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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sat, 06 May 2023 00:31:18 -0400
Message-ID: <m171.706484401.6251691683347473084.JavaMail.tomcat@web-core2-035>
Date: Sat, 6 May 2023 00:31:13 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Perry_Marshall_Minute:_Why_swipe?=
 =?utf-8?Q?-and-deploy_never_worked_for_me=E2=80=A6?=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I've never been able to do=
 the =E2=80=9Cswipe-and-distribute=E2=80=9D thing with my audience. It fall=
s flat. I've only been able to teach from my life experience. This is ironi=
c because I love theories and models and I=E2=80=99m an engineer by educati=
on. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But I can't simply teach t=
heory. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">For example, years ago, I =
tried to do the plug-and-play thing with Jon Benson=E2=80=99s video sales l=
etter system. It bombed. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Let me be clear: Not Jon=
=E2=80=99s fault. His formulas are ingenious. Many marketers have raked in =
big bucks using his stuff. But I couldn=E2=80=99t just fill in the template=
s. I had to completely internalize it and it was a giant load of work to fi=
nally get one to succeed for me. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Without doing that, it wou=
ld be overly manipulative and never sound like me. Which is the opposite of=
 how <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-h=
eight: 1.6;">swipe and distribute</i> is supposed to work, right? It=E2=80=
=99s supposed to save you time! I always have to dig into my own personal e=
xperience in order to communicate and persuade and educate.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If we set aside all the ne=
gatives of my Amway Pink Kool Aid days, that period of my life was a huge g=
rowing up stage for me. I got a massive school of hard knocks education.</p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">One of the ways we learned=
 is by going to an event every month, religiously, whether you want to or n=
ot. They drilled this into my head. A monthly pilgrimage. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You get punched in the fac=
e all month, then drag yourself to one of these monthly meetings. They pump=
 you full of inspiration, energy and motivation with great stories of succe=
ss. Then you pull yourself together and get out and do battle some more. </=
p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I=E2=80=99d walk in feelin=
g bruised and bandaged and then I=E2=80=99d find out, =E2=80=9COh, this hap=
pens to everybody.=E2=80=9D I=E2=80=99d hear all their stories of courage a=
nd I=E2=80=99d think, =E2=80=9CI can do that too.=E2=80=9D I inserted mysel=
f into their epic story. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Suddenly I was St. George =
slaying dragons, not just Perry getting punched in the face.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I began to interpret my ow=
n story in new ways. I began to see the negatives (the long drives, the rej=
ection, the ridicule, the fatigue) as monsters to slay on my way to the pri=
ncess. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In their book, <i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">The=
 Gift of Pain</i>, Philip Yancey and Paul Brand describe a soldier racing t=
hrough a field with mortar shells exploding all around, bullets whistling b=
y his ears. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">When he gets hit by a bull=
et, his brain interprets the explosion of pain as, <i class=3D"bard-text-bl=
ock style-scope" style=3D"padding: 0px; line-height: 1.6;">That's good. I'm=
 one of the heroes now</i>. Even something as negative as a bullet wound is=
 subject to interpretation.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But you have to <i class=
=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">=
live</i> it. You have to get it in your bones by being around people, makin=
g the pilgrimages, doing the rituals, sharing the stories.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">When I was going to those =
Amway meetings, it really was my monthly pilgrimage. There were the tiny we=
ekly meetings, the medium-sized monthly meetings, and then there were the b=
ig quarterly ones.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And yes, the micro-meeting=
s. The unofficial meetings-after-the-meeting where you drink coffee and tel=
l stories. We still do all that in Planet Perry. My pilgrimage habits were =
formed back in Amway. I was programmed to stay up till 1:30 in the morning,=
 listen to all the stories, shut the place down. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">None of that went to waste=
. It all bore fruit=E2=80=A6 <i class=3D"bard-text-block style-scope" style=
=3D"padding: 0px; line-height: 1.6;">eventually</i>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And if you're teaching oth=
er people like you=E2=80=99re inviting them on a pilgrimage, business is a =
lot more fulfilling.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Get $500 off the r=
egistration for the seminar if you join New Renaissance Club by May 23.</b>=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link001.com/v2/click/d4e555d15fb14a1ff3bc9d5af729fdc3/eJyNkV9LwzAUxb9LHn=
xa16bFqoUiY4xROvcg-jxCeuuCzR-SW0sZ_e7eVtEXB0Kezj353XOSC0MwwmDVsIJpfsfZinmQy=
ikwuLUGhVxmnPMHntyvWKfM-97b3rHi8sfdn_EspnmWJcmK4eiALC_Pm21dHfenQ3WsyeuEpyX_=
4NDyLM_5L2n3tKkObJquokEr3H0QPbACfQ9zqUZRMXz1HfnPiC4UcTwMw9qB96MWPpxF162l1bG=
BIaJoQoUgjIT4sUd9Crb3Ekpl2j4oa4Jt8WbWNYF7XYIWqlsEKbQT6s2UTusogFcQFh3B69J5Gx=
zF-JIkPTCFXJwLIEqTNIuSWzrUQjgHpvn-hRpGVrSiCzB9AhOmk_0=3D" class=3D"bard-tex=
t-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); p=
adding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" st=
yle=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b><=
/a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard-=
text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">support@perrymarshall.com</a> after joining New Renaissanc=
e at the annual level =E2=80=94 Subject line: NR bonus=E2=80=9D =E2=80=94 a=
nd let our support team know that you'd like to claim this NR bonus.</i></p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link001.com/v2=
/click/babfd14bf128b4c3bf40656ba778fc41/eJyNUU1rwkAQ_S976MmYbKS2BkIREQlaD6U=
9y7KOunS_mJ0YRPzvnaTFUwuFOb158968masg8MpTsxeVcPJJipFA0CYa8LQInpQeelLKmSyeR8=
Ia_7nC0EZRXX-Zvbd7sJxOyhnP0CUCU97f5ot1s13tNs12zdyokE3-ocPmk-lUFnel5eu82Yjb7=
U9pcIaWZ1ZPoiJsoQ-1NxyMPtAy_0QUU5XnXdeNIyBenMJ0UtaOdXB5H9poZTNCo_zRQoZwNtDl=
Ly25XQotaqiNP7TJBJ_CgR563LFD62pwytgB0MpFZY6-js5lCdBAGnACdHXEkCLv8w1pvjRvOzA=
HgawsyklWPHJxHBUj-P3PO9ZwEdVB2QS3L4Swl5E=3D" class=3D"bard-text-block style=
-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; =
line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-link=
001.com/v2/click/5b402f9a726108a4e764c1ca4d129c9e/eJyNkc1qwzAQhN9Fh57s2LKp2=
xhMCSEE4zSH0p6DkNeNqPWDtK4xIe_etVtyaqGg0-zo2xnpwhCMMFi3rGSaP3AWMQ9SOQUGt9ag=
kMuMc77m6WPEemU-9t4OjpWXX-7exrOYFXm2LiKGkwOyvL5stk193J8O9bEhrxOelvyDQ8vzouD=
pjbR73tQHdr3-iQatcPdJ9MBK9APMpVpFxfDN9-Q_I7pQJsk4jisH3k9a-HAWfb-SVicGxpiiCR=
WCMBKSpwH1KdjBS6iU6YagrAm2w7tZ1wQedAVaqH4RpNBOqHdTOa3jAF5BWHQEryvnbXAU41uS9=
MAUcnEugDhLszxO7-lQC-EcmPbnFxqYWNmJPsD1CyY3lAs=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, and <a=
 href=3D"https://m171.keap-link001.com/v2/click/345a97b73bcdc1168cb698ea05b=
dbf39/eJyNkE9rg0AQxb_LHnqK0dXWJoKUEEIQ0xxKew5bHZsl7h92x4oEv3tHW3JqoTCnN29-8=
2auDEELjUXNMqb4I2cL5qCSVoLGrdEoqrnHOV_zaLVgrdSXvTOdZdn1l9lbexLjNInX9wuGgwWy=
vL5stmVx3J8OxbEkrxWOlvyDQ8uTNOXRjbR73hQHNo5_okFJ3H0S3bMMXQfTUbWkw_DNteQ_I1q=
fhWHf90sLzg1KOH8WbbusjApXURwF78ZcwqcO1cmbzlWQS910XhrtTYN3k64I2akclJDtLFRCWS=
E_dG6VCjw4CX7WEZzKrTPeUoBvqaLXUrzZOQOCOIqTIHqgovzCWtD1z_9LGFjWiNbD-AUFtZCo"=
 class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: rg=
b(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Marketi=
ng</a>). Every message will contain a truth, tactic, or testimonial to make=
 this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link001.com/=
v2/click/e38524517f3e6e40e1025d618ce5d5d0/eJyNkcFqAjEQht8lh55cd7NSWxeWIiKya=
D2U9ixhna2hO8mQTCoivnvHbfHUQiGnb_58k5-cFYMzjpu9qhTqB61GKkBryYLjhXds2mGmtZ7p=
4nGkeus-VsEnUtX5l7u38RWW00k5K0eKTwQSeX2ZL9bNdrXbNNu1ZMkEWfIPjyyfTKe6uJmWz_N=
moy6XP9WAlpefYo-q4pDgWmpvpRi_hV7yB2aKVZ4fj8cxQQgnNCEeTN-PW4-5J8584qz1rrMBDV=
vv8qfEuIs-hRZq67oUBUbf8d2Vo9gT1oDG9gNoDZKx764mxCxCsBAHzhCwpuAjyVu-kWyR_jwkB=
0FWFuUkK-7lSBVDBG7_8xVrOKmqM32Eyxcj1JYS" class=3D"bard-text-block style-sco=
pe" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line=
-height: 1.6;">Click here to be removed from the Perry Marshall Minute seri=
es. </a></p>=20
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     </tbody>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
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       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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