OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Tue, 11 Apr 2023 02:01:11 -0400
Message-ID: <m171.198000868.5300741681192857547.JavaMail.tomcat@web-core2-035>
Date: Tue, 11 Apr 2023 02:00:57 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: The 'Anyone Can Do It' Schtick
Errors-To: mailer@infusionmail.com
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Any time someone says to y=
ou, "Absolutely anybody can do this" you need to hang on to your pocketbook=
.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I do not believe that "any=
body can do..." any specific thing. At least not to a level that the world =
is going to richly reward.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Let's take some of the stu=
ff I teach. Can anyone build a Google campaign, write ads that get clicks a=
nd make their CTR's get better and better with testing?</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Sure they can.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Can anyone and everyone ex=
pertly build and manage $20,000 of clicks each month? <br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">No. At least I don't think=
 so.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The extraordinarily succes=
sful people in the Adwords game are the ones who somehow 'crawl inside' of =
the campaign and feel what all those numbers and columns mean... who are ab=
le to sense what those visitors are clicking on and why. They can look at s=
omebody's ad campaign and in 10 seconds know whether it's put together righ=
t, or not. Those are the ones who manage $10,000 or $100,000 of clicks ever=
y month and make it profitable.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">There's the doing of the t=
hing, and then there's the Art Factor. The Art Factor comes into play when =
your heart and soul get connected to it, when you are able to crawl inside =
the thing and live in it and breathe it. If you can do that, you can pick u=
p the art factor. Then you can master it.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">One of my favorite scienti=
sts is Barbara McClintock. McClintock was a biologist who made startling di=
scoveries that scientists are still ignoring today, 50 years later.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">McClintock discovered that=
 DNA, the helix that contains the instructions for assembling your body, is=
 intelligent. It has the ability to re-engineer itself on the fly - in fact=
 it's literally pre-programmed to re-program itself. This discovery was so =
radical that they thought she was crazy at the time and her insights are mo=
stly dismissed even now. But McClintock was perhaps the first to understand=
 that living things are organized by information.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The title of her biography=
 "A Feeling for the Organism" refers to her ability to seemingly crawl down=
 through her microscope and get inside the cell - not just observing what w=
as visible, but what was implied.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Forty years later she clai=
med the Nobel Prize for science.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What world are YOU able to=
 crawl inside of? Can you crawl inside your customers' minds that way? Can =
you imagine you're a web page, readers listening as you talk to them and yo=
u know how they're answering back? Can you become so absorbed with your cus=
tomers that you become one with them?</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Whatever microscope is so =
fascinating to you that you can crawl down inside it and imagine yourself l=
iving down there - if it's an audience that has money to give - that's the =
way you're gonna make a million dollars.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Will "absolutely anybody" =
be able to do what you do? Not on your life. You can't buy marketing for yo=
ur business on a showroom floor the way you buy a car. USP's don't just rol=
l off assembly lines every 45 seconds. There will be few who can rival you.=
 And nobody will be able to sell somebody a road map to your pot of gold fo=
r $49.95 either.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If I could encourage you i=
n any way possible, it would be this: To be patient with yourself as you ex=
plore and unfold the unique giftings that you alone possess, and to wrap th=
ose gifts and talents into your products, the services you offer, and your =
marketing, so that NO ONE can knock you off.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The world will richly rewa=
rd you for fulfilling that vision.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">There are plenty of cubicl=
e drones and paint-by-numbers people in the world... I hope you'll aspire t=
o put out some of your own original pizzazz, put your own fingerprints on w=
hat you do. Do the thing that you alone can do.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">To your success.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry Marshall</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br> </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
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 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
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dth: 100%; vertical-align: top;">=20
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: 15px; text-align: center;" class=3D"alignmentContainer">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive any more emails from us, <a h=
ref=3D"https://m171.infusionsoft.com/app/linkClick/148459/4d802818eb43a3af/=
247358036/354b3b0b840cd8f3" target=3D"_blank" style=3D"text-decoration: und=
erline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">click h=
ere to unsubscribe.</a></p>=20
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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