OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Thu, 01 Jun 2023 03:16:33 -0400
Message-ID: <m171.1329613338.30151685603782993.JavaMail.tomcat@web-core2-035>
Date: Thu, 1 Jun 2023 03:16:22 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Academy: Starts Next Week!
Errors-To: mailer@infusionmail.com
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Perry Marshall Academy=
<br>A to Z in the Perry Marshall Method<br>Apply <a href=3D"https://m171.ke=
ap-link017.com/v2/click/55e50e94f21ad8d343405b758fdb0ed0/eJyNUU1rwkAQ_S8L9a=
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ss=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: rgb(43=
, 170, 223); padding: 0px; line-height: 1.6;">here</a> now</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br>Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">After my near-legendary Ro=
setta Stone seminar, John McGee looked at all the tools and assessments I h=
ad created=E2=80=A6and all the ones I had created in the past=E2=80=A6and a=
sked, =E2=80=9CPerry, why do you never use these tools? They are really ins=
ightful!=E2=80=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Hmm=E2=80=A6good question.=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I guess the main reason is=
 that I don=E2=80=99t often need them. The concepts and calculations inside=
 the tools and assessments are second-nature to me. I do them almost subcon=
sciously. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That=E2=80=99s not a boast=
. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I=E2=80=99m an engineer an=
d I have thought about, taught and applied these tools and calculations lit=
erally hundreds of times. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">So, yes, John=E2=80=99s ri=
ght. I create these tools and then=E2=80=A6I move on. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">John thought, =E2=80=9CWel=
l, that=E2=80=99s great, Perry, but what about the rest of us?!=E2=80=9D </=
p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">So, John started doing con=
sultations using my tools and assessments. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And these are the tools an=
d assessments you=E2=80=99ll work through, as appropriate to YOUR situation=
, in Perry Marshall Academy=E2=80=A6</p>=20
              <ol class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li class=3D"bard-text-block style-scope" style=3D"padding: =
0px; margin: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scop=
e" style=3D"padding: 0px; line-height: 1.6;">Scalability Scorecard</b> =E2=
=80=93 What is the ceiling of your business? How big can it grow? Is there =
some fundamental limitation that will prevent your business from going beyo=
nd a certain point? The Scorecard will, in minutes, tell you whether it=E2=
=80=99s possible to add one zero, two zeros, or none at all.</li>=20
               <li class=3D"bard-text-block style-scope" style=3D"padding: =
0px; margin: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scop=
e" style=3D"padding: 0px; line-height: 1.6;">Network Effect Scorecard</b> =
=E2=80=93 How hospitable is your business for Network Effect? Some companie=
s don=E2=80=99t support Network Effect at all. Others are fertile ground. S=
till others are ripe but only IF you engage specific, non-obvious channels =
that most people leave dormant.</li>=20
               <li class=3D"bard-text-block style-scope" style=3D"padding: =
0px; margin: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scop=
e" style=3D"padding: 0px; line-height: 1.6;">Promotion Success Scorecard</b=
> =E2=80=93 Have you ever done a product introduction or product launch and=
 it needed to earn $100,000 and it only took in $15,000? Pretty disappointi=
ng, eh? (Crushing perhaps.) This tool will SLASH the chances of this happen=
ing to you.</li>=20
               <li class=3D"bard-text-block style-scope" style=3D"padding: =
0px; margin: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scop=
e" style=3D"padding: 0px; line-height: 1.6;">Traffic Media Map</b> =E2=80=
=93 One of the most fascinating and revealing tools ever. It equips you to =
80/20 the ONSLAUGHT of media choices that you have. (Nobody can do Google a=
nd Facebook and YouTube and Twitter and Instagram and Snapchat and EBay and=
 Amazon and Radio and TV and newspaper and Periscope and blogs and banner a=
ds and affiliates and text messages=E2=80=A6)</li>=20
               <li class=3D"bard-text-block style-scope" style=3D"padding: =
0px; margin: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scop=
e" style=3D"padding: 0px; line-height: 1.6;">The =E2=80=98Martini Glass=E2=
=80=99 Unlimited Traffic Calculator</b> =E2=80=93 How much will it cost to =
scale your traffic UP? How much will a boost in conversions increase your m=
arket share? This tool tells you.</li>=20
               <li class=3D"bard-text-block style-scope" style=3D"padding: =
0px; margin: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scop=
e" style=3D"padding: 0px; line-height: 1.6;">Star Principle Scorecard</b> =
=E2=80=93 You can systematically ratchet your business up the ladder of dom=
inance by incrementing key levers one at a time =E2=80=93 until you are cap=
able of transcending your competitors on a variety of fronts. Not by brute =
force but by finesse and elegance.</li>=20
               <li class=3D"bard-text-block style-scope" style=3D"padding: =
0px; margin: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scop=
e" style=3D"padding: 0px; line-height: 1.6;">The Espresso Machine Tool</b> =
=E2=80=93 X-Ray vision for optimizing your pricing to maximize profitabilit=
y and market share.</li>=20
               <li class=3D"bard-text-block style-scope" style=3D"padding: =
0px; margin: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scop=
e" style=3D"padding: 0px; line-height: 1.6;">Simplify Scorecard</b> =E2=80=
=93 Gauges not only your product line but your company culture for navigati=
ng what most people find to be an impossible maze of subtleties. You can=E2=
=80=99t afford to get this wrong because most people only get ONE shot thei=
r entire life. You better make it right.</li>=20
               <li class=3D"bard-text-block style-scope" style=3D"padding: =
0px; margin: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scop=
e" style=3D"padding: 0px; line-height: 1.6;">Marketing DNA Test</b> =E2=80=
=93 How can you operate in your area of greatest persuasion power? Do your =
team members complement each other? Or have you surrounded yourself with cl=
ones of yourself? Find out how you can maximize your (and your team=E2=80=
=99s) marketing muscle.</li>=20
               <li class=3D"bard-text-block style-scope" style=3D"padding: =
0px; margin: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scop=
e" style=3D"padding: 0px; line-height: 1.6;">DSP/USP Assessment</b> =E2=80=
=93 Do you have a DEFENSIBLE market positioning? Have you carved out a nich=
e where you can DOMINATE? Or are you playing the doomed joust of =E2=80=9CM=
e too=E2=80=9D marketing?</li>=20
              </ol>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=A6and more. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You and John will turn my =
=E2=80=9Cx-ray machines=E2=80=9D on your business and use them to diagnose =
and prescribe what your business needs to get to the next level. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PMA starts June 5th.</p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Click <a href=3D"https://m=
171.keap-link017.com/v2/click/19c0b5eb89f652cf724422c43230162d/eJyNUU1rwkAQ=
_S8L9aTGrWI1EIqISNB6KO1Zhs1UF_eL3UklFf97xyieLPQ4b97HPOYkCB04KiuRCytfpOiKiEo=
HjY7m3hGodielnMrBpCuMdodl9HUQ-emB9r6-gM_j0WQsu4KagEz5eJ_NV-VmuV2XmxVzA0QO-Y=
cPh08Gw-Ho7rR4m5VrcT7_aY1W0-Kb3ZPIKdZ4KVVpLkaf0TB_TxTyLDsej_2AMTYWYtqDMX3lb=
QYKKrRN9lpWxa13Z2FBmyLVP-DgaTSo9E4TGMBEeyStUt_HXacmu02-jgqLA0JoZ8u5tS3wom8B=
BTaA3rkiWOiF6K1vYcJoCx5T4CN7Rie6svkFXOOqn3IzCAFddfvMChuRf4FJeP4FoCya9g=3D=
=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color=
: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">here</a> to apply tod=
ay!</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
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       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
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         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
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            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
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             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i style=3D=
"padding: 0px; line-height: 1.6;">Not interested in this topic? </i><i styl=
e=3D"padding: 0px; line-height: 1.6;"><a href=3D"https://m171.keap-link017.=
com/v2/click/e966c951353b1b596d9f8e5202672edc/eJyNkEFrAkEMhf_LHHpyXbfaqgtLE=
RFZtB5Ke5awxjo4mQkz2YqI_71Ri6cWeszLy5eXnIygBy_1xpSGimFhOiZiY9mil2nwAs21VxTF=
uOiNOsZZv5_H0LIpT7_M3tsX8fF50Bs-dYwcGdXy_jaZLurVfL2sVwv1MkRd8g-OLh_1-v3BnTR=
7ndRLcz7_iUayMvtSejKlxBYvR22sHiYf0al_J8KpzPPD4dBljPFIENMOnOs2gfLAkoVWsib4rY=
0EYoPPX1qhdQptbLDaI_DDpSaltlQhgXVXoQFisJ--YoKMY6BwlQUjVVom1giZs0lubn2whrzNj=
zU3MKPf_Px9gUdTbsElPH8DIwKQRA=3D=3D" class=3D"bard-text-block style-scope" =
target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-hei=
ght: 1.6;">Click here to be removed from this email series</a></i><i style=
=3D"padding: 0px; line-height: 1.6;">.</i> </p>=20
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       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
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-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
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            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive any more emails from us, <a h=
ref=3D"https://m171.infusionsoft.com/app/linkClick/264053/61459b1cc408da87/=
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erline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsubsc=
ribe</a></p>=20
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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