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<tr><td><![endif]-->=20 <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center= " style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">= =20 <tbody>=20 <tr>=20 <td style=3D"text-align: center; vertical-align: top; font-size: 0px= ;"><!--[if mso]><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr= ><![endif]--><!--[if mso]><td style=3D"vertical-align:top;width:600px;"><![= endif]-->=20 <div class=3D"bard-column bard-column-100" style=3D"display: inline= -block; width: 100%; vertical-align: top;">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1= 00%">=20 <tbody>=20 <tr>=20 <td style=3D"overflow-wrap: break-word; word-break: break-word;= font-size: 0px; padding: 15px; text-align: left;">=20 <div>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Back in 2009, Robert Halde= rman attempted to blackmail TV talk show star David Letterman. Letterman ha= d an extramarital affair with a co-worker and Halderman threatened to expos= e it.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Rather than pay the blackm= ailer or try to strike back at Halderman, Letterman admitted to the affair.= He apologized to his wife. He promised to try to repair their relationship= . </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">And <b class=3D"bard-text-= block style-scope" style=3D"padding: 0px; line-height: 1.6;">he made his ap= ology on national television. In front of millions of people</b>. He swallo= wed his pride and admitted to being a cheater. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Yes, it was the =E2=80=9Cr= ight=E2=80=9D thing to do from a moral perspective. But it was also the bes= t =E2=80=9Cstrategic=E2=80=9D move. It sucked <i class=3D"bard-text-block s= tyle-scope" style=3D"padding: 0px; line-height: 1.6;">all</i> the power awa= y from the blackmailer. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">What if Letterman had gott= en entangled in an extortion trap? What if THAT was then later exposed? He = would have had to resign in shame. As it was, he kept his job until he was = ready to retire. And he left the air as one of the most beloved TV personal= ities of the last 50 years. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Can you imagine being the = blackmailer and turning on the TV and seeing Letterman=E2=80=99s apology th= e next day? </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CBoy, I told my fa= mily we were in for a couple million bucks. I hope they haven=E2=80=99t sta= rted spending it already because we ain=E2=80=99t getting <i class=3D"bard-= text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">any</i> o= f it.=E2=80=9D</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">I once had to apologize to= a whole bunch of customers when someone I vouched for took their money and= ran. I could have lawyered up and said, =E2=80=9CNot my fault.=E2=80=9D In= fact, my closest advisors told me to do exactly that. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">But I didn=E2=80=99t. I ap= ologized and did my best to make things right.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">It was a financial gut pun= ch that took years to recover from. But I=E2=80=99m convinced that if I had= not apologized and taken that path, there is every possibility I would not= be in business today. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Here=E2=80=99s a big lesso= n I=E2=80=99ve learned: </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc= k style-scope" style=3D"padding: 0px; line-height: 1.6;">If a customer has = a bad experience and you apologize and try to correct it, your <i class=3D"= bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;"><u c= lass=3D"bard-text-block style-scope">emotional footprint</u> </i>with that = customer expands to triple what it was before you made the mistake</b>. </p= >=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">I know that this ethic run= s contrary to just about everything we see from celebrities and politicians= today. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9C<i class=3D"bard-= text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Never adm= it you=E2=80=99re wrong. Never say you=E2=80=99re sorry. Never show weaknes= s</i>.=E2=80=9D </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">But that makes me even mor= e sure it=E2=80=99s the right thing to do. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min= ute is the daily heartbeat of Planet Perry. Short messages about the founda= tional principles of our world (<a href=3D"https://m171.keap-link018.com/v2= /click/c0f2d2735acd93d89b81f6a70ec26d64/eJyNkU9rAjEQxb9LDj25rllbbReWIiKyaD2= U9iwhjjo0_5jMuoj43ZvdFk8Vegr85uW9eclFMDjluN6JUlg5lWIgCDQGBMdz71jpfialfJGj54= Ew6L6W5Jsgyssfd2_jDhaTx2IiB4LPAZLk4302X9Wb5XZdb1ZJGxSlkH_4pPCJlNPxzWnxNqvX4= nq9aw0WeXFK7lGUTA10pXaYivEnmaQ_ModY5nnbtsMARGerKB6VMUPtbd6VRq1MxoTKHQxkBCeE= Nn9t2G6jb0hDhW7fRPQu-j0_dNymhMZWYBWaHmhlg8KDq4K1WQRCiD1nIFsF8jGkfX6QTi-dtu2= VvUFWjIpxNnpKZ6qjQgC3-_2OFZxFuVcmwvUbej-Xhw=3D=3D" class=3D"bard-text-block= style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:= 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea= p-link018.com/v2/click/b39536ffb5f4b06c338a676643ecb4c3/eJyNkc1qwzAQhN9Fh57= sOHKapDGYEkIIxmkOpT0HIa8bUesHaV1jgt-9a7fk1EBPgtnRtzPSlSEYYbCoWMY0X3MWMQ9SOQ= UGd9agkNOMc77h86eINcp8HrxtHcuuf9y9jUcxXT2my03EsHdAlrfX7a4sTofzsTiV5HXC05J_c= Gj5ivP14kbav2yLIxuGu2jQCvdfRA8sQ9_CWKpSVAzffUP-C6ILWZJ0XTdz4H2vhQ8X0TQzaXVi= oIspmlAhCCMheW5Rn4NtvYRcmboNyppga3wYdU3gVueghWomQQrthPowudM6DuAVhElH8Dp33gZ= HMX4kSQ9MISfnBIjTebqI50s6qYVwDkz1-wsl9CyrRRNg-AYn75QK" class=3D"bard-text-b= lock style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padd= ing: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, an= d <a href=3D"https://m171.keap-link018.com/v2/click/dce68f13a420fd20c633f4f= 250efe801/eJyNkE9rg0AQxb_LHnqK0TVNTAUpIYQgpjmU9hy2OjZL3D_sjhUJfveOtuTUQE8Db= 9785s1cGYIWGvOKpUzxhLMZc1BKK0Hj1mgU5dTjnD_xaD1jjdSXvTOtZen1j9lbexTj1WO8TGYM= ewtkeXvdbIv8uD8d8mNBXiscLfkHh5avOE8WN9LuZZMf2DDcRYOSuPsiumcpuhbGoypJh-G7a8h= _RrQ-DcOu6-YWnOuVcP4smmZeGhWuozgKPoy5hM8tqpM3rSshk7puvTTamxofRl0RslUZKCGbSS= iFskJ-6swqFXhwEvykIziVWWe8pQA_UkmvpXiTcwIEcRQvgmhJlfILa0FXv_8voGdpLRoPwzcHY= ZCn" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color= : rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales & Mar= keting</a>). Every message will contain a truth, tactic, or testimonial to = make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. <= /p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad= dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt= o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D= "color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma= rshall.com</a></em></p>=20 </div></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td><![endif]--><!--[if mso]></tr></table><![en= dif]--></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td></tr></table><![endif]--><!--[if mso]><table bor= der=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr><td><![endif]-->=20 <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center= " style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">= =20 <tbody>=20 <tr>=20 <td style=3D"text-align: center; vertical-align: top; font-size: 0px= ;"><!--[if mso]><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr= ><![endif]--><!--[if mso]><td style=3D"vertical-align:top;width:600px;"><![= endif]-->=20 <div class=3D"bard-column bard-column-100" style=3D"display: inline= -block; width: 100%; vertical-align: top;">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1= 00%">=20 <tbody>=20 <tr>=20 <td style=3D"overflow-wrap: break-word; word-break: break-word;= font-size: 0px; padding: 15px; text-align: left;">=20 <div>=20 <p class=3D"bard-text-block style-scope" style=3D"text-align:= center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;= font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D= "bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not= interested in this topic?</i><br><a href=3D"https://m171.keap-link018.com/= v2/click/798b1083bb8dbc92f60949324cf43691/eJyNkcFqAjEQht8lh55c16xV24WliIgsW= g-lPUtYZ2voThImk4qI795xWzy10FPgmz_f5CdnxeCM43qvSoV6ptVAETQ2WHC88I5N08-01o96= 9DBQnXUfK_IpqPL8y93b-AqL6X0xmQwUnwJI5PVlvljX29VuU2_Xkg2GZMk_PLJ8qvVsfDMtn-f= 1Rl0uf6oBLS8_xR5VyZTgWmpvpRi_USf5A3OIZZ4fj8dhAKITGooH03XDxmPuA2c-cdZ411pCw9= a7_Ckx7qJP1EBlXZuiwOhbvrtyFHvCCtDYrgeNwWDsu6sCYhaBLMSeMxBWgXwM8pZvJFukP_fJX= pAVo2KcjSZyShUTArj9z1es4aTK1nQRLl8llpYR" class=3D"bard-text-block style-sco= pe" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line= -height: 1.6;">Click here to be removed from the Perry Marshall Minute seri= es. </a></p>=20 </div></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td><![endif]--><!--[if mso]></tr></table><![en= dif]--></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td></tr></table><![endif]--><!--[if mso]><table bor= der=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr><td><![endif]-->=20 <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center= " style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">= =20 <tbody>=20 <tr>=20 <td style=3D"text-align: center; vertical-align: top; font-size: 0px= ;"><!--[if mso]><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr= ><![endif]--><!--[if mso]><td style=3D"vertical-align:top;width:600px;"><![= endif]-->=20 <div class=3D"bard-column bard-column-100" style=3D"display: inline= -block; width: 100%; vertical-align: top;">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1= 00%">=20 <tbody>=20 <tr>=20 <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-= word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce= nter;">=20 <div style=3D"margin-left: auto; margin-right: auto;">=20 <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin= g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); = font-size: 11px;">If you'd rather not receive *any* more emails from us, <a= href=3D"https://m171.infusionsoft.com/app/linkClick/264253/071b0b853101fad= 5/249309367/f6e086d8f76435e7" target=3D"_blank" style=3D"text-decoration: u= nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub= scribe</a></p>=20 <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin= g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); = font-size: 11px;">Perry S. Marshall & Assoc<br>805 Lake Street #295<br>= Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20 </div></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td><![endif]--><!--[if mso]></tr></table><![en= dif]--></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td></tr></table><![endif]-->=20 </div> =20 <img src=3D"https://m171.keap-link018.com/v2/render/188f8b9c01abf587de189= 0640459b27b/eJxtjkELgkAQhf_LnPfQEGTtTWSRRYuIDt1i0QmWdFzWMRDxvychnjo-vvfx3gR= C7FhsDRpaTBAURKp88MSSdSyu-jFEPOHuqKDx_M5jNwTQ0x93w6t0QEz2CmQMtJTMObUlzFu-39= KssJf8ebUPUy46tV7MZ5nuQUscSIELgbhenxQ0gn65pqf5CwE7OvI=3D/pixel.png" width= =3D"1" height=3D"1" loading=3D"eager"> </body> </html>