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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 21 Apr 2023 00:31:02 -0400
Message-ID: <m171.1336708629.2571871682051452426.JavaMail.tomcat@web-core2-035>
Date: Fri, 21 Apr 2023 00:30:52 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Perry_Marshall_Minute:_A_riddle_for_you=E2=80=A6?=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You push your car and come=
 to a stop in front of a hotel. Suddenly you realize you=E2=80=99re bankrup=
t. Where are you?</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">(don=E2=80=99t peek at the=
 answer below)</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Ready? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You=E2=80=99re on a Monopo=
ly board. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You=E2=80=99ve landed on B=
oardwalk and somebody had a hotel on it. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That=E2=80=99s a great rid=
dle. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If I had let you ask me qu=
estions, what kind of questions would you have asked? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You could say, =E2=80=9CHo=
w big is the car?=E2=80=9D and I would say, =E2=80=9CAn inch.=E2=80=9D That=
=E2=80=99s a clue. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">With riddles you=E2=80=99r=
e working from the specific to the general. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Working from the general t=
o the specific is what most people do all the time. It=E2=80=99s just basic=
 logical reasoning, but reasoning from the specific to the general is like,=
 =E2=80=9CWhat do all 20 of these things have in common?=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That=E2=80=99s a far more =
difficult form of thinking and that=E2=80=99s inference or inductive reason=
ing rather than deductive reasoning, and it=E2=80=99s a lot harder to do. <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Richard Koch is a very goo=
d inductive reasoning person. He didn=E2=80=99t actually invent Star Princi=
ple. Boston Consulting Group did 50 years ago. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">They looked at all of thes=
e clients and all of these case studies and they said, =E2=80=9CWhat simple=
 set of conditions describes all of the successful companies?=E2=80=9D What=
 they figured out was all the successful companies were #1 in a niche that =
was growing 10% a year or more. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In fact, they extrapolated=
 it out to this little diagram called the Boston Box, which slots companies=
 into four categories: Stars, Cash Cows, Question Marks, and Dogs. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The way you become good at=
 finding these patterns is you just start practicing. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">80/20 is a really good way=
. 20% of stuff produces 80% of the results. But then what=E2=80=99s 20% of =
the 20% that produces 80% of the 80%? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Usually the more you do th=
at, the more you=E2=80=99ll narrow it down to what the one factor really is=
. <b class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-heig=
ht: 1.6;">=E2=80=9COh okay, it really comes down to this.=E2=80=9D </b></p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you can do that, the wo=
rld=E2=80=99s your oyster because you don=E2=80=99t have to be given the an=
swer by somebody else in order to solve a problem. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This is what I try to do i=
n New Renaissance Club. I don=E2=80=99t try to give people the answers. I t=
ry to equip them with the tools for asking better questions. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You can figure out how to =
solve a problem yourself, so I really think it=E2=80=99s one of the greates=
t skills that there is. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Study people that are good=
 at it. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Richard=E2=80=99s good at =
it and he=E2=80=99s got several books. I recommend <i class=3D"bard-text-bl=
ock style-scope" style=3D"padding: 0px; line-height: 1.6;">Star Principle</=
i>, <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-he=
ight: 1.6;">Outrageous Success</i>, and <i class=3D"bard-text-block style-s=
cope" style=3D"padding: 0px; line-height: 1.6;">Simplify</i>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">And when you join =
New Renaissance Club at the annual level, you can get an additional $200 of=
f your registration. </b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link004.com/v2/click/b48ea805dce584cba8f134013f422bb3/eJyNkc1qwzAQhN9Fh5=
7sOHKDkxpMCSEE4zSH0p6DkNeNqPWDtK4xwe_etVtyaiG6CGZHn2akK0MwwmBZs5xpvuYsYh6kc=
goM7qxBIecZ5_yJLzcRa5X5PHjbOZZf_zh7G09imqWbLI0YDg7I8va63VXl6XA-lqeKvE54uuQO=
Dp9Wtl7dSPuXbXlk4_gvGrTC_RfRA8vRdzCVqhUVw3ffkv-C6EKeJH3fLxx4P2jhw0W07UJanRj=
oY4omVAjCSEieO9TnYDsvoVCm6YKyJtgGHyZdE7jTBWih2lmQQjuhPkzhtI4DeAVh1hG8Lpy3wV=
GMH0nSA1PI2TkD4nSZPsbLFe3UQjgHpv79hQoGljeiDTB-AyYwlAg=3D" class=3D"bard-tex=
t-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); p=
adding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" st=
yle=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b><=
/a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard-=
text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">support@perrymarshall.com</a> after joining New Renaissanc=
e at the annual level =E2=80=94 Subject line: NR bonus=E2=80=9D =E2=80=94 a=
nd let our support team know that you'd like to claim this NR bonus.</i></p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link004.com/v2=
/click/152eeab121a137a90e4b037cc4ca80bb/eJyNkU9rAjEQxb9LDj257mYraheWIiKyaD2=
U9lxCHHVo_jGZdRHxuze7LZ5aaC6BNy-_mTe5CganHDd7UQkrZ1KMBIHGgOB46R0rPdSklE-ymI=
-EQfe5Jt8GUV1_eXsv92I5LefTYiT4EiBZ3l4Xy02zW39sm90meYOi1OQfHNmf6WxyJ61eFs1W3=
G5_osEir86JHkXF1EIfao8pGL-TSf4Tc4hVnnddNw5AdLGK4kkZM9be5n1o1MpkTKjc0UBGcEbo=
8ueW7Uf0LWmo0R3aiN5Ff-CHXrepQ2trsArNIGhlg8Kjq4O1WQRCiIPOQLYO5GNI83xLOm06TTs=
4B0BWFuVjVkzSneKoEMDtf75jAxdRHZSJcPsCf0KXig=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link004.com/v2/click/1c39093f536c0d60ab383f9dcc158af6/eJyNkc1qwzAQhN9Fh57=
i2HLTJDWYEkIIxmkOpT0HIa8bUesHaVVjQt69a7fk1EJ1EczOfjsrXRiCEQarhhVM8xVnM-ZBKq=
fA4NYaFHKqcc4febaesU6Zj7230bHi8kvvrTyK-TJfP1APDg7I8vqy2dbVcX86VMeavE54GvIPD=
h_PcrW4kXbPm-rArtc_0aAV7j6JHliBPsK4VKNoMXzzHfnPiC4Uadr3_dyB94MWPpxF182l1amB=
PqFoQoUgjIT0KaI-BRu9hFKZNgZlTbAt3o26JnDUJWihukmQQjuh3k3ptE4CeAVh0hG8Lp23wVG=
Mb0nSA1PIyTkBkjzL75NsQTdtIZwD0_z8Qg0DK1rRBbh-ASzOlA0=3D" class=3D"bard-text=
-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa=
dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, =
and <a href=3D"https://m171.keap-link004.com/v2/click/f2960608d650aeadc927e=
0515cf3c19a/eJyNkM1qwzAQhN9Fh57s2HJTJzWYEkIIxmkOpT0HVV43IvpDWteY4Hev7JacWuh=
eBLOzn2b3ShA001g1pCCKriiJiAMurACNW6OR8blHKX2k6ToiUujL3pnOkuL6y-ytPYlZnq0f8o=
jgYCFYXl8227o67k-H6lgHr2UufPIPDp0qXy1vpN3zpjqQcfwTDUrg7jPQPSnQdTAt1YiwGL45G=
fxnROuLJOn7fmHBuUEx589MygU3KlmnWRq_G3NJnjpUJ286x6EUuu28MNqbFu8mXQVkp0pQTMhZ=
4ExZJj50aZWKPTgBftYRnCqtM96GAN8SD6cN8WbnDIizNLuP02V4Q35mLejm5_41DKRomfQwfgE=
MKJCq" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"col=
or: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; M=
arketing</a>). Every message will contain a truth, tactic, or testimonial t=
o make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day.=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link004.com/=
v2/click/4c87882dc528d0d43a1e42e8cee2a280/eJyNkdFKwzAUht8lF16t61LnNgtFxhijd=
O5C9HqE9tQFe5JDcmIZY-9uWkVvFMxN4Muf7-QnF8FglOGyEblAuZRiIhzUmjQY3ljDqh7PpJT3=
craaiE6bt52zgUR--eXu9_EAs0W2uptPBJ8JYuT5ab2pysPuuC8PVcyScnHIPzxyWIvlj2n7uC7=
34nr9Uw2oefse7V7k7AIMpRodi_GL62L-xEw-T9O-76cEzp1ROX9SXTetLaaWOLGBk9qaVjtUrK=
1JHwLj0dvgaii0aYOP0NuWbwaO0R6wAFS6G0GtkJR-NQUhJh6cBj9yBocFOespvuUTxSmxP4_JU=
ZBks-w2mc3jHqsoIjDN11dUcBZ5qzoP1w8qiZYU" class=3D"bard-text-block style-sco=
pe" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line=
-height: 1.6;">Click here to be removed from the Perry Marshall Minute seri=
es. </a></p>=20
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          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
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   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/262852/2de245a6941b329=
9/247969610/60b1b0ff4660c3b1" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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