dbfaf7fa740) https://bit.ly/40wWhgq?utm_source=3DContent+NL&utm_campaign=3Db28e50d7b3-E= MAIL_CAMPAIGN_2022_10_10_08_54_COPY_01&utm_medium=3Demail&utm_term=3D0_ca9= b1c3eb9-b28e50d7b3-595631795 Hi Suzana=2C Spring sun came March-ing through our windows=2C and April just made it ho= tter. Yet=2C they're still not quite as hot as our latest newsletter. =F0= =9F=94=A5 But for now=2C why don't we welcome the new season together=2C take inspir= ation from the flowers and let the good vibes bloom? =F0=9F=8C=B8 P.S. We hope you forgive the flowery language =F0=9F=A4=AD ** Sowing the Seeds of Customer Satisfaction ------------------------------------------------------------ If you want to reap the benefits of a happy customer base=2C you'll need t= o be intentional about cultivating it with customer-centric business pract= ices. More specifically=2C high-value customer service across all stages o= f your sales funnel. ** Why? Here's the carrot AND the stick ------------------------------------------------------------ * Hubspot research indicates that 50% of customers will switch to a compet= itor after a single bad customer experience and 80% after two or more such= experiences. =F0=9F=8F=91 * 93% of people say they'll shop with a company again after a great experi= ence=2C according to Salesforce research. =F0=9F=8C=B1 * A 5% increase in customer retention can boost revenue by up to 95%=2C ac= cording to research by Bain & Company. =F0=9F=A5=95 ** How? In 3 steps: ------------------------------------------------------------ * Understand the use cases and best practices for each sales funnel stage. + Top: Satisfy curiosity=2C dissuade fear=2C and encourage purchase with f= ree consultations=2C FAQs=2C and chatbots. + Middle: Remove perceived barriers by getting rid of extra costs (if poss= ible)=2C account creation=2C and long check-out processes. + Bottom: Drive retention and customer satisfaction with confirmation emai= ls=2C newsletters with tips and tricks=2C reliable customer service (B2B &= B2C)=2C and onboarding guides (B2B). * Encourage desirable qualities in your customer service team. + Approachability + Empathy + Knowledge + Problem-solving + Communication * Choose the right tools to empower your customer service. + Call Centers: Phone calls give your customers the most personal interact= ion of all three channels=2C but it can be tiring. Using efficient call ce= nter software helps prevent call center burnout (https://bit.ly/3Zv8xg8?ut= m_source=3DContent+NL&utm_campaign=3Db28e50d7b3-EMAIL_CAMPAIGN_2022_10_10_= 08_54_COPY_01&utm_medium=3Demail&utm_term=3D0_ca9b1c3eb9-b28e50d7b3-595631795) and supports your service team. + Live Chat: Using live chat software on your website is especially helpfu= l for e-commerce and SaaS businesses because it helps your service team in= teract with customers who have questions during the pre-purchase phase. + Email: Email service tools are an excellent alternative or addition to c= all centers. Some customers prefer email for customer service because it= =E2=80=99s professional and documents all their follow-up interactions. Want to learn more? No problem! All of this is just a snippet of what you can learn in our article on How= to Turn Customer Service into Your Competitive Advantage. Give the CTA below a click=2C and learn more about each stage of your sale= s funnel=2C the best customer service practices by industry=2C and a few e= xtra tips for making the most of each CS tool mentioned above. Learn how (https://bit.ly/3U3IAmG?utm_source=3DContent+NL&utm_campaign=3Db= 28e50d7b3-EMAIL_CAMPAIGN_2022_10_10_08_54_COPY_01&utm_medium=3Demail&utm_t= erm=3D0_ca9b1c3eb9-b28e50d7b3-595631795) ** Cultivating a Compelling Customer Experience ------------------------------------------------------------ https://bit.ly/3U5qmBd?utm_source=3DContent+NL&utm_campaign=3Db28e50d7b3-E= MAIL_CAMPAIGN_2022_10_10_08_54_COPY_01&utm_medium=3Demail&utm_term=3D0_ca9= b1c3eb9-b28e50d7b3-595631795 Here=E2=80=99s our curated list of best-practice recommendations inspired= by the good folks at Harvard business review: Orchestrate the Marketing Environment * Marketing ecosystems grow by evolving alongside one or more companies. * Co-creation and resource sharing (e.g.=2C customer data) positively push= companies to grow with the ecosystem. * For example=2C take Starbucks using its partner tea company Tata's suppl= y chain=2C distribution=2C fulfillment networks=2C and market-specific res= ources to expand their business in India. Align Company and Customer Needs * More often than not=2C managers underestimate customers=E2=80=99 expecta= tions and overestimate their satisfaction and loyalty to their brands. * To combat this=2C you must do more to ensure that managers and customer-= facing employees (e.g.=2C frontline customer service=2C sales=2C and custo= mer experience management personnel) understand how customers perceive you= r company=E2=80=99s brands=2C products=2C and services =E2=80=94 and why. Deliver Amazing Customer Convenience * Customers want to be able to buy the product they need at a time and pla= ce that=E2=80=99s convenient for them. * A company that can create a competitive strategic mix of speed=2C qualit= y=2C cost=2C and flexibility can thrive in its marketing ecosystem and ali= gn with customers=E2=80=99 goals more effectively. Handle Customer Complaints * Companies should appreciate customers who complain. Those that do so typ= ically develop more competitive brands and are often better equipped than= others to create a compelling customer experience. Curious about the other recommendations? Check out the 8 Best Practices fo= r Creating a Compelling Customer Experience in all their glorious details= on HBR's site here (https://bit.ly/432u2be?utm_source=3DContent+NL&utm_ca= mpaign=3Db28e50d7b3-EMAIL_CAMPAIGN_2022_10_10_08_54_COPY_01&utm_medium=3De= mail&utm_term=3D0_ca9b1c3eb9-b28e50d7b3-595631795) . ** [Video] How We Helped Boataround Nearly Double Their Yearly Calls ------------------------------------------------------------ In 2016=2C BoatAround fundamentally changed the rules of the yacht rental= game. From a small startup focused on the European market=2C they soon ex= panded to serve customers across the globe. Suddenly=2C spotless customer service had to become a priority. But there= were a number of challenges along the way. =F0=9F=8C=8DConnect with customers all around the world =F0=9F=93=B2 Persuade people to pick up calls from unknown=2C foreign numb= ers =F0=9F=94=8A Improve poor sound quality And that's when they reached out to CloudTalk. https://bit.ly/3nEVifA?utm_source=3DContent+NL&utm_campaign=3Db28e50d7b3-E= MAIL_CAMPAIGN_2022_10_10_08_54_COPY_01&utm_medium=3Demail&utm_term=3D0_ca9= b1c3eb9-b28e50d7b3-595631795 In this video=2C we cover how our software helped Boataround: * Nearly double their number of yearly calls (7=2C000 =E2=86=92 12=2C000) * Streamline operations and boost productivity with advanced features * Call like locals across 35 countries thanks to our international numbers Watch the video (https://bit.ly/3JZmrBs?utm_source=3DContent+NL&utm_campai= gn=3Db28e50d7b3-EMAIL_CAMPAIGN_2022_10_10_08_54_COPY_01&utm_medium=3Demail= &utm_term=3D0_ca9b1c3eb9-b28e50d7b3-595631795) Happy April=2C The CloudTalk Team=F0=9F=92=99 ** Follow us! ------------------------------------------------------------ https://www.facebook.com/CloudTalkCallCenter/?utm_source=3DContent+NL&utm_= campaign=3Db28e50d7b3-EMAIL_CAMPAIGN_2022_10_10_08_54_COPY_01&utm_medium= =3Demail&utm_term=3D0_ca9b1c3eb9-b28e50d7b3-595631795 https://www.li= nkedin.com/company/cloudtalk.io/?utm_source=3DContent+NL&utm_campaign=3Db2= 8e50d7b3-EMAIL_CAMPAIGN_2022_10_10_08_54_COPY_01&utm_medium=3Demail&utm_te= rm=3D0_ca9b1c3eb9-b28e50d7b3-595631795 https://www.instagram.com/clo= udtalk_io/?utm_source=3DContent+NL&utm_campaign=3Db28e50d7b3-EMAIL_CAMPAIG= N_2022_10_10_08_54_COPY_01&utm_medium=3Demail&utm_term=3D0_ca9b1c3eb9-b28e= 50d7b3-595631795 Copyright (C) CloudTalk. 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line-height: 1.5 !important; }}@media only= screen and (max-width: 480px) {.mceText h3 { font-size: 20px !important;= line-height: 1.5 !important; }}@media only screen and (max-width: 480px)= {.mceBlockContainer { padding-left: 16px !important; padding-right: 16px= !important; }} @media only screen and (max-width: 480px) {.mobileClass-7= {padding-left: 12 !important;padding-top: 0 !important;padding-right: 12= !important;}.mobileClass-7 {padding-left: 12 !important;padding-top: 0 !i= mportant;padding-right: 12 !important;}.mobileClass-7 {padding-left: 12 !i= mportant;padding-top: 0 !important;padding-right: 12 !important;}}</style>= </head> <body> <!-- --> <!--[if !gte mso 9]><!----><span class=3D"mcnPreviewText" style=3D"displa= y:none; font-size:0px; line-height:0px; max-height:0px; max-width:0px; opa= city:0; overflow:hidden; visibility:hidden; mso-hide:all;">How to sow the= seeds of customer satisfaction=2C cultivate customer experiences=2C and s= hare a story on growing your company with a B2B strategy. =F0=9F=8C=B8</sp= an><!--<![endif]--> <!-- --> <center> <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" height=3D"100%" wi= dth=3D"100%" id=3D"bodyTable" style=3D"background-color: rgb(229=2C 229=2C= 229);"> <tbody><tr> <td class=3D"bodyCell" align=3D"center" valign=3D"top"> <table id=3D"root" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width= =3D"100%"><tbody class=3D"mceWrapper"><tr><td align=3D"center" valign=3D"t= op" class=3D"mceWrapperOuter"><!--[if (gte mso 9)|(IE)]><table align=3D"c= enter" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"660" styl= e=3D"width:660px;"><tr><td><![endif]--><table border=3D"0" cellpadding=3D= "0" cellspacing=3D"0" width=3D"100%" style=3D"max-width:660px" role=3D"pre= sentation"><tbody><tr><td style=3D"background-color:#fafafa;background-pos= ition:center;background-repeat:no-repeat;background-size:cover" class=3D"m= ceWrapperInner" valign=3D"top"><table align=3D"center" border=3D"0" cellpa= dding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentation"><tbody>= <tr class=3D"mceRow"><td style=3D"background-position:center;background-re= peat:no-repeat;background-size:cover" valign=3D"top"><table border=3D"0" c= ellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentation"><t= body><tr><td style=3D"padding-top:0;padding-bottom:0" class=3D"mceColumn"= valign=3D"top" colspan=3D"12" width=3D"100%"><table border=3D"0" cellpadd= ing=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentation"><tbody><t= r><td style=3D"padding-top:0;padding-bottom:9px;padding-right:24px;padding= -left:24px" class=3D"mceBlockContainer" valign=3D"top"><div class=3D"mceTe= xt" style=3D"width:100%;font-size:16px;text-align:center"><p class=3D"last= -child"><a href=3D"https://mailchi.mp/cloudtalk.io/october-digest-can-you-= triple-your-calls-by-9309600?e=3Dbfaf7fa740">View this email in your browser= </a></p></div></td></tr><tr><td style=3D"padding-top:12px;padding-bottom:1= 2px;padding-right:0;padding-left:0" class=3D"mceBlockContainer" align=3D"f= ull" valign=3D"top"><a href=3D"https://cloudtalk.us14.list-manage.com/trac= k/click?u=3Dbbcbcf497c77cd0f9eab0fb21&id=3D1ebd96bf14&e=3Dbfaf7fa740" sty= le=3D"display:block" target=3D"_blank"><img width=3D"660" style=3D"border:= 0;width:660px;height:auto;max-width:100%;display:block" alt=3D"cloudtalk h= eader" src=3D"https://dim.mcusercontent.com/cs/bbcbcf497c77cd0f9eab0fb21/i= mages/22290375-5e0b-cfff-f7f3-001595199a3f.png?w=3D1200&dpr=3D2" class=3D"= " /></a></td></tr><tr><td style=3D"background-color:transparent;padding-to= p:0;padding-bottom:0;padding-right:0;padding-left:0" class=3D"mceBlockCont= ainer" valign=3D"top"><table border=3D"0" cellpadding=3D"0" cellspacing=3D= "0" width=3D"100%" style=3D"background-color:transparent" role=3D"presenta= tion"><tbody><tr><td style=3D"min-width:100%;border-top:20px solid transpa= rent" valign=3D"top"></td></tr></tbody></table></td></tr><tr><td style=3D"= padding-top:15px;padding-bottom:35px;padding-right:50px;padding-left:50px"= class=3D"mceBlockContainer" valign=3D"top"><div class=3D"mceText" style= =3D"width:100%;font-size:16px;line-height:1.25"><p><span style=3D"font-siz= e: 16px"><span style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetic= a=2C sans-serif">Hi Suzana=2C</span></span></p><p><br /></p><p><= span style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-= serif">Spring sun came March-ing through our windows=2C and April just mad= e it hotter. Yet=2C they're still not quite as hot as our latest newslette= r. =F0=9F=94=A5</span></p><p><br /></p><p><span style=3D"font-family: Aria= l=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">But for now=2C why don't= we welcome the new season together=2C take inspiration from the flowers a= nd let the good vibes bloom? =F0=9F=8C=B8</span></p><p><br /></p><p class= =3D"last-child"><strong><span style=3D"font-family: Arial=2C 'Helvetica Ne= ue'=2C Helvetica=2C sans-serif">P.S. We hope you forgive the flowery langu= age =F0=9F=A4=AD</span></strong></p></div></td></tr><tr><td style=3D"backg= round-color:transparent;padding-top:20px;padding-bottom:20px;padding-right= :24px;padding-left:24px" class=3D"mceBlockContainer" valign=3D"top"><table= border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"= background-color:transparent" role=3D"presentation"><tbody><tr><td style= =3D"min-width:100%;border-top:2px solid #000000" valign=3D"top"></td></tr>= </tbody></table></td></tr><tr><td style=3D"padding-top:30px;padding-bottom= :15px;padding-right:50px;padding-left:50px" class=3D"mceBlockContainer" va= lign=3D"top"><div class=3D"mceText" style=3D"width:100%;font-size:16px"><h= 2 class=3D"last-child">Sowing the Seeds of Customer Satisfaction</h2></div= ></td></tr><tr><td style=3D"padding-top:15px;padding-bottom:35px;padding-r= ight:50px;padding-left:50px" class=3D"mceBlockContainer" valign=3D"top"><d= iv class=3D"mceText" style=3D"width:100%;font-size:16px;line-height:1.25">= <p><span style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C s= ans-serif">If you want to reap the benefits of a happy customer base=2C yo= u'll need to be intentional about cultivating it with customer-centric bus= iness practices. More specifically=2C </span><strong><span style=3D"font-f= amily: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">high-value cu= stomer service across all stages of your sales funnel.</span></strong></p>= <p><br /></p><h3><strong><span style=3D"font-family: Arial=2C 'Helvetica N= eue'=2C Helvetica=2C sans-serif">Why? Here's the carrot AND the stick </sp= an></strong></h3><ul><li><p><span style=3D"font-family: Arial=2C 'Helvetic= a Neue'=2C Helvetica=2C sans-serif">Hubspot research indicates that 50% of= customers will switch to a competitor after </span><strong><span style=3D= "font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">a sing= le bad customer experience</span></strong><span style=3D"font-family: Aria= l=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif"> and 80% after two or mo= re such experiences. =F0=9F=8F=91</span></p></li><li><p><span style=3D"fon= t-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">93% of peo= ple say they'll shop with a company again after a great experience=2C acco= rding to Salesforce research. =F0=9F=8C=B1</span></p></li><li><p><span sty= le=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">A= 5% increase in customer retention can boost revenue by up to 95%=2C accor= ding to research by Bain & Company. =F0=9F=A5=95</span></p></li></ul><= h3><span style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C s= ans-serif">How? In 3 steps: </span></h3><ul><li><p><strong><span style=3D"= font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Underst= and the use cases and best practices for each sales funnel stage.</span></= strong></p><p><br /></p><ul><li><p><strong><span style=3D"font-family: Ari= al=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Top:</span></strong><sp= an style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-se= rif"> Satisfy curiosity=2C dissuade fear=2C and encourage purchase with </= span><strong><span style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helv= etica=2C sans-serif">free consultations=2C FAQs=2C</span></strong><span st= yle=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">= and </span><strong><span style=3D"font-family: Arial=2C 'Helvetica Neue'= =2C Helvetica=2C sans-serif">chatbots</span></strong><span style=3D"font-f= amily: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">. </span></p>= <p><br /></p></li><li><p><strong><span style=3D"font-family: Arial=2C 'Hel= vetica Neue'=2C Helvetica=2C sans-serif">Middle</span></strong><span style= =3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">: R= emove perceived barriers by </span><strong><span style=3D"font-family: Ari= al=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">getting rid of extra co= sts</span></strong><span style=3D"font-family: Arial=2C 'Helvetica Neue'= =2C Helvetica=2C sans-serif"> (if possible)=2C </span><strong><span style= =3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">acc= ount creation</span></strong><span style=3D"font-family: Arial=2C 'Helveti= ca Neue'=2C Helvetica=2C sans-serif">=2C and </span><strong><span style=3D= "font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">long c= heck-out processes</span></strong><span style=3D"font-family: Arial=2C 'He= lvetica Neue'=2C Helvetica=2C sans-serif">.</span></p><p><br /></p></li><l= i><p><strong><span style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helv= etica=2C sans-serif">Bottom</span></strong><span style=3D"font-family: Ari= al=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">: Drive retention and c= ustomer satisfaction with </span><strong><span style=3D"font-family: Arial= =2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">confirmation emails=2C ne= wsletters with tips and tricks=2C reliable customer service</span></strong= ><span style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C san= s-serif"> (B2B & B2C)=2C and </span><strong><span style=3D"font-family= : Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">onboarding guides<= /span></strong><span style=3D"font-family: Arial=2C 'Helvetica Neue'=2C He= lvetica=2C sans-serif"> (B2B).</span></p><p><br /></p></li></ul></li><li><= p><strong><span style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helveti= ca=2C sans-serif">Encourage desirable qualities in your customer service t= eam.</span></strong></p><p><br /></p><ul><li><p><span style=3D"font-family= : Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Approachability</s= pan></p></li><li><p><span style=3D"font-family: Arial=2C 'Helvetica Neue'= =2C Helvetica=2C sans-serif">Empathy</span></p></li><li><p><span style=3D"= font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Knowled= ge</span></p></li><li><p><span style=3D"font-family: Arial=2C 'Helvetica N= eue'=2C Helvetica=2C sans-serif">Problem-solving</span></p></li><li><p><sp= an style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-se= rif">Communication</span></p><p><br /></p></li></ul></li><li><p><strong><s= pan style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-s= erif">Choose the right tools to empower your customer service.</span></str= ong></p><p><br /></p><ul><li><p><strong><span style=3D"font-family: Arial= =2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Call Centers</span></stro= ng><span style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C s= ans-serif">: Phone calls give your customers the most personal interaction= of all three channels=2C but it can be tiring. Using efficient call cente= r software helps </span><a href=3D"https://cloudtalk.us14.list-manage.com/= track/click?u=3Dbbcbcf497c77cd0f9eab0fb21&id=3Db966443ae3&e=3Dbfaf7fa740"= target=3D"_blank"><span style=3D"font-family: Arial=2C 'Helvetica Neue'= =2C Helvetica=2C sans-serif">prevent call center burnout</span></a><span s= tyle=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif"= > and supports your service team. </span></p><p><br /></p></li><li><p><str= ong><span style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C= sans-serif">Live Chat</span></strong><span style=3D"font-family: Arial=2C= 'Helvetica Neue'=2C Helvetica=2C sans-serif">: Using live chat software o= n your website is especially helpful for e-commerce and SaaS businesses be= cause it helps your service team interact with customers who have question= s during the pre-purchase phase.</span></p><p><br /></p></li><li><p><stron= g><span style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sa= ns-serif">Email</span></strong><span style=3D"font-family: Arial=2C 'Helve= tica Neue'=2C Helvetica=2C sans-serif">: Email service tools are an excell= ent alternative or addition to call centers. Some customers prefer email f= or customer service because it=E2=80=99s professional and documents all th= eir follow-up interactions. </span></p></li></ul></li></ul><p><br /></p><p= ><span style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C san= s-serif">Want to learn more? No problem!</span></p><p><span style=3D"font-= family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">All of this= is just a snippet of what you can learn in our article on </span><strong>= <span style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans= -serif">How to Turn Customer Service into Your Competitive Advantage</span= ></strong><span style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helveti= ca=2C sans-serif">. </span></p><p><br /></p><p class=3D"last-child"><span= style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-seri= f">Give the CTA below a click=2C and learn more about </span><strong><span= style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-seri= f">each stage of your sales funnel=2C</span></strong><span style=3D"font-f= amily: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif"> the </span><= strong><span style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica= =2C sans-serif">best customer service practices by industry=2C</span></str= ong><span style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C= sans-serif"> and </span><strong><span style=3D"font-family: Arial=2C 'Hel= vetica Neue'=2C Helvetica=2C sans-serif">a few extra tips for making the m= ost of each CS tool mentioned above.</span></strong></p></div></td></tr><t= r><td style=3D"padding-top:12px;padding-bottom:12px;padding-right:50px;pad= ding-left:50px" class=3D"mceBlockContainer" align=3D"left" valign=3D"top">= <table align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" rol= e=3D"presentation"><tbody><tr class=3D"mceStandardButton"><td style=3D"bac= kground-color:#ffa626;border-radius:8px;text-align:center" class=3D"mceBut= ton" valign=3D"top"><a href=3D"https://cloudtalk.us14.list-manage.com/trac= k/click?u=3Dbbcbcf497c77cd0f9eab0fb21&id=3D0f596da100&e=3Dbfaf7fa740" tar= get=3D"_blank" style=3D"background-color:#ffa626;border-radius:8px;border:= 2px solid #ffa626;color:#ffffff;display:block;font-family:Arial=2C 'Helvet= ica Neue'=2C Helvetica=2C sans-serif;font-size:18px;font-weight:bold;font-= style:normal;padding:16px 28px;text-decoration:none;min-width:30px;text-al= ign:center;direction:ltr;letter-spacing:0px">Learn how</a></td></tr><tr> <!--[if mso]> <td align=3D"left"> <v:roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:w=3D"urn:schemas-microsoft-com:office:word" href=3D"https://bit.ly/3U3IAmG" style=3D"v-text-anchor:middle; width:150.02px; height:57px;" arcsize=3D"5%" strokecolor=3D"#ffa626" strokeweight=3D"2px" fillcolor=3D"#ffa626"> <v:stroke dashstyle=3D"solid"/> <w:anchorlock /> <center style=3D" color: #ffffff; display: block; font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif; font-size: 18; font-style: normal; font-weight: bold; letter-spacing: 0px; text-decoration: none; text-align: center; direction: ltr;" > Learn how </center> </v:roundrect> </td> <![endif]--> </tr></tbody></table></td></tr><tr><td style=3D"background-color:transpare= nt;padding-top:20px;padding-bottom:20px;padding-right:24px;padding-left:24= px" class=3D"mceBlockContainer" valign=3D"top"><table border=3D"0" cellpad= ding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"background-color:tran= sparent" role=3D"presentation"><tbody><tr><td style=3D"min-width:100%;bord= er-top:2px solid #000000" valign=3D"top"></td></tr></tbody></table></td></= tr><tr><td style=3D"padding-top:30px;padding-bottom:15px;padding-right:50p= x;padding-left:50px" class=3D"mceBlockContainer" valign=3D"top"><div class= =3D"mceText" style=3D"width:100%;font-size:16px"><h2 class=3D"last-child">= Cultivating a Compelling Customer Experience</h2></div></td></tr><tr><td s= tyle=3D"padding-top:12px;padding-bottom:12px;padding-right:0;padding-left:= 0" class=3D"mceBlockContainer" align=3D"center" valign=3D"top"><a href=3D"= https://cloudtalk.us14.list-manage.com/track/click?u=3Dbbcbcf497c77cd0f9ea= b0fb21&id=3D9e9b1ba142&e=3Dbfaf7fa740" style=3D"display:block" target=3D"= _blank"><img width=3D"564" style=3D"border:0;width:564px;height:auto;max-w= idth:100%;display:block" alt=3D"Demo banner" src=3D"https://dim.mcusercont= ent.com/cs/bbcbcf497c77cd0f9eab0fb21/images/2ecf562d-3310-0030-3675-cefac7= a70e19.png?w=3D564&dpr=3D2" class=3D"" /></a></td></tr><tr><td style=3D"pa= dding-top:11px;padding-bottom:15px;padding-right:50px;padding-left:50px" c= lass=3D"mceBlockContainer" valign=3D"top"><div class=3D"mceText" style=3D"= width:100%;font-size:16px;line-height:1.25"><p><span style=3D"font-family:= Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Here=E2=80=99s our= curated list of best-practice recommendations inspired by the good folks= at Harvard business review:</span></p><p><span style=3D"font-family: Aria= l=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif"> </span></p><p><strong><= span style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-= serif">Orchestrate the Marketing Environment</span></strong></p><ul><li><p= ><span style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C san= s-serif">Marketing ecosystems grow by evolving alongside one or more compa= nies. </span></p><p><br /></p></li><li><p><span style=3D"font-family: Aria= l=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Co-creation and resource= sharing (e.g.=2C customer data) positively push companies to grow with th= e ecosystem.</span></p></li><li><p><span style=3D"font-family: Arial=2C 'H= elvetica Neue'=2C Helvetica=2C sans-serif">For example=2C take Starbucks u= sing its partner tea company Tata's supply chain=2C distribution=2C fulfil= lment networks=2C and market-specific resources to expand their business i= n India. </span></p></li></ul><p><strong><span style=3D"font-family: Arial= =2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Align Company and Custome= r Needs</span></strong></p><ul><li><p><span style=3D"font-family: Arial=2C= 'Helvetica Neue'=2C Helvetica=2C sans-serif">More often than not=2C manag= ers underestimate customers=E2=80=99 expectations and overestimate their s= atisfaction and loyalty to their brands. </span></p><p><br /></p></li><li>= <p><span style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C s= ans-serif">To combat this=2C you must do more to ensure that managers and= customer-facing employees (e.g.=2C frontline customer service=2C sales=2C= and customer experience management personnel) understand how customers pe= rceive your company=E2=80=99s brands=2C products=2C and services =E2=80=94= and why.</span></p></li></ul><p><strong><span style=3D"font-family: Arial= =2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Deliver Amazing Customer= Convenience</span></strong></p><ul><li><p><span style=3D"font-family: Ari= al=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Customers want to be ab= le to buy the product they need at a time and place that=E2=80=99s conveni= ent for them. </span></p></li><li><p><span style=3D"font-family: Arial=2C= 'Helvetica Neue'=2C Helvetica=2C sans-serif">A company that can create a= competitive strategic mix of speed=2C quality=2C cost=2C and flexibility= can thrive in its marketing ecosystem and align with customers=E2=80=99 g= oals more effectively.</span></p></li></ul><p><strong><span style=3D"font-= family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Handle Custo= mer Complaints</span></strong></p><ul><li><p><span style=3D"font-family: A= rial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Companies should appr= eciate customers who complain. Those that do so typically develop more com= petitive brands and are often better equipped than others to create a comp= elling customer experience.</span></p></li></ul><p class=3D"last-child"><s= pan style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-s= erif">Curious about the other recommendations? Check out the </span><em><s= pan style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-s= erif">8 Best Practices for Creating a Compelling Customer Experience</span= ></em><span style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica= =2C sans-serif"> in all their glorious details on HBR's site </span><a hre= f=3D"https://cloudtalk.us14.list-manage.com/track/click?u=3Dbbcbcf497c77cd= 0f9eab0fb21&id=3De31808c659&e=3Dbfaf7fa740" target=3D"_blank"><span style= =3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">her= e</span></a><span style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helve= tica=2C sans-serif">.</span></p></div></td></tr><tr><td style=3D"backgroun= d-color:transparent;padding-top:20px;padding-bottom:20px;padding-right:24p= x;padding-left:24px" class=3D"mceBlockContainer" valign=3D"top"><table bor= der=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"back= ground-color:transparent" role=3D"presentation"><tbody><tr><td style=3D"mi= n-width:100%;border-top:2px solid #000000" valign=3D"top"></td></tr></tbod= y></table></td></tr><tr><td style=3D"padding-top:30px;padding-bottom:15px;= padding-right:50px;padding-left:50px" class=3D"mceBlockContainer" valign= =3D"top"><div class=3D"mceText" style=3D"width:100%;font-size:16px"><h2 cl= ass=3D"last-child">[Video] How We Helped Boataround Nearly Double Their Y= early Calls</h2></div></td></tr><tr><td style=3D"padding-top:11px;padding-= bottom:15px;padding-right:50px;padding-left:50px" class=3D"mceBlockContain= er" valign=3D"top"><div class=3D"mceText" style=3D"width:100%;font-size:16= px;line-height:1.25"><p><span style=3D"font-family: Arial=2C 'Helvetica Ne= ue'=2C Helvetica=2C sans-serif">In 2016=2C BoatAround fundamentally change= d the rules of the yacht rental game. From a small startup focused on the= European market=2C they soon expanded to serve customers across the globe= =2E </span></p><p><br /></p><p><span style=3D"font-family: Arial=2C 'Helveti= ca Neue'=2C Helvetica=2C sans-serif">Suddenly=2C spotless customer service= had to become a priority. But there were a number of challenges along the= way. </span></p><p><br /></p><p style=3D"text-align: left;"><strong><span= style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-seri= f">=F0=9F=8C=8DConnect with customers all around the world</span></strong>= </p><p><br /></p><p style=3D"text-align: left;"><strong><span style=3D"fon= t-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">=F0=9F=93= =B2 Persuade people to pick up calls from unknown=2C foreign numbers</span= ></strong></p><p><br /></p><p style=3D"text-align: left;"><strong><span st= yle=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">= =F0=9F=94=8A Improve poor sound quality</span></strong></p><p><br /></p><p= class=3D"last-child"><span style=3D"font-family: Arial=2C 'Helvetica Neue= '=2C Helvetica=2C sans-serif">And that's when they reached out to CloudTal= k.</span></p></div></td></tr><tr><td style=3D"padding-top:12px;padding-bot= tom:12px;padding-right:0;padding-left:0" class=3D"mceBlockContainer" align= =3D"center" valign=3D"top"><a href=3D"https://cloudtalk.us14.list-manage.c= om/track/click?u=3Dbbcbcf497c77cd0f9eab0fb21&id=3D40bdc505ee&e=3Dbfaf7fa740" style=3D"display:block" target=3D"_blank"><img width=3D"564" style=3D"= border:0;width:564px;height:auto;max-width:100%;display:block" alt=3D"Boat= around banner" src=3D"https://dim.mcusercontent.com/cs/bbcbcf497c77cd0f9ea= b0fb21/images/5add2f58-2f64-e290-bc81-7c976024551f.png?w=3D564&dpr=3D2" cl= ass=3D"" /></a></td></tr><tr><td style=3D"padding-top:11px;padding-bottom:= 15px;padding-right:50px;padding-left:50px" class=3D"mceBlockContainer" val= ign=3D"top"><div class=3D"mceText" style=3D"width:100%;font-size:16px;line= -height:1.25"><p><span style=3D"font-family: Arial=2C 'Helvetica Neue'=2C= Helvetica=2C sans-serif">In this video=2C we cover how our software helpe= d Boataround:</span></p><p><br /></p><ul class=3D"last-child"><li><p><span= style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-seri= f">Nearly double their number of yearly calls (7=2C000 =E2=86=92 12=2C000)= </span></p><p><br /></p></li><li><p><span style=3D"font-family: Arial=2C '= Helvetica Neue'=2C Helvetica=2C sans-serif">Streamline operations and boos= t productivity with advanced features </span></p><p><br /></p></li><li><p>= <span style=3D"font-family: Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans= -serif">Call like locals across 35 countries thanks to our international n= umbers</span></p></li></ul></div></td></tr><tr><td style=3D"padding-top:12= px;padding-bottom:12px;padding-right:50px;padding-left:50px" class=3D"mceB= lockContainer" align=3D"left" valign=3D"top"><table align=3D"left" border= =3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation"><tbody><t= r class=3D"mceStandardButton"><td style=3D"background-color:#ffa626;border= -radius:8px;text-align:center" class=3D"mceButton" valign=3D"top"><a href= 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