OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sun, 16 Apr 2023 00:50:26 -0400
Message-ID: <m171.405754417.511381681619440854.JavaMail.tomcat@web-core2-035>
Date: Sun, 16 Apr 2023 00:30:40 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: The Truth about Shame-Based Selling
Errors-To: mailer@infusionmail.com
MIME-Version: 1.0
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Feedback-ID: m171:m171_8141260:value:infusionsoft
 
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Shaming people into buying=
 can work. It does work.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">There used to be vacuum cl=
eaner salesmen and alarm salesmen and pots and pan salesmen who literally w=
ould not leave your house until you bought.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">They were trained not to l=
eave. You=E2=80=99d almost have to call the police on them. They=E2=80=99d =
use every psychologically shaming technique they could.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But it worked.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">The Danger</b>. Of=
 course, it only works for a while. Eventually your reputation for using sl=
imy, shame-based methods catches up with you. All you have to do is mention=
 =E2=80=9Cused cars=E2=80=9D and =E2=80=9Ctimeshares=E2=80=9D around some p=
eople and they break out in hives thinking about the nightmare salespeople =
they=E2=80=99ve endured. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">A few years ago, I was wor=
king with a guy who was promising to get me on TV. I eventually figured out=
 that part of his formula was to use hardcore, mercenary inbound sales peop=
le in his call centers. Guys and gals who emotionally beat the crap out of =
people. They shame the callers into buying.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">He was bragging to me abou=
t how good he was at doing this.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I finally gave my head a s=
hake and thought, =E2=80=9CWait a minute. So, Perry's going to do a TV comm=
ercial, and people are going to call in, and then somebody's going to beat =
the crap out of them? No, this is not how I treat people. This is not who I=
 am.=E2=80=9D</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And, you probably saw this=
 coming: When I told him I was no longer interested, he tried to shame me i=
nto buying from him.</p>=20
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dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">The Balance</b>. W=
inning Through Intimidation by Robert J. Ringer is one of the best sales bo=
oks ever. Ringer=E2=80=99s premise is: <b class=3D"bard-text-block style-sc=
ope" style=3D"padding: 0px; line-height: 1.6;">In every sales transaction, =
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">He demonstrates how to pos=
ition yourself to increase your authority and credibility and gain the uppe=
r hand.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And you have to be OK with=
 having the upper hand. Because if you=E2=80=99re weak, you don=E2=80=99t s=
ell anything.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s a great book.=
 But here=E2=80=99s the key: There is nothing in the book about shaming any=
one. Nothing in the book about being obnoxious. Nothing in the book about b=
eing slimy. Nothing in the book about not leaving the house until the buyer=
 has given you 17 nos. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s all about per=
ceived power and positioning.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">One of the great reasons y=
ou want to wield this kind of power is so people will respect you and do th=
e things you tell them to do. Things that are in their best interest.</p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The sad fact is that peopl=
e have to be manipulated into doing almost everything that's good for them =
and the world. It is possible (and necessary) for good people to have the u=
pper hand without exploiting it. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Do you resonate with this =
philosophy? Then you might be right for New Renaissance Club. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Until May 25, you can join=
 at the monthly or annual level and take your pick of any number of bonuses=
. </p>=20
              <ol class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">$=
200 off my <a href=3D"https://m171.keap-link006.com/v2/click/34eee4c1dfd2f8=
845e89dbcc9b7cb9bd/eJyNkE9Lw0AQxb_LHjw1TTa2sQaClFJKSO1B9FyWzcQuZv8wOzGEku_u=
JkpPCl7fvPm9eXNlBEYYKmuWM80fOFswBKmcAkM7a0jIecY5f-TJZsFaZT4OaDvH8usvu7fxJKZ=
Zmm2yBaPBQbC8vmx3VXk6nI_lqQpeJzCE_IMTwpN0na5upP3ztjyycfwTDVrR_jPQPcsJO5hK1S=
oUozdsg_9C5Hwex33fLx0gDlqgv4i2XUqrY0LRNErGTx3ps7cdSiiUaTqvrPG2obtJ1wHY6QK0U=
O0sSKGdUO-mcFpHHlCBn3UC1IVD612I_5ZkeGw4bnbOgChN0vsoWUV8Ha4XzoGpf75fwcDyRrQe=
xi97YpDm" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"=
color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">Definitive Traff=
ic &amp; AI Seminar</a></li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">$=
200 off a Definitive Selling Proposition Consultation (normally $995) </li>=
=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">$=
200 off a <a href=3D"https://m171.keap-link006.com/v2/click/d3711906dcc5bc3=
6a807ec2c61f0295e/eJyNkE9rwkAQxb_LHnoyJpuqtYFQRERCrIfSnmWJk7p0_7E72zRIvnvHt=
Hiq0OubN795b84MwQiD1ZEVTPMHzibMQyOdBINra1A044xz_siz5YQpaT623kbHivMfu9fxRcwX=
-WJJO9g7IMvry2pdV_vtYVfta_I64enIPzh0PMvn-exK2jyvqh0bhpto0BI3n0QPrEAf4VLqKKk=
YvnlF_hOiC0Wadl03deB9r4UPJ6HUtLE6baMxoFr5lT5F1Idgo2-glKaNQVoTbIt3F10TMuoStJ=
BqFBqhnZDvpnRaJwG8hDDqCF6XztvgKMCP1NBrKd7oHAFJnuX3STZL-JzyC-fAHH__X0PPilaoA=
MM3vOSR2A=3D=3D" class=3D"bard-text-block style-scope" target=3D"_blank" st=
yle=3D"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">Funnel Fi=
x</a> Review (normally $995 for members, $1295 for non members. </li>=20
              </ol>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And when you join New Rena=
issance Club at the annual level, you can get an additional $200 off your r=
egistration. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link006.com/v2/click/2df29ef23abd5065f34fda42561bc63f/eJyNkUtrwzAQhP-LDj=
3ZseUmfRhMCSEE4zSH0p6DkNeNqPVAWtWYkP_etVtyaqHoNjv6dkY6MwQjDNYtK5nm95wlzINUT=
oHBjTUo5DzjnD_y_CFhvTIfO2-jY-X5l7vX8SQWd3SKhOHogCyvL-tNUx92x319aMjrhKcl_-DQ=
8rxYFcsrafu8rvfscvkTDVrh9pPogZXoI0ylWkXF8M335D8hulBm2TAMCwfej1r4cBJ9v5BWZwa=
GlKIJFYIwErKniPoYbPQSKmW6GJQ1wXZ4M-mawFFXoIXqZ0EK7YR6N5XTOg3gFYRZR_C6ct4GRz=
G-JUkPTCFn5wxIi7y4TfNlylfUQjgHpv35hQZGVnaiD3D5AhhnlAA=3D" class=3D"bard-tex=
t-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); p=
adding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" st=
yle=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b><=
/a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard-=
text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">support@perrymarshall.com</a> after joining New Renaissanc=
e at the annual level =E2=80=94 Subject line: NR bonus=E2=80=9D =E2=80=94 a=
nd let our support team know that you'd like to claim this NR bonus.</i></p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link006.com/v2=
/click/cb78c8b69c6e2c1ba201018c030b73e7/eJyNkc1rwkAQxf-XPfRkTDbVfgRCEREJWg-=
lPcuyjrp0v5idGET83ztJi6cWyt5-8_a9ebsXQeCVp2YnKuHkoxQjgaBNNOBpHjwpPcyklM-yeB=
oJa_znEkMbRXX55e5t3MPygU8xEnSOwJL3t9l81WyW23WzWbE2KuSQf_hweFFOy8nNafE6a9bie=
v3TGpyhxYndk6gIW-hL7QwXow-0rD8SxVTledd14wiIZ6cwHZW1Yx1c3pc2WtmM0Ch_sJAhnAx0=
-UtLbptCixpq4_dtMsGnsKe7njtOaF0NThk7AK1cVObg6-hclgANpIEToKsjhhR5n2-k-aV520E=
5GGRlUd5nxSSTU66jYgS_-_mOFZxFtVc2wfULcQ2Xgg=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link006.com/v2/click/b2562f238b1e3d25d19237c408627828/eJyNkc1qwzAQhN9Fh57=
i2HKTtDWYEkIIxmkOpT0HIa8bUesHaVVjQt69a7fk1ECvs7PfzkhnhmCEwaphBdP8gbMZ8yCVU2=
BwYw0KOc045088e5yxTpnPnbfRseL8x-51PIr5Kl9x2sHBAVneXtebujrsjvvqUJPXCU9H_sGh4=
1m-zBdX0vZlXe3Z5XITDVrh9ovogRXoI4ylGkXF8N135D8hulCkad_3cwfeD1r4cBJdN5dWpwb6=
hKIJFYIwEtLniPoYbPQSSmXaGJQ1wbZ4N-qawFGXoIXqJkEK7YT6MKXTOgngFYRJR_C6dN4GRzF=
-JEkPTCEn5wRI8iy_T7JFwpfUQjgHpvn9hRoGVrSiC3D5Bh8FlAU=3D" class=3D"bard-text=
-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa=
dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, =
and <a href=3D"https://m171.keap-link006.com/v2/click/83af4d531fb6f6d93e280=
9cb5a8483b0/eJyNkM1qwzAQhN9Fh57s2FITNzWYEkIIxmkOpT0HVV43ItYP0rrGBL97Zbfk1EK=
vs7PfzuyVIGiusaxJThR9oCQiDoS0EjRujUYu5hml9JGm64i0Ul_2znSW5Ndfdm_jSWQZy2gWER=
wsBMvry2Zblcf96VAeq-C13IUj_-CE4ylbseWNtHvelAcyjn-iQUncfQa6Jzm6DqZStQzF8M21w=
X9GtD5Pkr7vFxacGxR3_szbdiGMStYpS-N3Yy7JU4fq5E3nBBRSN52XRnvT4N2kq4DsVAGKy3YW=
BFeWyw9dWKViD06Cn3UEpwrrjLchwLckwmtDvNk5A2KWsvs4XcZ0FfJza0HXP_-vYCB5w1sP4xf=
-mJCi" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"col=
or: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; M=
arketing</a>). Every message will contain a truth, tactic, or testimonial t=
o make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day.=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link006.com/=
v2/click/49052ca2c9718b842b062ccf163dd578/eJyNkcFKAzEQht8lB0_d7mZtqy4sUkopS=
2sPomcJ21kb3EmGycRSSt_ddBW9KHj95s83-ZmTEnDGSbNTlUJ9o9VIMbSWLDhZeCemHWZa6ztd=
3I5Ub93bin0kVZ1-efs9vsByVs70ZKTkSJAiT4_zxbrZrl42zXadsmQ4LfmHJy0vymn5Y1o-zJu=
NOp__VANaWb4ne1CVcIRLqZ1NxeSZ-5Tfi1Co8vxwOIwJmI9oOOxN349bj7knyXyUrPWus4xGrH=
f5fRR8CT5yC7V1XQwJBt_J1YVjskesAY3tB9AaJGNfXU2IWQC2EAYuwFgT-0DpL58obUn9ZUgOg=
qwsyuusmGR6mqoYInC7r1Os4aiqzvQBzh8chJYM" class=3D"bard-text-block style-sco=
pe" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line=
-height: 1.6;">Click here to be removed from the Perry Marshall Minute seri=
es. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/262612/4e400347e375c9f=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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