OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 02 Jun 2023 00:30:56 -0400
Message-ID: <m171.1414763915.32341685680247840.JavaMail.tomcat@web-core2-035>
Date: Fri, 2 Jun 2023 00:30:47 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: One of the most powerful ways to connect
Errors-To: mailer@infusionmail.com
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Content-Transfer-Encoding: quoted-printable
Feedback-ID: m171:m171_8206854:value:infusionsoft
 
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Yesterday I told one of my=
 personal =E2=80=9Cshame=E2=80=9D stories. It was about 15-year-old me runn=
ing sound at a wedding. Read the whole story in yesterday=E2=80=99s email i=
f you missed it. But really screwed it up! I still get sweaty palms when I =
think about it. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">What might I use t=
hat story for?</b></p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If I sold training for aud=
io engineers, I would go on to sternly warn them: <i class=3D"bard-text-blo=
ck style-scope" style=3D"padding: 0px; line-height: 1.6;"><span class=3D"ba=
rd-text-block style-scope" style=3D"">Forgetting to plug in a microphone is=
 by no means the only thing that can kill your career... and if you want to=
 avoid even more serious blunders caused by far less obvious mistakes =E2=
=80=93 mistakes that could cause an entire U2 concert with 50,000 fans to g=
rind to a</span> halt =E2=80=93 you betta sign up for my program right this=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If I was a fix-your-head g=
uy, I might offer a method for stopping that howling feedback memory from r=
eplaying over and over again in Perry=E2=80=99s head every morning.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If I owned a wedding or so=
und production company, I might tell that story to assure you that I learne=
d my lesson early and I guarantee this will never happen to you.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I submit to you, dear read=
er, that the most persistent force in your life, or your customer=E2=80=99s=
 life, the most powerful emotion, public enemy #1, is <b class=3D"bard-text=
-block style-scope" style=3D"padding: 0px; line-height: 1.6;"><i class=3D"b=
ard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">shame=
</i></b>.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you want to enter the c=
onversation inside your customer=E2=80=99s head, if you want to know what t=
error they=E2=80=99re fleeing from... if you want to understand why they=E2=
=80=99re buying your fig leaves instead of someone else=E2=80=99s... take a=
 cue from Genesis chapter 3. You gotta know what they=E2=80=99re ashamed of=
.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Do you know what <i class=
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you=E2=80=99re</i> ashamed of?</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Now?</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Are you ashamed that 5 yea=
rs ago you thought your business would be 3X bigger than it is right now?</=
p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Are you ashamed that a cus=
tomer requested a refund last week, after you bent over backwards to make t=
hem happy?</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Are you ashamed that the p=
aint on your house is peeling so badly?</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Are you ashamed that Faceb=
ook banned you and you can=E2=80=99t get back on? Are you ashamed that you =
never finished your college degree? Are you ashamed that your car has 112,0=
00 miles on it, the transmission makes that clicking noise in reverse and t=
he engine light won=E2=80=99t shut off... after you swore to your brother-i=
n-law you=E2=80=99d have a Porsche by 2023?</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">We are so accustomed to sh=
ame, we don=E2=80=99t even notice it=E2=80=99s there most of the time. We j=
ust silently bow to its every command. Seldom does anybody even point out t=
here=E2=80=99s no rule that says it=E2=80=99s shameful to be bald, or for y=
our wife to have a job, or to not finish that college degree. They just off=
er you their pitch on going back to school or rubbing lotion on your head o=
r making more money, and you take it.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you sell college diplom=
as or hair cream or business opportunities, you MUST be aware of what=E2=80=
=99s really going on. Maybe your customers can afford to be oblivious to th=
e forces that drive them... <i class=3D"bard-text-block style-scope" style=
=3D"padding: 0px; line-height: 1.6;">but you can=E2=80=99t</i>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You of all people =E2=80=
=93 you, the entrepreneur, captain of industry, guy or gal who wants to mak=
e 10X more than everybody else =E2=80=93 you must maintain a firm grasp on =
reality.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">One of the most powerful w=
ays you can connect with people is tell them a SHAME story. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">ATTENTION: <b class=3D"bar=
d-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;"><a href=
=3D"https://m171.keap-link009.com/v2/click/a0273ec0ecbdd72523657742ec7e26d7=
/eJyNkMFqwzAQRP9Fh57i2HLTxDWYEkIIxmkOpT0HIa8bUa8kpHWNCf73ym7JqYVeZ2ff7OyVEW=
ihqaxZzpBvOFswB1JZBZp2RpOQ84xz_siTbMFapT8OznSW5ddfdm_jSUzXq03KF4wGC8Hy-rLdV=
eXpcD6Wpyp4rXAh5B-cEJ7x7GF1I-2ft-WRjeOfaEBF-89A9ywn18FUqlahGL25NvgvRDaP477v=
lxacG1A4fxFtu5QGYyFFDTjETx3h2ZvOSSiUbjqvjPamobtJx8DrsAAUqp0FKdAK9a4Lixh5cAr=
8rBM4LKwz3ob0b0mGv4bbZucMiNIkvY-SdZRM3YW1oOuf51cwsLwRrYfxC9jJkGo=3D" class=
=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: rgb(43, =
170, 223); padding: 0px; line-height: 1.6;">Perry Marshall Academy</a> begi=
ns June 5. </b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Mention this email=
 after you join New Ren and get an additional $500 off your tuition.</b></p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">To claim this bonus, simpl=
y email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard-text-blo=
ck style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; line-heigh=
t: 1.6;">support@perrymarshall.com</a> after joining New Renaissance =E2=80=
=94 Subject line: =E2=80=9CNR bonus=E2=80=9D =E2=80=94 and let our support =
team know that you'd like to claim this NR bonus.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link009.com/v2=
/click/68ac22332a665d03788d9234b7f65486/eJyNkc1rwkAQxf-XPfRkTNZaPwKhiIgErYf=
SnmVZRx26X8xODCL-792kpacWen3z9vfmzd4Eg1OO64MohZVTKQaCQGNAcLz0jpXuZ1LKuSxmA2=
HQfazJN0GUt1_e_ow7cTQZT-V8IPgaIFneXhfLTb1b77f1bpO8QVEK-Qcnhc_k7Gn8Q1q9LOqtu=
N__RINFXl0SPYqSqYGu1AFTMX4nk_xn5hDLPG_bdhiA6GoVxbMyZqi9zbvSqJXJmFC5k4GM4ILQ=
5s8N2330DWmo0B2biN5Ff-SHTrcpobEVWIWmF7SyQeHJVcHaLAIhxF5nIFsF8jGkfb4knS6dtu2=
dPSAbFaPHrJhkRXcNFQK4w_d3bOAqyqMyEe6fjcmXlw=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link009.com/v2/click/6f3a4a016ec3b208740386f9e4f2a97f/eJyNkU9rg0AQxb_LHnr=
S6No0WkFKCCGIaQ6lPYdlHZul-4_dsSLB797Vlpxa6PXNm9-8mbkSBM001i0piaI5JRFxwIUVoH=
FnNDK-1CiljzQtIiKF_jg401tSXn_pvZVnMdusc5pHBEcLwfL6st019elwPtanJngtc2HIPzhhe=
EGLh_WNtH_e1kcyTX-iQQncfwa6JyW6HualWhEWwzcng_-CaH2ZJMMwrCw4Nyrm_IVJueJGJRqG=
OERjwnumOSRPPaqzN73jUAnd9V4Y7U2Hd7OuArhXFSgm5CJwpiwT77qySsUenAC_6AhOVdYZb0O=
Mb4mHA4eQi3MBxFma3cfpJk7nIzBrQbc_X2hgJGXHpIfpCy7_lBE=3D" class=3D"bard-text=
-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa=
dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, =
and <a href=3D"https://m171.keap-link009.com/v2/click/1eb64080177f92304ea6a=
f0030e2017a/eJyNkEtrwzAQhP-LDj3FseXm4RpMCSEE4zSH0p6Daq8bEb2QVjUm-L9XdktODfQ=
6O_vtzlwJgmIKy4bkRNI1JTNioeaGg8KtVsjqaUYpfaJJNiOCq8veam9Ifv1j9zYexXS1WNPljG=
BvIFjeXjfbqjzuT4fyWAWvYTYc-QcnHM9otlzcSLuXTXkgw3AXDZLj7ivQHcnRehhDNTwEw3crg=
v-MaFwex13XzQ1Y20tm3ZkJMa-1jLMkTaIPrS_xs0d5ctrbGgquWu-4Vk63-DDqMiC9LEAyLiah=
ZtIw_qkKI2XkwHJwk45gZWGsdiY88CPVodrw3uScAFGapI9RsoqSMT4zBlTz238FPclbJhwM3w5=
HkK4=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"c=
olor: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp;=
 Marketing</a>). Every message will contain a truth, tactic, or testimonial=
 to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every da=
y.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link009.com/=
v2/click/51343be110cbfa9347c6e1000845f214/eJyNkdFqwjAUht8lF7uytlGnrlCGiEip8=
2Js1xLq6QzrSQ7JyYqI7760G15N2O13_nwnf3IRDEYZLo8iFygXUoyEg1qTBsNra1jVw0xK-SSz=
5Ui02nxunQ0k8ssfZ2_jHk7ms4WcjgSfCWLk7XW1rsr99rAr91XMknJxyT88cflSLh9nN9PmZVX=
uxPV6Vw2oefMV7V7k7AL0pY46FuN318b8iZl8nqZd140JnDujcv6k2nZcW0wtcWIDJ7U1jXaoWF=
uTPgfGg7fB1VBo0wQfobcNP_Qcoz1gAah0O4BaISn9YQpCTDw4DX7gDA4LctZTvMsPiltifx6Sg=
yCZZJNpks2TrH8JRQTm-PsVFZxF3qjWw_UbLMmWGA=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/264711/c5e8fbc29c071e6=
d/250217616/542f3780d057cf06" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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