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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Mon, 29 May 2023 03:15:53 -0400
Message-ID: <m171.455392079.2362491685344541499.JavaMail.tomcat@web-core2-035>
Date: Mon, 29 May 2023 03:15:41 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Your_Perry_Marshall_Academy_=E2=80=9CS?=
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dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Perry Marshall Academy=
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block style-scope" style=3D"">d</span>!</i></span></p>=20
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px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">S=
ee if you're doing what you're truly gifted to do, based on your natural pe=
rsuasion profile</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">F=
ind the exact combination of selling skills that works for YOU (only one pe=
rson in 1,000 has a profile that closely resembles yours!)</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">A=
ccelerate achievement of your business goals with a customized report deliv=
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ource the rest</li>=20
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Detox Declutter &amp; Domi=
nate 5-Day Challenge Videos <span class=3D"bard-text-block style-scope" sty=
le=3D""><i class=3D"bard-text-block style-scope" style=3D"padding: 0px; lin=
e-height: 1.6;">u<span class=3D"bard-text-block style-scope" style=3D"">nlo=
cke</span><span class=3D"bard-text-block style-scope" style=3D""><span clas=
s=3D"bard-text-block style-scope" style=3D"">d</span>!</span></i></span></p=
>=20
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px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li class=3D"bard-text-block style-scope" style=3D"padding: =
0px; margin: 0px; line-height: 1.6;">Discover whether you're doing what you=
're truly gifted to do, based on your natural persuasion profile</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">H=
ow to get crystal clear on your most important priorities</li>=20
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ow to strip-mine schedules &amp; obligations with ruthless efficiency </li>=
=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">H=
ow to make meaningful, satisfying progress towards your goals every single =
day</li>=20
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ite-sized homework assignments on 80/20, DD3 and Tactical Triangle!</li>=20
              </ul>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">July 2023=E2=80=A6=
Traffic </b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Subversion Summit <i class=
=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">=
<span class=3D"bard-text-block style-scope" style=3D"">unlocke</span><span =
class=3D"bard-text-block style-scope" style=3D""><span class=3D"bard-text-b=
lock style-scope" style=3D"">d</span>!</span></i></p>=20
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px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">Y=
our traffic strategy for =E2=80=9Chow to appear everywhere=E2=80=9D to your=
 best prospects </li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">I=
dentifying alternative traffic channels in the Age of the Big Five</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">S=
calability: How many zeros can you add?</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">H=
ow much will it cost to scale your traffic UP? </li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">H=
ow much will a boost in conversions increase your market share?</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">B=
ite-sized homework assignments on boosting the quality and quantity of your=
 traffic</li>=20
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">August 2023=E2=80=
=A6Conversion</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Star Principle Activate <i=
 class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: =
1.6;"><span class=3D"bard-text-block style-scope" style=3D"">unlock</span><=
span class=3D"bard-text-block style-scope" style=3D""><span class=3D"bard-t=
ext-block style-scope" style=3D"">ed</span>!</span></i></p>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li class=3D"bard-text-block style-scope" style=3D"padding: =
0px; margin: 0px; line-height: 1.6;">How to create a new market =E2=80=9Cou=
t of thin air=E2=80=9D in as little as hours to no more than a few weeks of=
 pleasant, engaging exploration.</li>=20
               <li class=3D"bard-text-block style-scope" style=3D"padding: =
0px; margin: 0px; line-height: 1.6;">How you can approach the daunting pros=
pect of radically simplifying the customer experience =E2=80=93 and a proce=
ss by which you can crawl, then walk, then run =E2=80=93 without borrowing =
money or making a pact with Satan</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">W=
hy (and how) 75-90% of companies can build impressive assets WITH MOATS wit=
hout a second mortgage, or giving away half your company to angel investors=
, private equity groups or venture capitalists.</li>=20
              </ul>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Swiss Army Knife Digital <=
span class=3D"bard-text-block style-scope" style=3D""><i class=3D"bard-text=
-block style-scope" style=3D"padding: 0px; line-height: 1.6;">unlocked!</i>=
</span></p>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">W=
hat is your Definitive Selling Proposition score and how to raise it fast</=
li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">T=
he best way to boost conversions at the most difficult level </li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">W=
ill your next promotion or product or service succeed or fail? </li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">S=
ystematic creativity with the Swiss Army Knife</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">H=
ow to generate content faster from the guy who churns out 30 emails a week =
</li>=20
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hythm, Soul and Rock &amp; Roll</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">B=
ite-sized homework assignments to help you sharpen your DSP and elevate you=
r conversions</li>=20
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">September 2023=E2=
=80=A6Economics</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Simplify Activate <span cl=
ass=3D"bard-text-block style-scope" style=3D""><i class=3D"bard-text-block =
style-scope" style=3D"padding: 0px; line-height: 1.6;">unlocked!</i></span>=
</p>=20
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px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">H=
ow much money are you leaving on the table? </li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">1=
4 questions to help you design a high-priced offering</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">H=
ow to engineer upsells for your customers with money burning holes in their=
 pockets=E2=80=A6the ones with an unscratchable itch for what you offer</li=
>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">U=
sing the 5 Power Disqualifiers to raise your prices</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">U=
sing vendors, delivery modes, celebrity, entertainment, risk removal and gu=
arantees to raise customer lifetime value</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">L=
everaging =E2=80=9C20/120=E2=80=9D to reduce your cost to acquire a custome=
r and slash your expenses</li>=20
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ite-sized homework assignments to help you bolster your Economics</li>=20
              </ul>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">October 2023=E2=80=
=A6Simplify, Star &amp; Network Effect </b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Rosetta Stone Activate <sp=
an class=3D"bard-text-block style-scope" style=3D""><i class=3D"bard-text-b=
lock style-scope" style=3D"padding: 0px; line-height: 1.6;">unlocked!</i></=
span></p>=20
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px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">A=
n =E2=80=9CX-Ray=E2=80=9D for identifying exactly what your customers want =
to buy; their bleeding neck; their unscratched itch; and as a result they c=
ome to you on very different terms - your terms - paying you both more mone=
y and more respect</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">H=
ow to assess the growth potential of markets without actual stats or hiring=
 Harvard MBAs =E2=80=93 and an exhaustive list of signals that give you GRE=
EN / YELLOW / RED LIGHTS for moving forward. Life as a serial entrepreneur =
is so much more fun when the odds of failure get cut in half! </li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">A=
n insidious way angel investors, private equity groups and venture capitali=
sts seduce fine entrepreneurs into death traps - and the warning signs </li=
>=20
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ow to recognize =E2=80=9CSimplify=E2=80=9D any time, anywhere - and learn f=
rom it on-the-go much the same way =E2=80=9CMarketing Maniacs=E2=80=9D noti=
ce great marketers everywhere they go. This is a recipe for a business life=
 that=E2=80=99s far more interesting and less frustrating.</li>=20
              </ul>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">November 2023=E2=
=80=A6Finals</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Final Exams: Topic=
s to be Determined by John and the Class</i></p>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li class=3D"bard-text-block style-scope" style=3D"padding: =
0px; margin: 0px; line-height: 1.6;">Possible topic: Memos from the Head Of=
fice</li>=20
              </ul>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
51, 51, 51); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry Marshall Academy is =
about $66 per day stretched over a year. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
51, 51, 51); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s also $23,000 =
less than Roundtable. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><span style=3D"color: rgb(=
51, 51, 51);" class=3D"bard-text-block style-scope">We are accepting a maxi=
mum of 6 students this semester</span>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;"><i class=3D"bard-text-=
block style-scope" style=3D"padding: 0px; line-height: 1.6;">But your $2000=
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=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
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-block; width: 100%; vertical-align: top;">=20
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00%">=20
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           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 0px; text-align: cen=
ter;"><a href=3D"https://m171.keap-link018.com/v2/click/9f948d0f47d4826e686=
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DmXOcxZEFqwVJQiEyadp6IvAkrlFVpaOUsgu12aps_paNEXWtnjJrjGi-z8i_axvoLj2WQ6nvYF=
tR6Z8v62XG2L_eawK_Zb5noIHPIPHw6fT0eL-cNp_bosduJy-dMajaL1F7tHkVFo8FqqVFyMPoJ=
mfk3ksyQ5nU5DjyG0BkKsQeuhdCYBCSWaNnkpyvzeu7c2oHQem2-w8DQZlapSBBowUo2kZBy6UP=
UaMofomiAxPyL4bjac25gcr_oOkGA8qMrm3sDAB2dcBxMGk_MYPR850CrSjc0v4Bo3_Yybgfdoy=
_tnttiK7BN0xMsPpaia-Q=3D=3D" target=3D"_blank" style=3D"margin-left: auto; =
margin-right: auto;"><img src=3D"https://e.plusthis.com/r/130-IQDkz2voWxvNh=
6vfytyykGoiz2HWc8FnSUfQncX2/email?Id=3D1119108" alt=3D"image" width=3D"450"=
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
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=20
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       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
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-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 left; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif; f=
ont-size: 15px; padding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><a h=
ref=3D"https://m171.keap-link018.com/v2/click/093f6165c51f038a95b06c36e5fd2=
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Fy2UlckFyKkVXBFTaa7S8cJZBtTsp5bMczLrCaHtcBVd7kZ9_0T7WV3A4GY2Hsiu48Zgo72_zxb=
rcrnabcrtOXA8hhfzDJ4VPx4PZ9OG0fJ2XG3G5_GmNpHn5ldyjyDnUeC1V6VSMP4JJ_AOzz7Psd=
Dr1PYbQEIR4AGP6ylEGCiqkJnspq-Leu7Mk0KaI9TdYeBoNKr3XDAYw8gFZq9h3Yd-pmXbR1UFh=
cUTw7Uwpt6YCr_oWUEAe9N4WnqDngyPXwoyBijRGn47sGR35xk4vSDVu-klqBt6jre6fWWMj8k8=
wES8_oAya9Q=3D=3D" class=3D"bard-text-block style-scope" target=3D"_blank" =
style=3D"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">Apply H=
ere</a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 13px 0px; line-height: 1.6;"><i cla=
ss=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;=
"><br></i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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