OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Mon, 24 Apr 2023 00:30:41 -0400
Message-ID: <m171.696682829.2042171682310622908.JavaMail.tomcat@web-core2-035>
Date: Mon, 24 Apr 2023 00:30:22 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Zero to $100K? Find Your Beginish
Errors-To: mailer@infusionmail.com
MIME-Version: 1.0
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Feedback-ID: m171:m171_8152622:value:infusionsoft
 
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I chose the most difficult=
 industry I could when it comes to marketing. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I chose=E2=80=A6marketing =
to marketers. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Sheesh. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seems like everyone in my =
space is a ninja with X-ray vision. And my customers have seen it all. Why =
did I make it so hard on myself? </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Because the lands of the b=
lind where the one-eyed man is king still exist. They=E2=80=99re harder to =
find, but they still exist. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">My copywriter, John McGee,=
 once wrote a white paper for a client in the relatively =E2=80=9Cunsophist=
icated=E2=80=9D trucking industry. John=E2=80=99s client landed a $1.4 mill=
ion <b class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-he=
ight: 1.6;">per year</b> contract from that simple white paper and a couple=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Yup, it=E2=80=99s still po=
ssible, folks. If you know where to work it.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Advice for the new guy: Do=
n=E2=80=99t let the =E2=80=9Cglamorous=E2=80=9D info-marketing, product-lau=
nch, get-rich-quick shiny object trap lure you in. That market is brutally =
competitive. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Ferocious. It=E2=80=99s do=
g-eat-dog. And eroding. You have to be a 50th- degree onyx belt Kung Fu tur=
bo ninja to make it in that world these days.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Steer clear. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Plant your first seeds in =
some =E2=80=9Cland of the blind=E2=80=9D industry. And there=E2=80=99s a mi=
llion of them. Get a list of SIC codes, and print them out. Take a highligh=
ter and ask, =E2=80=9CAre these guys sophisticated? Does this industry know=
 what it=E2=80=99s doing?=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I was in one of those indu=
stries, industrial automation. And I was fortunate to cut my teeth in an in=
dustry like that. It was a little, protected ecosystem where I could hone m=
y chops and not get my ass kicked. What a wonderful way to build my confide=
nce one brick at a time.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I once visited a tiny, uni=
nhabited island off the west coast of Ireland called Beginish. And when our=
 little party set foot on the island the birds that live there went INSANE.=
 They squawked and dive-bombed us and raised a holy ruckus until we finally=
 got back in our dingy and shoved off. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Why? Because they had lain=
 their eggs on the ground. They could do that because no rodents or lizards=
 lived on the island. They could just lay their eggs in the grass and know =
they were safe. Safe until a horde of American intruders traipsed onto thei=
r domain, that is! </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That=E2=80=99s what it=E2=
=80=99s like to do marketing experiments in the land of the blind. You can =
lay some eggs and know the snakes and raccoons won=E2=80=99t eat them. </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Find your Beginish=
</b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I notice it now when I con=
sult in B2C industries. In the online info-marketing space, every time I si=
t down to create anything, I feel like I am selling to people who have alre=
ady seen everything a million times. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But in B2C industries, the=
 bar is so much lower. If I had to write copy for those clients, I could do=
 it in a deep sleep. And it would kill and it would amaze the client. Go an=
d do likewise. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">And when you join =
New Renaissance Club at the annual level, you can get an additional $200 of=
f your registration. </b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link010.com/v2/click/8dfcde08642f28ca3e2d98478536243c/eJyNkc1qwzAQhN9Fh5=
7i2HJM2hhMCSEE4zSH0p6DkNeNqPWDtK4xwe_etVtyaiHX2dlvZ6QrQzDCYFmznGn-yNmCeZDKK=
TC4swaFnGec8w1PnhasVebz4G3nWH79Y_c2nsR0nW4y2sHBAVneXre7qjwdzsfyVJHXCU9H7uDQ=
cb5Os-RG2r9syyMbx3_RoBXuv4geWI6-g6lUragYvvuW_BdEF_I47vt-6cD7QQsfLqJtl9Lq2EA=
fUTShQhBGQvzcoT4H23kJhTJNF5Q1wTb4MOmawJ0uQAvVzoIU2gn1YQqndRTAKwizjuB14bwNjm=
L8SJIemELOzhkQpUm6ipIsSlfUQjgHpv79hQoGljeiDTB-AybxlAo=3D" class=3D"bard-tex=
t-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); p=
adding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" st=
yle=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b><=
/a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard-=
text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">support@perrymarshall.com</a> after joining New Renaissanc=
e at the annual level =E2=80=94 Subject line: NR bonus=E2=80=9D =E2=80=94 a=
nd let our support team know that you'd like to claim this NR bonus.</i></p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link010.com/v2=
/click/2784dfec8a28e02a161593bafacc4e41/eJyNkU9rwkAQxb_LHnoyJhvF1kAoIiJB66G=
057Ksow7df8xODCJ-927S4qmFXt-8_b15s1fB4JTjZi8qYeWjFCNBoDEgOF56x0oPMynlXBZPI2=
HQfa7Jt0FU11_e3se9WM7K-XQ2EnwJkCxvr4vlptmtP7bNbpO8QVEK-QcnhctZOS3upNXLotmK2=
-1PNFjk1TnRo6iYWuhL7TEV43cyyX9iDrHK867rxgGILlZRPCljxtrbvC-NWpmMCZU7GsgIzghd=
_tyy_Yi-JQ01ukMb0bvoD_zQ6zYltLYGq9AMglY2KDy6OlibRSCEOOgMZOtAPoa0z7ek06XTtoN=
zAGRlUU6yYpqVk1RHhQBu__MdG7iI6qBMhNsXf_qXjA=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link010.com/v2/click/2e86b8eb0839bd5915f3c5a0b2106b96/eJyNkc1qwzAQhN9Fh57=
s2HJM2hhMCSEE4zSH0p6DkNeNqPWDtK4xIe_etVtyaiHX2dG3M6sLQzDCYNWwgmn-yFnEPEjlFB=
jcWoNCzjPO-ZqnTxHrlPnce9s7Vlz-eHsbT2K2ytZ5HjEcHZDl7XWzravj_nSojjV5nfC05A4OL=
eerLE9vpN3Lpjqw6_VfNGiFuy-iB1ag72Eq1Sgqhu--I_8Z0YUiSYZhWDjwftTCh7PouoW0OjEw=
xBRNqBCEkZA896hPwfZeQqlM2wdlTbAtPky6JnCvS9BCdbMghXZCfZjSaR0H8ArCrCN4XTpvg6M=
YP5KkA1PI2TkD4izNlnGax9mSWgjnwDS_v1DDyIpWdAGu3yGllAY=3D" class=3D"bard-text=
-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa=
dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, =
and <a href=3D"https://m171.keap-link010.com/v2/click/afac74de6f57d01b97481=
25ba4cc51bc/eJyNkE9rg0AQxb_LHnrS6G4kTQQpIYQgpjmU9hy2OjZL9h-7Y0WC372rLTm10Ou=
bN795b24EQXONZUNyougjJRFxUAsrQOPOaOT1PKOUbmi6jogU-npwprMkv_2yex9PIluxTcYigo=
OFYHl92e6q8nQ4H8tTFbyWu3DkH5xwnK5Ylt5J--dteSTj-CcalMD9Z6B7kqPrYCrViFAM35wM_=
gui9XmS9H2_sODcoLjzFy7lojYqWacsjd-NuSZPHaqzN52roRC67bww2psWHyZdBWSnClBcyFmo=
ubJcfOjCKhV7cAL8rCM4VVhnvA0BvqU6vDbEm50zIGYpW8ZpFrNlyM-tBd38_L-CgeQtlx7GLwE=
7kKM=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"c=
olor: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp;=
 Marketing</a>). Every message will contain a truth, tactic, or testimonial=
 to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every da=
y. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link010.com/=
v2/click/df873771080778842abff1e164f3cf8f/eJyNkcFKAzEQht8lB0_d7mZbql1YpJRSl=
tYeRM8StrM2uEmGycRSSt_d6SriQcHrN3--yc-cFYM3npu9qpTTt1qNFEFr0YLnZfBs2mGmtZ7r=
4m6keuvf1hQSqur8y9vv8RWWs3I-LUaKTwgSeXpcLDfNbv2ybXYbyaIhWfIPjyzXs_KHafWwaLb=
qcvlTDc7y6l3sUVVMCa6l9laK8TP1kj8wY6zy_Hg8jhGITs5QPJi-H7fB5QE5C4mzNvjOkjNsg8=
_vE7uXGBK1UFvfpSgwho5vrtyJPbkanLH9AFrj0NhXX6NzWQSyEAfOQK5GChHlL59Itkh_HpKDI=
CuLcpIV06ycSBWDCH7_dYoNnFTVmT7C5QMfLpYN" class=3D"bard-text-block style-sco=
pe" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line=
-height: 1.6;">Click here to be removed from the Perry Marshall Minute seri=
es. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/262938/470b611c1e83c1d=
e/248064440/0eabf353d616904e" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
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