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Authentication-Results: asp-relay-shared.jellyfish.systems; dkim=pass header.d=mail.toptal.com header.s=hs2 header.b=ozfe8kbd; dkim=pass header.d=toptal.com header.s=hs2 header.b=NzDBvIt3; dmarc=pass (policy=quarantine) header.from=toptal.com; spf=pass (asp-relay-shared.jellyfish.systems: domain of 1axbkaylzslhjauxadgj2ifn47uhgzfpoiub5f@mail.toptal.com designates 54.174.63.102 as permitted sender) smtp.mailfrom=1axbkaylzslhjauxadgj2ifn47uhgzfpoiub5f@mail.toptal.com ------=_Part_2219029_1407053757.1680854457541 Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable User personas help companies increase their UX maturity and establish more = effective design practices. Toptal Design Blog (https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/= VWV77q8Lqv2VN3YyrhG6ncdbW7Wb0M14Z3x84N2XT74N3pl37V1-WJV7CgGCwVGzn5d89xK2hN1= DJnNxSHbJ5W5wzvGh1zs_hbW6QZl5D7NKc-2W6szvMG1dWB58W1LGHqq5vHvk1W8v9d5Y4pNrh4= N4n7xp2TZsWLW3X7P_v6SQ7LLW2sY8Zh7ZKsfvW8qrF7y3Ym91mW6ZRqtd7C_r8cW5VB7Xr4xNn= VPW3Fbksc5F8TMvW2lwNQF7Y-GzRW3Jf8lB4kzctCW5ZT0gt7lX75FW1SRhzp7xjLwFW7t49d16= lpbCTW1w0MVf67cRg3W27XZ-V5tYZ0mW8s-5bj5MjFkNW2DdBxq4YK-GnW93wMbG6cHzhdW17Rg= pL3tY0GRN7hgJwZd6DTt3dnV1 ) Advance Your Organization=E2=80=99s UX Maturity With User Personas (https:/= /ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWV77q8Lqv2VN3YyrhG6ncdbW7W= b0M14Z3x84N2XT7533pl3rV1-WJV7CgQHZW26M4WN96_tv3W3XV4Sl6N7WpZW9hbJhf77Bw5ZN6= pDPDFPTTWgW7nJ2qM3xmf7MMY_KKl-brhbW8SLTK83s5K5SW7nLhp45K8D41W4qBmpg4p5ng9F6= ddlRW5hwBW475XZh4vSddJW2vWmmC3SCJRcW90GgB01kjd_mW25npzH9hz7gSW39KbtC3BDRw2W= 7S-bxH7zZk5pN2VGlnVMw6s6N8TFb-0NQ-D8W4Qw51v8Y1yGZW7nZWPt6kHvdjW6FQNwK4FzdBg= W19wJkG9cr2j9N7Glhb0Wcw2BW3pRwjn1MWK3bV-FqX44Vdfq6W4Dvc3B7XVKCxW5ZHwmJ2MP81= lW3RBXpz4VSYcY3ljv1 ) Advance Your Organization=E2=80=99s UX Maturity With User Personas (https:/= /ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWV77q8Lqv2VN3YyrhG6ncdbW7W= b0M14Z3x84N2XT7533pl3rV1-WJV7CgQHZW26M4WN96_tv3W3XV4Sl6N7WpZW9hbJhf77Bw5ZN6= pDPDFPTTWgW7nJ2qM3xmf7MMY_KKl-brhbW8SLTK83s5K5SW7nLhp45K8D41W4qBmpg4p5ng9F6= ddlRW5hwBW475XZh4vSddJW2vWmmC3SCJRcW90GgB01kjd_mW25npzH9hz7gSW39KbtC3BDRw2W= 7S-bxH7zZk5pN2VGlnVMw6s6N8TFb-0NQ-D8W4Qw51v8Y1yGZW7nZWPt6kHvdjW6FQNwK4FzdBg= W19wJkG9cr2j9N7Glhb0Wcw2BW3pRwjn1MWK3bV-FqX44Vdfq6W4Dvc3B7XVKCxW5ZHwmJ2MP81= lW3RBXpz4VSYcY3ljv1 ) Find out how developing user personas establishes a shared understanding of= users, increases collaboration, and improves an organization=E2=80=99s UX = maturity. These steps foster consistent, effective design practices, which = have been shown to impact revenue growth. Continue Reading (https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWV77q8Lqv2VN3YyrhG= 6ncdbW7Wb0M14Z3x84N2XT7533pl3rV1-WJV7CgQHZW26M4WN96_tv3W3XV4Sl6N7WpZW9hbJhf= 77Bw5ZN6pDPDFPTTWgW7nJ2qM3xmf7MMY_KKl-brhbW8SLTK83s5K5SW7nLhp45K8D41W4qBmpg= 4p5ng9F6ddlRW5hwBW475XZh4vSddJW2vWmmC3SCJRcW90GgB01kjd_mW25npzH9hz7gSW39Kbt= C3BDRw2W7S-bxH7zZk5pN2VGlnVMw6s6N8TFb-0NQ-D8W4Qw51v8Y1yGZW7nZWPt6kHvdjW6FQN= wK4FzdBgW19wJkG9cr2j9N7Glhb0Wcw2BW3pRwjn1MWK3bV-FqX44Vdfq6W4Dvc3B7XVKCxW5ZH= wmJ2MP81lW3RBXpz4VSYcY3ljv1 ) About the Author Florence Dairo (https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWV7= 7q8Lqv2VN3YyrhG6ncdbW7Wb0M14Z3x84N2XT7533pl3rV1-WJV7CgLJqW8Xk8Bc1Vlg0xW1Cyf= JX8Ttx-HW3VyDF-4w8YtTN54X-Cq3hvkGW8j8mZn5WG9mzW41mQhr7tygbsW1jK6hh2SlNPrW1f= hNF13tJfmmVPqPtz9lxx_LW5zSnXj3h4MfhW7nNHCp5yPg6hW3fLLx55PRJX4W3DmVdm200q0SW= 7BZPpS6Z0xnlW8C29gV21t6Q8W2FJDGq9kQl7yVn5C5q5R0J7HW4nb2JT967DfgW82pv2J7LSHt= 7W6r2Plg7lM9JFW1lJs8-13CbJCW4kLF6R4H8KMmW39BHx-7NLx71W7MhZj-1VqZlkW9f7k9L3q= cGdhW5RCmL21VlSPMW4BF6vK3PHVnNW4wTXl06yD8x63c6v1 ) Florence Dairo (https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWV7= 7q8Lqv2VN3YyrhG6ncdbW7Wb0M14Z3x84N2XT7533pl3rV1-WJV7CgLJqW8Xk8Bc1Vlg0xW1Cyf= JX8Ttx-HW3VyDF-4w8YtTN54X-Cq3hvkGW8j8mZn5WG9mzW41mQhr7tygbsW1jK6hh2SlNPrW1f= hNF13tJfmmVPqPtz9lxx_LW5zSnXj3h4MfhW7nNHCp5yPg6hW3fLLx55PRJX4W3DmVdm200q0SW= 7BZPpS6Z0xnlW8C29gV21t6Q8W2FJDGq9kQl7yVn5C5q5R0J7HW4nb2JT967DfgW82pv2J7LSHt= 7W6r2Plg7lM9JFW1lJs8-13CbJCW4kLF6R4H8KMmW39BHx-7NLx71W7MhZj-1VqZlkW9f7k9L3q= cGdhW5RCmL21VlSPMW4BF6vK3PHVnNW4wTXl06yD8x63c6v1 ) Designer Florence is a senior product designer with experience in building and scali= ng design systems, crafting design strategies, and developing user personas= . She specializes in working with innovative startups, including Polywork, = Carbon, Amplified Payments, and Shop-Ware. She is the Toptal Community Lead= er for Nigeria and a Toptal Design Mentor. Hire Florence (https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWV77q8Lqv2VN3YyrhG= 6ncdbW7Wb0M14Z3x84N2XT7533pl3rV1-WJV7CgLJqW8Xk8Bc1Vlg0xW1CyfJX8Ttx-HW3VyDF-= 4w8YtTN54X-Cq3hvkGW8j8mZn5WG9mzW41mQhr7tygbsW1jK6hh2SlNPrW1fhNF13tJfmmVPqPt= z9lxx_LW5zSnXj3h4MfhW7nNHCp5yPg6hW3fLLx55PRJX4W3DmVdm200q0SW7BZPpS6Z0xnlW8C= 29gV21t6Q8W2FJDGq9kQl7yVn5C5q5R0J7HW4nb2JT967DfgW82pv2J7LSHt7W6r2Plg7lM9JFW= 1lJs8-13CbJCW4kLF6R4H8KMmW39BHx-7NLx71W7MhZj-1VqZlkW9f7k9L3qcGdhW5RCmL21VlS= PMW4BF6vK3PHVnNW4wTXl06yD8x63c6v1 ) Other Recommended Articles - Digging Deeper: A Practical Guide to Creative Empathy for Product Design (h= ttps://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWV77q8Lqv2VN3YyrhG6n= cdbW7Wb0M14Z3x84N2XT75m3pl3LV1-WJV7CgV0CW2qy6fS5CMkWFVT_M0v3NRbl_W1prQFz5pv= X4QW338cgX8B3zbnVfsRD56cHcVzW7SVRhF5y0-9YW7D2hLz93nXwnW347QvY4sHqk6W1B7f8r5= pJYpjW5RB4S26X42c3W441ySr7rgd9fW3pp4Yf1yz1bFW45Cd_Q8L07kKVxqTsd45vDwGW8hT32= H4YWpwsW8VFx1X1JGTW-W7HDG3C16x6sQN96YbdnBdfcqW3z8npN3PyM3RTPT9F9f44NqW2TZ8m= 23fVTgxN8KPYHd3GBWhVRtqYb43-1wBVMbyVW7wDT-7W7JPYR39cLgjyW5sk7963YyZG-W58Rvm= T5Nx5sZW24bgST5NnXbBW8LSjzM8s6Yg1W7bmnG766Gx-832MZ1 ) - 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padding:0 !import= ant; font-family:Arial, sans-serif; font-size:16px; color:#455065; word-bre= ak:break-word"> =20 <div id=3D"preview_text" style=3D"display:none;font-size:1px;color:#FAFAFA;= line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">Us= er personas help companies increase their UX maturity and establish more ef= fective design practices.</div> =20 <!--[if gte mso 9]> <v:background xmlns:v=3D"urn:schemas-microsoft-com:vml" fill=3D"t"> =20 <v:fill type=3D"tile" size=3D"100%,100%" color=3D"#ffffff"/> =20 </v:background> <![endif]--> <div class=3D"hse-body-background" style=3D"background-color:#fafafa" b= gcolor=3D"#fafafa"> <table role=3D"presentation" class=3D"hse-body-wrapper-table" cellpad= ding=3D"0" cellspacing=3D"0" style=3D"border-spacing:0 !important; border-c= ollapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt; margin:0; pad= ding:0; width:100% !important; min-width:320px !important; height:100% !imp= ortant" width=3D"100%" height=3D"100%"> <tbody><tr> <td class=3D"hse-body-wrapper-td" valign=3D"top" style=3D"border-= collapse:collapse; 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= font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg= et" data-hs-cos-type=3D"module"> =09 <table class=3D"hse-image-wrapper" role=3D"presentation" width=3D"100%" cel= lpadding=3D"0" cellspacing=3D"0" style=3D"border-spacing:0 !important; bord= er-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt"> <tbody> <tr> <td align=3D"center" valign=3D"top" style=3D"border-collapse:co= llapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; color:= #455065; word-break:break-word; text-align:center; padding:30px 26px; font-= size:0px"> =20 <a href=3D"https://ckPbs04.na1.hubspotlinks.com/Ctc/R+1= 13/ckPbs04/VWV77q8Lqv2VN3YyrhG6ncdbW7Wb0M14Z3x84N2XT7533q90JV1-WJV7CgQ2SW76= 37J03LSHL8W108-Lc7blfp6W5n5vQt5VsxDLW1BffHd2tQNSdW6Bw2yb6hhlyVW6gcq8_4RK5Dg= W2GmZgX6cTqGwVLCGRB5nrLGqN8wcwgxlpXdvW634ZKl5XVHJZW5JgWjZ1H1mP7W8Vsjkl7WmV6= ZV50Y4M6GhRc8W5v0yKV6pZnLJW5x5lLk4zJSzmW6R7XM51vrq9-W2Rcdwb933g9pW48L3SS1XW= lG1W5mfw_Y14bHK2W19gvvB2Xsn81W5Js97S3BrK2KW21_m0118LDk7W3hjF5383SWC7W8_XH3y= 63rLmFW7PRn2950fpyPW34DR446mjqxgW2Zwtsg5HBq9NW7v0RZ253x0JC34LN1" target=3D"= _blank" style=3D"color:#00a4bd; mso-line-height-rule:exactly" data-hs-link-= id=3D"1"> =20 <img alt=3D"Advance Your Organization=E2=80=99s UX Maturity= With User Personas" src=3D"https://get.toptal.com/hs-fs/hubfs/How-to-Advan= ce-UX-Maturity-With-User-Personas_Blog.png?width=3D1096&amp;upscale=3Dtrue&= amp;name=3DHow-to-Advance-UX-Maturity-With-User-Personas_Blog.png" style=3D= "outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border= :none; max-width:100%; font-size:16px" width=3D"548" align=3D"middle" class= =3D"stretch-on-mobile" srcset=3D"https://get.toptal.com/hs-fs/hubfs/How-to-= Advance-UX-Maturity-With-User-Personas_Blog.png?upscale=3Dtrue&amp;width=3D= 1096&amp;upscale=3Dtrue&amp;name=3DHow-to-Advance-UX-Maturity-With-User-Per= sonas_Blog.png 548w, https://get.toptal.com/hs-fs/hubfs/How-to-Advance-UX-M= aturity-With-User-Personas_Blog.png?upscale=3Dtrue&amp;width=3D2192&amp;ups= cale=3Dtrue&amp;name=3DHow-to-Advance-UX-Maturity-With-User-Personas_Blog.p= ng 1096w" sizes=3D"(max-width: 548px) 100vw, 548px"> =20 </a> =20 </td> </tr> </tbody> </table></div> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div> <div id=3D"section_1641906398589" class=3D"hse-section" style=3D"padding-= left:10px; padding-right:10px"> =20 =20 <!--[if !((mso)|(IE))]><!-- --> <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; width:100%; Margin-left:auto; Margin-right:auto; border-collapse:= collapse; border-spacing:0; background-color:#ffffff" bgcolor=3D"#ffffff"> <!--<![endif]--> =20 <!--[if (mso)|(IE)]> <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt= h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla= pse;border-spacing:0;"> <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l= space:0pt;mso-table-rspace:0pt;width:600px;" cellpadding=3D"0" cellspacing= =3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff"> <tr style=3D"background-color:#ffffff;"> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:600px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing= =3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp= ace:0pt;width:600px"> <![endif]--> <div id=3D"column_1641906398589_0" class=3D"hse-column hse-size-12"> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-= table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" = style=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-famil= y:Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; = padding:5px 40px 10px"><div id=3D"hs_cos_wrapper_module-4-0-0" class=3D"hs_= cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"colo= r: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-= type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapper_modul= e-4-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type= _rich_text" style=3D"color: inherit; font-size: inherit; line-height: inher= it;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p = style=3D"mso-line-height-rule:exactly; line-height:125%">Find out how devel= oping user personas establishes a shared understanding of users, increases = collaboration, and improves an organization=E2=80=99s UX maturity. These st= eps foster consistent, effective design practices, which have been shown to= impact revenue growth.</p></div></div></td></tr></tbody></table> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div> <div id=3D"section_1631213751899" class=3D"hse-section" style=3D"padding-= left:10px; padding-right:10px"> =20 =20 <!--[if !((mso)|(IE))]><!-- --> <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; width:100%; Margin-left:auto; Margin-right:auto; border-collapse:= collapse; border-spacing:0; background-color:#ffffff; padding-bottom:10px; = padding-top:10px" bgcolor=3D"#ffffff"> <!--<![endif]--> =20 <!--[if (mso)|(IE)]> <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt= h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla= pse;border-spacing:0;"> <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l= space:0pt;mso-table-rspace:0pt;width:600px;" cellpadding=3D"0" cellspacing= =3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff"> <tr style=3D"background-color:#ffffff;"> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:600px;padding-bottom:10px; padding-top:= 10px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing= =3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp= ace:0pt;width:600px"> <![endif]--> <div id=3D"column_1631213751899_0" class=3D"hse-column hse-size-12"> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-= table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" = style=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-famil= y:Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; = padding:20px 40px"><div id=3D"hs_cos_wrapper_module_163666093081513" class= =3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style= =3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-= general-type=3D"widget" data-hs-cos-type=3D"module"> =20 <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" = role=3D"presentation" style=3D"border-spacing:0 !important; mso-table-lspac= e:0pt; mso-table-rspace:0pt; border-collapse:separate!important"> <tbody><tr> <!--[if mso]> <td align=3D"center" valign=3D"middle" bgcolor=3D"#204ECF" role=3D"pr= esentation" valign=3D"middle" style=3D"border-radius:4px;cursor:auto;backg= round-color:#204ECF;padding:12px 18px;"> <![endif]--> <!--[if !mso]><!-- --> <td align=3D"center" valign=3D"middle" bgcolor=3D"#204ECF" role=3D"pr= esentation" style=3D"border-collapse:collapse; mso-line-height-rule:exactly= ; font-family:Arial, sans-serif; font-size:16px; color:#455065; word-break:= break-word; border-radius:4px; cursor:auto; background-color:#204ECF"> <!--<![endif]--> <a href=3D"https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/V= WV77q8Lqv2VN3YyrhG6ncdbW7Wb0M14Z3x84N2XT7533q90JV1-WJV7CgSQ3W8V3wxh954Hp6W2= 8bNNr7V11CTW27Xgtp3Sfj6CW3HkrnQ922zv9W31xBQJ9c0TdBW8fYkww1jNfLhW2xCVnn7g_S8= 3W6Rzn9K6RV63KVynSQT5nZxtGW5CBczN4FDJJnW45v-Vt6nd8GWVTczPB77LszXW8SYBZW7VQV= Q4N86M2BVld_VRW6-Rq_v6pSY-BW7FYBwY2DVNhfW1B1Lb85Xhf43W44J-F-8N8c8hW135_y752= jr7_VP-JJ85Fmx24W44f1md8q281zW5LZss52cSCVwW4D8bqW1wRQNSW4TLJRx9bPtndW6fn0Gn= 7NFXW3W2gQGsH4sZLgSW5g3F5V6Tl5JSW7hPWnj5lWPsj3fNY1" target=3D"_blank" style= =3D"color:#00a4bd; mso-line-height-rule:exactly; font-size:16px; font-famil= y:Arial, sans-serif; Margin:0; text-transform:none; text-decoration:none; p= adding:12px 18px; display:block" data-hs-link-id=3D"2"> <strong style=3D"color:#FFFFFF;font-weight:normal;text-decoration= :none;font-style:normal;">Continue Reading</strong> </a> </td> </tr> </tbody></table> </div></td></tr></tbody></table> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div> <div id=3D"section_1636660294371" class=3D"hse-section" style=3D"padding-= left:10px; padding-right:10px"> =20 =20 <!--[if !((mso)|(IE))]><!-- --> <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; width:100%; Margin-left:auto; Margin-right:auto; border-collapse:= collapse; border-spacing:0; background-color:#ffffff" bgcolor=3D"#ffffff"> <!--<![endif]--> =20 <!--[if (mso)|(IE)]> <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt= h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla= pse;border-spacing:0;"> <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l= space:0pt;mso-table-rspace:0pt;width:600px;" cellpadding=3D"0" cellspacing= =3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff"> <tr style=3D"background-color:#ffffff;"> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:600px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing= =3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp= ace:0pt;width:600px"> <![endif]--> <div id=3D"column_1636660294371_0" class=3D"hse-column hse-size-12"> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-= table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td style=3D"border-coll= apse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif;= font-size:16px; color:#455065; word-break:break-word; padding:20px 0px"><d= iv id=3D"hs_cos_wrapper_module_16366602655442" class=3D"hs_cos_wrapper hs_c= os_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font= -size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" = data-hs-cos-type=3D"module"> <!--[if gte mso 9]> <div style=3D"line-height: 0; font-size: 0px"> <v:rect xmlns:v=3D"urn:schemas-microsoft-com:vml" fill=3D"true" stroke=3D= "false" style=3D"width:600px; height:2pt;" fillcolor=3D"none"> <v:fill type=3D"tile"/> <v:textbox inset=3D"0,0,0,0"> <div> <![endif]--> <table role=3D"presentation" width=3D"100%" align=3D"center" border=3D"0" s= tyle=3D"position:relative; top:-1px; min-width:20px; width:100%; max-width:= 100%; border-spacing:0; mso-table-lspace:0pt; mso-table-rspace:0pt; border-= collapse:collapse; font-size:1px"> <tbody><tr> =20 =20 <td width=3D"auto" style=3D"border-collapse:collapse; mso-line-height-r= ule:exactly; font-family:Arial, sans-serif; font-size:16px; color:#455065; = word-break:break-word; line-height:0"><!--[if mso 16]>&nbsp;<![endif]--></t= d> =20 =20 <td width=3D"94%" valign=3D"middle" style=3D"border-collapse:collapse; = mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:16px= ; color:#455065; word-break:break-word; line-height:0; border:transparent; = border-bottom:1px solid #204ECF; mso-border-bottom-alt:2pt solid #204ECF; b= order-bottom-width:1px"><!--[if mso 16]>&nbsp;<![endif]--></td> =20 =20 <td width=3D"auto" style=3D"border-collapse:collapse; mso-line-height-r= ule:exactly; font-family:Arial, sans-serif; font-size:16px; color:#455065; = word-break:break-word; line-height:0"><!--[if mso 16]>&nbsp;<![endif]--></t= d> =20 </tr> </tbody></table> <!--[if gte mso 9]></div></v:textbox></v:rect></div><![endif]--></div></td>= </tr></tbody></table> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div> <div id=3D"section_1641852041544" class=3D"hse-section" style=3D"padding-= left:10px; padding-right:10px"> =20 =20 <!--[if !((mso)|(IE))]><!-- --> <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; width:100%; Margin-left:auto; Margin-right:auto; border-collapse:= collapse; border-spacing:0; background-color:#ffffff" bgcolor=3D"#ffffff"> <!--<![endif]--> =20 <!--[if (mso)|(IE)]> <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt= h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla= pse;border-spacing:0;"> <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l= space:0pt;mso-table-rspace:0pt;width:600px;" cellpadding=3D"0" cellspacing= =3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff"> <tr style=3D"background-color:#ffffff;"> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:600px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing= =3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp= ace:0pt;width:600px"> <![endif]--> <div id=3D"column_1641852041544_0" class=3D"hse-column hse-size-12"> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-= table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" = style=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-famil= y:Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; = padding:10px 20px"><div id=3D"hs_cos_wrapper_module_16418455844302" class= =3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style= =3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-= general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapp= er_module_16418455844302_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs= _cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; l= ine-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type= =3D"rich_text"><h3 style=3D"margin:0; mso-line-height-rule:exactly; font-si= ze:24px; line-height:125%"><span style=3D"color: #262d3d;">About the Author= </span></h3></div></div></td></tr></tbody></table> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div> <div id=3D"module_1660833643347" class=3D"hse-section" style=3D"padding-l= eft:10px; padding-right:10px"> =20 =20 <!--[if !((mso)|(IE))]><!-- --> <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; width:100%; Margin-left:auto; Margin-right:auto; border-collapse:= collapse; border-spacing:0; background-color:#ffffff" bgcolor=3D"#ffffff"> <!--<![endif]--> =20 <!--[if (mso)|(IE)]> <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt= h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla= pse;border-spacing:0;"> <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l= space:0pt;mso-table-rspace:0pt;width:600px;" cellpadding=3D"0" cellspacing= =3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff"> <tr style=3D"background-color:#ffffff;"> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:200px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"200" cellpadding=3D"0" cellspacing= =3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp= ace:0pt;width:200px"> <![endif]--> <div id=3D"module_1660833643347_0" class=3D"hse-column hse-size-4"> <div id=3D"hs_cos_wrapper_module_16608336433111" class=3D"hs_cos_wrapper = hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; = font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg= et" data-hs-cos-type=3D"module"> =09 <table class=3D"hse-image-wrapper" role=3D"presentation" width=3D"100%" cel= lpadding=3D"0" cellspacing=3D"0" style=3D"border-spacing:0 !important; bord= er-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt"> <tbody> <tr> <td align=3D"left" valign=3D"top" style=3D"border-collapse:coll= apse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; color:#4= 55065; word-break:break-word; text-align:left; padding:10px 26px; font-size= :0px"> =20 <a href=3D"https://ckPbs04.na1.hubspotlinks.com/Ctc/R+1= 13/ckPbs04/VWV77q8Lqv2VN3YyrhG6ncdbW7Wb0M14Z3x84N2XT7533q90JV1-WJV7CgH7SW6j= 7rdq6bd5sQW13Q4DJ767YT8W1f_l0m8rlLKzW1WG-KG2v_YhhW3KrbsG6RGJqPW7WsVPr38CNf5= W7X4dBk89Q-zrW8S_ZZP8mwt20W8LQRDZ4-4XYSW5SZHnS9kRMMJW7jNBR-6lYvwkW8jspFV34j= X4tW3rgl3V2R7623VYBhhN4HnN-BW52MT_F5lsmpwW8xbNds5_LtkhN2DgdN4Z_0DKW3Fyc5d8H= ZrgFW79zWkn1sPwZWW6Bh_Rg3rQ_3cW2JxQ9s8kHTXjW4NGkxm8q9WS8W6Hn-BJ1CTfBXW6J53X= d2whf2gW80hccf7ZsLWcW6HLn8C7mnmfTW8cw6bH5njTj4W75SPjJ8r3S0n38tv1" target=3D= "_blank" style=3D"color:#00a4bd; mso-line-height-rule:exactly" data-hs-link= -id=3D"0"> =20 <img alt=3D"Florence Dairo" src=3D"https://get.toptal.com/h= s-fs/hubfs/Florence%20Dairo.png?width=3D296&amp;upscale=3Dtrue&amp;name=3DF= lorence%20Dairo.png" style=3D"outline:none; text-decoration:none; -ms-inter= polation-mode:bicubic; border:none; max-width:100%; font-size:16px" width= =3D"148" align=3D"middle" srcset=3D"https://get.toptal.com/hs-fs/hubfs/Flor= ence%20Dairo.png?upscale=3Dtrue&amp;width=3D296&amp;upscale=3Dtrue&amp;name= =3DFlorence%20Dairo.png 148w, https://get.toptal.com/hs-fs/hubfs/Florence%2= 0Dairo.png?upscale=3Dtrue&amp;width=3D592&amp;upscale=3Dtrue&amp;name=3DFlo= rence%20Dairo.png 296w" sizes=3D"(max-width: 148px) 100vw, 148px"> =20 </a> =20 </td> </tr> </tbody> </table></div> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:400px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"400" cellpadding=3D"0" cellspacing= =3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp= ace:0pt;width:400px"> <![endif]--> <div id=3D"module_1660833643347_1" class=3D"hse-column hse-size-8"> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-= table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" = style=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-famil= y:Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; = padding:10px 20px 0px"><div id=3D"hs_cos_wrapper_module_16608336433112" cla= ss=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" styl= e=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos= -general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrap= per_module_16608336433112_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget h= s_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; = line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type= =3D"rich_text"><h2 style=3D"margin:0; mso-line-height-rule:exactly; color:#= 262d3d; line-height:115%; font-size:16px"><span style=3D"color: #000000;"><= a href=3D"https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWV77q8Lqv= 2VN3YyrhG6ncdbW7Wb0M14Z3x84N2XT7533q90JV1-WJV7CgKs6W3Kfv8j3LXM1mW50NSTc4X8T= PdW6_gM_r5CGglHW6_cdt961ghQrW1SYV4n7vXt1gW74WDZ_4BTVk7W2W89l99gV-gxW6QdNS84= PMTW_W1_QCq44w9SxzW5Dl0T969dgccW99Hvfm6B4jSGW8PrrZv5PfpVjW5yBCV77Y2vqPW8VWY= Df74zXyCW6J1JLm3J8p8CW76zmrH4_hLf1W2vWyrG2FmZjbW80V-Rm7cyS7YN6RFXwYyxj1VW8g= X8QG2N8djqVF8w1P2KrvTPW61yJGx3MjNWHVSGP4P521NHzN5zrKHjBJz8LW3GYRdH1Xx09LW8R= Gc6S2_jK8GW7ngX8-8hWlP5N839Hy5CK1wy37nM1" style=3D"mso-line-height-rule:exa= ctly; text-decoration:none; font-weight:bold; color:#000000" rel=3D"noopene= r" data-hs-link-id=3D"1" target=3D"_blank">Florence Dairo</a></span></h2></= div></div></td></tr></tbody></table> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1= 00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta= ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st= yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:= Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; pa= dding:0px 20px 10px"><div id=3D"hs_cos_wrapper_module_16608336433113" class= =3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style= =3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-= general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapp= er_module_16608336433113_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs= _cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; l= ine-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type= =3D"rich_text"><h2 style=3D"margin:0; mso-line-height-rule:exactly; color:#= 262d3d; line-height:115%; font-size:16px; font-weight:normal">Designer</h2>= </div></div></td></tr></tbody></table> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1= 00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta= ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st= yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:= Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; pa= dding:0px 20px"><div id=3D"hs_cos_wrapper_module_16608336433114" class=3D"h= s_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"co= lor: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-genera= l-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapper_mod= ule_16608336433114_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_w= rapper_type_rich_text" style=3D"color: inherit; font-size: inherit; line-he= ight: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"ric= h_text"><p style=3D"mso-line-height-rule:exactly; line-height:125%; font-si= ze:14px">Florence is a senior product designer with experience in building = and scaling design systems, crafting design strategies, and developing user= personas. She specializes in working with innovative startups, including P= olywork, Carbon, Amplified Payments, and Shop-Ware. She is the Toptal Commu= nity Leader for Nigeria and a Toptal Design Mentor.</p></div></div></td></t= r></tbody></table> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1= 00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta= ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st= yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:= Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; pa= dding:10px 20px"><div id=3D"hs_cos_wrapper_module_16608336433115" class=3D"= hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"c= olor: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-gener= al-type=3D"widget" data-hs-cos-type=3D"module"> =20 <table align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" ro= le=3D"presentation" style=3D"border-spacing:0 !important; mso-table-lspace:= 0pt; mso-table-rspace:0pt; border-collapse:separate!important"> <tbody><tr> <!--[if mso]> <td align=3D"center" valign=3D"middle" bgcolor=3D"#ffffff" role=3D"pr= esentation" valign=3D"middle" style=3D"border-radius:4px;cursor:auto;backg= round-color:#ffffff;border:1px solid #204ecf;box-sizing:border-box;padding:= 12px 18px;"> <![endif]--> <!--[if !mso]><!-- --> <td align=3D"center" valign=3D"middle" bgcolor=3D"#ffffff" role=3D"pr= esentation" style=3D"border-collapse:collapse; mso-line-height-rule:exactly= ; font-family:Arial, sans-serif; font-size:16px; color:#455065; word-break:= break-word; border-radius:4px; cursor:auto; background-color:#ffffff; borde= r:1px solid #204ecf; box-sizing:border-box"> <!--<![endif]--> <a href=3D"https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/V= WV77q8Lqv2VN3YyrhG6ncdbW7Wb0M14Z3x84N2XT7533q90JV1-WJV7CgMqfW5f11Nw7TXNW4W6= lpjh55SLdJmW4nnm_46ZKXChW6SYRph8KgHvKW8zb-Kf3NPn59VK7GD57Sq32XW2kmqhn8X_nlK= VQBgQq7q385XW8fZ2HT61k_j1W781SNR8bTljkW4gsdt64wYjb5W1z4wJW2Hkvp9VH8RkZ19SF8= YMWj6xlVncxpW7xQGWm9dBxRLN7J-sKdZ65fPW1W1PXZ4Z90xxW8vKrm78PzDcGW3Vx5XC87q3h= -W2R8W8n43L18PN6vkTNF52ytZW3ZnkP-88602MW5bzgsx5DKz8SW5dbYv93YQDy6W2bsmfH6Y7= z0YW97CfQt4xvN8QW66VlKT3vMntLW88hJ9L6zjvxb3mCf1" target=3D"_blank" style=3D= "color:#00a4bd; mso-line-height-rule:exactly; font-size:16px; font-family:A= rial, sans-serif; Margin:0; text-transform:none; text-decoration:none; padd= ing:12px 18px; display:block" data-hs-link-id=3D"2"> <strong style=3D"color:#204ecf;font-weight:normal;text-decoration= :none;font-style:normal;">Hire Florence</strong> </a> </td> </tr> </tbody></table> </div></td></tr></tbody></table> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div> <div id=3D"section_1639730823769" class=3D"hse-section" style=3D"padding-= left:10px; padding-right:10px"> =20 =20 <!--[if !((mso)|(IE))]><!-- --> <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; width:100%; Margin-left:auto; Margin-right:auto; border-collapse:= collapse; border-spacing:0; background-color:#ffffff" bgcolor=3D"#ffffff"> <!--<![endif]--> =20 <!--[if (mso)|(IE)]> <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt= h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla= pse;border-spacing:0;"> <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l= space:0pt;mso-table-rspace:0pt;width:600px;" cellpadding=3D"0" cellspacing= =3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff"> <tr style=3D"background-color:#ffffff;"> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:600px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing= =3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp= ace:0pt;width:600px"> <![endif]--> <div id=3D"column_1639730823780_0" class=3D"hse-column hse-size-12"> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-= table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td style=3D"border-coll= apse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif;= font-size:16px; color:#455065; word-break:break-word; padding:20px 0px"><d= iv id=3D"hs_cos_wrapper_module_16418520440745" class=3D"hs_cos_wrapper hs_c= os_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font= -size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" = data-hs-cos-type=3D"module"> <!--[if gte mso 9]> <div style=3D"line-height: 0; font-size: 0px"> <v:rect xmlns:v=3D"urn:schemas-microsoft-com:vml" fill=3D"true" stroke=3D= "false" style=3D"width:600px; height:2pt;" fillcolor=3D"none"> <v:fill type=3D"tile"/> <v:textbox inset=3D"0,0,0,0"> <div> <![endif]--> <table role=3D"presentation" width=3D"100%" align=3D"center" border=3D"0" s= tyle=3D"position:relative; top:-1px; min-width:20px; width:100%; max-width:= 100%; border-spacing:0; mso-table-lspace:0pt; mso-table-rspace:0pt; border-= collapse:collapse; font-size:1px"> <tbody><tr> =20 =20 <td width=3D"auto" style=3D"border-collapse:collapse; mso-line-height-r= ule:exactly; font-family:Arial, sans-serif; font-size:16px; color:#455065; = word-break:break-word; line-height:0"><!--[if mso 16]>&nbsp;<![endif]--></t= d> =20 =20 <td width=3D"94%" valign=3D"middle" style=3D"border-collapse:collapse; = mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:16px= ; color:#455065; word-break:break-word; line-height:0; border:transparent; = border-bottom:1px solid #204ECF; mso-border-bottom-alt:2pt solid #204ECF; b= order-bottom-width:1px"><!--[if mso 16]>&nbsp;<![endif]--></td> =20 =20 <td width=3D"auto" style=3D"border-collapse:collapse; mso-line-height-r= ule:exactly; font-family:Arial, sans-serif; font-size:16px; color:#455065; = word-break:break-word; line-height:0"><!--[if mso 16]>&nbsp;<![endif]--></t= d> =20 </tr> </tbody></table> <!--[if gte mso 9]></div></v:textbox></v:rect></div><![endif]--></div></td>= </tr></tbody></table> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div> <div id=3D"section_1627349556944" class=3D"hse-section" style=3D"padding-= left:10px; padding-right:10px"> =20 =20 <!--[if !((mso)|(IE))]><!-- --> <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; width:100%; Margin-left:auto; Margin-right:auto; border-collapse:= collapse; border-spacing:0; background-color:#ffffff; padding-bottom:50px; = padding-top:20px" bgcolor=3D"#ffffff"> <!--<![endif]--> =20 <!--[if (mso)|(IE)]> <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt= h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla= pse;border-spacing:0;"> <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l= space:0pt;mso-table-rspace:0pt;width:600px;" cellpadding=3D"0" cellspacing= =3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff"> <tr style=3D"background-color:#ffffff;"> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:600px;padding-bottom:50px; padding-top:= 20px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing= =3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp= ace:0pt;width:600px"> <![endif]--> <div id=3D"column_1627349556944_0" class=3D"hse-column hse-size-12"> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-= table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" = style=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-famil= y:Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; = padding:10px 20px"><div id=3D"hs_cos_wrapper_module_164185216668417" class= =3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style= =3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-= general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapp= er_module_164185216668417_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget h= s_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; = line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type= =3D"rich_text"><h3 style=3D"margin:0; mso-line-height-rule:exactly; font-si= ze:24px; line-height:125%">Other Recommended Articles</h3></div></div></td>= </tr></tbody></table> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1= 00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta= ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st= yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:= Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; pa= dding:0px 10px"><div id=3D"hs_cos_wrapper_module_162734957341710" class=3D"= hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"c= olor: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-gener= al-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapper_mo= dule_162734957341710_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos= _wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; line-= height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"r= ich_text"><ul style=3D"mso-line-height-rule:exactly; line-height:125%"> <li style=3D"mso-line-height-rule:exactly"> <p style=3D"mso-line-height-rule:exactly; line-height:125%"><a href=3D"http= s://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWV77q8Lqv2VN3YyrhG6ncdb= W7Wb0M14Z3x84N2XT75m3q90_V1-WJV7CgVb7W8j8GsP81fPsDW8JdXbv5MS23_W6bd5cG6thnk= 5W91hR2X1Rqgg1W8QVR3D24yRr5VVd3cn923SF5W6LgJzc1g1yyDW5GTSH66_r3zYW6p8tWK3Jb= 9-7MmrR6rX5s2CW7FZPSV5YQ9mRW119WDS3kBMXPW6kqw_m92JnKQVW6_Rl6KWbw7W3PYDrd5gV= 4VzW7t7_cq2j9thgW4Hvhkf4QP28WW851F9K5b50CWW24KdqT4rkWWwW78bq_P49xFDNW4gxCkr= 6kY_VxW3DTVqc3ZLzykW8kb_Pc6L9D4SW6Ghby46nVC_bW45kNDJ6f9D6kW1gQ37H228_1kW6bN= lbL1tN3r8W8M64c-19QSqMW4V9jZl7G--sNW5-BJvs4sYxcT3lN01" rel=3D"noopener" sty= le=3D"mso-line-height-rule:exactly; color:#204ecf" data-hs-link-id=3D"0" ta= rget=3D"_blank">Digging Deeper: A Practical Guide to Creative Empathy for P= roduct Design</a></p> </li> </ul></div></div></td></tr></tbody></table> <div id=3D"hs_cos_wrapper_module_164185235108123" class=3D"hs_cos_wrapper h= s_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; f= ont-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widge= t" data-hs-cos-type=3D"module"> <!--[if gte mso 9]> <div style=3D"line-height: 0; font-size: 0px"> <v:rect xmlns:v=3D"urn:schemas-microsoft-com:vml" fill=3D"true" stroke=3D= "false" style=3D"width:600px; height:2pt;" fillcolor=3D"none"> <v:fill type=3D"tile"/> <v:textbox inset=3D"0,0,0,0"> <div> <![endif]--> <table role=3D"presentation" width=3D"100%" align=3D"center" border=3D"0" s= tyle=3D"position:relative; top:-1px; min-width:20px; width:100%; max-width:= 100%; border-spacing:0; mso-table-lspace:0pt; mso-table-rspace:0pt; border-= collapse:collapse; font-size:1px"> <tbody><tr> =20 =20 <td width=3D"auto" style=3D"border-collapse:collapse; mso-line-height-r= ule:exactly; font-family:Arial, sans-serif; font-size:16px; color:#455065; = word-break:break-word; line-height:0"><!--[if mso 16]>&nbsp;<![endif]--></t= d> =20 =20 <td width=3D"94%" valign=3D"middle" style=3D"border-collapse:collapse; = mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:16px= ; color:#455065; word-break:break-word; line-height:0; border:transparent; = border-bottom:1px solid #E5E7EA; mso-border-bottom-alt:2pt solid #E5E7EA; b= order-bottom-width:1px"><!--[if mso 16]>&nbsp;<![endif]--></td> =20 =20 <td width=3D"auto" style=3D"border-collapse:collapse; mso-line-height-r= ule:exactly; font-family:Arial, sans-serif; font-size:16px; color:#455065; = word-break:break-word; line-height:0"><!--[if mso 16]>&nbsp;<![endif]--></t= d> =20 </tr> </tbody></table> <!--[if gte mso 9]></div></v:textbox></v:rect></div><![endif]--></div> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1= 00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta= ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st= yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:= Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; pa= dding:0px 10px"><div id=3D"hs_cos_wrapper_module_164185230042220" class=3D"= hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"c= olor: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-gener= al-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapper_mo= dule_164185230042220_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos= _wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; line-= height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"r= ich_text"><ul style=3D"mso-line-height-rule:exactly; line-height:125%"> <li style=3D"mso-line-height-rule:exactly"> <p style=3D"mso-line-height-rule:exactly; line-height:125%"><a href=3D"http= s://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWV77q8Lqv2VN3YyrhG6ncdb= W7Wb0M14Z3x84N2XT75m3q90_V1-WJV7CgNnNW5C2Sx16lKYbbMtdhnpxnmfWW8bjxBL3R8jk4W= 92XrHv9bCjbbVQVxbP8FscbzW14t4LD41KVfNW9b7c2k1hR5VkW1nNZnh1gfCsdN4VNwkKFNGF3= W1QvNj92sSVDrW1YFbmk4yS4p6W96LCLJ7QS9jTW4dNVCX9cWbNcN1tpQZrlJZQrW8cCCbc1mdG= hpW76SXz-3s0vv7W12ph0D61c5hvVlFyvs7SxblVW29J2zD5RjKywN2V19rMcz78nW4yVSzY68H= 448W6RZbP82qL7psW8GjJLt4sWC4MVt7pC01B41B7W4YcyVs4b7hPNW58SfYc7NyBRtV9Vyq_10= vFpWW3K1BH66TKDTlN3NsYmT6__hxVBTRvY8L_SpJ3gTc1" rel=3D"noopener" style=3D"m= so-line-height-rule:exactly; color:#204ecf" data-hs-link-id=3D"0" target=3D= "_blank">UX Research Methods and the Path to User Empathy</a></p> </li> </ul></div></div></td></tr></tbody></table> <div id=3D"hs_cos_wrapper_module_164185235755224" class=3D"hs_cos_wrapper h= s_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; f= ont-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widge= t" data-hs-cos-type=3D"module"> <!--[if gte mso 9]> <div style=3D"line-height: 0; font-size: 0px"> <v:rect xmlns:v=3D"urn:schemas-microsoft-com:vml" fill=3D"true" stroke=3D= "false" style=3D"width:600px; height:2pt;" fillcolor=3D"none"> <v:fill type=3D"tile"/> <v:textbox inset=3D"0,0,0,0"> <div> <![endif]--> <table role=3D"presentation" width=3D"100%" align=3D"center" border=3D"0" s= tyle=3D"position:relative; top:-1px; min-width:20px; width:100%; max-width:= 100%; border-spacing:0; mso-table-lspace:0pt; mso-table-rspace:0pt; border-= collapse:collapse; font-size:1px"> <tbody><tr> =20 =20 <td width=3D"auto" style=3D"border-collapse:collapse; mso-line-height-r= ule:exactly; font-family:Arial, sans-serif; font-size:16px; color:#455065; = word-break:break-word; line-height:0"><!--[if mso 16]>&nbsp;<![endif]--></t= d> =20 =20 <td width=3D"94%" valign=3D"middle" style=3D"border-collapse:collapse; = mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:16px= ; color:#455065; word-break:break-word; line-height:0; border:transparent; = border-bottom:1px solid #E5E7EA; mso-border-bottom-alt:2pt solid #E5E7EA; b= order-bottom-width:1px"><!--[if mso 16]>&nbsp;<![endif]--></td> =20 =20 <td width=3D"auto" style=3D"border-collapse:collapse; mso-line-height-r= ule:exactly; font-family:Arial, sans-serif; font-size:16px; color:#455065; = word-break:break-word; line-height:0"><!--[if mso 16]>&nbsp;<![endif]--></t= d> =20 </tr> </tbody></table> <!--[if gte mso 9]></div></v:textbox></v:rect></div><![endif]--></div> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1= 00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta= ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st= yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:= Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; pa= dding:0px 10px"><div id=3D"hs_cos_wrapper_module_164185229994119" class=3D"= hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"c= olor: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-gener= al-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapper_mo= dule_164185229994119_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos= _wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; line-= height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"r= ich_text"><ul style=3D"mso-line-height-rule:exactly; line-height:125%"> <li style=3D"mso-line-height-rule:exactly"> <p style=3D"mso-line-height-rule:exactly; line-height:125%"><a href=3D"http= s://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWV77q8Lqv2VN3YyrhG6ncdb= W7Wb0M14Z3x84N2XT73h5nKv5V3Zsc37CgFn3W4spHj96nHXr9VN2C5G38LvGlW4qyjRC1xp-SM= W1Zc3pJ87Jtc-VZ6ff397-hZrW7X8wQl8L1b5rW2B2Fql7VZTV2V9Pt4M3pRSCDW4-scMk3rrn6= wVSykH35V-gJPW7NWsbc3S3Vm4W3VSHqW3p5gjVW6Cl3GC5P-QSPW3xNTpj1kmjjTW32ys6B2hS= 9k2W3sY0ch6nxJdLW1JqnMb7Dn_ZVW9l51dt4xXY2tW57h7dW4bKtqlN16JSgMJvCWmVdtCnm7x= Rl9xW1Q9Zkv3nmVWpW85nDxh4lq81SN6MS8HXVtDQ-W8Zm0xh52G7P1W4310B957-HzqW9h6Z6J= 6XrtT_M71gvNkh22DW4vTMwS2ywQFmW7VS2yk8_5byPW1mPVrD3lfqWgW11hrdF1hRsm537Yv1"= rel=3D"noopener" style=3D"mso-line-height-rule:exactly; color:#204ecf" dat= a-hs-link-id=3D"0" target=3D"_blank">The Value of User Research</a></p> </li> </ul></div></div></td></tr></tbody></table> <div id=3D"hs_cos_wrapper_module_16687986207563" class=3D"hs_cos_wrapper hs= _cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo= nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget= " data-hs-cos-type=3D"module"> <!--[if gte mso 9]> <div style=3D"line-height: 0; font-size: 0px"> <v:rect xmlns:v=3D"urn:schemas-microsoft-com:vml" fill=3D"true" stroke=3D= "false" style=3D"width:600px; height:2pt;" fillcolor=3D"none"> <v:fill type=3D"tile"/> <v:textbox inset=3D"0,0,0,0"> <div> <![endif]--> <table role=3D"presentation" width=3D"100%" align=3D"center" border=3D"0" s= tyle=3D"position:relative; top:-1px; min-width:20px; width:100%; max-width:= 100%; border-spacing:0; mso-table-lspace:0pt; mso-table-rspace:0pt; border-= collapse:collapse; font-size:1px"> <tbody><tr> =20 =20 <td width=3D"auto" style=3D"border-collapse:collapse; mso-line-height-r= ule:exactly; font-family:Arial, sans-serif; font-size:16px; color:#455065; = word-break:break-word; line-height:0"><!--[if mso 16]>&nbsp;<![endif]--></t= d> =20 =20 <td width=3D"94%" valign=3D"middle" style=3D"border-collapse:collapse; = mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:16px= ; color:#455065; word-break:break-word; line-height:0; border:transparent; = border-bottom:1px solid #E5E7EA; mso-border-bottom-alt:2pt solid #E5E7EA; b= order-bottom-width:1px"><!--[if mso 16]>&nbsp;<![endif]--></td> =20 =20 <td width=3D"auto" style=3D"border-collapse:collapse; mso-line-height-r= ule:exactly; font-family:Arial, sans-serif; font-size:16px; color:#455065; = word-break:break-word; line-height:0"><!--[if mso 16]>&nbsp;<![endif]--></t= d> =20 </tr> </tbody></table> <!--[if gte mso 9]></div></v:textbox></v:rect></div><![endif]--></div> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1= 00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta= ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st= yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:= Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; pa= dding:0px 10px"><div id=3D"hs_cos_wrapper_module_16687986133791" class=3D"h= s_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"co= lor: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-genera= l-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapper_mod= ule_16687986133791_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_w= rapper_type_rich_text" style=3D"color: inherit; font-size: inherit; line-he= ight: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"ric= h_text"><ul style=3D"mso-line-height-rule:exactly; line-height:125%"> <li style=3D"mso-line-height-rule:exactly"> <p style=3D"mso-line-height-rule:exactly; line-height:125%"><a href=3D"http= s://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWV77q8Lqv2VN3YyrhG6ncdb= W7Wb0M14Z3x84N2XT75m3q90_V1-WJV7CgBN1W8xZypb15qtcSW7Hwhxb4j4tLYW1x2Yyv1XFtK= 0W5c6LzX3Kn7tmN687bk_rWW5PW1cJ0rN4GqhdwW706Xq46ZrfQzVFy0Lx6fFp49W42djlg6WQ2= KmW5Vrdd888g3fJW4mKrst8B8t9pW3ZCSVq6pv4DzW4LvD8v7lkbC9W44Wl307_w-j8W7FSV4p4= CGQ8DW6N0qxM42by1pW2pHj497Gkm27W7xW2m_9kHps3W6bhK7r2nlG-3W586Bhk3sX-JZW1V9H= B167-503VFLdtZ5_JYdgW6J4bxy8HpS-WW4HCmw61HJGQnW9kfyK16J11_0W5BmPJ91_gvT0W3x= RgG_2jtbPlVJF9Lp7lXc_NW1V2GFX7wDHSDW4zyB6Z2LY3Vg380W1" rel=3D"noopener" sty= le=3D"mso-line-height-rule:exactly; color:#204ecf" data-hs-link-id=3D"0" ta= rget=3D"_blank">How to Conduct Effective UX Research: A Guide</a></p> </li> </ul></div></div></td></tr></tbody></table> <div id=3D"hs_cos_wrapper_module_16734633855662" class=3D"hs_cos_wrapper hs= _cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo= nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget= " data-hs-cos-type=3D"module"> <!--[if gte mso 9]> <div style=3D"line-height: 0; font-size: 0px"> <v:rect xmlns:v=3D"urn:schemas-microsoft-com:vml" fill=3D"true" stroke=3D= "false" style=3D"width:600px; height:2pt;" fillcolor=3D"none"> <v:fill type=3D"tile"/> <v:textbox inset=3D"0,0,0,0"> <div> <![endif]--> <table role=3D"presentation" width=3D"100%" align=3D"center" border=3D"0" s= tyle=3D"position:relative; top:-1px; min-width:20px; width:100%; max-width:= 100%; border-spacing:0; mso-table-lspace:0pt; mso-table-rspace:0pt; border-= collapse:collapse; font-size:1px"> <tbody><tr> =20 =20 <td width=3D"auto" style=3D"border-collapse:collapse; mso-line-height-r= ule:exactly; font-family:Arial, sans-serif; font-size:16px; color:#455065; = word-break:break-word; line-height:0"><!--[if mso 16]>&nbsp;<![endif]--></t= d> =20 =20 <td width=3D"94%" valign=3D"middle" style=3D"border-collapse:collapse; = mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:16px= ; color:#455065; word-break:break-word; line-height:0; border:transparent; = border-bottom:1px solid #E5E7EA; mso-border-bottom-alt:2pt solid #E5E7EA; b= order-bottom-width:1px"><!--[if mso 16]>&nbsp;<![endif]--></td> =20 =20 <td width=3D"auto" style=3D"border-collapse:collapse; mso-line-height-r= ule:exactly; font-family:Arial, sans-serif; font-size:16px; color:#455065; = word-break:break-word; line-height:0"><!--[if mso 16]>&nbsp;<![endif]--></t= d> =20 </tr> </tbody></table> <!--[if gte mso 9]></div></v:textbox></v:rect></div><![endif]--></div> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1= 00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta= ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st= yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:= Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; pa= dding:0px 10px"><div id=3D"hs_cos_wrapper_module_16734633817441" class=3D"h= s_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"co= lor: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-genera= l-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapper_mod= ule_16734633817441_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_w= rapper_type_rich_text" style=3D"color: inherit; font-size: inherit; line-he= ight: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"ric= h_text"><ul style=3D"mso-line-height-rule:exactly; line-height:125%"> <li style=3D"mso-line-height-rule:exactly"> <p style=3D"mso-line-height-rule:exactly; line-height:125%"><a href=3D"http= s://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWV77q8Lqv2VN3YyrhG6ncdb= W7Wb0M14Z3x84N2XT75m3q90_V1-WJV7Cg-fyW48JQlX1BmQ0HV-73N64CHJs5W2WKxy77Sds8F= W8nfNP26Fmr8YW7dHhKq3w2MTYW56js7g8m53MCW7Wf1M25BDf5jN5s5_KCjmtJxW1RwMCS6-F0= jrW1Z949x5-jP-9N5XXZ1sDWJ04W5g_0bd9gfdNRW3qmfCj5PPpJjW95m3Gy3F70Y8N5W6Fz5-R= T9xW86qY5V93HRLPW74ZBJF2f79bJW7Bvh1w7lF_fpW1ptGC04P4448VByhR686L0YfVR6PX146= nDCDW5l7P0R8qMd0JW5VWCjT5C3Cm8W6PfTGp4_SQv6N57S5kWwTKy9W5tfVyd94f1TgW7Zxs_j= 5hB8jbW1PYlX67VYmwWW5R5pvK6R9z2HW6yTH-348Wv1433Vq1" rel=3D"noopener" style= =3D"mso-line-height-rule:exactly; color:#204ecf" data-hs-link-id=3D"0" targ= et=3D"_blank">How to Recruit UX Research Participants</a></p> </li> </ul></div></div></td></tr></tbody></table> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div> <div id=3D"section_1641852705205" class=3D"hse-section" style=3D"padding-= left:10px; padding-right:10px"> =20 =20 <!--[if !((mso)|(IE))]><!-- --> <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; width:100%; Margin-left:auto; Margin-right:auto; border-collapse:= collapse; border-spacing:0; background-color:#455065" bgcolor=3D"#455065"> <!--<![endif]--> =20 <!--[if (mso)|(IE)]> <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt= h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla= pse;border-spacing:0;"> <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l= space:0pt;mso-table-rspace:0pt;width:600px;" cellpadding=3D"0" cellspacing= =3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#455065"> <tr style=3D"background-color:#455065;"> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:600px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing= =3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp= ace:0pt;width:600px"> <![endif]--> <div id=3D"column_1641852705205_0" class=3D"hse-column hse-size-12"> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-= table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" = style=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-famil= y:Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; = padding:20px 26px 0px"><div id=3D"hs_cos_wrapper_module_164185277948632" cl= ass=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" sty= le=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-co= s-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wra= pper_module_164185277948632_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget= hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit= ; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-ty= pe=3D"rich_text"><h3 style=3D"margin:0; mso-line-height-rule:exactly; text-= align:center; font-size:10px; line-height:125%" align=3D"center"><span styl= e=3D"color: #b5b9c1;">FOLLOW US:</span></h3></div></div></td></tr></tbody><= /table> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1= 00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta= ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st= yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:= Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; pa= dding:0px 20px 10px"><div id=3D"hs_cos_wrapper_module_164185269939531" clas= s=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style= =3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-= general-type=3D"widget" data-hs-cos-type=3D"module"> <table role=3D"presentation" align=3D"center" style=3D"border-spacing:0 !im= portant; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0= pt; width:auto; text-align:center" class=3D"hs_cos_wrapper_type_social_modu= le" width=3D"auto"> <tbody> <tr align=3D"center"> =20 <td class=3D"social-network-cell" style=3D"border-collapse:collapse; = mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:16px= ; color:#455065; word-break:break-word"> <table role=3D"presentation" align=3D"center" style=3D"border-spaci= ng:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-= rspace:0pt; width:auto; text-align:center" class=3D"hs_cos_wrapper_type_soc= ial_module_single" width=3D"auto"> <tbody> <tr align=3D"center"> =20 <td class=3D"display_block_on_small_screens" style=3D"border-= collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-se= rif; font-size:16px; color:#455065; word-break:break-word; padding:8px 5px;= line-height:1; vertical-align:middle" valign=3D"middle"> <a href=3D"https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/c= kPbs04/VWV77q8Lqv2VN3YyrhG6ncdbW7Wb0M14Z3x84N2XT74N3q90pV1-WJV7CgZyFVYngKT9= j8JqjW61Ddwf4Q76ncW6RqP-J42zzJNW2_BFgq2tYM3tW33LcT84MV_-mV4cJ808C52gMN62Nz1= xGRc8lW2j5lbg1bbh02W7KY4_t7Sn79VW6JSdh76QXRygW91nT1J810CLcW48X-ks2pMNvCVm9V= SD1tml3yW7TJQC35xjQ5PW4GVy1B7RSlybW9fwnCm8WF_4fV5N55K513RVTW1VqTp-3pMCn-W88= QKq-65F3kfW50JRvm6dZstGW5cp1Ly3ldc5YW5HBqPT5mkK1VW986v066dXKklW2qPDND9lGw32= W4WL-fn2XnWZVW5WNRYZ5qDFcG3fmv1" style=3D"color:#00a4bd; mso-line-height-ru= le:exactly; text-decoration:none !important" data-hs-link-id=3D"0" target= =3D"_blank"> =20 =20 <img src=3D"https://hs-2799924.f.hubspotemail.net/hs/hsst= atic/TemplateAssets/static-1.114/img/hs_default_template_images/modules/Fol= low+Me+-+Email/facebook_original_white.png" alt=3D"Facebook" height=3D"25" = style=3D"outline:none; text-decoration:none; -ms-interpolation-mode:bicubic= ; border:none; width:auto!important; height:25px!important; vertical-align:= middle" valign=3D"middle" width=3D"auto"> =20 </a> </td> =20 =20 </tr> </tbody> </table> </td> =20 <td class=3D"social-network-cell" style=3D"border-collapse:collapse; = mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:16px= ; color:#455065; word-break:break-word"> <table role=3D"presentation" align=3D"center" style=3D"border-spaci= ng:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-= rspace:0pt; width:auto; text-align:center" class=3D"hs_cos_wrapper_type_soc= ial_module_single" width=3D"auto"> <tbody> <tr align=3D"center"> =20 <td class=3D"display_block_on_small_screens" style=3D"border-= collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-se= rif; font-size:16px; color:#455065; word-break:break-word; padding:8px 5px;= line-height:1; vertical-align:middle" valign=3D"middle"> <a href=3D"https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/c= kPbs04/VWV77q8Lqv2VN3YyrhG6ncdbW7Wb0M14Z3x84N2XT74N3q90pV1-WJV7Cg-khN7bm4j7= Mp1TBW9kwg5Q3V8kdWW3cwxkM5z-xLLW3b8Ywv8X9_83W4QqQdm9jVH4cW6Wv4vZ8d7-0FVQJhZ= F8hmRM0N4Cr0GgXPQFSV58hlY5slScBVh2WRk7vRPwPW7kGh5R3TvTt1W5CkryV8SdqNxW2hRt3= N3902dzW8TM10D2MS7K4W1H3fvc4HPvc8W2f0n9W2_WzDjW4k0XWw7-n4PqVqDvTC55-FsJW9cg= GwG6RsvJRN6mw7SD9T7QXW4b2pw63k0ZzvW8dJJX06QG5pBN5kbvCnjzf9zVX1-Qn4tDSmzV8SW= lR546TqRW8nKGhX2CgZ6N37X01" style=3D"color:#00a4bd; mso-line-height-rule:ex= actly; text-decoration:none !important" data-hs-link-id=3D"0" target=3D"_bl= ank"> =20 =20 <img src=3D"https://hs-2799924.f.hubspotemail.net/hs/hsst= atic/TemplateAssets/static-1.114/img/hs_default_template_images/modules/Fol= low+Me+-+Email/linkedin_original_white.png" alt=3D"LinkedIn" height=3D"25" = style=3D"outline:none; text-decoration:none; -ms-interpolation-mode:bicubic= ; border:none; width:auto!important; height:25px!important; vertical-align:= middle" valign=3D"middle" width=3D"auto"> =20 </a> </td> =20 =20 </tr> </tbody> </table> </td> =20 <td class=3D"social-network-cell" style=3D"border-collapse:collapse; = mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:16px= ; color:#455065; word-break:break-word"> <table role=3D"presentation" align=3D"center" style=3D"border-spaci= ng:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-= rspace:0pt; width:auto; text-align:center" class=3D"hs_cos_wrapper_type_soc= ial_module_single" width=3D"auto"> <tbody> <tr align=3D"center"> =20 <td class=3D"display_block_on_small_screens" style=3D"border-= collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-se= rif; font-size:16px; color:#455065; word-break:break-word; padding:8px 5px;= line-height:1; vertical-align:middle" valign=3D"middle"> <a href=3D"https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/c= kPbs04/VWV77q8Lqv2VN3YyrhG6ncdbW7Wb0M14Z3x84N2XT74N3q90pV1-WJV7CgZ7VW3FF091= 2t9xpnW6jtym53wv_NKN2vsNL9wjskhW8n8rN11wJXPjW7f0yjs243lk3W4JWByf4LpFTxW8l7J= -j7kZ0CQW8QBLLV8sDdffW4r-GBh81v5QvW30g_Jp1pLpYJW3kYNwp6yGQGNW6Rz30V2JPz5DW4= 2gmKT7p5ZmZN4HL0tx9HnsbW57Gc-b5Drr4tW36FNX5804Kh-W8t3gQh1B1WnHW6gbxj111nMLy= W6KBtdC62gfSFW5NqsKt3rF0zfW5p5_2K6SvFpbW4Y11_K3jhMwCW8p3z6632kwJNW7dLK0s6bZ= 3VGVBzW4G34c0hpW212pRq8Hl7QS3fjf1" style=3D"color:#00a4bd; mso-line-height-= rule:exactly; text-decoration:none !important" data-hs-link-id=3D"0" target= =3D"_blank"> =20 =20 <img src=3D"https://hs-2799924.f.hubspotemail.net/hs/hsst= atic/TemplateAssets/static-1.114/img/hs_default_template_images/modules/Fol= low+Me+-+Email/twitter_original_white.png" alt=3D"Twitter" height=3D"25" st= yle=3D"outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; = border:none; width:auto!important; height:25px!important; vertical-align:mi= ddle" valign=3D"middle" width=3D"auto"> =20 </a> </td> =20 =20 </tr> </tbody> </table> </td> =20 <td class=3D"social-network-cell" style=3D"border-collapse:collapse; = mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:16px= ; color:#455065; word-break:break-word"> <table role=3D"presentation" align=3D"center" style=3D"border-spaci= ng:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-= rspace:0pt; width:auto; text-align:center" class=3D"hs_cos_wrapper_type_soc= ial_module_single" width=3D"auto"> <tbody> <tr align=3D"center"> =20 <td class=3D"display_block_on_small_screens" style=3D"border-= collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-se= rif; font-size:16px; color:#455065; word-break:break-word; padding:8px 5px;= line-height:1; vertical-align:middle" valign=3D"middle"> <a href=3D"https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/c= kPbs04/VWV77q8Lqv2VN3YyrhG6ncdbW7Wb0M14Z3x84N2XT74N3q90pV1-WJV7CgMHhW7tNTfJ= 95C4pkW5PxwLQ7stktcW43GqPk6V1TzdW2K9c6D6_2jxKW5Hg2pL7jQZ9zN24VYYvjYPbwW129T= 504wm0RTW5D-0Bv31qKPfW6slJL08Q5xgJW2XJlrQ356sGGW5YKNtW3Qy85rN7_vjjSk3wyrW37= mSWv8XNMXxW69vNkS73w0wjW7WfJsn48qmNbW7h_tF59d2-bkVq87yj2yQ6MpW8rZTMq3hm3dRN= 3mdsKB8h25NVn7dvM2CY19-VlQZRZ63xMDxW17_gBF2FGT-QW4f051F4z6M0zW2jMxqg7FKVRHW= 600vC98gxzRkW37cvzL2Mwglw3gf_1" style=3D"color:#00a4bd; mso-line-height-rul= e:exactly; text-decoration:none !important" data-hs-link-id=3D"0" target=3D= "_blank"> =20 =20 <img src=3D"https://hs-2799924.f.hubspotemail.net/hs/hsst= atic/TemplateAssets/static-1.114/img/hs_default_template_images/modules/Fol= low+Me+-+Email/instagram_original_white.png" alt=3D"Instagram" height=3D"25= " style=3D"outline:none; text-decoration:none; -ms-interpolation-mode:bicub= ic; border:none; width:auto!important; height:25px!important; vertical-alig= n:middle" valign=3D"middle" width=3D"auto"> =20 </a> </td> =20 =20 </tr> </tbody> </table> </td> =20 </tr> </tbody> </table> </div></td></tr></tbody></table> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div> <div id=3D"module_1641852564166" class=3D"hse-section hse-section-last" s= tyle=3D"padding-left:10px; padding-right:10px; padding-bottom:20px"> =20 =20 <!--[if !((mso)|(IE))]><!-- --> <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; width:100%; Margin-left:auto; Margin-right:auto; border-collapse:= collapse; border-spacing:0; background-color:#262d3d" bgcolor=3D"#262d3d"> <!--<![endif]--> =20 <!--[if (mso)|(IE)]> <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt= h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla= pse;border-spacing:0;"> <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l= space:0pt;mso-table-rspace:0pt;width:600px;" cellpadding=3D"0" cellspacing= =3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#262d3d"> <tr style=3D"background-color:#262d3d;"> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:600px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing= =3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp= ace:0pt;width:600px"> <![endif]--> <div id=3D"module_1641852564166_0" class=3D"hse-column hse-size-12"> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-= table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td style=3D"border-coll= apse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif;= font-size:16px; color:#455065; word-break:break-word; padding:30px 0px"><d= iv id=3D"hs_cos_wrapper_module_164185256413928" class=3D"hs_cos_wrapper hs_= cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fon= t-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget"= data-hs-cos-type=3D"module"> =20 =20 =20 =20 =20 =20 =20 <table role=3D"presentation" class=3D"hse-footer hse-secondary" width=3D"10= 0%" cellpadding=3D"0" cellspacing=3D"0" style=3D"border-spacing:0 !importan= t; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt; fo= nt-family:Arial, sans-serif; font-size:12px; line-height:135%; color:#23496= d; margin-bottom:0; padding:0"> <tbody> <tr> <td align=3D"left" valign=3D"top" style=3D"border-collapse:coll= apse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-siz= e:16px; color:#455065; word-break:break-word; text-align:left; margin-botto= m:0; line-height:135%; padding:10px 20px"> =20 <p style=3D"mso-line-height-rule:exactly; font-family:Arial= , sans-serif; font-size:12px; font-weight:normal; text-decoration:none; fon= t-style:normal; color:#84888e; direction:lrt" dir=3D"lrt"> Toptal, LLC, 2810 N. 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