OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 26 May 2023 00:30:46 -0400
Message-ID: <m171.130892713.5720101685075438498.JavaMail.tomcat@web-core2-035>
Date: Fri, 26 May 2023 00:30:38 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Bionic Persuasion Rule #1
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00%">=20
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Bionic Persuasion =
Rule Number One: You Don=E2=80=99t Win Debates with Arguments. You Win Them=
 with EVIDENCE</b>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If your solution requires =
a 16-page dissertation to explain it, you ain=E2=80=99t going to win the de=
bate. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You need evidence. And you=
 need evidence that <b class=3D"bard-text-block style-scope" style=3D"paddi=
ng: 0px; line-height: 1.6;">Homer Simpson</b> can understand. There=E2=80=
=99s an ancient saying in copywriting, if you sell to the plumber, you=E2=
=80=99ll convince the plumber <i class=3D"bard-text-block style-scope" styl=
e=3D"padding: 0px; line-height: 1.6;">and</i> the professor. If you sell to=
 the professor, you=E2=80=99ll convince <i class=3D"bard-text-block style-s=
cope" style=3D"padding: 0px; line-height: 1.6;">neither</i>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Eighteen Kinds of =
Evidence=E2=80=A6How Many Can You Offer?</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Credibility<br></b=
>-Powerful demonstration<br>-Results in advance<br>-High profile clients<br=
>-Track record<br>-Powerful associations<br>-Celebrity<br>-Unique mechanism=
</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Believability<br><=
/b>-Displays of knowledge<br>-Personal endorsement<br>-Case histories<br>-T=
he Sinatra test (=E2=80=9Cif you can make it here, you can make it anywhere=
=E2=80=9D)</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Facts<br></b>-Case=
 Studies<br>-Research<br>-Self-evident</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Social Proof<br></=
b>-Media mentions<br>-Number of followers<br>-Innovations<br>-Specializatio=
n</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you want to prove that =
the earth is round, you don=E2=80=99t deliver a paper on gravity and astron=
omy. You sail your ship west and watch a landmark sink under the eastern ho=
rizon. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Empty bluster, bombast and=
 hype are a lame substitute for hard evidence. Those are the hallmarks of t=
he amateur copywriter.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Question to ask be=
fore you write your first line of copy: </b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What=E2=80=99s your heart-=
stopping =E2=80=9Cswallow the cancer then cure yourself=E2=80=9D evidence?<=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What=E2=80=99s your<i clas=
s=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;"=
> lizard brain</i> proof? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Bionic Persuasion Rule #2 =
tomorrow. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link011.com/v2=
/click/24e295a5779a6ba00d4d2443e3df1670/eJyNkc1rwkAQxf-XPfRkzEe11kAoIiJB66G=
0Z1k2ow7dL2YnBhH_927S4qmFXt-8_b15s1fBYKXluhGlMPksFyNBoNAjWF46y1INszzP53n2PB=
Ia7eeaXOtFef3l7X3ci8XTZDKfjwRfPETL-9tiual36_223m2i10uKIf_gxPBZVmTTO2n1uqi34=
nb7Ew0GeXWO9CBKphb6Ug3GYvxBOvpPzD6Uadp13dgD0cVICiep9Vg5k_alUUmdMKG0Rw0JwRmh=
S19aNvvgWlJQoT20AZ0N7sAPvW5iQmsqMBL1IChpvMSjrbwxSQBCCIPOQKby5IKP-3xLKl46bjs=
4B0BSZMVjkk2TYhrrSO_BNj_fsYGLKA9SB7h9AYgyl5U=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link011.com/v2/click/093e70e8f625de0492e3bec1bbfef075/eJyNkUtrwzAQhP-LDj3Z8=
aNx3RhMCSEE4zSH0p6DkNeNqPVAWteY4P_etVtyaqHX2dG3M6srQ9BcY9WwgqkkT1jAHAhpJWjc=
GY1cLLMkSTZJ_BiwTuqPgzO9ZcX1l7e38SymD-v1Jg8YjhbI8vqy3dXV6XA-VqeavJY7WvIPDi3=
P4zTObqT987Y6smn6Ew1K4v6T6J4V6HqYSzWSiuGb68h_QbS-iKJhGFYWnBsVd_7Cu24ljIo0DC=
FF49J7rgVETz2qsze9E1BK3fZeGu1Ni3ezrgjcqxIUl90iCK4sl--6tEqFHpwEv-gITpXWGW8px=
rck6MAUcnEugDCN0_swzsI0oxbcWtDNzy_UMLKi5Z2H6Qspp5QP" class=3D"bard-text-blo=
ck style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); paddin=
g: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, and =
<a href=3D"https://m171.keap-link011.com/v2/click/338e185b89361f71a866ec86c=
6324248/eJyNkM1Lw0AQxf-XPXhKmg8b2waClFJKSO1B9FzWzcQuzX6wOzGE0v_dSRS9VPD65s3=
vvZkLQ9BcY1mznKlkkbCAORDSStC4MRq5mGZJkqySeBmwVurzzpnOsvxyY_dnPIrpw3y-ygKGgw=
WyvDyvN1V52B335aEir-WOQv7BofBFnMa_pO3Tutyz6_VPNCiJ2w-ie5aj62A8qpZ0GL66lvwnR=
OvzKOr7fmbBuUFx50-8bWfCqGhJYeGbMefosUN19KZzAgqpm85Lo71p8G7UFSE7VYDisp0EwZXl=
8l0XVqnQg5PgJx3BqcI64y0V-JIEvZbqTc4JEKZxeh_GWZhm1J9bC7r-_n8FA8sb3nq4fgIJGZC=
s" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: =
rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Marke=
ting</a>). Every message will contain a truth, tactic, or testimonial to ma=
ke this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day.</p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link011.com/=
v2/click/263cb863ee781e503868746dbe436ac7/eJyNkU1rAjEQhv9LDj257oda68JSREQWr=
YfSniWsszV0JwmTSUXE_95xWzxV6PWZN8_kZc6KwWrL9V6VCvNprgaKoDHegOWFs6ybfpbn-SzP=
ngaqM_ZzRS56VZ7_eHsbX2HxOB7PRgPFJw8SeXudL9b1drXb1Nu1ZL0mWfIPjyyfZkU2uZmWL_N=
6oy6Xu2pAw8svsQdVMkW4ltobKcbv1En-wOxDmabH43HogeiEmsJBd92wcZg6z4mLnDTOtoZQs3=
E2fY6Mu-AiNVAZ28YgMLiWH64cxR6xAtSm60Gj0WvzYSuPmAQgA6HnDISVJxe8_OUHyRbpz32yF=
yRFVoySbJIUE6mivQe7_z3FGk6qbHUX4PINJ06WFg=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
             </div></td>=20
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          </tbody>=20
         </table>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
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            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/264491/9eabad16ae05170=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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