OwlCyberSecurity - MANAGER

Edit File: 1680928290.M431633P961082.server121.web-hosting.com,S=34614,W=35246:2,

Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sat, 08 Apr 2023 00:31:30 -0400
Message-ID: <m171.189679125.5492731680928280427.JavaMail.tomcat@web-core2-035>
Date: Sat, 8 Apr 2023 00:31:20 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: This plus a bleeding neck equals endurance
Errors-To: mailer@infusionmail.com
MIME-Version: 1.0
Content-Type: text/html; charset=utf-8
Content-Transfer-Encoding: quoted-printable
Feedback-ID: m171:m171_8129082:value:infusionsoft
 
	2Vx6D20SLtK9oK+hd7lO7aIYWKa1zwX9rPS6YAmy66O2JzaMXcLuGtSwYGa6m1cq5oI9swV3JwRtNw
 
	JyABuItTFLBeubqIxBFxfJo65yx7d76/6lMfppDZIGAQgOyaRDmoNOg4pToTQiL5Z79MjSpW8N7LTs
 
	1i55CJxcrFvMK1cVpvUTyYWYBTjdoGJcNwz1HyZLn1Otv+mUZmOlyL3it+0qG05wGc/JOPuusxxFZj
 
	Ptk6EKgXGjlJsUHMFBqKtuazI8eApixSquNFJjSda/9fKnl0cIrCLi2SmAiYoYLucHmrx7NaxZiQD0
 
	lHFgdiwTkOlIsF0kLL2//d+mBGhSToiMOm+LCgQCbmDKwLfQEtL6s0JOrAM5hbWxoNwau1MIDyIM+W
 
	I/c8fzWtPpCC47AV0mOEXzaRxX06B8J3qYR2IiknE6wUAdX51tL/MRaf4bGS/IuBwusW56JT6LRWu9
 
	8Ktx10nIR72B2wBnlPWPPy55Sw3qMTOr1hN1nyd6OSZWfzssI3aLYvvYv2pDwA5sXHnbSAVqZ5FDQa
 
	jYrWaNFwrtmOaTnadqX7NQuMXFUWhXQ4gzzll4D1SddWkdBoadcvyo8af3oev4989Qv81ECr/3KfZP
 
	AB/HMwRB7yNxdidHENU3FVrnhOoF5c9WYbm1zdFmlsKCE5nzOy5MLTczsdsBEggRvntFCvec0Jbh9b
 
	WmhLKZ+XSePcDI40S4Gph78xES1AtFBLKCQl13D+A5eyQri+NHc/ylGpju+dBZfqcbll/uN+23WV/a
 
	UJASK9fFPycrIBL9TRMneX8YH9kJVAX+X2RPM8IiQ7uwHmwKMbhkC20dawW8lNlCNXQ/dm/3b7SgGS
 
	3yt7jZ9qdluma4F6flDLvgfY5C3OZQqVF2h9srBQhwAulWeHlHprDbC7YcAcefnVoVcNUafnBhEzZt
 
	QARWjB8ih+PJYN320nUUVE4io7Mz/xHflKHELJ/X34VN4byukFhgakbeF7pj0EdF6CFk5mqfslf33i
 
	B+UNwDdFKlLLg3uDfz4aIgqhDk91p2yiB+12Xg2sbZec1uWIOHk/TT5ukW+bRUOC5R+RuLZjdx9Go6
 
	pfd8sDeNpKbmez76Gnsy7+4436KiB3K65Dgm2JKx1lvLiPSZ4ddVP+6R2imf3tifC0f7Q1F0mxDXQQ
 
	C/8rK79oTZ5C8CoEJSXn74ArvT4D4fVgUEOy3vPJxc2m1vA6gJOEfbsiVQPYYGessI/BMNbFlpnL98
 
	IxFdMnrmggYlLEOBxugPWbd2FgS3r0hLzq3IbZyWoxeQ8KmW952XColGxLIbuKBKOBrKzqX6PPwGm9
 
	tWFWRZJL+Y0v0ElHP2u3WSMggtVjQQw1XJnkooRSnZRVlGAuKg9zsOO/s0RvbfAy8wgKF3+OPsT4sq
 
	z0NNzGPf/zGIV5GjXXcPK3cw3J6ZiA8RsrAyDJEmRTC25yXQCD0Uf/RX/nxg+fTz6cn4cZPacH0vAh
 
	ptyP4pVodrXddQmjmnYbdohgvPEhNB7Wf+tm8ItOx3iDyq+inoMbY5ap7qv13sQOw3xEQlpddOoWdF
 
	KDrMRpggcMwVGeT33uyUvsZRzgin8w3Adsc3ZzFiBJXKxXF0whkgRJLhxyaRWWJefpL+pF/tyeFTb0
 
	WAxM4We8bjeALu7npfxXg9Ykko2v4y8ES04GVzDBOzzKdBhsP5PjAa6lnJTr8/1GnDnkQdD3UC63ox
 
	7mgFjLFjzj5TgD50MTRAJH+M+dqDKV3O3mJLxEvPrISfGCXQ7eXcPBvGs7Pz+98+fXPw0iY94MHw3i
 
	iZ6wTDjN6vfhaYvUW46M3Nu5ct98ZM/LAAFePYRsB1fG9n6ECo5FAQF9jopNIFpmcggRf5lFSArmdz
 
	Gr17ieV2K3neu6U3f2jyDQcN/k9+rA3lu9mMdOK1lYItw/cPVoIYunySzbGkN5khoV9rltq5lKbNd2
 
	g9GuwQ0B0OQeLN9RQwdb+oK7s5igptXy6+DKXsegwu3X/Mmifhu22a+ax8Q2uVXFkv1oY/8UaMqKXo
 
	VltzkB7+OLtHcRy5TY/F3gySvJ7zQq6FIXEX/1e+yIGwAMQxqYjlLcZDx4eCH1U9TTpw9dKYm+p7/I
 
	bAJIKsglfXq7dwZtXvb7pyH9U7UKsXBuy8H39kUBJ/dQxRHbpAtEH33b0k7PxUFlI+ecPivtaw4xQQ
 
	yCTHi4q+rlBqz+aNr7bsBCx8DwCos+HlPL2UQLOOsnUA+/K3bkLksF8AfAlVNiEvqjXedS45By8Xd3
 
	xdGQ23xFRUbqjog8BFG1br+FVEk3cxgatmuI3EgGgVwbwGeiWtC+KN30/gj9L4W6cKYll+byoyGfGq
 
	MqxTAjlr9DnLsTcTIFEVZoNngtNNtI8Yxx5n+aVHn9rm87Ard4VZqFnH9eU0dKAiP+qO8F4HvVzwgo
 
	6SdP5jI1RnItqJk3SvLTuJJyDl3IFynxnF4Q0rqJGU/bZ8czqpbI70QC0bSILQIuJIDzpPqF2pBCVK
 
	pl+8NJAk37Bwj3kdOLaE2zcHpXYCK0DJpNPPFkq+lZHUtKvlwzvIj71P4xTzgg+XtHCksHckKmi6iW
 
	ptZkx9RGblMGu2zqUDeJoBixGNgOzBKwBLn4pxl2CyXFyYLWNzgD5kqLSaFE+e/x3A2MC/FOzzklTy
 
	Rsq/Uv7VLmz1LYRstdGu2RMN72z0hqpWyld8jI7Jc1tZwLGV55Rgec5pvRbmfddbJPXk/VvBifgwqy
 
	ED7UoQljYAJrfaP946YBJJt06SgLGjWOfep2JttTQ/xwgYN7PQ17u0Y4tEs0yFC/3WnweZsAs05Zzl
 
	2ln3MTJVLpt8V6pGpJmzA1ov5/9XNAD3rMDMOueofd8CvBI/lcHgtIz5lqsTAC3Nv5GF3gE6MMVXYi
 
	7o00YjvVSlRznZd+4drEbo53VH2rHdWYPajDkyAtCCZ60d7chcDco0pi4nQm714DjNHjyMPRBabpfW
 
	YtqXOI4uOnbvCzB/vhrQj6KuGEb+YqPNNMYA0zbySmtavC05ZuK1RpGNGZ7XNrgZE6MK6V9CCwRW35
 
	1fnmWQR150s9qNDOE4w391yEQgfS66puwn9li68QGku0rBgbFkPMIG6mDkGoec9voLtRN7XN7GkRMb
 
	yCIqjgpUWhgRWYQhV0ZQbirKop1blvupUA831WedllDgRVTgPd4vVWFdqAKS0jfA/paex2qjX/htlb
 
	FH5kW+qWkd+EKIZccZbK9gUQNE+5VeUxAKq0DNVLA05zFXy6RwOiJy2306feqFCchZdaP9IM/oJZ6E
 
	m54D1pqRfaR3YjanZpT00806jG+Dhr/ubh6zt9mnf7W6d0Tl8S7KmEZ78qUI9ouR6fLyFf+nuCVhn2
 
	HuS6wV8D8Xfwf4VCio5E9GREVnigb3/iN6RBPgkz3EMj+DMBqxyAHqaXogCz7+kiJ8cB4qmEUC8Gh4
 
	isJtM8UurSDaNJalAbiqipowSSHCNlXltZv9i+9x9XDrfu2Yz8s3czIe0TegcJ6RKsI8BI7YMBdEwH
 
	uBTatkbwTbGvD99pTYriHlyIV/tENVPG2F9ZcooiDfDP4R5JUJgxMAaZo4798THZ07YVC1612aBAGi
 
	XaQBCzxItlynJZ/UDRpb38v3GRuCYcAkxmahMQjWEngsLok+hLW92Ao0DIoxzn6hmUOvh7w9YYwmaz
 
	cWr5+VtpintGw/OWO4FvasGAvOSOah59/opHSCgA87PdR0mNKucEv0TF3VFZmPf38AgaBF7rShMX1e
 
	zgnYRcwQXoHqk7nhC/eZGL+pggNPKE2EabVZKJJ5cAUP1gul/UYeaPiCTagmdmQCbwf6uyKsUKeZ95
 
	cAY2Ta7nX/BtPCiIufRGtXYgglDvXdSbhG36Ohq7yw40lRNWkAT1b1Jd4rALd2nqJAD+rMTqp/mjmX
 
	A3eVVvYiRJrxDOdPqpdGrqnebeJCZPSlkzcMo5G6zsVeDAufhiJQKxPyw3SE16xVWGjXUDDbPfgeQo
 
	cUEOKz94DyIasfmJDO/aazzpR4iLO4AjqdnpkW0/6DxzgPuSeqtFtlNK1F5ByZDPusU7ZqVfdoCJvQ
 
	4eKmU+KjVEzc5Yf8DxmyHJtRtdUaaki7Gz2vPlLsxHPy2TeDXOruaXeDl2bdK2AFNELuiqzz0eoNsi
 
	qsfLoy4HpOTKRUHkkdmZTjvcuvD7ay2fp6ZljIy9FBXi01f1wOwyWFHB7xOjSxbVYZM6PTi3dBCD80
 
	YfaWHyFpr3pZ6L7Nu5+3+qocBCdlMpnAHzarJ9CK2dwR7wUNT6pc4HJm6eOJ0yxCZ4088ieC3hh8hp
 
	XIzqrXiwSE6hz4eZWqjoaNnPZsb+EqeCtZP4IqTcfAegMplNOSdJk7feXu+dZrekTIavaEz9KJfuFA
 
	xODM4DvIJkNpJfDE6SjfuDZ67YvmUyQWjTDsN6oE4zRE8P2fSlYw113QRmm/MzojOygo4WC+fAcFDQ
 
	AIDJPSqigYzURNxQoMRuOK54BtPE1iB4ZI+vL+k72mmH04yWc67mETLkS23O9wWZPZPxWOQqJ5Dkqx
 
	+kd+YfD8vQHZcIwl12Tch632Q088EJNYL8FxZH+bP9JCbi0/lLimTZcO5AsckASS9n1B1jV0uVCZM7
 
	BQWHshAmm45cl1zGZ3MovwM7aJhH+Zx4dZxCzcfdXzwNYqm10Ed1uRkUfiH1u5PGgVqv2ZjRZ+Klq6
 
	shTp7Q+O4wLJZnE3eys9XG2ocMmKTMkhQKhYPsf4PTHEzEp67VFhuPD/eVbYkD6pkHAw1gurdw0om8
 
	veFIsikJQZiqA7nImIydQodl89Pmjl4ld/6MsSd5WP485v6/vPe6JQnr1UQ8d7jSpRn66YCkMgiH1O
 
	juAVGCk61WD/RT06zJzlT0uXkzfChhcztiyTIXZZ8L2rQhotkBTgdtTMJunoZsiTV7DCxK7sp1FqvW
 
	5BK2alEZxBgtbltjCwhGFLuzbtLqmleJJsEUeM9ILlfhnXpusH1dZJ+VdqhJ6fs7fYYnHqq3sCOc5N
 
	ZaKDNA7EQZOlbHxILUd+PTnAXYGV+oJKkecYbgo8N8rxHjCdazUOEvPMhwG32XRMbP0q0S8QC1yLX1
 
	i3igleEqHyxiUzNNUP+yb2+WjpLjukdw0g0uw7UwNp/2/pMgix5u1eA0nipLodXAR3ijZ+hhyrdhYr
 
	Ktzvg22Yo7WRl3U9QN4lup2yWFvf9UfebGneE4HJuqwhY891Vp7fcN5coWbJ2+ekN2JK6OfG7SNzSa
 
	3zmICQRq7CSr8HxnPk/BYmWpBJ2Ld4WrowaejSGDfA/f1AKrZgugcb75cGUpaUen6xDRscjmaSsRiM
 
	spoHGMdn6sjt/oFP/WFgKzptrEfOh+OuqJgZ7VeqgxLuqIS2lOlEtmOjMnHzGr12c07VEmJM5NFh4K
 
	WDnVvUR+qnvg6MLjysoOQEs8w4s73XugVW0++wpioH7z2Es44zWFeOxOe0ki+Y8Wq5Kq8M/pg+ce/D
 
	RKLS05ZCyUSM1ZVDkWj1TXW5AmvWtxaGBi/zdruLJmpZhGqy67kzK9TcPBPZxx6BP0QdKxl9OJHo2d
 
	gq16Zhlw00rCdn8qO/TFcaKG2WKb3JMDPxR2/JP//SQLGBDLDuj45QnESkol6G9a0LYKfcz00iV1a0
 
	R0sEGuaXfEr/JX7VHHovdnqIe90oEI905A2+3Un3CqntPoO0fRY8bGfNum4jIf5WtZrEClbPzrWSHQ
 
	ytWiKEGJxPXMdEzqwF/nsOrO86BtTKNv5eAOCJrymXxn7uDaB8bAwPDkgJ1Pk1jQEisN6FOVIi9ozQ
 
	wvylm9UqkncsSUKvx7xXxHFePyFXd9wuMNTCO8Gvueq8hjLRySvq4hmk4fnJ3b+CkHYL8ai2tPp7Vs
 
	p3upWAdCG9UflUNyAn3o0lXdFg7Be1zwSwYzRbqVPmwMKayyBwDtt7axvEG9i7GcoWD/M+macitBWk
 
	gCoceXPihx1yohCwHvWNWnnG5XI/SLwQJoO/2TBHixv/av1m2xLGqGUG0SY8qbgB71vxi+izuicgIz
 
	YCLh6brCiUcc2tbLRJc5xs4bdX6Sth15yUFFZAG6vjdkkiFAXw9Lf1RO/hkipUP5N9i4aFwJHnjXkc
 
	/OyT2swUtWJuU5R21OPFtLoUJtiLkm6t0XUgAYV6U1Ec5XQ3w727nP2YsyfxJVOo+EEbgsxmz/DRGT
 
	cMDpNQtoH6RkhD8nQK4cbAmFHvbRo+dLbchsw==
X-NCJF-Version: 3
Authentication-Results: asp-relay-shared.jellyfish.systems;
	dkim=pass header.d=perrymarshall.com header.s=c448bb6e-8e46-4909-888a-ab23d2733125 header.b=rGiS4nYj;
	dkim=pass header.d=infusionmail.com header.s=k2 header.b=U91oXafI;
	dmarc=pass (policy=none) header.from=perrymarshall.com;
	spf=pass (asp-relay-shared.jellyfish.systems: domain of mailer@infusionmail.com designates 35.227.130.109 as permitted sender) smtp.mailfrom=mailer@infusionmail.com

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.=
w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html>=20
 <head>=20
  <title></title>=20
  <meta name=3D"viewport" content=3D"width=3Ddevice-width,initial-scale=3D1=
.0,user-scalable=3D1">=20
  <meta http-equiv=3D"Content-Type" content=3D"text/html; charset=3Dutf-8">=
=20
  <style type=3D"text/css">@import url(http://fonts.googleapis.com/css?fami=
ly=3DMerriweather:400,400italic,700italic,700|Open+Sans:400,400italic,700,7=
00italic|Lato:400,400italic,700,700italic);</style>=20
  <style type=3D"text/css">#outlook a {padding: 0;}
.ReadMsgBody, .ExternalClass {width: 100%;}
.ExternalClass * {line-height: 100%;}
body { background-color: #ffffff; margin: 0; padding: 0;
-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; }
table, td { border-collapse:collapse;
mso-table-lspace: 0pt; mso-table-rspace: 0pt; }
img { border: 0; height: auto; line-height: 100%;
outline: none; text-decoration: none;
-ms-interpolation-mode: bicubic; }
.bard-column {display: inline-block !important; width: 100% !important;
text-align: left; vertical-align: top; }
@media only screen and (min-width:480px) {
.bard-column-100 {
width: 100% !important; max-width: 100% !important; display: inline-block !=
important;
text-align: left; vertical-align: top; }
.bard-column-50 {
width: 50% !important; max-width: 50% !important; display: inline-block !im=
portant;
text-align: left; vertical-align: top; }
.bard-column-33 {
width: 33.3% !important; max-width: 33.3% !important; display: inline-block=
 !important;
text-align: left; vertical-align: top; }}
@media only screen and (max-width:479px) {
.socialBlock, td.imageBlock, .buttonBlock,
.alignmentContainer { text-align: center !important }
.alignmentContainer table { margin-right: auto;
margin-left: auto;}}</style>=20
 </head>=20
 <body style=3D"background:#ffffff"> =20
  <div style=3D"background: rgb(255, 255, 255); max-width: 600px; width: 10=
0%;"> =20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">A =E2=80=9Cbleeding neck=
=E2=80=9D is one of the 5 power disqualifiers I talk about in my book <a hr=
ef=3D"https://m171.keap-link002.com/v2/click/7178ae2a59c82d36248a8f83b8c65e=
52/eJyNj80KwjAQhN9lz8V2g1jNTUSktPYgepZgVw22MSRboUjf3VSkJwWv8_MN8wQmowxnFUho=
MEWIwNFJW02GV3fD6vT2EHGByTyCWpvbxt1bC_L5pTvagyhmQuA0Au4shch-t1zlWbk5FlmZh6x=
VLoz8wcGwnM5QjKT1dpkV0Pc_0dRoXj8C3YNk19JwqtLhGB9cHfJXZutlHF_I6EnrY-sbNU9EEq=
rKWjLV53pOHcizqj31L_61XkI=3D" class=3D"bard-text-block style-scope" target=
=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-height: 1=
.6;">80/20 Sales &amp; Marketing</a>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Your customer must have an=
 urgent, desperate problem that they need to solve <b class=3D"bard-text-bl=
ock style-scope" style=3D"padding: 0px; line-height: 1.6;">now</b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That bleeding neck makes p=
eople spend money. It=E2=80=99s the thing that makes your cash register rin=
g. Every business must sell the cure for a bleeding neck. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The other thing that every=
 business must sell is =E2=80=9CThe Why.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And that=E2=80=99s <b clas=
s=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;"=
>culture</b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Why you do what yo=
u do</i> is culture. Purpose. Higher calling. Culture is the personality of=
 your company. Culture is your style. Culture is what you believe about you=
r customers, about your business, about your life. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s the thing tha=
t makes Starbucks more than just a caffeine blast. Starbucks is 25% bleedin=
g neck, 75% culture. The bleeding neck they serve=E2=80=A6and serve very we=
ll=E2=80=A6is =E2=80=9CI need my fix of caffeine or I=E2=80=99m going to di=
e!=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And boy does Starbucks cur=
e the bleeding neck. Everybody knows Starbucks=E2=80=99 coffee has more caf=
feine than regular Joe. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In fact, if you order a <i=
 class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: =
1.6;">black tea</i> at Starbucks, your cup comes with two tea bags, not one=
. Why? Cuz it=E2=80=99s double the caffeine. They know how to cure the blee=
ding neck.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Pay heed: If Starb=
ucks lost sight of the customer=E2=80=99s bleeding neck, their whole busine=
ss would evaporate. All the hip music, lovely d=C3=A9cor and =E2=80=9Ccooln=
ess=E2=80=9D could never save them.</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Most businesses are either=
 good at the bleeding neck and bad at the culture, OR good at the culture a=
nd bad at the bleeding neck. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In your business, one of t=
hose two is lacking attention. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Here=E2=80=99s a t=
est:</b> Are you good at <i class=3D"bard-text-block style-scope" style=3D"=
padding: 0px; line-height: 1.6;">keeping</i> customers but you have a hard =
time getting them in the first place? Then you=E2=80=99re probably better a=
t cultivating culture than you are curing the bleeding neck. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Are you good at getting cu=
stomers but not so good at keeping them around? You=E2=80=99re probably goo=
d at curing the bleeding neck, but not so great at culture. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Starbucks sells the cultur=
e=E2=80=A6everyone talks about how their focus on atmosphere and culture al=
lowed them to completely transform an industry and sell a 25 cent cup of co=
ffee for $4. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">They never overtly sell to=
 the bleeding neck. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But covertly they <i class=
=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">=
<b class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height=
: 1.6;">over-deliver and over-satisfy</b></i> in the bleeding neck departme=
nt! </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Believe me, they never los=
e sight of the bleeding neck. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If Starbucks sold only dec=
af, all that culture wouldn=E2=80=99t be worth a 65 cent brown beverage in =
a Styrofoam cup. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Which one do you need to w=
ork on? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Until May 15th - G=
et $200 off </b><span class=3D"bard-text-block style-scope" style=3D"color:=
 rgb(51, 51, 51);"><b class=3D"bard-text-block style-scope" style=3D"paddin=
g: 0px; line-height: 1.6;">registration to my <a href=3D"https://m171.keap-=
link002.com/v2/click/239e560ce6d331872e70ccfe1ba78783/eJyNkE9rg0AQxb_LHnrS6=
NoSW0FKCCGIaQ6lPYdlHZul7h9mx4oEv3tXW3JqIdc3b35v3lwYgRGGqoYVTPOcs4ghSOUUGNpa=
Q0IuM875E08fI9Yp87lH2ztWXP7YvY5nMVtnGU8jRqODYHl73Wzr6rg_HapjHbxOYAi5gcNDcr7=
m2ZW0e9lUBzZN_6JBK9p9BbpnBWEPc6lGhWL0jl3wn4mcL5JkGIaVA8RRC_Rn0XUraXVCKNpWye=
S5J33ytkcJpTJt75U13rZ0N-s6AHtdghaqWwQptBPqw5RO69gDKvCLToC6dGi9C_E_kgyPDcctz=
gUQZ2l2H6cPcZqH64VzYJrf79cwsqIVnYfpG2-okOA=3D" class=3D"bard-text-block sty=
le-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px=
; line-height: 1.6;">Definitive Traffic &amp; AI Seminar</a></b></span><b c=
lass=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.=
6;"> when you join New Renaissance at the annual level.</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link002.com/v2/click/e34a1e8126efecb79b88606c6eaa168a/eJyNkc1qwzAQhN9Fh5=
7i2FJL0hpMCSEE4zSH0p6DkNeNqPWDtK4xwe_etVtyaiHX2dlvZ6QLQ7DSYlmznBm-5mzBAijtN=
VjcOotSzTPO-RPPHhes1fZzH1znWX75Y_c6nkSxEmLawcEDWd5eN9uqPO5Ph_JYkdfLQEdu4HC6=
vF5xcSXtXjblgY3jv2gwGndfRI8sx9DBVKrWVAzfQ0v-M6KPeZr2fb_0EMJgZIhn2bZL5UxqoU8=
omtQxSqsgfe7QnKLrgoJC26aL2tnoGrybdEPgzhRgpG5nQUnjpf6whTcmiRA0xFlHCKbwwUVPMX=
4kRQ9MIWfnDEhEJu6T7CHJ1tRCeg-2_v2FCgaWN7KNMH4DIv2UCw=3D=3D" class=3D"bard-t=
ext-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223);=
 padding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" =
style=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b=
></a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard-=
text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">support@perrymarshall.com</a> after joining New Renaissanc=
e at the annual level =E2=80=94 Subject line: NR bonus=E2=80=9D =E2=80=94 a=
nd let our support team know that you'd like to claim this NR bonus.</i></p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link002.com/v2=
/click/c9c679af0e635a3f3245c945b1b7332d/eJyNkU9rwkAQxb_LHnoyJpsWbQOhiIgErYf=
SnmVZRx26_5idGET87t2kxVMLXt-8_b15sxfB4JTjZicqYeVUipEg0BgQHM-9Y6WHmZTyRRbPI2=
HQfS3Jt0FUlz_e3sa9WE7KspiMBJ8DJMvH-2y-ajbL7brZrJI3KEohd3BkSp5OZHkjLd5mzVpcr=
_-iwSIvTokeRcXUQl9qh6kYf5JJ_iNziFWed103DkB0toriURkz1t7mfWnUymRMqNzBQEZwQujy=
15btNvqWNNTo9m1E76Lf80Ov25TQ2hqsQjMIWtmg8ODqYG0WgRDioDOQrQP5GNI-P5JOl07bDs4=
BkJVF-ZgVT1kxTXVUCOB2v9-xgrOo9spEuH4De_2XjQ=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link002.com/v2/click/136be672aa918bba02cbf1056c3a19aa/eJyNkU9rg0AQxb_LHnr=
S6NoQW0FKCCGIaQ6lPYdlHZul7h92x4oEv3tHW3Jqodc3b3_z3uyVIRhhsGpYwTTPOYuYB6mcAo=
M7a1DIZcY5f-TpQ8Q6ZT4O3vaOFddf3t7Gs5htsixdRwxHB2R5fdnu6up0OB-rU01eJzwt-QeH0=
-Z8w7Mbaf-8rY5smv5Eg1a4_yR6YAX6HuZSjaJi-OY78l8QXSiSZBiGlQPvRy18uIiuW0mrEwND=
TNGECkEYCclTj_ocbO8llMq0fVDWBNvi3axrAve6BC1UtwhSaCfUuymd1nEAryAsOoLXpfM2OIr=
xLUk6MIVcnAsgztLsPk7XcZpTC-EcmObnF2oYWdGKLsD0BR2xlAc=3D" class=3D"bard-text=
-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa=
dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, =
and <a href=3D"https://m171.keap-link002.com/v2/click/0903f7cc2323c84a66ec5=
a2729422d01/eJyNkE9Lw0AQxb_LHjw1TTZKUwNBSiklpPYgei5rMrFL9x-7E0Mo-e5OouhFweu=
bN795864MwQiDZcNypnnG2YJ5qKWTYHBrDYp6nnHO73myXjAlzWXvbedYfv1l93s8iekqTZN0wX=
BwQJbnp822Ko_706E8VuR1wtORf3A4Xc5W_Ie0e9yUBzaOf6JBS9y9Ez2wHH0H01ONpMfwxSvyn=
xFdyOO47_ulA-8HLXw4C6WWtdXxOkmT6NXaS_zQoT4F2_kaCmnaLkhrgm3xZtI1ITtdgBZSzUIt=
tBPyzRRO6yiAlxBmHcHrwnkbHAX4lGqqluLNzhkQUVO3UXIXJRnlF86Bab76r2BgeStUgPED_T6=
QpA=3D=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &am=
p; Marketing</a>). Every message will contain a truth, tactic, or testimoni=
al to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every =
day. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link002.com/=
v2/click/38e5ad72383987745181e92c6c023f67/eJyNkcFqAjEQht8lh55cd7Mt2i4sRURk0=
Xoo7VnCOltDd5JhMqmI-O6N2-KpBa_f_PkmP3NSAs44aXaqUqinWo0UQ2vJgpO5d2LaYaa1ftLF=
40j11n0u2UdS1emPt9fxBZaTsiyKkZIjQYq8vc7mq2az3K6bzSplyXBacoNHp83TiS6vpsXLrFm=
r8_lfNaCVxVeyB1UJR7iU2tlUTN65T_m9CIUqzw-Hw5iA-YiGw970_bj1mHuSzEfJWu86y2jEep=
c_R8Ft8JFbqK3rYkgw-E7uLhyTPWINaGw_gNYgGfvhakLMArCFMHABxprYB0p_-UFpS-ovQ3IQZ=
GVR3mfFQ1ZMUxVDBG73e4oVHFXVmT7A-RsbNZYO" class=3D"bard-text-block style-sco=
pe" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line=
-height: 1.6;">Click here to be removed from the Perry Marshall Minute seri=
es. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/262198/901bd2983dbff40=
2/247221622/d55ca85d0bd02987" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
  </div> =20
  <img src=3D"https://m171.keap-link002.com/v2/render/a93ecc2d7c411f68871cb=
05efafbe665/eJxtjsEKgzAQRP9lzzm4PVSbm0iQoC2l9NBbCbqFUI0hrgUR_72hLZ56HN48ZhZ=
gcsaxbkFCjymCgECN9ZYcF4Nj03wYIh4wyQR01j3LMEwe5PLH3fBXSrJ0jzsBPHuKJXXMdQ3rlq=
-XvKj0qbyf9U3VUafesnrF6REkh4kEGO_Jtb8nFc0gH6YbaX0DAv069w=3D=3D/pixel.png" w=
idth=3D"1" height=3D"1" loading=3D"eager">
 </body>
</html>