OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Thu, 25 May 2023 00:30:35 -0400
Message-ID: <m171.256114807.249311684989026324.JavaMail.tomcat@web-core2-035>
Date: Thu, 25 May 2023 00:30:26 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Do you know how your nose works?
Errors-To: mailer@infusionmail.com
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">One of the most delightful=
 books I=E2=80=99ve ever read is <i class=3D"bard-text-block style-scope" s=
tyle=3D"padding: 0px; line-height: 1.6;">The Emperor of Scent </i>by Chandl=
er Burr. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Burr tells the story of Lu=
ca Turin, a man with a golden nose. Turin used biology, chemistry, physics =
and his own amazing proboscis to develop an establishment-shaking theory ab=
out how humans smell. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">He proved that it was <i c=
lass=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.=
6;">vibrations</i> of electric bonds between atoms =E2=80=93 and not molecu=
lar <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-he=
ight: 1.6;">shapes</i>, as previously believed =E2=80=93 that caused scent.=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Before Turin=E2=80=99s wor=
k, perfumery was a black art. =E2=80=9CLet=E2=80=99s mix this with that and=
 see how it turns out.=E2=80=9D The old theories of <i class=3D"bard-text-b=
lock style-scope" style=3D"padding: 0px; line-height: 1.6;">shape</i> produ=
ced inaccurate predictions. But Turin=E2=80=99s theory enabled him to accur=
ately predict what scents certain combinations would produce. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CI=E2=80=99m going=
 to mix these two scents together. It will produce these kind of molecules.=
 Which will produce these vibrations. And it will smell like mint and littl=
e bit of wood smoke.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And, sure enough, =E2=80=
=9CPoof!=E2=80=9D Mint and wood smoke.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Remember your middle schoo=
l science class? Scientists are supposed to value theories with =E2=80=9C<b=
 class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: =
1.6;">predictive power</b>=E2=80=9D because they have practical application=
s. Turin=E2=80=99s contemporaries must have skipped that part in their scie=
nce textbooks because his new theory was not valued by the establishment. <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">On the contrary. Instead h=
e heard, =E2=80=9CNo thanks. This doesn=E2=80=99t fit our view of the senso=
ry sciences. We already know the answer to that question. We=E2=80=99re goi=
ng to pass on publishing your paper.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> He went to conferences an=
d heard, =E2=80=9CNo thanks. We don=E2=80=99t want you, stay out.=E2=80=9D<=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Regardless of your field o=
f study, regardless of your product or market, if you=E2=80=99re the new ki=
d on the block, <b class=3D"bard-text-block style-scope" style=3D"padding: =
0px; line-height: 1.6;">the good ol=E2=80=99 boys don=E2=80=99t want you an=
d your new solution</b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Get used to it. Do not exp=
ect them to roll out the red carpet for you. Ain=E2=80=99t gonna happen. Th=
ey=E2=80=99re not going to nod politely and say, =E2=80=9CThank you so much=
 for disabusing us of our nonsense.=E2=80=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you=E2=80=99ve got a be=
tter solution than everybody else, you have a responsibility to market it B=
ETTER. You can=E2=80=99t sob, =E2=80=9CWoe is me. I=E2=80=99m the scorned p=
rophet. No one will listen to my wisdom.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Stop crying in the=
 wilderness and start marketing on Main Street.</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">How? I=E2=80=99ll talk abo=
ut that tomorrow. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link009.com/v2=
/click/2b13fa46973d1cdd6470fd954126ded7/eJyNkc1rwkAQxf-XPfRkjBs_qoFQRERCrIf=
SnmXZTHTpfjE7MYj4v3eTFk8t9Prm7e_Nm70xAisslTXLmeHPnI0YglRegaWNsyTkMOOcr_hkOW=
Ja2c8dutaz_PbL28e4F7PFbLqajxhdPUTL-9t6U5WH3XFfHqro9QJjyD84MXyxnC_4g7R9XZd7d=
r__iQajaHuJ9MBywhb6UrWKxegDdfSfiXzI07TrurEHxKsRGM5C67F0Ju1LKyl0QqiEPWlIEC4K=
uvSlJXMMrkUJhbJNG5SzwTX01OsmJrSmACOUHgQpjBfqZAtvTBIAFYRBJ0BTeHTBx32-JRkvHbc=
dnAMgySbZNJnMk2wW6wjvwdY_31HBleWN0AHuX45Al5s=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link009.com/v2/click/7bd6185b9acffd5bec54430874a72de8/eJyNkc1qwzAQhN9Fh57i2=
LKTNDGYEkIIxmkOpT0HIa8bUesHaV0Tgt-9a7fk1EKvs6NvZ1Y3hmCEwbJmOdP8kbMZ8yCVU2Bw=
Zw0KOc045xuerGesVebj4G3nWH775e19PIrpapFtshnDqwOyvL5sd1V5OpyP5akirxOelvyDQ8t=
X6-WK30n75215ZMPwJxq0wv0n0QPL0XcwlqoVFcM335L_guhCHsd9388deH_VwoeLaNu5tDo20E=
cUTagQhJEQP3Woz8F2XkKhTNMFZU2wDT6MuiZwpwvQQrWTIIV2Qr2bwmkdBfAKwqQjeF04b4OjG=
N-SpANTyMk5AaI0SbMoWUbpgloI58DUP79QwZXljWgDDF8vdpQV" class=3D"bard-text-blo=
ck style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); paddin=
g: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, and =
<a href=3D"https://m171.keap-link009.com/v2/click/af851593e13def4ec6b406dd7=
f2c1d48/eJyNkE9rg0AQxb_LHnrS6JrEGkFKCCGIaQ6lPYftOjZL3D_sjhUJfveutrSXFnp98-Y=
3782NICimsKxJTiS9pyQgFrgwAhTutELG5xmldEPjLCCtUNeD1Z0h-e2X3e_xJCbparmhAcHBgL=
c8P213VXk6nI_lqfJew6w_8g-OP55m6_SHtH_clkcyjn-iQQrcv3u6IznaDqZStfDF8MW23n9BN=
C6Por7vFwasHSSz7sLadsG1jLI4icNXra_RQ4fy7HRnORRCNZ0TWjnd4N2kS4_sZAGSiXYWOJOG=
iTdVGClDB1aAm3UEKwtjtTM-wKfE_Wt9vNk5A8IkTpZhvA6Tlc_PjAFVf_2_goHkDWsdjB8OvpC=
y" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: =
rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Marke=
ting</a>). Every message will contain a truth, tactic, or testimonial to ma=
ke this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day.</p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
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          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link009.com/=
v2/click/bd5cd61c18d585da8cd4c24532c400c8/eJyNkU1rwkAQhv_LHnoyxo0f1UAoIiJB6=
6G0Z1mSSV2a_WB2tkHE_95JWjy10Osz7z6zL3MVBFZZKmuRCyMfpRgJhEp7DZY2zpKqhpmUciUn=
y5Fotf3YoYte5Ndf3t7HPcwWs-lyNRJ08cCR15f1Zl8ed6dDedxz1ivkJf_w8PLFcr6Qd9P2eV0=
exO32pxqMpu0n24PICSP0pWrNxegNW86fiXzI07TrurEHxItRGM6qbceVM6nzlLhISeVso9Eo0s=
6mT5HMKbiIFRTaNjEwDK6hh54btkdTgFG6HUCljFf63RbemCQAaggDJ0BTeHTB81--EW_h_jQkB=
0GSTbJpMpkn2YyrKO_B1j-n2MNF5I1qA9y-ADlXliU=3D" class=3D"bard-text-block sty=
le-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px=
; line-height: 1.6;">Click here to be removed from the Perry Marshall Minut=
e series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/264387/845e5d50c2f0ebd=
6/249612715/8c57d8d38ae5779f" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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         </table>=20
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