OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Thu, 06 Apr 2023 00:31:28 -0400
Message-ID: <m171.1762263894.24431680755475340.JavaMail.tomcat@web-core2-035>
Date: Thu, 6 Apr 2023 00:31:15 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Perry_Marshall_Minute:_Before_you_cash_that_check=E2=80=A6?=
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dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CI was on a client=
 call, talking to her about doing some email marketing. I asked them what t=
heir results had been so far. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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at they said=E2=80=A6<i class=3D"bard-text-block style-scope" style=3D"padd=
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k, paid them $20,000 upfront. And so far we=E2=80=99ve got one subscriber f=
or $9.99 per month. We=E2=80=99ve let that marketing firm go=E2=80=A6along =
with our $20k.=E2=80=A6=E2=80=9D</i> </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Now I don=E2=80=99t know y=
et if that crappy result is because the marketing firm ripped them off=E2=
=80=A6or because their product stinks=E2=80=A6or because=E2=80=A6because=E2=
=80=A6because. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But they=E2=80=99ve been b=
urned and they=E2=80=99re looking at New Renaissance Club people now who wi=
ll shoot straight with them.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">A $10 sale for $20,000? Th=
at=E2=80=99s some serious negative ROI!</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">So this consultant is doin=
g a <b class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-he=
ight: 1.6;">discovery contract</b>: Having the client pay an upfront fee to=
 check into this and see what he can do. Then he can apply that discovery f=
ee to the full project. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The client doesn=E2=80=99t=
 pay big, big money until the consultant knows for sure he can make the cli=
ent big money. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">John Paul Mendocha is the =
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nts often give to the =E2=80=9Cdiscovery=E2=80=9D strategy is, =E2=80=9CThe=
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k style-scope" style=3D"padding: 0px; line-height: 1.6;">Not if they=E2=80=
=99ve ever been burned by consultants in the past. </i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And most of them have. </p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Maybe not $20,000 for $10 =
kind of burned=E2=80=A6but they=E2=80=99ve been scorched a time or two. </p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Discovery is good for you,=
 dear reader, because it saves you from doing free consulting. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And it=E2=80=99s good for =
the client because they don=E2=80=99t get burned with a <i class=3D"bard-te=
xt-block style-scope" style=3D"padding: 0px; line-height: 1.6;">negative</i=
> $19,990 ROI! </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">We now approach every majo=
r initiative with a discovery if we can. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In fact, I pitched a major=
 industry entity on a massive project a few years ago. Step 1 was a $50,000=
 discovery contract. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Most consultants would hav=
e just jumped on the project like a =E2=80=9Cduck on a June bug=E2=80=9D as=
 Grandpa Ron in Nebraska likes to say. Just take the money, dive in, and de=
al with it.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">On the surface it was a ve=
ry sexy deal. Lots of exciting elements. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">But it=E2=80=99s t=
he sexy part that gets most people hamstrung.</i> </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">So we took a deep breath a=
nd resisted the sexy temptation for a moment. Then we realized that there=
=E2=80=99s about two dozen things that we <b class=3D"bard-text-block style=
-scope" style=3D"padding: 0px; line-height: 1.6;">do not know</b> about thi=
s project.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Until we discover what we =
know and what we don=E2=80=99t know=E2=80=A6we run the risk of pulling a =
=E2=80=9C$20,000 ad spend to get a $9.95 subscriber.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Discovery contracts are ju=
st a version of testing=E2=80=A6or =E2=80=9Ctest before you test.=E2=80=9D =
</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">How can you incorporate th=
e discovery contract into your business? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">And until May 15th=
 - Get $200 off </b><span class=3D"bard-text-block style-scope" style=3D"co=
lor: rgb(51, 51, 51);"><b class=3D"bard-text-block style-scope" style=3D"pa=
dding: 0px; line-height: 1.6;">registration to my <a href=3D"https://m171.k=
eap-link008.com/v2/click/1fe3e319ee0ad25b4efb9d06b5d98168/eJyNkE9Lw0AQxb_LH=
jw1TTaNVQNBSiklpPYgei7LZmIXs3-YnRhCyXd3E6UnC17fvPm9eXNhBEYYKmuWM80fOFswBKmc=
AkNba0jIecY5f-LJ44K1ynzu0XaO5Zc_dq_jSUzXKU-yBaPBQbC8vW62VXncnw7lsQpeJzCE_IP=
DQ3K2WqdX0u5lUx7YON5Eg1a0-wp0z3LCDqZStQrF6B3b4D8TOZ_Hcd_3SweIgxboz6Jtl9LqmF=
A0jZLxc0f65G2HEgplms4ra7xt6G7SdQB2ugAtVDsLUmgn1IcpnNaRB1TgZ50AdeHQehfifyQZH=
huOm50zIEqTdBUlWZTch-uFc2Dq3-9XMLC8Ea2H8Rtw-JDf" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Definitive Traffic &amp; AI Seminar</a></b></span><b=
 class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: =
1.6;"> when you join New Renaissance at the annual level.</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link008.com/v2/click/c58b9d62a4b72281902685039314e212/eJyNkU9Lw0AQxb_LHj=
wlTTatVQNBSiklpPYgei7LZmIXs3_YnRhCyXd3EkUvFry-efub92YvDMEIg2XNcqb5HWcR8yCVU=
2Bwaw0KOc845w88vY9Yq8z73tvOsfzyx9uf8SRm64ynWcRwcECWl-fNtiqP-9OhPFbkdcLTkn9w=
OG1eLde_pN3TpjywcbyKBq1w90H0wHL0HUylakXF8NW35D8jupAnSd_3CwfeD1r4cBZtu5BWJwb=
6mKIJFYIwEpLHDvUp2M5LKJRpuqCsCbbBm0nXBO50AVqodhak0E6oN1M4reMAXkGYdQSvC-dtcB=
TjS5J0YAo5O2dAnKXZMk5XcXpLLYRzYOrvX6hgYHkj2gDjJxhrlAE=3D" class=3D"bard-tex=
t-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); p=
adding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" st=
yle=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b><=
/a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard-=
text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">support@perrymarshall.com</a> after joining New Renaissanc=
e at the annual level =E2=80=94 Subject line: NR bonus=E2=80=9D =E2=80=94 a=
nd let our support team know that you'd like to claim this NR bonus.</i></p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link008.com/v2=
/click/ba2469b9348085aa6e1289f232a80658/eJyNkU9rwkAQxb_LHnoyJhutbQOhiIgErYf=
SnmVZRx26_5idGET87t2kpacWen3z9vfmzV4Fg1OOm72ohJUPUowEgcaA4HjhHSs9zKSUT7J4HA=
mD7mNFvg2iuv7y9mfci-WslEUxEnwJkCxvr_PFutmudptmu07eoCiF_IMjU_J0Mit_SMuXebMRt=
9ufaLDIy3OiR1ExtdCX2mMqxu9kkv_EHGKV513XjQMQXayieFLGjLW3eV8atTIZEyp3NJARnBG6=
_Lllu4u-JQ01ukMb0bvoD3zX6zYltLYGq9AMglY2KDy6OlibRSCEOOgMZOtAPoa0z5ek06XTtoN=
zAGRlUU6yYpoV96mOCgHc_vs71nAR1UGZCLdPcSOXgw=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link008.com/v2/click/53258dcbe9559a3818f0e0c8222bb948/eJyNkc1qwzAQhN9Fh57=
i2HLStDGYEkIIxmkOpT0HIa8bUesHaVVjQt69a7fk1EKvs7PfzkgXhmCEwaphBdP8gbMZ8yCVU2=
Bwaw0KOc0452uePc5Yp8zH3tvoWHH5Zfc2HsV8lWdr2sHBAVleXzbbujruT4fqWJPXCU9H_sHhd=
Hm5WOU30u55Ux3Y9fonGrTC3SfRAyvQRxhLNYqK4ZvvyH9GdKFI077v5w68H7Tw4Sy6bi6tTg30=
CUUTKgRhJKRPEfUp2OgllMq0MShrgm3xbtQ1gaMuQQvVTYIU2gn1bkqndRLAKwiTjuB16bwNjmJ=
8S5IemEJOzgmQ5Fm-SLJlkt1TC-EcmObnF2oYWNGKLsD1Cyr8lA8=3D" class=3D"bard-text=
-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa=
dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, =
and <a href=3D"https://m171.keap-link008.com/v2/click/a63e9690635dbe12c7b54=
9dd93ecff3c/eJyNkM1qwzAQhN9Fh57iWHJSNzGYEkIIxmkOpT0H1V43ItYP0qrGBL97Zbfk1EC=
vs7PfzuyVICiusKhJRiR7YmRGLFTCCFC41Qp5Nc0YY2tGVzPSCnXZW-0Nya5_7N7Go5ikCV2nM4=
K9gWB5e91sy-K4Px2KYxm8httw5B8cFi4vF2lyI-1eNsWBDMNdNEiBu69AdyRD62EsVYtQDN9tG=
_xnROOyOO66bm7A2l5y6868beeVlvGKJjT60PoSP3uUJ6e9rSAXqvFOaOV0gw-jLgPSyxwkF-0k=
VFwaLj5VbqSMHFgBbtIRrMyN1c6EAD9SFV4b4k3OCRAlNFlEdBnRx5CfGwOq_v1_CT3JGt46GL4=
BClyQrA=3D=3D" class=3D"bard-text-block style-scope" target=3D"_blank" styl=
e=3D"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales=
 &amp; Marketing</a>). Every message will contain a truth, tactic, or testi=
monial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend ev=
ery day. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link008.com/=
v2/click/47ef589cd622b5b60b7790935ec569ac/eJyNkcFqwzAMht_Fh52aJk67bg2EUUopo=
V0PYzsXkyirWWQLW14ope8-Jxs9bbDrp9-f_KOLYDDKcNWIQqB8kGIiHNSaNBheW8OqHmdSyqXM=
Hiei0-Zj62wgUVx-eXsbDzBf5NlyPhF8JoiR15fVelcdtsd9ddjFLCkXl_zDI-Pm-WyR30yb51W=
1F9frn2pAzZvPaPeiYBdgKNXoWIzfXBfzJ2byRZr2fT8lcO6MyvmT6rppbTG1xIkNnNTWtNqhYm=
1N-hQYj94GV0OpTRt8hN62fDdwjPaAJaDS3QhqhaT0uykJMfHgNPiRMzgsyVlP8S_fKG6J_XlMj=
oIkz_JZks2T7D5WUURgmp9T7OAsilZ1Hq5fKLKWFg=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/262092/4fdfc3771cabad5=
6/247126722/99bac7e6b3bde399" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
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