OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Wed, 10 May 2023 00:31:21 -0400
Message-ID: <m171.1285575420.6975491683693071415.JavaMail.tomcat@web-core2-035>
Date: Wed, 10 May 2023 00:31:11 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Fundamentals vs. Fundamentalism
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8175014:value:infusionsoft
 
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Stories are more compellin=
g than facts. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you want to convince, p=
ersuade, get someone to buy, a terrific story does far more heavy lifting t=
han any PowerPoint presentation or list of features and benefits. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That=E2=80=99s Marketing 1=
01. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But the business you=E2=80=
=99re in is also a product of the deeper questions you are searching out in=
 your life.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This is what Megan Macedo =
helps people do. She helps business owners tell their story. She got me to =
tell more of my own story and, when I did, I realized, =E2=80=9COh my goodn=
ess, I didn=E2=80=99t understand the central question of my entire project =
until just now!=E2=80=9D </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">A big realization was that=
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cope" style=3D"padding: 0px; line-height: 1.6;">fundamentals</i> vs. <i cla=
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">fundamentalists</i>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Fundamentals are good. Pri=
nciples. Strategies. Eternal truths.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Fundamental<i class=3D"bar=
d-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">ists </=
i>are bad. Fundamentalists are people who turn fundamentals into idols, the=
n start using them to beat people up. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In the religious sphere th=
ey=E2=80=99re the people who somehow managed to forget =E2=80=9Clove your n=
eighbor=E2=80=9D and are throwing chairs at each other over the color of th=
e carpet. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But fundamentalists exist =
everywhere.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">ALL human endeavors have b=
oth fundamentals and fundamentalists. In marketing, fundamentalists turn ji=
ngoisms into all-encompassing truths. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Here=E2=80=99s an example =
of a marketing fundamentalism:</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CCompanies don=E2=
=80=99t buy anything. <i class=3D"bard-text-block style-scope" style=3D"pad=
ding: 0px; line-height: 1.6;">People</i> buy. So you=E2=80=99re always sell=
ing to people. People are people. So there=E2=80=99s no difference between =
B2B and B2C.=E2=80=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That is what I would call =
a half-truth. (Amway was the land of a million half-truths.) Yes, purchasin=
g agents are people and CEOs are people and housewives are people but that =
doesn=E2=80=99t mean you sell a $500,000 corporate software package the sam=
e way you sell pots and pans.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">A couple of years ago, my =
longtime partner and friend, John McGee, told stories from his life to his =
email tribe. Stories about remote Atlantic islands, miracle fish, and bless=
ings from legendary soul singers. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Yes, they have business le=
ssons baked in, but John did not tell them for that reason. He knows they a=
re great stories and if he tells them, they will teach HIM something too. <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">One reader wrote back to t=
hank him and said, =E2=80=9CBut I don=E2=80=99t know what your business str=
ategy is here=E2=80=A6=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">John wrote back, =E2=80=9C=
I don=E2=80=99t have a strategy.=E2=80=9D More accurately, John=E2=80=99s f=
iguring out his strategy as he goes along. Organically. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What lessons can your stor=
ies teach your tribe=E2=80=A6and teach you? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">We are closing in fast on =
the Perry Marshall event of the year, the <a href=3D"https://m171.keap-link=
006.com/v2/click/1546d03d56ee88c2bbecf59f7beacd2d/eJyNkM1Lw0AQxf-XPXhKmo_Ga=
ANBSiklpPYgei7LZmIXsx_MTgyh5H93E6UnBa9v3vzevLkyAs01VQ0rmEoeEhYwBCGtBE07o4mL=
ZZYkySaJHwPWSf1xQNNbVlx_2b2NZzHN11meBYxGC97y-rLd1dXpcD5Wp9p7LUcf8g-OD8_STZr=
fSPvnbXVk0_QnGpSk_aenO1YQ9jCXaqQvRm_Yef-FyLoiioZhWFlAHBVHd-FdtxJGRYS8baWInn=
pSZ2d6FFBK3fZOGu1MS3ezrjywVyUoLrtFEFxZLt91aZUKHaAEt-gEqEqLxlkf_y0J_1h_3OJcA=
GEap-swvg_jjb-eWwu6-fl-DSMrWt45mL4Af3yQ7w=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Definitive Traffic &amp; AI Seminar</a>. It starts l=
ess than 2 weeks from today. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Get $500 off the r=
egistration for the seminar if you join New Renaissance Club by May 23.</b>=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link006.com/v2/click/9c1a73b180fc070c022fcbba1268b0ba/eJyNkUtrwzAQhP-LDj=
3Z8SOpWxtMCSEE4zSH0p6DkNeNqPVAWteY4P_etVtyaqHX2dG3M6srQ9BcY9WwgqnkIWEBcyCkl=
aBxZzRyscySJMmT-DFgndQfB2d6y4rrL29v41lMs_UmSwOGowWyvL5sd3V1OpyP1akmr-WOlvyD=
Q8s3aZ5mN9L-eVsd2TT9iQYlcf9JdM8KdD3MpRpJxfDNdeS_IFpfRNEwDCsLzo2KO3_hXbcSRkU=
ahpCicek91wKipx7V2ZveCSilbnsvjfamxbtZVwTuVQmKy24RBFeWy3ddWqVCD06CX3QEp0rrjL=
cU41sSdGAKuTgXQJjG6TqM78M4pxbcWtDNzy_UMLKi5Z2H6QsnR5QR" class=3D"bard-text-=
block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pad=
ding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" styl=
e=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b></a=
></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard-=
text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">support@perrymarshall.com</a> after joining New Renaissanc=
e at the annual level =E2=80=94 Subject line: NR bonus=E2=80=9D =E2=80=94 a=
nd let our support team know that you'd like to claim this NR bonus.</i></p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link006.com/v2=
/click/c1b0fd4885481386551e7612cb42069c/eJyNkc1rwkAQxf-XPfRkzIfW1kAoIiJB66G=
0Z1k2ow7dL2YnBhH_927S4qmFXt-8_b15s1fBYKXluhGlMPlTLkaCQKFHsLx0lqUaZnmez_PseS=
Q02s81udaL8vrL2_u4F4vZZDrLRoIvHqLl_W2x3NS79X5b7zbR6yXFkH9wYvi0mBezO2n1uqi34=
nb7Ew0GeXWO9CBKphb6Ug3GYvxBOvpPzD6Uadp13dgD0cVICiep9Vg5k_alUUmdMKG0Rw0JwRmh=
S19aNvvgWlJQoT20AZ0N7sAPvW5iQmsqMBL1IChpvMSjrbwxSQBCCIPOQKby5IKP-3xLKl46bjs=
4B0BSZMUkyR6TbB7rSO_BNj_fsYGLKA9SB7h9AYBil5M=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link006.com/v2/click/19c27180310fb701356d78d85422e7f2/eJyNkUtrwzAQhP-LDj3F8=
SOPNgZTQgjBOM2htOcg5HUjaj2QVjUm-L937ZacGuh1dvbbGenKEDTXWNYsZyp9TNmMORDSStC4=
Mxq5mGZpmm7S5GnGWqk_D84Ey_LrH7u38Shm68VyRTvYWyDL2-t2V5Wnw_lYniryWu7oyD84dHy=
ZbbL1jbR_2ZZHNgx30aAk7r-I7lmOLsBYqpZUDN9dS_4LovV5HHddN7fgXK-48xfetnNhVKyhiy=
gal95zLSB-DqjO3gQnoJC6CV4a7U2DD6OuCBxUAYrLdhIEV5bLD11YpSIPToKfdASnCuuMtxTjR=
xL0wBRyck6AKEuyRZSsomRDLbi1oOvfX6igZ3nDWw_DNy3llBY=3D" class=3D"bard-text-b=
lock style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padd=
ing: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, an=
d <a href=3D"https://m171.keap-link006.com/v2/click/c146e7dc9bc6e322e1ba4c8=
4837acc6f/eJyNkEtrwzAQhP-LDj3Zsaw8mhhMCSEE4zSH0p6Daq8bEeuBtKoxwf-9slvaSwu9z=
s5-O7M3gqC4wqImGZHpfUoiYqESRoDCnVbIq2mWpukmpeuItEJdD1Z7Q7LbL7vf41Fkq_liuYoI=
9gaC5flpuyuL0-F8LE5l8Bpuw5F_cMLxBduwH9L-cVscyTD8iQYpcP8e6I5kaD2MpWoRiuGLbYP=
_gmhcliRd180MWNtLbt2Ft-2s0jJZU0bjV62vyYNHeXba2wpyoRrvhFZON3g36jIgvcxBctFOQs=
Wl4eJN5UbK2IEV4CYdwcrcWO1MCPApVeG1Id7knAAxo2we02VMNyE_NwZU_fX_EnqSNbx1MHwAD=
TmQsw=3D=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=
=3D"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales =
&amp; Marketing</a>). Every message will contain a truth, tactic, or testim=
onial to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend eve=
ry day. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link006.com/=
v2/click/2be2537bbb4bf340a735c8135ca3efce/eJyNkU1rAjEQhv9LDj257ocfrQtLERFZt=
B5Ke5awztbQnWRIJhUR_3vHbfFUoddn3jyTlzkrBqst13tVKswfczVQHhpDBiwvnGXd9LM8z2d5=
9jRQnbGfK-8iqfL8x9vb-AqL6Wg8GQ8Unwgk8vY6X6zr7Wq3qbdryZL2suQfHlk-LmbF9GZavsz=
rjbpc7qoBDS-_xB5UyT7CtdTeSDF-953kD8wUyjQ9Ho9DAu9PqH046K4bNg5TR5y4yEnjbGs8aj=
bOps-RcRdc9A1UxrYxCAyu5YcrR7FHrAC16XrQaCRtPmxFiEkAbyD0nMFjRd4Fkr_8INki_blP9=
oKkyIpRkk2SbCZVNBHY_e8p1nBSZau7AJdvK6WWHQ=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/263452/cc253143bf7fe56=
a/248719836/6ddf8caf30ea538b" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
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