OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 19 May 2023 00:31:19 -0400
Message-ID: <m171.461899053.3653831684470670106.JavaMail.tomcat@web-core2-035>
Date: Fri, 19 May 2023 00:31:10 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: To espresso or not to espresso
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8187161:value:infusionsoft
 
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The Espresso Machine conce=
pt is a core tenet of New Renaissance Club. The short version is that you c=
an quickly and dramatically increase your revenue by adding high-priced pro=
ducts to your sales funnel. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">For a more detailed discus=
sion, read Chapter 12 of <i class=3D"bard-text-block style-scope" style=3D"=
padding: 0px; line-height: 1.6;">80/20 Sales &amp; Marketing</i>. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s a great way t=
o maximize the money you make from a <b class=3D"bard-text-block style-scop=
e" style=3D"padding: 0px; line-height: 1.6;">fixed</b> number of people or =
a fixed traffic source or a fixed population of people. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In the long run, it may no=
t, however, be the best way to optimize an entire business.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">For example, when I was in=
 Dubai a few years ago I saw Uber Chopper. That=E2=80=99s obviously an =E2=
=80=9Cespresso machine=E2=80=9D play by Uber. They added a very high-priced=
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y increase revenue with more high-end services like that. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But what they need to be f=
ocused on is making regular plain vanilla UberX as streamlined a machine as=
 they possibly can. Adding bells and whistles for high-end customers, tryin=
g to squeeze the maximum amount of money out of an existing population, con=
flicts with their objective of making UberX attractive to <b class=3D"bard-=
text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">lots and =
lots of new people</b>.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This is the exclusive focu=
s of being a <b class=3D"bard-text-block style-scope" style=3D"padding: 0px=
; line-height: 1.6;">proposition simplifier</b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Uber Chopper proposition s=
implifies getting a helicopter. But not very many people are ever going to =
get a helicopter. That should never be Uber=E2=80=99s prime objective. Thei=
r prime objective should be =E2=80=9CSimplifying transportation for every s=
ingle person on the entire planet.=E2=80=9D </p>=20
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k style-scope" style=3D"padding: 0px; line-height: 1.6;">You need to step b=
ack and ask yourself, =E2=80=9CDo I want to maximize my revenue from a give=
n population of people OR do I want a proposition simplifier?</b>=E2=80=9D<=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You may not have even figu=
red out how to build a proposition simplifier. Maybe you do need to maximiz=
e your revenue from a fixed group of people. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I=E2=80=99ve been in that =
situation many times. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">But if you know wh=
at it is that you need to simplify, then get to it and devise the thing</b>=
.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In Perry Marshall Academy,=
 you=E2=80=99ll dive into Proposition Simplifying and Espresso Machine cons=
truction as well as all the other angles of the Tactical Triangle. It=E2=80=
=99s a 6-month course with one-on-one consulting, group mastermind calls, a=
nd access to approximately $10,000 worth of my programs and seminar recordi=
ngs. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The next PMA fires up soon=
. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And if you apply before Ma=
y 31st, you can get $2000 off the tuition.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link006.com/v2=
/click/66de6e05ed72a57b668c0b52764b7b3b/eJyNkU9rwkAQxb_LHnoyJhux2kAoIiJB66G=
057Ksow7df8xODCJ-927S4qmFXt-8_b15s1fB4JTjZi8qYeVMipEg0BgQHC-9Y6WHmZTySRbzkT=
DoPtfk2yCq6y9v7-NeLB8ns0k5EnwJkCxvr4vlptmtP7bNbpO8QVEK-QcnhU_ns0LeSauXRbMVt=
9ufaLDIq3OiR1ExtdCX2mMqxu9kkv_EHGKV513XjQMQXayieFLGjLW3eV8atTIZEyp3NJARnBG6=
_Lll-xF9SxpqdIc2onfRH_ih121KaG0NVqEZBK1sUHh0dbA2i0AIcdAZyNaBfAxpn29Jp0unbQf=
nAMjKopxkxTST81RHhQBu__MdG7iI6qBMhNsXgQqXkw=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link006.com/v2/click/fc053513ac58dc5c7c807f829af176a4/eJyNkUFrwkAQhf_LHno=
yJptgtYFQRESC1kNpz7JsJnVpZnfZnTSI-N87psVTC17fvP3mvdmzILDKUt2IUqCcSzERAbTxBi=
ytnCWlx5mU8klmi4nojP3cBNd7UZ7_eHsbX8X8sZgX2UTQyQNb3l6Xq2293xx29X7LXq8CL7mDw=
8tni3kmb6T1y7LeicvlXzSgofUX06MoKfRwLdUYLkbvoWP_kcjHMk2HYZh6COGEKsSj6rqpdpha=
GBKOpkyMympIn3vCQ3R90FAZ2_bROBtdSw9XHRncYwWoTDcKWqFX5sNWHjGJEAzEUScIWPngouc=
YP5LmA3PI0TkCkjzLiySbJXLBLZT3YJvfX9jCSZSt6iJcvgEio5QN" class=3D"bard-text-b=
lock style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padd=
ing: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, an=
d <a href=3D"https://m171.keap-link006.com/v2/click/ca11534f1b385bfea5b1c8e=
3fb32062f/eJyNkE9rg0AQxb_LHnqK0TWkWkFKCCGIaQ6lPYetjs0S9w-7Y0WC372jLTk10OubN=
795b64MQQuNRc0ypnjC2YI5qKSVoHFrNIpqnnHOn3iULlgr9WXvTGdZdv1j9zaexPhxlcS0g4MF=
sry9brZlcdyfDsWxJK8Vjo78g0PH12kS8Rtp97IpDmwc76JBSdx9Ed2zDF0HU6laUjF8dy35z4j=
WZ2HY9_3SgnODEs6fRdsuK6PCNIqj4MOYS_jcoTp507kKcqmbzkujvWnwYdIVITuVgxKynYVKKC=
vkp86tUoEHJ8HPOoJTuXXGWwrwI1X0Woo3O2dAEEfxKojWAU8pv7AWdP37_xIGljWi9TB-Aw3hk=
LM=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"col=
or: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; M=
arketing</a>). Every message will contain a truth, tactic, or testimonial t=
o make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day.=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link006.com/=
v2/click/eb321dfdfc9a5ff7ef82f72f935ee4a2/eJyNkcFqwkAQht9lDz0Zk42oaSAUEZEQ6=
6G0Z1mSSV2a3R1mZysivnvXtHhqoddv_v1mf-YiGKyyXHeiFEYupZgIglajBstrZ1m140xK-Siz=
YiIGbT-25AKK8vLL2_v4BvPFbJkvJoLPCDHy-rJaN_V-e9jV-yZmUVFc8g9PXD4vlpm8mzbPq3o=
nrtc_1WA0bz6j3YuSKcCtVKdjMX6jIeaPzOjLND2dTlMEorNR5I9qGKatM6lDTlzgpHW212QUa2=
fTp8Dm4F2gFipt--Aj9K7nhxs30R5MBUbpYQStMqj0u63QmMQDafAjZyBTITmP8S_fKG6J_XlMj=
oIkz_JZks0TWcQqChFs93OKBs6i7NXg4foFLE2WHQ=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
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          </tbody>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
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            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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