OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Tue, 30 May 2023 00:31:02 -0400
Message-ID: <m171.1708712796.6253141685421052969.JavaMail.tomcat@web-core2-035>
Date: Tue, 30 May 2023 00:30:52 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Understatement, Trust, and Reputation
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_8202309:value:infusionsoft
 
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dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In the 1980=E2=80=99s an a=
udio company called NAD made amplifiers and gained a reputation for over-de=
livering. One of their all-time classic products, the 3020, was rated 20 wa=
tts per channel. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In reality, it was more li=
ke 40 or 50 watts. In fact, Stereo Review magazine ran tests and said, =E2=
=80=9CWe=E2=80=99ve come to realize that one NAD watt is equal to two of an=
ybody else=E2=80=99s watts.=E2=80=9D</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">How powerful is that? Once=
 that reputation was established, NAD was reputed everywhere for value, for=
 over-delivering. Every time they put out a product, people would automatic=
ally say, =E2=80=9CThe specification sheet says 40 watts. So I guess it=E2=
=80=99s really 80. And maybe 100.=E2=80=9D</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This is why <i class=3D"ba=
rd-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">unders=
tatement</i> is so powerful in marketing.</p>=20
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i class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height:=
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et ice cream. Otherwise you reinforce their most toxic belief.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">When you say webinar capac=
ity is 500 people and you can=E2=80=99t take 501, it needs to be true. Some=
 time ago we had a limit of 100 students in AdWords Boot Camp and we really=
 did put students 101 through 110 on a waiting list. Same thing with some o=
f our Facebook courses. People were astounded that we actually did this!</p=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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t they believed us the next time.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Earning trust costs money =
at first. Ten years ago, a real estate guy was considering my B2B marketing=
 kit and I flat out told him there were other products that would suit him =
better. He was astonished that I turned away his $700. But years later I me=
t him and found out he=E2=80=99d become a loyal customer, buying stuff that=
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dding: 0px; margin: 13px 0px; line-height: 1.6;">When you swim around in an=
 ocean of distrust, it=E2=80=99s hard to imagine the actual benefits of a t=
rusting relationship, a trusting community. Cynicism is a giant scab that p=
rotects you from disappointment. Mix in dark humor and it becomes normal.</=
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The high level of trust th=
at exists in New Renaissance Club is our greatest asset. There is real trus=
t on the Forum and in our programs. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">There is trust when you co=
me to a seminar or event, not fretting that the person next to you is going=
 to steal your business.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You too can build a commun=
ity of trust. Even in a transactional business where people come and go, th=
ere are still going to be online reviews, there still can be opportunities =
for prospects to call past customers on the phone and get the real story.</=
p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Then if you build real tru=
st, here=E2=80=99s what happens: Let=E2=80=99s say something catastrophic o=
ccurs, like the banking system collapses. Let=E2=80=99s say money is worthl=
ess and we=E2=80=99re bartering for our supper.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><u class=3D"bard-text-bloc=
k style-scope">Who</u> are people going to barter with?</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">People they knew t=
hey could trust before the banks failed</i>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The challenge of selling t=
o cynical orphans is: they guard their <b class=3D"bard-text-block style-sc=
ope" style=3D"padding: 0px; line-height: 1.6;">hope</b> with attack dogs an=
d barbed wire. Once you=E2=80=99ve put your cynicism on, you can deal with =
almost anything. But one thing you can=E2=80=99t be is cynical and hopeful =
at the same time.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You can exercise one, or t=
he other. Hope can exist underneath cynicism, stored up for someday. But wh=
en you set cynicism aside and tap hope, there=E2=80=99s a limited supply. S=
o you must always handle hope with great respect and care. Because once you=
 get past those layers of cynicism to the actual hope, the person is saying=
 to you:</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;"><i class=3D"bard-t=
ext-block style-scope" style=3D"padding: 0px; line-height: 1.6;">=E2=80=9CD=
on=E2=80=99t you DARE disappoint me. Don=E2=80=99t you lie to me, boy. This=
 is my HOPE you=E2=80=99re dealing with.=E2=80=9D</i></b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Today is the last day to a=
pply for Advanced Mastery Network and save $10,000. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link015.com/v2/click/24bb3b30c977ed7950ab45617552e813/eJyNkEFrg0AQhf_LHn=
rSmDWJSQQpIYQgpjmU9hwWHZulzu6yO1Yk-N-72tJeUuj1zZvvzZsbI1BCUV6xlCFfcxYwC6U0E=
hTttSJRTjPO-ZbPNwFrpHo_Wt0alt7u7P6MRzFOlslmETDqDXjLy_NuX-Tn4-WUnwvvNcL6kH9w=
fPg6WS1_SYenXX5iw_AnGlDS4cPTHUvJtjCWqqQvRq-28f4rkXFpFHVdNzNgbY_CuqtomlmpMRK=
ooseW8OJ0a0vIpKpbJ7VyuqaHUUcPazEDFLKZhFKgEfJNZQYxdGAluEknsJgZq53x0V9S6Z_qD5=
ucEyCM5_EinK_CeOsvF8aAqr4_X0DP0lo0DoZPMLmPVA=3D=3D" class=3D"bard-text-bloc=
k style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding=
: 0px; line-height: 1.6;">Click here to apply </a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link015.com/v2=
/click/98322b3f31b402b0869a0b60094ff8c2/eJyNkc1rwkAQxf-XPfRkjBu_A6GIiIRYD6U=
9y7KOunS_mJ0Ygvi_d5MWTxV6ffP29-bN3hiBFZbKI8uZ4XPOBgxBKq_A0tpZErKfcc6XfLQYMK=
3s1xZd7Vl---PtY9yJ2WwyW_ABo9ZDtHy8r9ZVud8eduW-il4vMIb8gxPD57PpZPwgbd5W5Y7d7=
0_RYBRtrpEeWE5YQ1fqqGIx-kQd_RciH_I0bZpm6AGxNQLDRWg9lM6kXWklhU4IlbBnDQnCVUGT=
vtZkDsHVKKFQ9lQH5WxwJ3rpdBMTalOAEUr3ghTGC3W2hTcmCYAKQq8ToCk8uuDjPj-SjJeO2_b=
OHpBko2ycjKZJtox1hPdgj7_fUUHL8pPQAe7fiwOXnQ=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link015.com/v2/click/c3c4af6f53d75ca5aeea823c39468af1/eJyNkUtrwzAQhP-LDj3=
Z8SOJ0xhMCSEE4zSH0p6DkNeNqPVAWteY4P_etVtyaqHX2dG3M6sbQ9BcY1mznKlkk7CAORDSSt=
C4Nxq5mGdJkmyT-DFgrdQfR2c6y_LbL2_v40lMs1W22QYMBwtkeX3Z7avyfLycynNFXssdLfkHh=
5ZvsvVqeScdnnfliY3jn2hQEg-fRPcsR9fBVKqWVAzfXEv-K6L1eRT1fb-w4NyguPNX3rYLYVSk=
oQ8pGpfecy0geupQXbzpnIBC6qbz0mhvGnyYdEXgThWguGxnQXBluXzXhVUq9OAk-FlHcKqwznh=
LMb4lQQemkLNzBoRpnC7DeB2mW2rBrQVd__xCBQPLG956GL8AOD6UIA=3D=3D" class=3D"bar=
d-text-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 22=
3); padding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom=
</a>, and <a href=3D"https://m171.keap-link015.com/v2/click/d0611456769914f=
8c2cbfb1b9c834fa4/eJyNkE9vgkAQxb_LHnoSYVFBSUhjjDEE66Fpz2a7DHUj-ye7QwkxfPcut=
PFUk17fvPnNe3MjCIopLCqSEUlTSmbEAhdGgMKdVsj4NKOUbmi0npFGqOvB6taQ7PbH7n08inGy=
TNJ0RrA34C1vr9tdWZwO52NxKr3XMOuP_IPjj6fJarm4k_Yv2-JIhuEhGqTA_ZenO5KhbWEsVQl=
fDN9t4_0XROOyMOy6bm7A2l4y6y6saeZcy3AdxVHwofU1fG5Rnp1uLYdcqLp1Qiuna3wademRrc=
xBMtFMAmfSMPGpciNl4MAKcJOOYGVurHbGB_iRuH-tjzc5J0AQR_EiiFZBvPH5mTGgqt__l9CTr=
GaNg-EbF2KQvQ=3D=3D" class=3D"bard-text-block style-scope" target=3D"_blank=
" style=3D"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20=
 Sales &amp; Marketing</a>). Every message will contain a truth, tactic, or=
 testimonial to make this the most valuable =E2=80=9Cminute=E2=80=9D you sp=
end every day.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link015.com/=
v2/click/652daf208412841ad6d4f9d9b1ca87c8/eJyNkU1rwkAQhv_LHnoyxsSvGghFRCRoP=
ZT2LEuc1KXZ3WF2tkHE_94xLZ5a6PWZd5_Zl7koBqcdV0dVKJvNMzVQBLVBA45X3rGu-1mWZYts=
9DhQrXEfG_IRVXH55e19fIP5bDKbTweKzwgSeX1ZrrbVfnPYVfutZFGTLPmHR5bPZ9PJ-G5aPy-=
rnbpe_1SDNbz-FHtQBVOEW6mjkWL8Rq3kT8wYijTtum6IQHS2msJJt-2w9jb1yImPnNTeNYasZu=
Nd-hTZHoKPVENpXBODwOAbfrhxK_ZoS7DatD2otUVt3l2J1iYByEDoOQPZEskHlL98I9ki_blP9=
oIkH-XjZDRN8oVU0Yjgjj-n2MJZFY1uA1y_ADYmlic=3D" class=3D"bard-text-block sty=
le-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px=
; line-height: 1.6;">Click here to be removed from the Perry Marshall Minut=
e series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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