OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Wed, 07 Jun 2023 02:00:42 -0400
Message-ID: <m171.31484961.11382301686117638884.JavaMail.tomcat@web-core2-035>
Date: Wed, 7 Jun 2023 02:00:38 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Crafting the Call to Action
Errors-To: mailer@infusionmail.com
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Perry S. Marshall & Assoc
805 Lake Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459
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ing: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
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52, 52, 52); font-family: Helvetica,Arial,sans-serif; font-size: 15px; padd=
ing: 0px; margin: 13px 0px; line-height: 1.6;">If you sell nuts or bolts or=
 vegetables or gasoline - simple, straightforward items that require little=
 or no knowledge or explanation - then today's advice does not apply to you=
.</p>=20
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52, 52, 52); font-family: Helvetica,Arial,sans-serif; font-size: 15px; padd=
ing: 0px; margin: 13px 0px; line-height: 1.6;">On the other hand, if you se=
ll any kind of complex product or service, if the sale requires multiple st=
eps of interest and interaction... if your product requires knowledge to ap=
ply, or if you sell knowledge or expertise of any kind - then what I have f=
or you today is vital. </p>=20
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52, 52, 52); font-family: Helvetica,Arial,sans-serif; font-size: 15px; padd=
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ormation) rather than something "hard" (like filling out an order form) the=
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52, 52, 52); font-family: Helvetica,Arial,sans-serif; font-size: 15px; padd=
ing: 0px; margin: 13px 0px; line-height: 1.6;">You need to lead your prospe=
ct, by the hand, one step at a time. If you offer a report, guide or white =
paper to prospective customers, then that document needs to lead them to an=
 exact next step. </p>=20
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52, 52, 52); font-family: Helvetica,Arial,sans-serif; font-size: 15px; padd=
ing: 0px; margin: 13px 0px; line-height: 1.6;">If they're on your website r=
ight now and they think they might be interested, they need to be told how =
to make that next step. That next step needs to be just as clear and simple=
 as a McDonald's Happy Meal. In fact it's not a bad idea to think of it tha=
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dge oriented business, this 3-page report could transform your sales: </p>=
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dNUSscbYqwFn_vovhImCuv2Qf8j20WMyxLkBH4Wx5fVlv2uawO-2bQ5u9QjE_-Q8HcVUvZ8sHaf=
u8bvYwTX-iebC6_cj0BEbjhW-lepuL6TG67H9TlWSqKs1LGugrePpMZReGSjjGsZT-nKqOnNOQ-=
9vgb5eMJRH2_c8sLY9gzuQST98rfmnO" class=3D"bard-text-block style-scope" styl=
e=3D"color: rgb(43, 170, 223); padding: 0px; margin: 0px; line-height: 1.6;=
" target=3D"_blank">Download it HERE</a></p>=20
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52, 52, 52); font-family: Helvetica,Arial,sans-serif; font-size: 15px; padd=
ing: 0px; margin: 13px 0px; line-height: 1.6;">Perry Marshall </p>=20
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52, 52, 52); font-family: Helvetica,Arial,sans-serif; font-size: 15px; padd=
ing: 0px; margin: 13px 0px; line-height: 1.6;"> <br></p>=20
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ing: 0px; margin: 13px 0px; line-height: 1.6;"> <br></p>=20
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52, 52, 52); font-family: Helvetica,Arial,sans-serif; font-size: 15px; padd=
ing: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email addr=
ess isn't monitored!<em> If you need help, please email: <a href=3D"mailto:=
support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D"c=
olor: rgb(43, 170, 223); padding: 0px; margin: 0px; line-height: 1.6;">supp=
ort@perrymarshall.com</a></em></p>=20
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 center; color: rgb(52, 52, 52); font-family: Helvetica,Arial,sans-serif; f=
ont-size: 15px; padding: 0px; margin: 13px 0px 0px; line-height: 1.6;">Not =
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e" href=3D"https://m171.keap-link007.com/v2/click/49706cbee4d27b7229bcb9b9d=
8d378d7/eJyNUctqwzAQ_BcderLjiJKXwZQQQjBJcyjtOSj2OlmiF9KqaQj5927c0lMLPQnNzsz=
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vLfLGut6vdpt6umetV4CX_8ZFyOhsPxz9Oy-d5vRG325_WYJCW7-weRUkhwb1Ui1yM3oJm_pHIx=
7IozufzwEMIF6NCPCqtB40zhfOUu0R542yHwShCZ4unRGYXXQoNVGi7FBmMrqOHO94o4xUebMU-=
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oved from the Marketing Stories Series.</a><br></p>=20
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nt-size: 11px;">If you'd rather not receive any more emails from us, <a hre=
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 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); fo=
nt-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>Oa=
k Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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