OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sun, 07 May 2023 00:30:46 -0400
Message-ID: <m171.1030986335.165341683433837183.JavaMail.tomcat@web-core2-035>
Date: Sun, 7 May 2023 00:30:37 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Why I tell stories of failure
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8170920:value:infusionsoft
 
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Why did I tell=E2=80=A6and=
 continue to tell=E2=80=A6my Amway failure story? Several reasons.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">First, about a third of my=
 clients my age have been in MLM somewhere. The number might be as high as =
half. And most of them never talked about it much. But I learned way too mu=
ch from it <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; =
line-height: 1.6;">not</i> to talk about it. I had swallowed the whole Amwa=
y enchilada, so I was scarred more deeply than most Amway refugees.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Telling my story was a hug=
e bond with those refugees. One guy, who used to work for me and is still a=
 very close friend, told me how he did things during his Amway days that co=
mpromised his morals, made him feel awful about himself. Lost his innocence=
. We can laugh about those times today, but serious damage was done. The en=
trepreneurial PTSD did not just evaporate after a few days. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Second, I learned a <i cla=
ss=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;=
">lot</i> about sales and marketing by deciphering exactly what was wrong w=
ith Amway=E2=80=99s model. In fact, you could say <u class=3D"bard-text-blo=
ck style-scope">most</u> of the wisdom and discernment I've managed to acqu=
ire in my life has come from <b class=3D"bard-text-block style-scope" style=
=3D"padding: 0px; line-height: 1.6;">untangling very cleverly-woven half-tr=
uths</b>.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Most people do not want to=
 do the untangling work. They prefer to just accept the good that comes out=
 of whatever situation=E2=80=A6 and reject or deny the bad. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">But the bad teache=
s you far more than the good if you=E2=80=99re willing to untangle the spid=
er webs</b>. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This applies to life in ge=
neral, not just business. When you make a mistake, don=E2=80=99t think, =E2=
=80=9COh, I don't want to think about that. It was a mistake. And it's in t=
he past. Why would I want to dwell on my mistakes?=E2=80=9D</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Because you still need to =
untangle. What were the half-truths you believed? What new realizations did=
 you glean? What was your higher power trying to tell you? </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you don=E2=80=99t do th=
at, you make the same mistakes again. I've been in enough therapy sessions =
to figure out, if you don't learn the lesson the first time, you=E2=80=99ll=
 get an even better, and more harrowing, opportunity to learn it a second t=
ime=E2=80=A6and a third=E2=80=A6and a=E2=80=A6. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That Amway experience beca=
me the BIOS operating system of my marketing instincts. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">We all know human beings a=
re wired for stories, even though engineer types sometimes don=E2=80=99t li=
ke to hear that. Rational, scientific people think, =E2=80=9CJust get to th=
e point, just tell me how this works.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But one of the things I re=
alized back in Amway is that you get way more information from a story than=
 you do from dry facts. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Another reason to tell you=
r stories, the ones of triumph and joy=E2=80=A6 and the ones of sorrow and =
failure: <b class=3D"bard-text-block style-scope" style=3D"padding: 0px; li=
ne-height: 1.6;"><u class=3D"bard-text-block style-scope">Telling your stor=
y might reveal to you what business you=E2=80=99re really in</u></b>. </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Yes, <i class=3D"bard-text=
-block style-scope" style=3D"padding: 0px; line-height: 1.6;">stories</i> a=
re more compelling than facts. If you want to convince, persuade, get someo=
ne to buy, a terrific story does far more heavy lifting than any PowerPoint=
 presentation or list of features and benefits. That=E2=80=99s Marketing 10=
1. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But the business you=E2=80=
=99re in is also a product of the deeper questions you are searching out in=
 your life.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Get $500 off the r=
egistration for the seminar if you join New Renaissance Club by May 23.</b>=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link005.com/v2/click/00ad5f90484c911a0903402235d5679d/eJyNkc1qwzAQhN9Fh5=
7s2LLbpDGYEkIIxmkOpT0HIa8bUesHaV1jgt-9G7fk1EKvs6NvZ1YXhmCEwaphBdN8xVnEPEjlF=
BjcWoNCzjPO-ZqnjxHrlPnYe9s7Vlx-eXsbX8Vsmec8ixiODsjy-rLZ1tVxfzpUx5q8Tnha8g8O=
Lc9X6_v0Rto9b6oDm6Y_0aAV7j6JHliBvodrqUZRMXzzHfnPiC4USTIMw8KB96MWPpxF1y2k1Ym=
BIaZoQoUgjITkqUd9Crb3Ekpl2j4oa4Jt8e6qawL3ugQtVDcLUmgn1LspndZxAK8gzDqC16XzNj=
iK8S1JOjCFnJ0zIM7SLI_ThzhdUgvhHJjm5xdqGFnRii7A9AUfB5QI" class=3D"bard-text-=
block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pad=
ding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" styl=
e=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b></a=
></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard-=
text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">support@perrymarshall.com</a> after joining New Renaissanc=
e at the annual level =E2=80=94 Subject line: NR bonus=E2=80=9D =E2=80=94 a=
nd let our support team know that you'd like to claim this NR bonus.</i></p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link005.com/v2=
/click/7cd1dbbc009acd3e2ff3c13157e028b7/eJyNkU9rwkAQxb_LHnoyJmtarYFQRERCrIf=
SnmXZjLp0_zE7MQTxu3eTlvbSQq9v3v7evNkrI7DCUtWwghm-4GzCEKTyCiytnSUhxxnnfMmzxw=
nTyr5v0bWeFddf3n6PB3E2z3OeTRj1HqLl9WW1rqv99rCr9nX0eoEx5B-cGJ4vlvc_pM3zqtqx2=
-1PNBhFm0ukB1YQtjCUalQsRm-oo_9M5EORpl3XTT0g9kZgOAutp9KZdCitpNAJoRL2pCFBuCjo=
0qeWzCG4FiWUyh7boJwN7kh3g25iQmtKMELpUZDCeKFOtvTGJAFQQRh1AjSlRxd83OdTkvHScdv=
ROQKSWTbLk-whyeaxjvAebPP1HTX0rDgKHeD2AXfsl4o=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link005.com/v2/click/6eb5689df29b23b889c00edae3d1257a/eJyNkc1qwzAQhN9Fh57i2=
LLbpDGYEkIIxmkOpT0HIa8bUesHaV1jgt-9a7fk1EKvs7PfzkhXhmCEwbJmOdN8zdmCeZDKKTC4=
swaFnGec8w1PHhesVebj4G3nWH79Zfc2nsR0lWXTDg4OyPL6st1V5elwPpanirxOeDryDw4dz9a=
b--RG2j9vyyMbxz_RoBXuP4keWI6-g6lUragYvvmW_BdEF_I47vt-6cD7QQsfLqJtl9Lq2EAfUT=
ShQhBGQvzUoT4H23kJhTJNF5Q1wTZ4N-mawJ0uQAvVzoIU2gn1bgqndRTAKwizjuB14bwNjmJ8S=
5IemELOzhkQpUmaRclDlKyohXAOTP3zCxUMLG9EG2D8AiWllA0=3D" class=3D"bard-text-b=
lock style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padd=
ing: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, an=
d <a href=3D"https://m171.keap-link005.com/v2/click/294866653e42ad3215144fd=
501d45062/eJyNkE9rg0AQxb_LHnrSuKutSQQpIYQgpjmU9hy2OjZL3D_sjhUJfveutuTUQK9v3=
vzmvbkSBMUVFjXJiGRLRgJioRJGgMKtVsirecYYWzO6Ckgr1GVvdWdIdv1j9zaexDhNEpoGBAcD=
3vL2utmWxXF_OhTH0nsNt_7IPzj-eLJcP9IbafeyKQ5kHO-iQQrcfXm6IxnaDqZStfDF8N223n9=
GNC6Lor7vFwasHSS37szbdlFpGa1oTMMPrS_Rc4fy5HRnK8iFajontHK6wYdJlx7ZyRwkF-0sVF=
waLj5VbqQMHVgBbtYRrMyN1c74AD9S5V_r483OGRDGNE5C-hTS1OfnxoCqf_9fwkCyhrcOxm8FH=
ZCq" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color=
: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Mar=
keting</a>). Every message will contain a truth, tactic, or testimonial to =
make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link005.com/=
v2/click/5f7d0720b38b02cb1d14a7517c347845/eJyNkcFqwkAQht9lDz0ZkxirNRCKiEjQe=
ijtWZY4qUszu8vsbEXEd--YFk8Vev3m32_2Z86KwWrL9V6VCvNprgaKoDHegOWFs6ybfpbn-SzP=
ngaqM_ZzRS56VZ7_eHsbX-FoUhTZeKD45EEib6_zxbrernaberuWrNckS_7hkeXFdDbObqbly7z=
eqMvlrhrQ8PJL7EGVTBGupfZGivE7dZI_MPtQpunxeBx6IDqhpnDQXTdsHKbOc-IiJ42zrSHUbJ=
xNnyPjLrhIDVTGtjEIDK7lhytHsUesALXpetBo9Np82MojJgHIQOg5A2HlyQUvf_lBskX6c5_sB=
ckoGxVJ9phkE6mivQe7_z3FGk6qbHUX4PINI0eWFA=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
             </div></td>=20
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          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/263302/3d36d6f56dae4ef=
f/248602684/08fa0fc8c49750fb" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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