OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Tue, 04 Apr 2023 10:23:13 -0400
Message-ID: <m171.1303348100.4804981680618184589.JavaMail.tomcat@web-core2-035>
Date: Tue, 4 Apr 2023 10:23:04 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?A_cautionary_tale_from_i?=
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I=E2=80=99ve been here bef=
ore. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In 2006 I had a consultati=
on with a huge mutual fund. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">They had $2 billion evenly=
 distributed between Google and Yahoo. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The analyst for the mutual=
 fund was one of the smartest guys I=E2=80=99ve ever met. This guy got paid=
 wheelbarrows full of cash, stayed in 5-star hotels in Tokyo and flew aroun=
d the world and talked to the CEOs. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Really sharp guy. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">He says, =E2=80=9COkay Per=
ry, so what do you think about Google vs Yahoo?=E2=80=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I said, =E2=80=9CGoogle=E2=
=80=99s going to kick Yahoo=E2=80=99s ass.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I explained, =E2=80=9CBetw=
een the split testing and Google=E2=80=99s =E2=80=9Cbid price times click-t=
hrough rate=E2=80=9D formula, every single search makes Google 10% more mon=
ey than Yahoo=E2=80=A6and that earns them compound interest.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CWith a 10% advant=
age in conversion, you have to <b class=3D"bard-text-block style-scope" sty=
le=3D"padding: 0px; line-height: 1.6;">square or cube</b> it to really get =
to the truth, so Google really has a <b class=3D"bard-text-block style-scop=
e" style=3D"padding: 0px; line-height: 1.6;">40% advantage</b>, not a 10% a=
dvantage, <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; l=
ine-height: 1.6;">and over time they are going to totally trash Yahoo</i>.=
=E2=80=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">He says, =E2=80=9CYou know=
, that=E2=80=99s what we=E2=80=99ve been thinking and we came to that concl=
usion using a very different set of questions, but essentially you=E2=80=99=
re confirming what we thought was true.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">We now know how the story =
played out. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You don=E2=80=99t see any =
<i class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height=
: 1.6;">Ultimate Guide to Yahoo Advertising books</i>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You see, every time you =
=E2=80=9Cdo=E2=80=9D another 80/20 you get a 4X change. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In an 80/20 world, the win=
ners are SIXTEEN TIMES better off than the losers. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That means when you <b cla=
ss=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;=
">80/20 that 80/20 (approx 95/5)</b>=E2=80=A6the winners are now SIXTY-FOUR=
 TIMES better off then the losers. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Do it again (approx 99/1) =
and the winners are <u class=3D"bard-text-block style-scope">256 times bett=
er off</u>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;"><u class=3D"bard-t=
ext-block style-scope">We=E2=80=99re about to =E2=80=9Cdo=E2=80=9D another =
80/20 with ChatGPT and AI. </u></b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;"><u class=3D"bard-t=
ext-block style-scope">Maybe several.</u></b> </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The difference between the=
 winners and losers in some instances will be downright apocalyptic. </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And that=E2=80=99s not hyp=
e. It=E2=80=99s math. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">As you see above, I=E2=80=
=99ve been here before. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The math will play out in =
similar (but more catastrophic) ways in the age of ChatGPT. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you=E2=80=99re #2 or #3=
 in your market, <u class=3D"bard-text-block style-scope">you=E2=80=99re in=
 trouble</u>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You=E2=80=99re Yahoo! </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Your days are numbered. </=
p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And not numbered in thousa=
nds, but hundreds=E2=80=A6possibly even tens. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you don=E2=80=99t lever=
age AI faster and wiser than your competition, you=E2=80=99ll be what was. =
</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">At my Definitive Traffic &=
amp; AI Seminar, you=E2=80=99ll learn how to be what is=E2=80=A6and what sh=
all be. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><span class=3D"bard-text-b=
lock style-scope" style=3D"text-align: center;"><a href=3D"https://m171.kea=
p-link004.com/v2/click/031e7ff33715c1b5be1a3dd2471c9b93/eJyNUV1rwkAQ_C8H9Um=
NlxZrA6GIiAStD6V9luWy0aX3xd2mYsX_3jOKTxX6uLMzszPsUTBasFzVohBGPkvRFwEVeULLM2=
cZVLeTUr7I0aQvNNmvRXCtF8XxD-1tfQbzcS4fk4YPHhPl4306W1brxWZVrZeJ6yGkI__wkelyP=
pqMb07zt2m1EqfTXWs0xPPv5B5FwaHFc6maUjH-DDrxd8w-Flm23--HHkM4GAhxB1oPlTMZB2ga=
UtlrVZfX4r25AdJlbH_AwsPTqKYtMWjAyDtkUnHowrbXstlE1waFJdmmjeRsdA13uEkBWlPi2ac=
DFBgPtLVlzXHggzOugxmDKdMYfUo70BQvcpV-kfpc9Pk4dQTv0dbXHy3xIIoGdMTTLw4FnzY=3D=
" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: r=
gb(43, 170, 223); padding: 0px; line-height: 1.6;">Register here</a></span>=
</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">See you there,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i style=3D=
"padding: 0px; line-height: 1.6;">Not interested in this topic? </i><i styl=
e=3D"padding: 0px; line-height: 1.6;"><a href=3D"https://m171.keap-link004.=
com/v2/click/84c42ee16d2bba9ec7a9a26bc2f4bac3/eJyNUU1Lw0AQ_S978JQ03QixBoKUU=
kpI7UH0XJZkYhf3i91ZQyj9705S0YtCj_PmfezbOTMEIwzWHSuZ5g-cJcxDK50EgxtrULTzjnP-=
yJerhClpPnbeRsfK8x_an_UE5kXO74uE4eiAKK8v601TH3bHfX1oiOuEp5AbfDgl58vVr9P2eV3=
v2eXyrzVoidtPcg-sRB9hKtVJKoZvXhH_hOhCmWXDMCwceD9q4cNJKLVorc6sw9RGTFtreum1QG=
lN9hRRH4ONvoVKmj4GAoPt8W7CNblHXYEWUs1AK7QT8t1UHYbUeavtDCN4XdEYHD0lVTJc5RREX=
4BXfV5QAeEcmO77AA2MrOyFCnD5AnoPlAc=3D" class=3D"bard-text-block style-scope=
" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-h=
eight: 1.6;">Click here to be removed from this email series</a></i><i styl=
e=3D"padding: 0px; line-height: 1.6;">.</i> </p>=20
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           </tr>=20
          </tbody>=20
         </table>=20
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      </tr>=20
     </tbody>=20
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   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
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            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive any more emails from us, <a h=
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erline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsubsc=
ribe</a></p>=20
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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