OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Thu, 08 Jun 2023 00:31:23 -0400
Message-ID: <m171.392859700.25781686198673114.JavaMail.tomcat@web-core2-035>
Date: Thu, 8 Jun 2023 00:31:13 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Perry_Marshall_Minute:_=E2=80=9CI_can=E2=80=99t_?=
 =?utf-8?Q?make_a_guarantee=E2=80=9D_Here=E2=80=99s_why_not=E2=80=A6?=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">On a recent Perry Marshall=
 Academy group call, we were discussing the If/If/Then/Else guarantee. </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This is the molten lava co=
re of a Definitive Selling Proposition, and we go through this with all Aca=
demy members. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Anyway, one of the members=
, =E2=80=9CDoug=E2=80=9D said that before he started the exercise he though=
t, =E2=80=9CI can=E2=80=99t really make a guarantee about results. Results =
vary from customer to customer.=E2=80=9D Doug runs a digital marketing agen=
cy and specializes in Google Ads. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But as he dug into the ass=
ignment he realized that if he targeted his IDEAL customers more precisely =
he could make a very strong guarantee indeed.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CIf I=E2=80=99m ta=
lking to someone who has tried to do this on their own, I know we can absol=
utely KILL it for them. I can guarantee 30% improvement almost immediately.=
=E2=80=9D Go, Doug, go!</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Most marketers have not id=
entified their ideal customers narrowly and precisely enough. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Therefore they attract (an=
d sell to) many customers who do not =E2=80=9Cqualify=E2=80=9D to get great=
 results from them. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Which means they can=E2=80=
=99t make compelling, attention-grabbing guarantees=E2=80=A6</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Which means they can=E2=80=
=99t charge higher prices than their competition=E2=80=A6</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Which means=E2=80=A6(you g=
et the point). </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This is a lethal mistake. =
</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Are you making it? </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The latest semester of Per=
ry Marshall Academy started a few days ago. Next one will be in September. =
</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Want to save your spot? </=
p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Contact your sales represe=
ntative today or email <a href=3D"mailto:join@perrymarshall.com" class=3D"b=
ard-text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px=
; line-height: 1.6;">join@perrymarshall.com</a>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link012.com/v2=
/click/97b113497fe12c1f4152390736c9268d/eJyNkU9rwkAQxb_LHnoyJqtUbSAUEZGg9VD=
asyzrqEP3H7MTg4jfvZtYPLXQ65u3vzdv9ioYnHJc70UprJxKMRAEGgOC44V3rHQ_k1K-yGI2EA=
bd14p8E0R5_eXtY9yJo8nzWE4Ggi8BkuXjfb5Y19vVblNv18kbFKWQf3Du4ePZg7R8m9cbcbv9i=
QaLvDwnehQlUwNdqT2mYvxJJvlPzCGWed627TAA0cUqiidlzFB7m3elUSuTMaFyRwMZwRmhzV8b=
trvoG9JQoTs0Eb2L_sBPnW5TQmMrsApNL2hlg8Kjq4K1WQRCiL3OQLYK5GNI-9wlnS6dtu2dPSA=
bFaNxVkyyYprqqBDA7X--Yw0XUR6UiXD7BoDcl5I=3D" class=3D"bard-text-block style=
-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; =
line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-link=
012.com/v2/click/e37af512b0ca173833268e913d8c69ee/eJyNkc1qwzAQhN9Fh57s2LLbJ=
DWYEkIIxmkOpT0HIa8bUf0hrWtM8LtXdkpODfQ6O_p2ZnUhCJpprBpSEEVXlETEARdWgMat0cj4=
PKOUPtN0HREp9Nfemc6S4vLH29t4ErPlU04fI4KDhWB5f9ts6-q4Px2qYx28lrmw5B-c6_J8fSP=
tXjfVgYzjXTQogbvvQPekQNfBVKoRoRh-OBn8Z0TriyTp-35hwblBMefPTMoFNyrR0MchGhPeM8=
0heelQnbzpHIdS6LbzwmhvWnyYdBXAnSpBMSFngTNlmfjUpVUq9uAE-FlHcKq0zngbYlwlHg4cQ=
s7OGRBnaZbH6TJOV6EFsxZ08_sLNQykaJn0MP4AInWUDA=3D=3D" class=3D"bard-text-blo=
ck style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); paddin=
g: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, and =
<a href=3D"https://m171.keap-link012.com/v2/click/1b766ea5d1020c0c89e84432a=
9d3d851/eJyNkM1qwzAQhN9Fh57sWLJpkhpMCSEE4zSH0p6Daq8bEesHaVVjgt-9slNyaqHX2dl=
vZ_ZKEBRXWDYkJ5KtGImIhVoYAQq3WiGv5xlj7InRdUQ6oS57q70h-fWX3ft4EtPlY8bSiOBgIF=
jeXjfbqjzuT4fyWAWv4TYc-Qfndjxb30m7l015IOP4JxqkwN1XoDuSo_UwlWpEKIbvtgv-M6Jxe=
ZL0fb8wYO0guXVn3nWLWstkTVMaf2h9SZ49ypPT3tZQCNV6J7RyusWHSZcB6WUBkotuFmouDRef=
qjBSxg6sADfrCFYWxmpnQoCbVIfXhnizcwbEKU2zmC5jugr5uTGgmp__VzCQvOWdg_EbAf-QqQ=
=3D=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"co=
lor: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; =
Marketing</a>). Every message will contain a truth, tactic, or testimonial =
to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day=
.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
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     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link012.com/=
v2/click/8d9592b3cd76f7cb549f96d05ad0f2db/eJyNkcFqAjEQht8lh55cd6NU7cJSREQWr=
YfSniWsszV0Jxkmk4qI7964Fk8t9PrNn2_yM2cl4IyTeq9KhXqq1UAxNJYsOFl4J6bpZ1rrJ13M=
Bqqz7nPFPpIqz7-8vY-vcDR5HOtioOREkCJvr_PFut6udpt6u05ZMpyW_MNzWz6e3U3Ll3m9UZf=
Ln2pAK8uvZA-qFI5wLbW3qZi8c5fyBxEKZZ4fj8chAfMJDYeD6bph4zH3JJmPkjXetZbRiPUuf4=
6Cu-AjN1BZ18aQYPCtPFw5JnvECtDYrgeNQTL2w1WEmAVgC6HnAowVsQ-U_nJDaUvqL32yF2SjY=
jTOiklWTFMVQwRu_3OKNZxU2ZouwOUbIAiWEw=3D=3D" class=3D"bard-text-block style=
-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; =
line-height: 1.6;">Click here to be removed from the Perry Marshall Minute =
series. </a></p>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
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       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
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-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
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            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/265308/8a8f34ddbba50a3=
8/250507876/f2346ccd70868cb8" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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