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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Wed, 10 May 2023 10:38:05 -0400
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Date: Wed, 10 May 2023 09:22:19 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?What_Meta=E2=80=99s_algorithm_chief_told_Bob_about_your_traffic?=
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xt-block style-scope" style=3D"color: rgb(51, 51, 51);">The Artificial Inte=
lligence Traffic Blowout</span><br>May 23rd-25th, Chicagoland<br>Register <=
a href=3D"https://m171.keap-link005.com/v2/click/79bb797aa00379da0de22d6ae3=
4576f1/eJyNUV1rwkAQ_C8H9UlNUoPaQCgiIkHrQ2mfZblsdOl9cbepWPG_94ziU4U-7uzM7Ax7=
EowGDFe1KITOJpnoC4-SHKHhuTUMsttlWfaSpdO-UGS-lt62ThSnP7T39QV8Ho_ySd4XfHQYKR_=
vs_mq2iy362qzilwHPh75h088no_G0_TutHibVWtxPj-0Rk28-I7uQRTsW7yUqikW40-vIn_P7E=
KRJIfDYejQ-6MGH_ag1FBanbCHpiGZvFZ1eSveW2ggVYb2Bww85WlNO2JQgIH3yCTD0Ppdr2W9D=
bb1EksyTRvImmAb7nAdA7S6xItPB0jQDmhnyprDwHmrbQczel3GMbiYdqAoXOUy_iL2uepHaewI=
zqGpbz9a4VEUDaiA518RAZ8z" class=3D"bard-text-block style-scope" target=3D"_=
blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">=
here</a><br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In September of 2016, my b=
uddy and Facebook co-author, Bob Regnerus, attended a meeting in Austin, th=
e home of the Facebook Ad team. He was one of just 100 advertisers invited =
there. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The algorithm chief told B=
ob=E2=80=A6 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">"<i class=3D"bard-text-blo=
ck style-scope" style=3D"padding: 0px; line-height: 1.6;">I don't tell many=
 people this, but there's two things the algorithm does better than you. </=
i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">We can target bett=
er than you and we can bid better than you but there's one thing we cannot =
do better than you - and that's creative. </i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;"><b class=3D"bard-t=
ext-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Creative a=
ccounts for over 80% of your ad's success, <u class=3D"bard-text-block styl=
e-scope">so be excellent at creative and you'll be successful</u></b>.</i>"=
</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Bob says that soon, you wo=
n't need to pay an agency to manage your ads. You=E2=80=99ll have an ad man=
ager that never takes a break, never makes a mistake and is constantly twea=
king your funnel so that you get better and better returns.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Bob predicts AI will also =
take over your landing page and optimize that for you 24 hours a day. </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Ultimately, what t=
hey will do is curate an ad experience that is 100% optimized to an individ=
ual prospect</b>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;"><i class=3D"bard-t=
ext-block style-scope" style=3D"padding: 0px; line-height: 1.6;">It will ab=
solutely transform advertising as we know it</i></b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Bob and many other traffic=
 experts foresee a return to the <i class=3D"bard-text-block style-scope" s=
tyle=3D"padding: 0px; line-height: 1.6;">Mad Men</i> days of advertising. <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Storytelling, customer exp=
erience, and strategy. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If used wisely, AI will fr=
ee up your time to focus on these traffic and sales boosting skills. </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In the right hands, Chat-G=
PT and AI in general will be the ultimate 80/20 tool=E2=80=A6allowing you t=
o do the most important, high-leverage work like creative and strategy. </p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">More traffic, more=
 leads, more sales</b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Potential industry dominat=
ion. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In the wrong hands it will=
 be an excuse for laziness which will lead to self-destruction. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Such is always the case wi=
th powerful tools. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And this may be the most p=
owerful tool ever. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Which side will you be on?=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">At the Definitive Traffic =
Seminar, you=E2=80=99ll meet, hear from, and connect with sharp traffic exp=
erts who will show you how to be on the right side of the tracks. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You=E2=80=99ll leave knowi=
ng how to leverage these powerful tools to scoop up more high-quality traff=
ic than you thought possible. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you don=E2=80=99t, your=
 competition will. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><span class=3D"bard-text-b=
lock style-scope" style=3D""><b class=3D"bard-text-block style-scope" style=
=3D"padding: 0px; line-height: 1.6;"><a href=3D"https://m171.keap-link005.c=
om/v2/click/78270d41000f095f3986f6ac42b73f12/eJyNUV1rwkAQ_C8H9UlNUkXbQCgiIk=
HrQ2mfZblsdOl9cbdXseJ_7xmlfWmhjzs7MzvDngSjAcN1I0qhi2kh-sKjJEdoeG4Ng-x2RVE8F=
vlDXygy70tvoxPl6Rft9_oC3k9G42neF3x0mCivL7P5qt4st-t6s0pcBz4d-YdPOj4eTR5-nBbP=
s3otzuc_rVETLz6SexAl-4iXUg2lYvzmVeLvmV0os-xwOAwden_U4MMelBpKqzP20LYks6e6qW7=
FewsNpKoQP8HA3ThvaEcMCjDwHplkGFq_60XW22Cjl1iRaWMga4JtucN1ChB1hRefDpCgHdDOVA=
2HgfNW2w5m9LpKY3Ap7UBRuMpl-kXqc9WP8tQRnEPT3H60wqMoW1ABz18LPZ8v" class=3D"ba=
rd-text-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 2=
23); padding: 0px; line-height: 1.6;">Click here to see the list of speaker=
s and register today</a></b>.</span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">See you there,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i style=3D=
"padding: 0px; line-height: 1.6;">Not interested in this topic? </i><i styl=
e=3D"padding: 0px; line-height: 1.6;"><a href=3D"https://m171.keap-link005.=
com/v2/click/150a8ecf20a764e4d841a641f3356932/eJyNUU1rwkAQ_S976MkYoxJtIBQRk=
RDrobRnWTaTunS_2J1tCJL_3jEWTy14nDfvY9_OhSEYbrBqWMF0tsrYhHkQ0kkwuLUGuRh3WZY9=
Z7P1hClpvvbeRseKyx_a-_oKzvPFMicN9g6I8v622dbVcX86VMeauI57CnnAh8KXi3w9uzvtXjf=
VgQ3Dv9agJe6-yT2wAn2Ea6lGUjH88Ir4Z0QXijTtum7qwPtecx_OXKmpsDq1DhMbMRHWtNJrjt=
Ka9CWiPgUbvYBSmjYGAoNt8emKa3KPugTNpRoBwbXj8tOUDYbEeavtCCN4XdIYHD0lUTLc5BREX=
4A3_XxFBbhzYJrfA9TQs6LlKsDwA4PxlA8=3D" class=3D"bard-text-block style-scope=
" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-h=
eight: 1.6;">Click here to be removed from this email series</a></i><i styl=
e=3D"padding: 0px; line-height: 1.6;">.</i> </p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive any more emails from us, <a h=
ref=3D"https://m171.infusionsoft.com/app/linkClick/263466/f307c7512360dde6/=
248772656/791aaf910d1c2ffd" target=3D"_blank" style=3D"text-decoration: und=
erline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsubsc=
ribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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