OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sat, 22 Apr 2023 00:31:05 -0400
Message-ID: <m171.597727407.4623761682137856570.JavaMail.tomcat@web-core2-035>
Date: Sat, 22 Apr 2023 00:30:56 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: My almost-six-figure gut punch
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8150142:value:infusionsoft
 
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dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This is a little bit embar=
rassing. But it happened many years ago and I=E2=80=99ve emotionally recove=
red.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">We tried to launch a Softw=
are As Service called Fanalytics. We developed a beta version and we starte=
d showing it to people. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I remember having this cal=
l with one of my sales guys who was out on the road meeting with Planet Per=
ry people. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">He was gushing!</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CPerry, we are sho=
wing this to clients and they are drooling over this. Man, we have got to p=
ut this together and sell this thing fast!=E2=80=9D</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">So I budgeted a not-insign=
ificant sum of money for a software developer. Gave him an equity stake and=
 he started hammering away. We got it done in time for the first edition of=
 the <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-h=
eight: 1.6;">Ultimate Guide to Facebook Advertising book</i>. We included a=
 free test drive as a bonus. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But when we finally got it=
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dding: 0px; line-height: 1.6;">NOBODY WOULD PAY FOR IT</b>. <i class=3D"bar=
d-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">We coul=
d not get anybody to buy this thing</i>. It just shriveled up and died, hac=
king and wheezing all the way to the grave.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">MY FAULT. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Because it was not like I =
had not been warned. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Early in the process, our =
sales sage John Paul Mendocha whispered in my ear, =E2=80=9CPerry, before y=
ou go spending a lot of money building this thing, why don=E2=80=99t you se=
e if someone will reach in their pocket and write you a check for it first?=
=E2=80=9D </p>=20
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dding: 0px; margin: 13px 0px; line-height: 1.6;">He was right. As usual. </=
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dding: 0px; margin: 13px 0px; line-height: 1.6;">I was lucky that the fiasc=
o =E2=80=9Conly=E2=80=9D cost me just under 6 figures. But I see entreprene=
urs ready to rush into production on high 6-, 7-, and even 9-figure deals r=
egularly. Even a rank beginner could blow through 5-figures in a hot second=
. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And the costs don=E2=80=99=
t end with the failure and disappointment. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">There=E2=80=99s also the o=
pportunity cost. You could have been doing <i class=3D"bard-text-block styl=
e-scope" style=3D"padding: 0px; line-height: 1.6;">something else</i>=E2=80=
=A6something that could have worked. We could have been doing <i class=3D"b=
ard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">somet=
hing else</i> besides Fanalytics. Something that could have worked. Somethi=
ng that people had proven by writing a check.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">One woefully underapprecia=
ted form of =E2=80=9Ctesting=E2=80=9D is being around smart people. Having =
paid sounding boards. Having =E2=80=9Creality checks.=E2=80=9D Getting expe=
rt opinions. Attending live events that go DEEP in a subject matter that is=
 crucial to your business. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This can quash a lot of ba=
d ideas before they grow up and chew your foot off!</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That=E2=80=99s what you=E2=
=80=99ll get at the <a href=3D"https://m171.keap-link015.com/v2/click/d322e=
15dd3c9d849f3e596c6bf79fd80/eJyNkE9rg0AQxb_LHnqK0dXSWEFKCCGIaQ6lPYdlHZul7h9=
mx4oEv3tXW3Jqodc3b35v3lwZgRGGqoYVTPMNZyuGIJVTYGhnDQm5zDjnjzzJV6xT5uOAtnesuP=
6yexvPYvqQ5puwQ6ODYHl92e7q6nQ4H6tTHbxOYAj5ByeE8yzLkxtp_7ytjmya_kSDVrT_DHTPC=
sIe5lKNCsXoDbvgvxA5X8TxMAxrB4ijFugvouvW0uqYULStkvFTT_rsbY8SSmXa3itrvG3pbtZ1=
APa6BC1UtwhSaCfUuymd1pEHVOAXnQB16dB6F-K_JRkeG45bnAsgSpM0i5L7KJ3LC-fAND_fr2F=
kRSs6D9MXgP6Q6A=3D=3D" class=3D"bard-text-block style-scope" target=3D"_bla=
nk" style=3D"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">Def=
initive Traffic &amp; AI Seminar</a> coming up in about one month!</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><span class=3D"bard-text-b=
lock style-scope" style=3D""><b class=3D"bard-text-block style-scope" style=
=3D"padding: 0px; line-height: 1.6;">And when you join New Renaissance Club=
 at the annual level, you can get an additional $200 off your registration.=
 </b></span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link015.com/v2/click/5a48ad5ff5271879f4a0ea4176b179aa/eJyNkU9rg0AQxb_LHn=
rS6GpJrCAlhBDENIfSnsOyjs3S_cfuWJHgd-9qS04t5PrmzW_ezFwJgmYa65aURNENJRFxwIUVo=
HFnNDK-1CilTzQtIiKF_jw401tSXv_ovZVnMVtnxWYdERwtBMvb63bX1KfD-VifmuC1zIUhd3DC=
cJrnRXoj7V-29ZFM079oUAL3X4HuSYmuh3mpVoTF8N3J4L8gWl8myTAMKwvOjYo5f2FSrrhRiYY=
hDtGY8J5pDslzj-rsTe84VEJ3vRdGe9Phw6yrAO5VBYoJuQicKcvEh66sUrEHJ8AvOoJTlXXG2x=
DjR-LhwCHk4lwAcZZmeZw-xtl8BGYt6Pb3Cw2MpOyY9DB9AyjJlAo=3D" class=3D"bard-tex=
t-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); p=
adding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" st=
yle=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b><=
/a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard-=
text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">support@perrymarshall.com</a> after joining New Renaissanc=
e at the annual level =E2=80=94 Subject line: NR bonus=E2=80=9D =E2=80=94 a=
nd let our support team know that you'd like to claim this NR bonus.</i></p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link015.com/v2=
/click/c1a18b02880a5f58bc733fb49d8c4d83/eJyNkU9rwkAQxb_LHnoyJhul2kAoIiJB66G=
057Ksow7df8xODCJ-927S4qmFXt-8_b15s1fB4JTjZi8qYeVMipEg0BgQHC-9Y6WHmZTySRbzkT=
DoPtfk2yCq6y9v7-NeLB_L-Ww6EnwJkCxvr4vlptmtP7bNbpO8QVEK-QcnhcvJZF7cSauXRbMVt=
9ufaLDIq3OiR1ExtdCX2mMqxu9kkv_EHGKV513XjQMQXayieFLGjLW3eV8atTIZEyp3NJARnBG6=
_Lll-xF9SxpqdIc2onfRH_ih121KaG0NVqEZBK1sUHh0dbA2i0AIcdAZyNaBfAxpn29Jp0unbQf=
nAMjKopxkxTQr-2uoEMDtf75jAxdRHZSJcPsCgeSXjA=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link015.com/v2/click/2fdf9bd591e7b8a2bb55dcd8bdb22cfa/eJyNkU9rwzAMxb-LDzs=
lTeyMtQuEUUopIV0PYzsX4yirmf9hKwuh5LvPyUZPG-z69PTTk3QlCIYbrFtSEk3XlCTEg5BOgs=
GdNcjFUqOUPtJ8kxAlzcfB296R8vpL7608i-yBbdYsITg6iJbXl-2uqU-H87E-NdHruI9D_sGJw=
2lRbPIbaf-8rY9kmv5Eg5a4_4z0QEr0PcxLtTIuhm9eRf8F0YUyy4ZhWDnwftTchwtXaiWszgwM=
aYzGZQjcCMieetTnYHsvoJKm64O0JtgO72ZdR3CvK9BcqkUQXDsu303ltE4DeAlh0RG8rpy3wcU=
Y35KIB44hF-cCSFnOijS_T9l8BO4cmPbnCw2MpOy4CjB9ASN9lAY=3D" class=3D"bard-text=
-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa=
dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, =
and <a href=3D"https://m171.keap-link015.com/v2/click/c88bcea4faa7951b6bd74=
3de5d622a11/eJyNkE9Lw0AQxb_LHjwlTTYRGwNBSiklpPYgei5rMrFL9x-7s4ZQ8t3dRNGLgtc=
3b34z710JgmIK646URNI1JRGx0HLDQeFWK2TtMqOU3tO0iIjg6rK32htSXn_Z_R7PYnaXFes0Ij=
gaCJbnp822qY_706E-NsFrmA1H_sEJx2meFz-k3eOmPpBp-hMNkuPuPdAdKdF6mEN1PATDFyuC_=
4xoXJkkwzCsDFg7SmbdmQmxarVMijRL41etL8mDR3ly2tsWKq5677hWTvd4M-syIL2sQDIuFqFl=
0jD-piojZezAcnCLjmBlZax2JjzwKbWh2vDe4lwAcZZmeZzextkcnxkDqvvqv4GRlD0TDqYPAwe=
Qow=3D=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &am=
p; Marketing</a>). Every message will contain a truth, tactic, or testimoni=
al to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every =
day. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link015.com/=
v2/click/fb4574496d71d15e010892669c2116de/eJyNkU9Lw0AQxb_LHjw1TTaRWgNBSiklp=
PYgei5LMrGL2T_MzlpK6Xd3EqUnBa9v3vzevtmLILDKUt2JUhj5IMVMILTaa7C0dpZUO82klI8y=
W87EoO3HFl30orz8snsbj2K-yJcL3qGzB7a8vqzWTb3fHnb1vmGvV8gh_-BwuCyKZXYjbZ5X9U5=
cr3-iwWjafDI9iJIwwliq01yM3nBg_5HIhzJNT6fT3APi2SgMRzUM89aZ1HlKXKSkdbbXaBRpZ9=
OnSOYQXMQWKm37GFgMrqe7UTdMj6YCo_QwCa0yXul3W3ljkgCoIUw6AZrKowue3_ItcQr3p8k5A=
ZI8y4sku0_y8RLKe7Ddz1c0cBZlr4YA1y8tJ5YW" class=3D"bard-text-block style-sco=
pe" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line=
-height: 1.6;">Click here to be removed from the Perry Marshall Minute seri=
es. </a></p>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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