OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Thu, 27 Apr 2023 00:30:41 -0400
Message-ID: <m171.1456730159.88711682569829430.JavaMail.tomcat@web-core2-035>
Date: Thu, 27 Apr 2023 00:30:29 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Naked Corn Paradox
Errors-To: mailer@infusionmail.com
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y make the product worse.=E2=80=9D=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seth Godin wrote a blog po=
st called =E2=80=9CThe Naked Corn Paradox.=E2=80=9D The gist of the post is=
 =E2=80=9CSometimes things that are done to market a product <i class=3D"ba=
rd-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">succes=
sfully</i> make the product worse.=E2=80=9D </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">As Seth explains, the corn=
 at the local supermarket is already husked because it looks better and sel=
ls better=E2=80=A6but it tastes worse. Stereo speakers are designed with ex=
tra bass so they=E2=80=99ll demo better and sell better=E2=80=A6but they so=
und worse when you get them home. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The customer isn=E2=80=99t=
 always right if =E2=80=9Cright=E2=80=9D means that she knows how to get wh=
at she wants in the long run. Too often, we=E2=80=99re confused, or misled,=
 or part of a herd of lemmings sledding down to our doom. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And it=E2=80=99s almost im=
possible to bring the masses to their senses by simply insisting that you k=
now better. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But here=E2=80=99s what yo=
u can do=E2=80=A6You can find a few discerning and alert individuals who wi=
ll take the time to understand why your solution is better. And if you=E2=
=80=99re good, and patient, and lucky, they=E2=80=99ll tell the others. </p=
>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Which is why, over the las=
t 30 years, farmer=E2=80=99s markets and other entities have slowly grown i=
n influence: Happy customers tell stories about remarkable products and ser=
vices. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Eventually the word gets o=
ut. The tweets and the Facebook posts and the blogs start spreading the wor=
d, =E2=80=9CThat corn may look good, but it tastes like crap and here=E2=80=
=99s why.... Beware.=E2=80=9D</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">When you do have a better =
mousetrap it=E2=80=99s easy to get seduced into thinking that its inherent =
superiority will sell itself. Or that it=E2=80=99s going to buy you points =
with St. Peter because you=E2=80=99re such a good guy. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But I don=E2=80=99t believ=
e that. First, I don=E2=80=99t believe that points with St. Peter are an ad=
equate substitute for real dollars here on Earth. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> And I don=E2=80=99t even =
believe St. Peter will reward you for what amounts to irresponsibility!</p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">(And, no, I don=E2=80=99t =
believe St. Peter has anything to do with what happens to you in the afterl=
ife!)</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Failing to market your sup=
erior solution hurts you and it <i class=3D"bard-text-block style-scope" st=
yle=3D"padding: 0px; line-height: 1.6;">hurts everybody else</i>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The person with the superi=
or product has a responsibility to be the <i class=3D"bard-text-block style=
-scope" style=3D"padding: 0px; line-height: 1.6;">least complacent</i> abou=
t promoting it.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Unfortunately, it=E2=80=99=
s usually the person with the <i class=3D"bard-text-block style-scope" styl=
e=3D"padding: 0px; line-height: 1.6;">inferior</i> product who is the least=
 complacent about promoting it. They know that they have to overcome defici=
encies with slick marketing.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The worst thing you can do=
 is bawl, =E2=80=9COh, I=E2=80=99m the prophet that nobody will listen to! =
Feel sorry for me!=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Stop crying in the=
 wilderness. Start marketing on Main Street</b>. If you have a solution the=
 world needs, your responsibility does not end with the creation of that so=
lution. It has merely begun. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><span style=3D"color: rgb(=
94, 94, 94);" class=3D"bard-text-block style-scope">Want to find out how to=
 market that creation in the age of AI traffic? Want to get around other cr=
eators trying to do the same thing? Then come to my</span> <a href=3D"https=
://m171.keap-link019.com/v2/click/53e3a57ca2c06522d1548ff520aafa8a/eJyNkE9L=
w0AQxb_LHjw1TTaVVgNBSiklpPYgei7LdmIXs3-YnRhCyXd3GkUvCl7fvPm9eXMRBE45qk6iEFa=
upJgJBG2CAUcb70jpaSalvJfZ3Uy0xr3t0HdBFJdfdr_HVzFfLrIV79AQgC3PT-tNXR12x311qN=
kbFHLIPzgcnudS_pC2j-tqL8bxTzRYQ9t3pkdREHZwLXUyXIxesGX_mSjEIk37vp8HQByswnhWb=
TvX3qaEqmmMTh86ssfoO9RQGtd00XgXfUM3V90ysLMlWGXaSdDKBmVeXRmsTSKggTjpBGjLgD4G=
jv-UND-Wj5ucEyDJs3yRZLdJvuTrVQjgTl_fr2EQRaPaCOMHd2WQ5Q=3D=3D" class=3D"bard=
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
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dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">And you can get a =
full $500 off your registration when you join New Renaissance Club before M=
ay 23. </b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link019.com/v2/click/7c58a81eae4ac94f9d97db2a94406a7d/eJyNkc1qwzAQhN9Fh5=
7i2HKKkxpMCSEE4zSH0p6DkNeNqPWDtK4xwe_etVtyaiHX2dG3M6srQzDCYFmznGm-5mzBPEjlF=
BjcWYNCzjPO-RNPNgvWKvN58LZzLL_-8fY2nsQ0WyXrbMFwcECWt9ftripPh_OxPFXkdcLTkjs4=
tDxNOd_cSPuXbXlk4_gvGrTC_RfRA8vRdzCVqhUVw3ffkv-C6EIex33fLx14P2jhw0W07VJaHRv=
oI4omVAjCSIifO9TnYDsvoVCm6YKyJtgGHyZdE7jTBWih2lmQQjuhPkzhtI4CeAVh1hG8Lpy3wV=
GMH0nSgSnk7JwBUZqkqyh5jNKMWgjnwNS_v1DBwPJGtAHGbx7wlAc=3D" class=3D"bard-tex=
t-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); p=
adding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" st=
yle=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b><=
/a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard-=
text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">support@perrymarshall.com</a> after joining New Renaissanc=
e at the annual level =E2=80=94 Subject line: NR bonus=E2=80=9D =E2=80=94 a=
nd let our support team know that you'd like to claim this NR bonus.</i></p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link019.com/v2=
/click/69d09bce289092ce8b8fe0f264cbc6ae/eJyNkU9rwkAQxb_LHnoyJhtFbSAUEZEQ66G=
0Z1k2E126_5idGET87t2kxVMLvb55-3vzZm-MwApLVcMKZviSswlDkMorsLRxloQcZ5zzZ56tJk=
wr-7lD13lW3H55-xgPYr6YZcv5hNHVQ7S8v603dXXYHffVoY5eLzCG_IMTw_Oc89WDtH1dV3t2v=
_-JBqNoe4n0wArCDoZSjYrF6AN19J-JfCjStO_7qQfEqxEYzkLrqXQmHUorKXRCqIQ9aUgQLgr6=
9KUjcwyuQwmlsm0XlLPBtfQ06CYmdKYEI5QeBSmMF-pkS29MEgAVhFEnQFN6dMHHfb4lGS8dtx2=
dIyDJs3yWZPMkX8Q6wnuwzc931HBlRSt0gPsXd8OXiQ=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link019.com/v2/click/f6212f8d806247948a0f48a42e88a9d3/eJyNkc1qwzAQhN9Fh57=
s2FJKkhpMCSEEkzSH0p6DkDeNqPWDtKoJwe_ejVtyaiHX2dG3M6sLQ7DSYtOyihk-5yxjAZT2Gi=
yunEWpxhnn_ImXi4x12n5ugkueVZc_3t7GV1HMpuVcZAzPHsjy9rpcbZv95rBr9lvyehloyR0cW=
i4E54sbaf2ybHZsGP5Fg9G4_iJ6ZBWGBNdSraZi-B468p8QfayKou_7iYcQzkaGeJJdN1HOFBb6=
nKJJHaO0CornhOYQXQoKam2PKWpnozviw1U3BE6mBiN1NwpKGi_1h629MXmEoCGOOkIwtQ8ueor=
xIyk6MIUcnSMgF6WY5uVjLmbUQnoPtv39hS2cWXWUXYThGxmklAM=3D" class=3D"bard-text=
-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa=
dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, =
and <a href=3D"https://m171.keap-link019.com/v2/click/c80330701b3f878d96a92=
7e3a4c03d99/eJyNkM1qwzAQhN9Fh57sWFJK4hpMCSEE4zSH0p6Daq8bEesHaV1jgt-9sltyaqD=
X2dlvZ_ZKELTQWNQkI4qtGYmIg0paCRq3RqOo5hlj7InRNCKt1Je9M50l2fWP3dt4EvlqSdc0Ij=
hYCJa31822LI7706E4lsFrhQtH_sEJxzlnLL2Rdi-b4kDG8S4alMTdV6B7kqHrYCpVy1AM310b_=
GdE67Mk6ft-YcG5QQnnz6JtF5VRSUo5jT-MuSTPHaqTN52rIJe66bw02psGHyZdBWSnclBCtrNQ=
CWWF_NS5VSr24CT4WUdwKrfOeBsC_EhVeG2INztnQMwpX8b0MearkF9YC7r-_X8JA8ka0XoYvwH=
5T5Cg" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"col=
or: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; M=
arketing</a>). Every message will contain a truth, tactic, or testimonial t=
o make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day.=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link019.com/=
v2/click/e9b10ac8c09f3c039758aec040374f6b/eJyNkcFKAzEQht8lB0_d7mYrVRcWKaWUp=
bUH0XMJ21kb3EmGZGIppe_udBW9WPD6zT_f5CcnxeCM42anKoX6TquRCtBasuB47h2bdphprR90=
cT9SvXXvy-ATqer0x-7P-ALL6aSYyg4fCSTy8jybr5rNcrtuNivJkgly5B8eOV6WWv-aFk-zZq3=
O56tqQMuLD7FHVXFIcCm1s1KMX0Mv-T0zxSrPD4fDmCCEI5oQ96bvx63H3BNnPnHWetfZgIatd_=
ljYtxGn0ILtXVdigKj7_jmwlHsCWtAY_sBtAbJ2DdXE2IWIViIA2cIWFPwkeQtX0iuSH8ekoMgK=
4tykhW3WTmVKoYI3O77K1ZwVFVn-gjnTyMmlhM=3D" class=3D"bard-text-block style-s=
cope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">Click here to be removed from the Perry Marshall Minute se=
ries. </a></p>=20
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          </tbody>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/263066/fd79d1c20686f77=
7/248208100/56400e1d3d6477c1" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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