OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 05 May 2023 00:31:23 -0400
Message-ID: <m171.731288504.3075091683261073100.JavaMail.tomcat@web-core2-035>
Date: Fri, 5 May 2023 00:31:13 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Do you know your numbers?
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8168352:value:infusionsoft
 
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Entrepreneurs often think =
=E2=80=9Cbecause I have money in the bank=E2=80=A6I have money to spend.=E2=
=80=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">We think it=E2=80=99s =E2=
=80=9CFree Cash=E2=80=9D =E2=80=93 cash we=E2=80=99re free to use any way w=
e want. But often, it=E2=80=99s not money we have even =E2=80=9Cearned=E2=
=80=9D yet. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Free cash is money that=E2=
=80=99s rightly yours because not only have you collected the money from th=
e customer, but you=E2=80=99ve delivered the service, paid the expenses, <i=
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1.6;">and that money isn't earmarked for anything else in your business</i>=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Tim Francis is a longtime =
Planet Perry member; taught the Know Your Numbers course three years ago, f=
ounded Great Assistant, and does a lot of consulting. He had a client who t=
hought they were okay because they had $477K in total assets, including $10=
9K cash in the bank. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But once they factored in =
overdue taxes ($90K), credit card balance ($4K), and a colossal accounting =
error ($185K), it turns out they actually had NEGATIVE $169K in short term =
Free Cash. (Yes it's possible to have positive cash in the bank, but negati=
ve Free Cash for the business.) </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">To make matters worse, the=
y also had another $181K in old debt to pay off from an old business that w=
ent bust. All told, in naked reality they were underwater by a cool $350K, =
even though their accounting showed a positive net worth for the company.</=
p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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ree Cash like it=E2=80=99s Free Cash, you=E2=80=99re walking around downtow=
n with a loaded gun with the safety off. It may never go off=E2=80=A6but if=
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k style-scope" style=3D"padding: 0px; line-height: 1.6;">Have you ever had =
the frustration of selling more and more but having nothing to show for it?=
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y Go?!=E2=80=9D </i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Just because you=
=E2=80=99re not using your number to brag to friends doesn=E2=80=99t mean i=
t=E2=80=99s not a vanity metric</b>. A lot of us report vanity metrics to o=
urselves. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Sometimes we even count ou=
r money twice! Once when we sell it, then a second time when we deliver it=
=E2=80=A6even though the money only arrived once.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Are you spending NOT Free =
Cash like it=E2=80=99s free? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Get $500 off the r=
egistration for the seminar if you join New Renaissance Club by May 23.</b>=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link005.com/v2/click/e53881afcc17a7947137c21b38d39b6d/eJyNkUtrwzAQhP-LDj=
3F8StNHYMpIYRgnOZQ2nMQ8roRtR5I6xoT_N-7dktODfQ6O_p2ZnVlCJprLGuWMxU_xWzBHAhpJ=
WjcGY1czLM4jjdxlC1YK_XnwZnOsvz6x9vbeBKTdZpk6wXDwQJZ3l63u6o8Hc7H8lSR13JHS_7B=
oeXpapMlN9L-ZVse2TjeRYOSuP8iumc5ug6mUrWkYvjuWvJfEK3Pw7Dv-6UF5wbFnb_wtl0Ko0I=
NfUDRuPSeawHhc4fq7E3nBBRSN52XRnvT4MOkKwJ3qgDFZTsLgivL5YcurFKBByfBzzqCU4V1xl=
uK8SMJOjCFnJ0zIEiiJA2ixyBaUQtuLej69xcqGFje8NbD-A0vKJQT" class=3D"bard-text-=
block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pad=
ding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" styl=
e=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b></a=
></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard-=
text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">support@perrymarshall.com</a> after joining New Renaissanc=
e at the annual level =E2=80=94 Subject line: NR bonus=E2=80=9D =E2=80=94 a=
nd let our support team know that you'd like to claim this NR bonus.</i></p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link005.com/v2=
/click/191e4d6a7ec27022314aa73df7d69c32/eJyNkc1rwkAQxf-XPfRkzIe21UAoIiJB66G=
0Z1k2ow7dL2YnBhH_927S4qmFXt-8_b15s1fBYKXluhGlMPlzLkaCQKFHsLx0lqUaZnmez_NsNh=
Ia7eeaXOtFef3l7X3ci8XTpJhNR4IvHqLl_W2x3NS79X5b7zbR6yXFkH9wYvhkOp8Vd9LqdVFvx=
e32JxoM8uoc6UGUTC30pRqMxfiDdPSfmH0o07TrurEHoouRFE5S67FyJu1Lo5I6YUJpjxoSgjNC=
l760bPbBtaSgQntoAzob3IEfet3EhNZUYCTqQVDSeIlHW3ljkgCEEAadgUzlyQUf9_mWVLx03HZ=
wDoCkyIpJkj0m2TTWkd6DbX6-YwMXUR6kDnD7AoiCl5U=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link005.com/v2/click/f5305276cfd4214a27131392c4f82f67/eJyNkc1Lw0AQxf-XPXhqm=
q-qbSBIKaWE1B5Ez2XZTOzifrE7MYSS_91JFPGg4PXN29-8N3tlCIYbrBpWMJ3ep2zBPAjpJBjc=
WYNczLM0TTdpsl4wJc3bwdvOseL6y9vv8SRmd3m2zhYMBwdkeX7a7urqdDgfq1NNXsc9LfkHh5b=
nq80P0v5xWx3ZOP6JBi1x_070wAr0HUylGknF8MUr8l8QXSjiuO_7pQPvB819uHCllsLq2EAfUT=
QuQ-BGQPzQoT4H23kBpTRtF6Q1wbZ4M-mawJ0uQXOpZkFw7bh8NaXTOgrgJYRZR_C6dN4GRzE-J=
UEHppCzcwZEWZLlUXIbJStqwZ0D03z9Qg0DK1quAowfKdyUDw=3D=3D" class=3D"bard-text=
-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa=
dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, =
and <a href=3D"https://m171.keap-link005.com/v2/click/e23205d3ba1e13fceb24e=
c555f104654/eJyNkM1qwzAQhN9Fh57iWJLT1jGYEkIIxmkOpT0H1V43ItYP0rrGBL97Zbfk1EK=
vs7PfzuyVIGihsahJRhR7ZGRBHFTSStC4NRpFNc8YY2tG0wVppb7sneksya6_7N7Gk8gfEp7SBc=
HBQrC8vmy2ZXHcnw7FsQxeK1w48g9OOJ6s1im_kXbPm-JAxvFPNCiJu89A9yRD18FUqpahGL65N=
vjPiNZncdz3_dKCc4MSzp9F2y4ro-KUchq9G3OJnzpUJ286V0EuddN5abQ3Dd5NugrITuWghGxn=
oRLKCvmhc6tU5MFJ8LOO4FRunfE2BPiWqvDaEG92zoCIU55E9D6iq5BfWAu6_vl_CQPJGtF6GL8=
ACTyQrA=3D=3D" class=3D"bard-text-block style-scope" target=3D"_blank" styl=
e=3D"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales=
 &amp; Marketing</a>). Every message will contain a truth, tactic, or testi=
monial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend ev=
ery day. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
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        </div></td>=20
      </tr>=20
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    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link005.com/=
v2/click/19a0dfe528939be2285814f9d17f7af6/eJyNkU1rAjEQhv9LDj257oe26sJSREQWr=
YfSniWsszV0JxmSSUXE_95xWzxV6PWZd57JS86KwWrL9V6VCvNJrgbKQ2PIgOWFs6ybfpbn-SzP=
pgPVGfu58i6SKs9_7N7GV1g8jYqJ7PCJQCJvr_PFut6udpt6u5YsaS9H_uGR46PxbFrcTMuXeb1=
Rl8tdNaDh5ZfYgyrZR7iW2hspxu--k_yBmUKZpsfjcUjg_Qm1DwfddcPGYeqIExc5aZxtjUfNxt=
n0OTLugou-gcrYNgaBwbX8cOUo9ogVoDZdDxqNpM2HrQgxCeANhJ4zeKzIu0Dylh8kV6Q_98lek=
BRZMUqyxyQbSxVNBHb_-xVrOKmy1V2AyzczqZYf" class=3D"bard-text-block style-sco=
pe" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line=
-height: 1.6;">Click here to be removed from the Perry Marshall Minute seri=
es. </a></p>=20
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           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
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     </tbody>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/263276/2fe8e14730c0870=
1/248538986/8a20d9964ffdf414" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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