OwlCyberSecurity - MANAGER

Edit File: 1685334650.M182200P138076.server121.web-hosting.com,S=31641,W=32233:2,

Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Mon, 29 May 2023 00:30:50 -0400
Message-ID: <m171.370585239.2227681685334640773.JavaMail.tomcat@web-core2-035>
Date: Mon, 29 May 2023 00:30:40 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Bionic Persuasion Rule #4
Errors-To: mailer@infusionmail.com
MIME-Version: 1.0
Content-Type: text/html; charset=utf-8
Content-Transfer-Encoding: quoted-printable
Feedback-ID: m171:m171_8200831:value:infusionsoft
 
	BNuNtL8SreGUFSbEU+CWZUp9WXG4cxLQBWMMyc2L5qrQ3DL3iRs+VukmfCLqNd5m3L8UPb/kjhu7Dd
 
	kufPdvmHFSb7Aowv1Xes2UgvO5Td4sKXQeJO+U4Z9OghqlLRW/kLyDcTK9sb8YkEtpRuN/7IgVVcBA
 
	VFjq8YaBB9BlDrZU7KRxcwiydhm9zE5dNqmPCq5rB7GhizCETuFMnhNB+El3CUAP4EBkHdbLjlaEHS
 
	R48FLsxu1WF9+BPmM8NnQ04fo2/D36iCaqghFIkaSw4xilTosb1jIjKzAcVGQcfovdeLbma+K1wdgz
 
	9qZ6LXjLfOXHOHecxEEJCS7xCEwXrvKGnhDVA/MpvxWGqxufOLe9fzwVTdzUAq9HPjmYDZo2Ocw/c5
 
	pgsgrjB+IQgPaYX0jx4+CLX4c+ggKuskYvtjOW/Q3K5LcnsOCbzqKfazeaZpkyrH2Fhh8Y9asOynRZ
 
	L6okdC5Xr/gweI34CDY2YjQCd4Q2Kgrg3T914wSzbixvKOvds16wo/kWjI3o8y7nJJf4ht/8x/Tbj9
 
	Fv9WvydXC1e0I86ROiG4HmxTiqVU+EMFI3R5/EAxaPnNaZk76tlGeODsyAkB4Bqv7ZHvlN+40KifDs
 
	7DFAm+beoTrEQCAFoI+h39IZDjNu+Iy8b+U+6rvw/tzNi4APC4Rj4YeFfghBOIoCobOgFMtxIxbgrS
 
	fIYhj5fb5PwWRGE9m8LV5zj1ckkQLP04gBgin3lqdcw6D8Cx9nJ5TJpUSO1SLX6VnvGVlBDCqH2u24
 
	kX4oVZzbUitfr+e/M+qCh7KB5U8UaTXCQchXFiKK7xrp/a6eyjDZhkqS2vKneDeDYpg/jZwweHz0tk
 
	kgj8KIWIy/sGjhTVg8pWkAsGTAKqhj0HV8QJxnU7qy7f/ogRVyjsEt5lsNzxYYJ3+Ygke7tgg0hFQz
 
	WYLqzC7nEB0JYmN8HE5rJubOcxMGxGoUIylfmMW7HbE9RuEXCktG4D0WeMq7dDq3bYrc9vKwgcxIaQ
 
	g6xhokCX8cWvxahudQQ2y59NpAOoRyLPGRi3Hy3qUVEbiIgDE5peSi6LMCNuBb1xNvJAoNhTmRSE6L
 
	Y1t/kV74/fDE3oKo1GF5P1hIWiXqdnfKeBeb7kUKx3vbqOxydLYDNe5BFVnU321pgLl8MRj6DJYzOC
 
	SzOgsSOXLn9/WFFR/MopZEqeavRYOk7SOv2NkkzC5+1cgFh5T9ACs5La5ME33INC9NMiOOO7TWg9CK
 
	PKJ/5s2TBCG8GBB/fPxvSZn34o2GrS9GUYdhLS3bG/CAASudlgBo5GIkPeyZeW722HIOBsmYzN7McK
 
	YbzmqMWcZvkLLzdf3BvA0HGJLgZsWcqKn+dtKZDGjo3PcGBG/R712hRixMnBEUNNgEgRstovY9iBUJ
 
	LnKhESBIIGH5RQGwNT0IkoDNYNeTKtn25owdwflweSUwZTkj1huTLRAvWEROJ3i9BB6Zv57XVXYhR2
 
	Oht0yFCpAh3ikKajR7HR3qqMBnsPZ21pmQa4Fdr0Jul1kQW9O76qzrP/2ou+Fb2Tbh68Ev81m0Y0WW
 
	2acO1VylsCbzGwACXRgoW0RGJWiWGtOW9kWzPOEMOepbcD/tIp+PAh93nek+5Tue9KFeaXoa6uLtDK
 
	x22hYmB0ahLd0kQPpaGLyhBYFWO2R53urp/oxsbUkl+HptrcVxGJEAHJNh2wFAXpJh2V1+PvvV/7+s
 
	jYODvlGllhNcAEsn8Ua0qp0OCkd7CvChh79oBkQbrofEj6jMaXIRHTSjyZCjWT1Tdxzf35fsXq8TIO
 
	1mbU8TzrR3GcA8VVDHvbuBxbCm8uhhnOIUxeyeZHLyC7DuNXR1jstHbSelh/pX41sIa4SqzJrOp7sI
 
	J0CgGTsPHt2vi1ak/zTKxSF8/AkSgjzHqrZBLBGVWNIIiu0FDC4IDWloszK5kZIq427yR4wEXSgv1f
 
	C66wqcj2ww0MvLI6WM225skob3DXKqtf0aZbLryRCC8iK4bSrR49pIdMCMyU40NjbelB/XsORGB+JZ
 
	2XJWvZPpJLbEPSfSjjw0fxN6PUnc2ktDshLL1gte0P5PotWlDnacX7wLE9O4oax2s927VWDxcjMT2K
 
	Bx1H5j7K8Ql+wA3geRiI2Ij0TDZNoNGINLlr8DZgOhhQZtCeYTrC4UxuYsrWKSHKrmiFjSycGrvuby
 
	Sx8DSl4ufvW+zJqGQSbUubl/5hv7QlnvM+cgmuT+jn9gJLXkkHIRQ6Tqe5btISx+xx+Q0J7kaJbC21
 
	nJP1zjngkAKyUR3PAnvhf5nXzqTXuFEGAriY5ZqSMLYUExLCghVpj6J5Vfq5FuOQWBK7GpOHT8BXH8
 
	vBNZxsBB84XaeyJ5mv3Jw0gikB3Im2mFbaiSNRik5zOWdIQFoKDP9aGv2KGoIGfuSXksuK+VbaLzik
 
	bWg0BL2n+6/O/mWHjisgYJixk4U05y9cqK+/mGwsAiwASYoJ0+Ea+iJ0tdGnNCWE+wjLMHyU/NZmzp
 
	zY+NUVdqa8EtudY6S/3xCTcWxkYPFO/6IVYONpQtBnSEPWVx2Rh3uIpKTmhbJ/WRSvE1DI214OHrD1
 
	VIKrth8nY2R+sxpHOHj82mkpYApBYK/lblTk9oG3sgbUDwTIW6lb4TgS7dQ33mb8Y5Q/NgjQh7j+vs
 
	48Mzkl3IFklOILQGPBeh9U8YJfeusDjm4M8e2Mxhi96F6y8bWfdfyFCrQRiylwuUmSmGk8n3Kk66xe
 
	jdg/qSWH2VZ99EA+PWgVoe8l3QJJ8UaN7/C/9JAwcMs2SeYuPhQfrmL3aRD5F1E2YwQrl/Plq9DM1h
 
	qqW7w8hSbjwLTrn2psrxxz/6ekZpWRuONVmSDPSUVkrSxdz+WGxh1Q3Gl29gZdDXD+ZmV0K++tRGAZ
 
	4+ZkkT3hV+DBg5fjsP6gopP7fiU/BYKRwBEG5/esHXptoxism00zeXpo6GboCAwUl2gQLgZtLzY4gS
 
	xhhbhR9m/Jsbq8mZ29Z/6sYNQoADo7VidZ5ggJr+BKiiCKMk3x6gKfOc3JkJEugBa+jBsmN+1vZG1g
 
	OFxXxe9ZQ2azSHBe+djOCZR0U/bM6V6Z93N8J6u8G7m3VKxCGwggvdGh7U73086lr2lKADZ2JgPekk
 
	4ts+RKlWZibEGczWihLUO8wCw4Bk9J+LyJmKWwWrG4Eds2eTqFkj2vhcNjHqL5g/2gM+ESS0sIb2K3
 
	UX7MiJG71kNVk7QUPGzJwYELfdyoghSkaeTaHEteBeWNPTKVeM0AyxkidEQdjn7V3hYpAbTqktZW59
 
	1LJRqkWzSoIjksvVr+1uJzyFqGt9S6lEzB95cQ3CvniQ/DVvqEg+BcMivuQRJ2DBAxF+/dgw9HUOJf
 
	2mGl/XqgKy0MoflIk4tvgnWWWSjUh1n2DtTYRCroLpNEXkPE82mt0ow6GCj+GK0tWa6Lt860eKyCpd
 
	6eDWhZ+QKENRnsFLv0x/d/imO668R2nQ/3Z7RSLClMzhdGtvq3CdwbAU9+i9YuC5YVIMu21CeU1QwE
 
	cwHuAd00q3fk1FDJ96zwnte012br/utBFbd9FIAYAIDvTqdhRbfzhd5XSxbLKBknSfnlKx5fBtycRW
 
	y0vsRBkyhbQHs3aX8SoEuNyiWwOydI2wz+9FgzHgsopxjT54KgwflMlbV/LP8gggHNiUMvvYrrGWKt
 
	Ebchss13mSWNiutA1FqVvwhWa7wIekFCUcf0CDkLDNeLmCCHM3MMoKn6N7Zm/E5yWz0vVMh2j2NgBZ
 
	sETo6Fqcg4YNl/cTnEcFsuRBsktVDulUZJ3OPzv/Q1VihLYGQAv4jl5ST+mbx+MBviotrMNBxX3sxs
 
	JE3s/ypPttzflkdlwVK8uWh+21ZfPyqoq3VdYSH1JquGzcyG64C4cgq6C4F/N4e8qIG8GqFtUEDPpx
 
	+/4tYPninevpV5ueHs4cq36hh/UtN67C/BE1RRhW8Edn9d7ejtyeunlR49DLToposMOEiyJ4TFi1c0
 
	oBQ1TdvLM+2bdiXDcHo1os3xmerfkiCbEa9G9HF7/Q+TAxedZBdbvFRR57jF40IBmETYJUzL0dExf5
 
	G0xK/f4ukDekSkpyCuLBcC5PU2W7P2hO5rY2zDXkAL1zPMWyK89gEpGI9PY41zsdOy8USKRizd9Es9
 
	aDWEPffu4s8aCnxp9W5sPJagSjQ34mxWe+q3Od1DjVHCi6tZsHGZ7VDfZi3efqaOxflH6423iEstUb
 
	FnddrFSf5MUKoYlUDcEgkAd+mQft1VDg15y4uVRkHrJunujGe/hZbriEksxgKeiq8IDGAn4JL1AMXW
 
	HrLdoBpR7LpFsqTpjFZ4prmd/s1Pn4jH750k+AHEQLY+kM+6O/GrKs9gqx5+3zjXP43INuwp4v3TCd
 
	S8nF8jR3erN2QV1SKjEdnmxUqxDtJ64jiEsqt0DK9ng8pnV2DzLKM2LXguaXwdU+2Oc8NDk1ujeSXE
 
	v4gorDkyHir8zN1NVa6+Wyo+XZEuh5H16tGWf0hBwQPGsjKyvpmfbWRqIT8KnZA5uilMASJoIF0v5M
 
	vGqaRMM9gisnRGqb9NPBPkwCjb4cp5tR68YTGCvrFRib+9btv2EYja2tXjEUJdHqvIjPn3wlKbCL60
 
	AyqR89+DfAJgBUOerLm09IBNqmQcLJUg2aff3B+4KZHSGbNHVSAFwiI/X9FFWfTU2e/l79JkAVp82w
 
	SF5DkbOm18UkJp+G5+QpY2E6Q5VOPdI+fJOdrEaawRPMz/5bhJt5aBBRXs3FKOWl7pgnPIyKjCXWsv
 
	qNjbs3wG3aqDouReTVUkOStSOH1/cFP/YYtJozSTjARM7a6U40rGsPMVgkH20MgI2WWBLqX7U+uqWO
 
	RgUV8FYWyK+tyN85hcWztfJEKt4/Ea06zMYx2MW8BMxaandf6CJbn87UL9S0yQwVKekQENsvjzGeig
 
	Sdi9DAB0MA2cWqcxMjd/P4i6oujZ3/Ioq0VympI20DMfZHLxitYIxauOOF2qENC0lrKeotd+yE0shp
 
	pZYpbWLRdA8H4rU+ILofLK+X56GHC0I/HR086WPLyiLJR1FLMy5/RbNZIL57It+yGv2J0GsP46r1zD
 
	dUzvEoMPIc0i0WZJPmILh7V4NJykoWubcyz38LkgUugku/12PWvO1kRskHAFDcmUEfi8XR3JN9YavZ
 
	mI7mxjLvMWzlHkG9XKaShBPQ0Zh4iG841QvNSwBrGMoKkFg3i/T5xgQ0TVcI/sIhmrHlC1ciGBaLL/
 
	z2E1qEzKcJvBUuD7kRa2ZvqRf6IJ3+m1Y+dElywSFnoa+eAp7+BkmIg/9DFUZ7fptrPozzfpD29svM
 
	fPFrJ2i6dQZfJGV2TCrAaksHagrcb/9Fz+QwH01Vg9E9NUC6qfUpTMC7JOix1zl613kzRrlAvHNd2R
 
	Cg+9/VjAiurS027hH7fSXgZ7E4IrywSGSBcJNwcejgP/eds8V4kPLXjxu0nsilbDr+qAvMglqO9auo
 
	XvLTu8qDVRcpXXrRHW6iUxzqEchMWILaHIb7JqCUi10hEanVuk3zhkZ/mCdv2TrGP/FYd3+EnIwTBc
 
	erk4YfgyOmIWg6KVCN8DwVmYOoCjOI8NjG2OGAt46LVvd0f6ZlGdSxsoLRRtZte5xNa+vh3EdwZ1+q
 
	2PvuPb5iA02RN/6kyti/RxTtuXU2QvBo2aEDPXpr3jxnTGxE5y5V5xj9nLQdy/yuA5QtrD0CeEbjGt
 
	NZI4szM9Yse3F09Ldgv5dCxdodjsixo5vWWsX+RiefKpDQ29CPC1v6KRK8QhU0SnEKTnMOvcdhGsZr
 
	j26kp9ZbgubXbUxYjh4aXZ5g7ZKpq6YnqSD3Pfc28bgjjm5OV++9QWPXpSiSdQHIzX8PANYKFway9B
 
	6dYdFcKkBHCNFdDYU+tzO904hFcVSxEdzAGW9T/PIzDdBnecy/cjamkMvtXCjsC5Ge3B97vPPCExYI
 
	WwRgR5tVoVKmDLPgJ7tMNoWg1sUYm9/TGq7gVRhh8QQ7S6PtdcuSpjCSTZVY/YBvORgtd40Xqqtj06
 
	/UOfaNufDNhbOJT3PDb+AYTepPt7+47/qqOYEYlGXnbg294RatN0Sqp045GSWlOoyRcmVKI8VIKwBu
 
	yhctFgLtN142iaYP9csOqbDqNicRexLLRCZfmyk1++WP9NLmCCL9HQnt78gEOHFhxCbKhLA8fcpXks
 
	6K9KswVvzQFhoNMsOg1ZQW8lmu36YH3nlReCjzRonecrQbgrHcOL6A9oVwcbn1b3oL8LkfxwJ0HUp9
 
	dUtfBO+/EUSBbttfgiRhWpBxoWKdU9t8z4ni3TV57B4NSi1jXng5itAetoF4NdAFy9Ez5XrhIvxZlp
 
	frBRCO10Vh2q9h7QsvsdYR/xSz6XqjCuHs+XElc89175+/Bn+KjQ9EFaN0Ou2A=
X-NCJF-Version: 3
Authentication-Results: asp-relay-shared.jellyfish.systems;
	dkim=pass header.d=perrymarshall.com header.s=c448bb6e-8e46-4909-888a-ab23d2733125 header.b=c+NO3a6G;
	dkim=pass header.d=infusionmail.com header.s=k2 header.b=AsjO1ElZ;
	dmarc=pass (policy=none) header.from=perrymarshall.com;
	spf=pass (asp-relay-shared.jellyfish.systems: domain of mailer@infusionmail.com designates 35.227.130.139 as permitted sender) smtp.mailfrom=mailer@infusionmail.com

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.=
w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html>=20
 <head>=20
  <title></title>=20
  <meta name=3D"viewport" content=3D"width=3Ddevice-width,initial-scale=3D1=
.0,user-scalable=3D1">=20
  <meta http-equiv=3D"Content-Type" content=3D"text/html; charset=3Dutf-8">=
=20
  <style type=3D"text/css">@import url(http://fonts.googleapis.com/css?fami=
ly=3DMerriweather:400,400italic,700italic,700|Open+Sans:400,400italic,700,7=
00italic|Lato:400,400italic,700,700italic);</style>=20
  <style type=3D"text/css">#outlook a {padding: 0;}
.ReadMsgBody, .ExternalClass {width: 100%;}
.ExternalClass * {line-height: 100%;}
body { background-color: #ffffff; margin: 0; padding: 0;
-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; }
table, td { border-collapse:collapse;
mso-table-lspace: 0pt; mso-table-rspace: 0pt; }
img { border: 0; height: auto; line-height: 100%;
outline: none; text-decoration: none;
-ms-interpolation-mode: bicubic; }
.bard-column {display: inline-block !important; width: 100% !important;
text-align: left; vertical-align: top; }
@media only screen and (min-width:480px) {
.bard-column-100 {
width: 100% !important; max-width: 100% !important; display: inline-block !=
important;
text-align: left; vertical-align: top; }
.bard-column-50 {
width: 50% !important; max-width: 50% !important; display: inline-block !im=
portant;
text-align: left; vertical-align: top; }
.bard-column-33 {
width: 33.3% !important; max-width: 33.3% !important; display: inline-block=
 !important;
text-align: left; vertical-align: top; }}
@media only screen and (max-width:479px) {
.socialBlock, td.imageBlock, .buttonBlock,
.alignmentContainer { text-align: center !important }
.alignmentContainer table { margin-right: auto;
margin-left: auto;}}</style>=20
 </head>=20
 <body style=3D"background:#ffffff"> =20
  <div style=3D"background: rgb(255, 255, 255); max-width: 600px; width: 10=
0%;"> =20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Bionic Persuasion =
Rule Number Four: Weave Dream Sequences</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Megan Macedo produced one =
of the most compelling videos I=E2=80=99ve seen in a long time. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You can see it at www.Mega=
nMacedo.com/be-yourself. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">One of the techniques that=
 makes her video so compelling is the hypnotic, dreamy quality of the visua=
ls =E2=80=93 all choreographed by her able husband John. For example, there=
 is a moment where Megan is talking about feeling confused, losing her way,=
 not being sure what to do. As she utters these lines, the camera=E2=80=99s=
 looking out a rainy windshield. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Through the blurring rain =
you can make out a stoplight changing colors. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">While Megan speaks to your=
 rational mind about her state of confusion, the video whispers to your liz=
ard brain, bypassing rational thought, reinforcing the emotional message.</=
p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You don=E2=80=99t need vid=
eo skills to pull this off. You can do it in copy as well. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Here=E2=80=99s one of my f=
avorite examples. In the midst of a sales letter for a =E2=80=9CKahuna Warr=
ior Energy Seminar=E2=80=9D the author tosses this in=E2=80=A6</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Let me ask you a q=
uestion. =E2=80=9CHave you ever seen a human SHOOT FIRE out of his eyes?=E2=
=80=9D I=E2=80=99m talking about <b class=3D"bard-text-block style-scope" s=
tyle=3D"padding: 0px; line-height: 1.6;">=E2=80=9C<span class=3D"bard-text-=
block style-scope" style=3D"">I=E2=80=99m going to devour you</span>=E2=80=
=9D </b>energy, the intent (Chi) that a man-eating Bengal tiger would proje=
ct when he=E2=80=99s primed to leap on YOU, his next meal. In his eyes, you=
=E2=80=99re a juicy T-bone steak. </i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;"><b class=3D"bard-t=
ext-block style-scope" style=3D"padding: 0px; line-height: 1.6;">If the tig=
er=E2=80=99s hungry, you get eaten. That=E2=80=99s it. That=E2=80=99s the w=
hole story. </b></i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Well, the Kahuna w=
arrior energy seminar taught us step-by-step=E2=80=A6.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That=E2=80=99s a dream seq=
uence. A pattern interrupt. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Bam! You=E2=80=99re in a s=
tory. 100% engaged. Only <i class=3D"bard-text-block style-scope" style=3D"=
padding: 0px; line-height: 1.6;">great</i> copywriters do this. Some do it =
by accident, but you can=E2=80=A6and should=E2=80=A6do it by design. </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In the middle of the sales=
 page for the Star Seminar, I went on a tangent about climbing the cloud-sw=
ept Mt. Brandon on the west coast of Ireland. That was a dream sequence. A =
pattern interrupt. A total break with the flow of the =E2=80=9Crational=E2=
=80=9D copy. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Now at some level it was u=
tterly natural and authentic for me to do this =E2=80=93 for me it was an i=
ntegral part of the context of what I was talking about. <i class=3D"bard-t=
ext-block style-scope" style=3D"padding: 0px; line-height: 1.6;">But I had =
to give myself permission to tell this story first</i>. In fact I hired ace=
 copywriter Roy Furr to critique the sales page and he gave me a lot of use=
ful feedback. He said, =E2=80=9CYou know Perry, this is kind of weird, but =
it might be just the right quirky sort of thing you need to make this sell.=
=E2=80=9D That turned out to be exactly the case. In fact people came up to=
 me at the seminar and asked me to tell them more of the Ireland story.</p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If =E2=80=9CPain/Promise/P=
roof/Proposition=E2=80=9D are your <b class=3D"bard-text-block style-scope"=
 style=3D"padding: 0px; line-height: 1.6;">verse</b> and <b class=3D"bard-t=
ext-block style-scope" style=3D"padding: 0px; line-height: 1.6;">chorus</b>=
, then <b class=3D"bard-text-block style-scope" style=3D"padding: 0px; line=
-height: 1.6;">a dream sequence</b> <b class=3D"bard-text-block style-scope=
" style=3D"padding: 0px; line-height: 1.6;">is your <u class=3D"bard-text-b=
lock style-scope">bridge</u></b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It interrupts the pattern.=
 Alters the tempo. Modulates the key. Snaps you out of the lull of verse/ch=
orus/verse/chorus. Articulates the higher truth. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Question to ask be=
fore you write your LAST line of copy</b>: How can I weave a dream sequence=
 to interrupt the pattern? Speak a higher truth? Make them want to close th=
e open loop? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link019.com/v2=
/click/c7d907ce40b43bd4c047e497bf955eb7/eJyNkc1rwkAQxf-XPfSUGBM_GwhFRCRoPZT=
2LMs66tD9YnZiEPF_7yYtnlro9c3b35s3exMMVlquD6IUJp_lIhEECj2C5aWzLFU_y_P8OR_OE6=
HRfq7JNV6Ut1_ePsadWEzHk-kkEXz1EC3vb4vlpt6t99t6t4leLymG_IMTw2fj-Xj0IK1eF_VW3=
O9_osEgry6RHkTJ1EBX6oCxGH-Qjv4zsw9llrVtO_BAdDWSwllqPVDOZF1pVFKnTCjtSUNKcEFo=
s5eGzT64hhRUaI9NQGeDO_JTp5uY0JgKjETdC0oaL_FkK29MGoAQQq8zkKk8ueDjPt-SipeO2_b=
OHpAWw2KUDidpMY91pPdgDz_fsYGrKI9SB7h_AY1Rl54=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link019.com/v2/click/419dc0d4fe891de271f6c7a2afab5efc/eJyNkUtrwzAQhP-LDj3F8=
SNO4hpMCSEE4zSH0p6DkNeNqPVAWteY4P_etVvaSwu9zo6-nVndGILmGsua5UzF25gtmAMhrQSN=
e6ORi3kWx_F9HGUL1kr9dnSmsyy__fL2ezyJySZdb1YLhoMFsjw_7fZVeT5eTuW5Iq_ljpb8g0P=
Lt2mW_pAOj7vyxMbxTzQoiYd3onuWo-tgKlVLKoYvriX_FdH6PAz7vl9acG5Q3Pkrb9ulMCrU0A=
cUjUvvuRYQPnSoLt50TkAhddN5abQ3Dd5NuiJwpwpQXLazILiyXL7qwioVeHAS_KwjOFVYZ7ylG=
J-SoANTyNk5A4IkSlZBtA6SjFpwa0HXX79QwcDyhrcexg8ukJQY" class=3D"bard-text-blo=
ck style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); paddin=
g: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, and =
<a href=3D"https://m171.keap-link019.com/v2/click/fc165fcdfa539098ef0cd8e14=
0c47207/eJyNkE9rg0AQxb_LHnrS6BqTWEFKCCGIaQ6lPYetjs0S9w-7sxUJfveutuTUQq9v3vz=
mvbkRBMkklg3JiaAbSgJioOaag8SdksjqeUYpfaRxFpCOy-vBKKdJfvtl9z6exGSdrtY0IDho8J=
bXl-2uKk-H87E8Vd6rmfFH_sHxxzdpli7vpP3ztjyScfwTDYLj_tPTLcnROJhKNdwXwzfTef8FU=
ds8ivq-X2gwZhDM2AvrukWtRJTFSRy-K3WNnhyKs1XO1FBw2TrLlbSqxYdJFx7pRAGC8W4WaiY0=
4x-y0EKEFgwHO-sIRhTaKKt9gG-p9q_18WbnDAiTOFmG8SpMMp-faQ2y-fl_BQPJW9ZZGL8ADd6=
QtQ=3D=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &am=
p; Marketing</a>). Every message will contain a truth, tactic, or testimoni=
al to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every =
day.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link019.com/=
v2/click/5a1bada188ad757383a38c882aa62cad/eJyNkcFqwkAQht9lDz0ZY6JWDYQiIhK0H=
kp7liVO6tLM7rA72yDiu3dMi6cWev3m32_2Zy6KwWrL1VEVCrNZpgbKQ23IgOWVs6zrfpZl2SIb=
zQeqNfZj410kVVx-eXsf32D-OJlOFwPFZwKJvL4sV9tqvznsqv1WsqS9LPmHR5bPJvPJ-G5aPy-=
rnbpe_1QDGl5_ij2ogn2EW6mjkWL85lvJn5gpFGnadd2QwPszah9Oum2HtcPUEScuclI72xiPmo=
2z6VNkPAQXfQ2lsU0MAoNr-OHGUewRS0Bt2h7UGkmbd1sSYhLAGwg9Z_BYkneB5C_fSLZIf-6Tv=
SDJR_k4GU2TfC5VNBHY488ptnBWRaPbANcvOGyWKA=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/264557/a010141e9241429=
d/249844845/a34c95fba6da47a2" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
  </div> =20
  <img src=3D"https://m171.keap-link019.com/v2/render/fc1739a4223c0e9c6f451=
ac2deb8ca1a/eJxtjsEKgzAQRP9lzzk0VNDmJhIkaEspPfRWgm4hVNcQ14KI_95QxFOPw5vHzAK=
MZIlNCwp6mUoQELBx3iFxMRDb5seklCd5yAR0jt5lGCYPavnj7niT0iRLjgJ49hhL-pybGtY932=
95UZlL-byah66jjr1j_YnTIygOEwqw3iO125MKZ1Av2424fgED-zr6/pixel.png" width=3D"=
1" height=3D"1" loading=3D"eager">
 </body>
</html>